Bubba Wallace, RPM extend sponsorship with World Wide Technology

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Richard Petty Motorsports and World Wide Technology (WWT) announced Thursday they will extend their partnership into 2019. The agreement includes multi-race primary sponsorship and associate sponsorship on Bubba Wallace’s No. 43 Chevrolet as well as a technological alliance.

WWT was also named the official Technology and Analytics Partner of RPM.

The number of races for which they will serve as primary sponsor and the race dates will be announced at a later date. WWT served as primary sponsor seven times in 2018 including five consecutive races from the Brickyard 400 through Dover’s fall race.

“Our partnership with WWT allows us to use our own data in a way that is most useful for us,” said Wallace in a press release. “This isn’t something that is shared, but rather data that (crew chief) Drew (Blickensderfer) and our engineers now use during the race weekend and the actual race itself.

“This season was just the beginning for WWT, and I think we are just scratching the surface of their capabilities. They are also giving us the sponsorship that we need to be better on the track – that’s something that we’re all looking forward to. They are a great company and I’m looking forward to working with WWT more in 2019.”

In 2018, WWT created a proprietary dashboard that contributed to a seven percent increase in average running position and a 10 percent increase in the average finishing position, according to the release. Utilizing this data allowed RPM to make better decisions regarding their pit stop strategies.

“In a short time, we’ve seen the immediate impact World Wide Technology can make on our race program with their big data analytics,” said Brian Moffitt, chief executive officer, Richard Petty Motorsports. “Their continued partnership will have a significant impact on the performance of our race team through data analytics, application enhancements and creation of proprietary performance focused applications.”

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