Stewart-Haas Racing announced Monday that it has signed a sponsorship deal that will see PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid be on Clint Bowyer‘s Cup car and the cars of the Haas F1 Team.
PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid will be the primary sponsor on Clint Bowyer’s car for three Cup races next year. The companies will be an associate sponsor on the other races.
In F1, the companies will expand their partnership in 2019 with their logos moving from the nose of the cars Romain Grosjean and Kevin Magnussen drive to the rear-wing endplates, a more visible location.
“We get the best of both worlds with Haas F1 Team and Stewart-Haas Racing,” said Bryan Emrich, Chief Marketing Officer, Old World Industries, in a statement. “The PEAK Coolant & Antifreeze and BlueDEF brands get global exposure and continued recognition domestically. The technology of Formula One and NASCAR help sell our products, as do the personalities we’ve aligned ourselves with. Clint Bowyer, Romain Grosjean and Kevin Magnussen are genuine people who engage well with our customers. Racing is a relationship business, and we’re extremely proud of the relationships we’ve fostered with Haas F1 Team and Stewart-Haas Racing.”