Hooters extends sponsorship of Chase Elliott’s team

Getty Images

Hendrick Motorsports announced Friday that Hooters has extended its primary sponsorship of Chase Elliott for three years.

Hooters will be the primary sponsor of Elliott’s No. 9 team for three Cup races each season from 2019-21. The company joined Hendrick Motorsports as a two-race primary sponsor of Elliott in January 2017.

“Hooters is doing a terrific job with its program,” said Rick Hendrick, owner of Hendrick Motorsports, in a statement. “With Chase, they’re driving new traffic into their stores and earning the loyalty of those customers by providing a great experience. We’ve enjoyed their collaborative approach and look forward to more opportunities to move the needle for their business.”