Oscar Mayer to sponsor Matt Kenseth in Southern 500

Roush Fenway Racing

Roush Fenway Racing isn’t rolling out a throwback paint scheme for Matt Kenseth at the Southern 500, but it is bringing back an old, but not obvious, sponsor.

Kenseth’s No. 6 Ford will be sponsored by Oscar Mayer in the Sept. 2 race on NBCSN.

Oscar Mayer served as an associate sponsor of Kenseth and Kurt Busch in the early 2000s, when the drivers delivered Roush back-to-back championships in 2003 and 2004.

This will mark the first time Oscar Mayer has been a sole primary sponsor of a car in national NASCAR race.

“It’s great to have Oscar Mayer back on board,” said Kenseth in a press release. “Oscar Mayer was a great partner at Roush for many years in the early 2000s, so this is a nice throwback to those days. The Southern 500 is one of my favorite events of the season. There’s a lot of history at Darlington, and the industry does a great job of celebrating that during the weekend.”

Kenseth, who is driving the No. 6 part-time this season, will make his 25th start at Darlington.

He won the 2013 Southern 500.