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Inside Richard Petty Motorsports: Searching for sponsorship

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EDITOR’S NOTE: Dustin Long is spending this week with Richard Petty Motorsports to give fans a behind-the-scenes look at how a team prepares for a race. He will be with the team at the shop and at Bristol Motor Speedway this weekend. Watch for his stories each day through Sunday.

Part 1: Putting together a game plan for Bristol

WELCOME, N.C. — A stillness hangs in the heavy air. Sounds echo, whether from crickets or distant traffic. Morning dew clings to the grass and the sky is dark as many of the shop employees at Richard Petty Motorsports leave home.

When the team moved on Jan. 2 from its Mooresville, N.C., location to the Richard Childress Racing campus farther north, it meant that many employees had about an hour’s drive to the shop.

Alarm clocks are set earlier to be in the building by 6:30 a.m. for those who work only in the shop and 7 a.m. for those who work on the road crew.

Among the first in the building is shop foreman Brian Dantinne, who wakes up at 4 a.m. and makes the 45-minute drive — among the shorter one-way commutes — to be there by 6 a.m.

Mechanic Jerad Hewitt, whose uncle once was a crew chief at Petty Enterprises, is used to 5 a.m. alarms. He would get up then, have plenty of time to read the paper before making his five-minute drive to Joe Gibbs Racing. After joining Richard Petty Motorsports last month, Hewitt gets up at the same time but has less free time before making the hour-long drive to the shop.

It’s a daunting schedule for those who are not early risers and seems even more challenging when a team’s results include few top-10 finishes. With limited funding — the team does not have a primary sponsor in seven of the 13 remaining Cup races — this single-car team and its employees face challenges each week to be competitive.

Crew chief Drew Blickensderfer talks to Hall of Fame crew chief Dale Inman while Joey Forgette works on the Bristol primary car. (Photo: Dustin Long)

So how do those who work at RPM get out of bed, make a long drive to work and face seemingly long odds at success many weeks?

“I look at it as we’re against the mega-teams,” Dantinne said, taking a break from ordering parts while crew members work on the Bristol car nearby. “I look at it as a challenge every day I get up to go to work. Hopefully contribute and get better. Trust me, I want to run good. We see our faults, we know what our faults are, so hopefully we can make them better. We’re all driven. Otherwise we wouldn’t be here.”

Saturday night’s race at Bristol Motor Speedway (7:30 p.m. ET on NBCSN or the NBC Sports app) presents an opportunity for a better result since there’s less reliance on aerodynamics at the half-mile track. The team is hopeful it can repeat its April performance there when Bubba Wallace drove to the front and led six laps. With the team hosting potential sponsors this weekend, another strong run could impact the team’s future.

“Every weekend is important, there’s no question about it,” Brian Moffitt, the team’s chief executive officer says. “But this one in particular with where we know Bubba has run good and we have run good … we are extremely confident that when we give Bubba the right equipment, he can drive it and take it to the front. It’s exciting going into Bristol knowing that.”

Wallace’s car will have Medallion Bank and Petty’s Garage listed as the primary sponsor at Bristol — companies operated by the team’s co-owners Andrew Murstein (Medallion Bank) and Richard Petty (Petty’s Garage). Those logos are put on the car when there isn’t another company that has bought sponsorship.

Bristol marks the fifth race in the last six where Medallion Bank and Petty’s Garage were on the car. Philippe Lopez, the team’s director of competition, admits he has to be a strict gatekeeper on how much money the team can spend based on its sponsorship.

“I have to say no a lot,” Lopez said. “It sucks because I put myself in (crew chief) Drew (Blickensderfer’s) shoes a lot. When I have to say no, I just don’t say no like your parents did. I explain to him this is where we’re at and this is what we can do this month and here’s what I’m thinking, the money we have we need to spend to go fast. Most of the time Drew and I agree. There are some things we need to spend money on, there are some things that would be nice, but it’s not keeping us from that next position.”

That can mean the team might not have the latest versions of some parts or need to run a chassis more races than a bigger team that is constantly building cars that go faster.

With a storied name such as Petty and a dynamic driver as the rookie Wallace, it’s easy to wonder why the team hasn’t been able to find sponsorship for every race this season.

“Reality is we were so late in what took place in ’17, budgets were petty well set in ’18,” Moffitt, the team’s CEO, says in his office, which is decorated with the trophy from the July 2014 Daytona win, the team’s most recent victory.

“We knew this year was going to be like it is. We were hoping we would close more business in-season like everybody does. We really think that ’19 and the discussions that we do have are very positive around Bubba.”

The crew works on the front of the Bristol primary car Wednesday afternoon while decals are being placed on it. (Photo: Dustin Long)

RPM didn’t sign Wallace until late October last year. That was past when many companies had set their budgets. It’s no coincidence that the team announced a two-year extension of Wallace’s contract in late July. That gives RPM additional time to talk to potential sponsors and for those companies to budget money to sponsor the team.

While talks continue, a cost-cutting method the team does — when it doesn’t have a sponsor other than Medallion Bank and Petty’s Garage — is wrap the car in sponsor logos a day before the car is loaded in the hauler to go to the next race. That gives the sales team extra time for any last-minute deals.

It also creates scenes such as Wednesday afternoon at the shop when the crew is working on and underneath the front of the car, while decals are being placed on the back of the car.

Hewitt, who came to RPM from Joe Gibbs Racing admits it is a different atmosphere with a smaller team, but it’s one he appreciates.

“A team like this, a smaller team, everybody is much more focused on the one goal, the focus is on the car,” Hewitt said. “You have to wear a lot more hats because you’re trying to get a lot more done. That’s a little bit of an adjustment where at Gibbs if you saw a certain something that wasn’t in your area you would go find that person. (Here) you just do it.”

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DGR-Crosley switches from Toyota to Ford beginning in 2020

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Ford Performance is strengthening its driver development program by joining forces with DGR-Crosley, which announced its move from Toyota to Ford Wednesday.

The multi-year agreement will see team co-owner David Gilliland, a former Cup Series driver, lead the team’s driver development program as it field entries in late models, the ARCA Menards Series and NASCAR Gander RV & Outdoors Truck Series.

“We’re very excited to have DGR-Crosley come to Ford as part of our long-term efforts to develop drivers for NASCAR,” said Mark Rushbrook, global director of Ford Performance Motorsports in a press release. “We have just scratched the surface of what is possible in developing the next generation of Ford drivers with people like Chase Briscoe, and we believe a coordinated effort with a team like DGR-Crosley will help move that process forward successfully.

“David Gilliland was a trusted and valued Ford driver in NASCAR for many years, and we look forward to renewing that relationship with him in this new effort.”

Said Gilliland: “I’m super excited about the partnership with Ford and how things are lining up for 2020. I spent a lot of time racing Fords throughout my career, and it’s really special to now be able to bring them into our race shop. A lot of time and consideration was spent on this decision, and internally we know that this is the move that we needed to make in order to advance our program to the top level. We have a great group of hard-working, talented people at DGR-Crosley, and with Ford coming on board, our future is really bright. We’re excited for all the things ahead.”

DGR-Crosley will announce its driver lineup at a later date.

The team first entered the Truck Series in 2018. Tyler Ankrum won its first race this year at Kentucky Speedway, qualifying for the playoffs in the process.

It fielded a team record five entries in the playoff race at ISM Raceway.

Brennan Poole to compete full-time for Premium Motorsports in Cup Series

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Former Xfinity Series driver Brennan Poole will compete full-time in the Cup Series in 2020 with Premium Motorsports, Poole announced Wednesday on social media.

Poole, 28, will drive the No. 15 Chevrolet and would make his Cup debut in the Daytona 500.

He joins a rookie class that includes Tyler Reddick, Christopher Bell and Cole Custer.

“I’ve been working towards this moment since I was 5 and feel blessed to have the caliber of people surrounding me that I have in this next chapter of my racing career,” Poole said in a press release. “I look forward to the opportunity to showcase our sponsor partners, both new and existing, who are supporting me at the highest level of NASCAR competition.”

Poole takes over the car that was driven by Ross Chastain in a majority of his Cup starts in 2019.

A native of The Woodlands, Texas, Poole drove for Chip Ganassi Racing in the Xfinity Series from 2016-17. His best finish was second in the 2017 race at Kentucky Speedway.

He made 13 starts in the Gander RV & Outdoors Truck Series in 2019, driving for On Point Motorsports. His best result was second in the May race at Charlotte Motor Speedway.

“I’m very happy to welcome Brennan and his group to the Premium Motorsports family,” team owner Jay Robinson said in the press release. “Brennan is a very talented and dedicated young man, I believe he has a very bright future in the NASCAR Cup Series.”

Bojangles’ ends sponsorship of Southern 500

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The fast food chain Bojangles’ will no longer sponsor the Southern 500.

Bojangles’ has sponsored the event at Darlington Raceway since 2012.

Since 2015, the Southern 500 has been the site of NASCAR’s Throwback Weekend, with Cup and Xfinity Series teams fielding retro paint schemes celebrating the sport’s history.

DarlingtonRaceway.com

“We’ve enjoyed a terrific relationship with Bojangles’ since 2012 and we look forward to their continued involvement in NASCAR for many years to come,” track president Kerry Tharp said in a statement. “Like Darlington, they are truly an authentic Southern brand.”

A logo for the race on Darlington’s website does not include a sponsor.

“Bojangles’ has enjoyed a long and successful partnership with the team at Darlington Raceway,” Bojangles’ said in a statement provided to NBC’s Myrtle Beach-affiliate WMBF. “While we will no longer be the title sponsor for the Southern 500, NASCAR remains an important part of our sports marketing strategy, and we look forward to announcing our plans for 2020 in the near future.”

The 2020 Southern 500 is scheduled for Sept. 6 on NBCSN.

NBC Sports Power Rankings: What were best NASCAR teams overall in 2019?

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As NASCAR Talk continues its post-season Power Rankings, here are the 10 teams we feel performed the best throughout the entire season across all three major series: Cup, Xfinity and Trucks.

We made our picks based using a number of variables including which drivers work the best with their crew chiefs, which teams have the strongest pit crews, how a team was run, and assorted other elements that often spell the difference between success and lack thereof.

Note that we are selecting the best TEAMS, not necessarily the best organizations overall. But as you will soon find out, several of those best teams also came from within the same organization, as well.

Here’s how we picked them:

1. Kyle Busch and No. 18 Cup team (30 points): Sure, this team slumped a bit in the second half of the season, going winless in 21 of the final 22 races (although they still were able to win the regular season championship), but when everything was on the line in the championship-deciding race at Miami, Busch and crew chief Adam Stevens proved why they are the best … and why they are the champions.

2. Martin Truex Jr. and No. 19 Cup team (27 points): From an overall consistency standpoint, there are few teams like the one spearheaded by Truex and crew chief Cole Pearn. Truex won the championship in 2017 and finished second in 2018 and 2019. The No. 19 also had a combined 19 wins in those three seasons. No other team matched that kind of performance (although Busch came close with 18 wins and finishes of 2nd, 4th and 1st during that same period). Truex will have a new crew chief in 2020 after Pearn unexpectedly announced he was leaving his position with Joe Gibbs Racing on Monday.

3. Kevin Harvick and No. 4 Cup team (23 points): Even though most other teams would welcome the opportunity to have the kind of performance the No. 4 team has enjoyed, the No. 4 team is seemingly stuck in a loop of sorts. Even though Harvick and crew chief Rodney Childers have a team that has won 14 races in the last three seasons and have one of the best pit crews in the business, they’ve finished third in each of those last three seasons. This is a team that has made a few mistakes over that same time period, and it can be argued that may be one of the reasons why it finished third so frequently.

4. Denny Hamlin and No. 11 Cup team (22 points): The combination of Hamlin and crew chief Chris Gabehart together for the first time in 2019 paid big dividends, particularly with six wins (including the Daytona 500). Not only was that the second-most number of wins in a single season for Hamlin – and the most races he’s won in a decade – but also was a big bounceback after Hamlin failed to win even one race in 2018 with former crew chief Mike Wheeler. Sadly, the season did not end the way Hamlin and company had hoped. And given he is now 39 years old, it may very well have been the last strong bid Hamlin will have to win that elusive Cup championship.

5. Christopher Bell and No. 20 Xfinity team (15 points): There’s domination, then there’s what this team did from 2018-19. No titles, but 15 wins, 38 top fives and 41 top 10s in 66 races. Bell now advances to the Cup Series for 2020 and he’s taking crew chief Jason Ratcliff with him, which is a no-brainer.

(tie) 6. Chase Elliott and No. 9 Cup team (7 points): Valiant comeback to advance past the second round was wasted when everything went wrong in the next round. Elliott and crew chief Alan Gustafson have become a strong team, winning a combined six races in the last two years, but there is still the issue of performing well under pressure. Elliott appeared a lock to advance to the Championship 4 round until he reached the third round and finished 36th, 32nd and 39th, ending his title hopes with a definitive thud.

(tie) 6. Ross Chastain and No. 45 Truck team (7 points): A team that opened the season not planning to run a full season with one driver, switched to a championship hunt after eight races, bounced back from having a win disqualified to win the next race and made it to the Championship 4.

(tie) 6. Cole Custer and No. 00 Xfinity team (7 points): Upgraded at crew chief with Mike Shiplett and went from a one-win-per-season team for the previous two seasons to finishing with seven wins in 2019, one less win than Christopher Bell. Not surprisingly, Custer and Shiplett will remain together when Custer jumps to the Cup series and the No. 41 in 2020.

(tie) 9. Joey Logano and No. 22 Cup team (6 points): It was a similar season to 2018 for Logano and crew chief Todd Gordon in 2019, but the end results were diametrically opposite. Whereas Logano went from underdog to champ in 2018, he fell short of running for a second career title in 2019, ultimately finishing fifth in the standings. Still, this duo works very well together. One thing that needs to be looked at if Logano wants to improve in 2020 is to cut down on the number of mistakes both he and his pit crew make.

(tie) 9. Tyler Reddick and No. 2 Xfinity team (6 points): This was an outstanding season for Reddick despite some challenges. Not only did Reddick move to Richard Childress Racing after he won the 2018 Xfinity championship for JR Motorsports, Reddick and crew chief Randall Burnett worked seamlessly throughout the season, winning five times and failing to finish in the top 10 just six times in 33 races. No surprise, they’ll stay together when Reddick drives the No. 8 for Richard Childress Racing in 2020, with Burnett going with him.

Others receiving votes: Brad Keselowski and No. 2 Cup team (5 points), Austin Hill and No. 16 Truck team (5 points), Kyle Busch Motorsports No. 51 Truck team (2 points), Kyle Larson and No. 42 Cup team (3 points) and Ryan Newman and No. 6 Cup team (1 point).

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