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Inside Richard Petty Motorsports: Searching for sponsorship

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EDITOR’S NOTE: Dustin Long is spending this week with Richard Petty Motorsports to give fans a behind-the-scenes look at how a team prepares for a race. He will be with the team at the shop and at Bristol Motor Speedway this weekend. Watch for his stories each day through Sunday.

Part 1: Putting together a game plan for Bristol

WELCOME, N.C. — A stillness hangs in the heavy air. Sounds echo, whether from crickets or distant traffic. Morning dew clings to the grass and the sky is dark as many of the shop employees at Richard Petty Motorsports leave home.

When the team moved on Jan. 2 from its Mooresville, N.C., location to the Richard Childress Racing campus farther north, it meant that many employees had about an hour’s drive to the shop.

Alarm clocks are set earlier to be in the building by 6:30 a.m. for those who work only in the shop and 7 a.m. for those who work on the road crew.

Among the first in the building is shop foreman Brian Dantinne, who wakes up at 4 a.m. and makes the 45-minute drive — among the shorter one-way commutes — to be there by 6 a.m.

Mechanic Jerad Hewitt, whose uncle once was a crew chief at Petty Enterprises, is used to 5 a.m. alarms. He would get up then, have plenty of time to read the paper before making his five-minute drive to Joe Gibbs Racing. After joining Richard Petty Motorsports last month, Hewitt gets up at the same time but has less free time before making the hour-long drive to the shop.

It’s a daunting schedule for those who are not early risers and seems even more challenging when a team’s results include few top-10 finishes. With limited funding — the team does not have a primary sponsor in seven of the 13 remaining Cup races — this single-car team and its employees face challenges each week to be competitive.

Crew chief Drew Blickensderfer talks to Hall of Fame crew chief Dale Inman while Joey Forgette works on the Bristol primary car. (Photo: Dustin Long)

So how do those who work at RPM get out of bed, make a long drive to work and face seemingly long odds at success many weeks?

“I look at it as we’re against the mega-teams,” Dantinne said, taking a break from ordering parts while crew members work on the Bristol car nearby. “I look at it as a challenge every day I get up to go to work. Hopefully contribute and get better. Trust me, I want to run good. We see our faults, we know what our faults are, so hopefully we can make them better. We’re all driven. Otherwise we wouldn’t be here.”

Saturday night’s race at Bristol Motor Speedway (7:30 p.m. ET on NBCSN or the NBC Sports app) presents an opportunity for a better result since there’s less reliance on aerodynamics at the half-mile track. The team is hopeful it can repeat its April performance there when Bubba Wallace drove to the front and led six laps. With the team hosting potential sponsors this weekend, another strong run could impact the team’s future.

“Every weekend is important, there’s no question about it,” Brian Moffitt, the team’s chief executive officer says. “But this one in particular with where we know Bubba has run good and we have run good … we are extremely confident that when we give Bubba the right equipment, he can drive it and take it to the front. It’s exciting going into Bristol knowing that.”

Wallace’s car will have Medallion Bank and Petty’s Garage listed as the primary sponsor at Bristol — companies operated by the team’s co-owners Andrew Murstein (Medallion Bank) and Richard Petty (Petty’s Garage). Those logos are put on the car when there isn’t another company that has bought sponsorship.

Bristol marks the fifth race in the last six where Medallion Bank and Petty’s Garage were on the car. Philippe Lopez, the team’s director of competition, admits he has to be a strict gatekeeper on how much money the team can spend based on its sponsorship.

“I have to say no a lot,” Lopez said. “It sucks because I put myself in (crew chief) Drew (Blickensderfer’s) shoes a lot. When I have to say no, I just don’t say no like your parents did. I explain to him this is where we’re at and this is what we can do this month and here’s what I’m thinking, the money we have we need to spend to go fast. Most of the time Drew and I agree. There are some things we need to spend money on, there are some things that would be nice, but it’s not keeping us from that next position.”

That can mean the team might not have the latest versions of some parts or need to run a chassis more races than a bigger team that is constantly building cars that go faster.

With a storied name such as Petty and a dynamic driver as the rookie Wallace, it’s easy to wonder why the team hasn’t been able to find sponsorship for every race this season.

“Reality is we were so late in what took place in ’17, budgets were petty well set in ’18,” Moffitt, the team’s CEO, says in his office, which is decorated with the trophy from the July 2014 Daytona win, the team’s most recent victory.

“We knew this year was going to be like it is. We were hoping we would close more business in-season like everybody does. We really think that ’19 and the discussions that we do have are very positive around Bubba.”

The crew works on the front of the Bristol primary car Wednesday afternoon while decals are being placed on it. (Photo: Dustin Long)

RPM didn’t sign Wallace until late October last year. That was past when many companies had set their budgets. It’s no coincidence that the team announced a two-year extension of Wallace’s contract in late July. That gives RPM additional time to talk to potential sponsors and for those companies to budget money to sponsor the team.

While talks continue, a cost-cutting method the team does — when it doesn’t have a sponsor other than Medallion Bank and Petty’s Garage — is wrap the car in sponsor logos a day before the car is loaded in the hauler to go to the next race. That gives the sales team extra time for any last-minute deals.

It also creates scenes such as Wednesday afternoon at the shop when the crew is working on and underneath the front of the car, while decals are being placed on the back of the car.

Hewitt, who came to RPM from Joe Gibbs Racing admits it is a different atmosphere with a smaller team, but it’s one he appreciates.

“A team like this, a smaller team, everybody is much more focused on the one goal, the focus is on the car,” Hewitt said. “You have to wear a lot more hats because you’re trying to get a lot more done. That’s a little bit of an adjustment where at Gibbs if you saw a certain something that wasn’t in your area you would go find that person. (Here) you just do it.”

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Regan Smith to return to JR Motorsports for two Xfinity races

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JR Motorsports announced Wednesday that Regan Smith will drive the team’s No. 8 car in two Xfinity Series races this season.

Smith, who also serves as a Fox Sports analyst, will pilot the car Aug. 10 at Mid-Ohio Sports Car Course and Aug. 24 at Road America. Long-time sponsor Fire Alarm Services will join Smith.

This will mark the 35-year-old Smith’s first Xfinity start in two years and his first for JR Motorsports since 2016. Smith won in his JR Motorsports debut in 2012 in Miami and drove full-time for the team from 2013-15. He won five times during that stint, including at Mid-Ohio.

“Regan is a great friend, and he means so much to our company,” said Dale Earnhardt Jr. in a statement from the team. “He won a lot of races here, but for me his significance was no more evident than in his very first race for JRM at the end of 2012. That win at Homestead was enormous. It ended a winless streak for JR Motorsports that had dragged us down for more than two years. It was a tone-setter. It gave us momentum that, to be honest, I’m not sure we’ve ever lost. That’s what Regan means to this company, and that’s why I’m thrilled to have him back for these two races at Mid-Ohio and Road America.”

Said Smith: “I can’t tell you how pumped I am for this. Dale, Kelley (Earnhardt Miller) and everyone at JRM have been like family to me, so in a way, it feels like I’m coming home. I have great memories of the years I spent there and the success we had during that time. And to have Fire Alarm on board for these races makes it all the more meaningful. They’ve been both friends and supporters of mine for a long time.”

Comcast NBCUniversal to salute military at next two Xfinity races

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Comcast NBCUniversal will use the next two Xfinity Series races – June 29 at Chicagoland and July 5 at Daytona – to honor the military during the NASCAR Salutes Refreshed by Coca-Cola campaign.

It will sponsor Jeffrey Earnhardt in Xtreme Concepts Racing’s No. 81 “Salute to Service” Toyota for the race at Chicagoland Speedway, which is the first NASCAR race broadcast by NBCSN this year.

“I’m really excited to be partnering with Comcast and the military on the Comcast Salute to Service Toyota for Chicagoland Speedway,” Earnhardt said in a press release. “Our race team at Xtreme Concepts Racing feels as though we can’t ever do enough for the men and women that protect us and it’s awesome to be partnered with a company like Comcast that feels the same. We will give the fans at Chicagoland Speedway and watching on NBCSN something awesome to cheer for. Hopefully, they watch us park it in victory lane.”

Also, for the fourth consecutive season, all Xfinity Series drivers will bear the names of active military units and installations on their race car windshields in place of the traditional Xfinity branding during the NASCAR Xfinity Series event at Daytona International Speedway. NASCAR and teams collaborated with Comcast to select these military units and installations to showcase the industry’s strong ties back to the military community.

Comcast NBCUniversal has a long-standing reputation as a military-friendly and military-ready company. That includes its commitment to hiring military community members – veterans, National Guard and Reserve members and military spouses. Comcast hired more than 10,000 military community members from 2015 to 2017 and are committed to hire 11,000 more by the end of 2021. Also, as a “thank you” for their service, veterans and actively-serving military customers can get a $100 prepaid card and $25 Xfinity coupon by visiting https://www.xfinity.com/military.

“At Comcast NBCUniversal, our sustained commitment to our nation’s military community has never been stronger,” said Brigadier General (Ret.) Carol Eggert, senior vice president of military and veteran affairs at Comcast NBCUniversal in a press release. “We truly value the tremendous contributions of those who serve our country and wanted to recognize them and their families in a special way as we celebrate our country’s independence.”

NASCAR America presents MotorMouths at 5 p.m. ET

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This week’s episode of NASCAR America presents MotorMouths airs from 5-6 p.m. ET on NBCSN.

Rutledge Wood is joined by Kyle Petty and Nate Ryan.

They’ll take fan phone calls and discuss the big storylines of the week.

If you can’t catch either of today’s shows on TV, watch online at http:/nascarstream.nbcsports.com. If you plan to stream the show on your laptop or portable device, be sure to have your username and password from your cable/satellite/telco provider handy so your subscription can be verified.

Once you enter that information, you’ll have access to the stream.

Click here at 5 p.m. ET to watch live via the stream.

After ARCA win and strong Truck debut, Chandler Smith ready for more at Gateway

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Chandler Smith can drive well over 100 mph on a race track. But after an ARCA or NASCAR Gander Outdoors Truck Series race, he can’t drive out of the race track and proceed on a city street or rural road or freeway.

That kind of thing happens when you’re 16 years old – he turns 17 on June 26 – and have yet to get your driver’s license from your home state (in Smith’s case, Georgia).

But even without a license, the soon-to-be high school junior from tiny Talking Rock, Georgia, – population 69 – is proving he sure knows how to wheel a race car or race truck.

Last weekend is more than enough proof to any driver’s examiner of Smith’s ability behind the wheel. On Saturday night, he earned his fourth career ARCA win – in just 14 total starts in the series – in Madison, Wisconsin, for Venturini Motorsports.

Just over 12 hours later, Smith made his Gander Outdoors Truck Series debut by starting on the pole (due to being fastest in first practice when second practice and qualifying were both rained out) in the M&Ms 200 race for Kyle Busch Motorsports, led 55 laps and ultimately finished eighth (he may have finished higher if not for a pit road penalty that sent him to the tail end of the field).

So what does Smith do for an encore? Double duty again in both ARCA and Trucks events this weekend at World Wide Technology Raceway at Gateway (formerly Gateway Motorsports Park), that’s what.

Smith is looking forward to both races, particularly the next step in his evolution with KBM, for whom he’s driving a limited schedule in both Trucks and super late models.

It’s very humbling to have all of these opportunities on the table and I can pick and choose what pathway I am going to take,” Smith said in a media release. “I am grateful for all of the people around me.

I have finally gotten to the age and the maturity when I realize this is a big deal. There is no one I know that is my age that has the opportunities I have. I have some bigger opportunities than some Cup drivers right now. I am really trying to stay humble about it.”

Busch has high expectations for the young drivers that pilot his trucks, and Smith is not excluded from that category even with just one start to date.

I don’t think it adds pressure at all,” Smith said. “When you have drivers that aren’t winning in the very best stuff, he has a valid point. If I don’t do good, I would go up and ask him what I did wrong. I will deserve it. I want to make sure I am aware of what I am doing wrong so I can fix it.”

Saturday will be one of the longest race days – an estimated 14 hours, all told (barring any weather issues) the teenager has experienced to date. He has two ARCA practices, qualifying and the 120 laps/150 miles Day to Day Coffee 150 race at 7:30 p.m. ET. He also has two Truck practices, qualifying and a 160 laps/200 miles CarShield 200 race at 10 p.m. ET.

I think it’s going to be all mental,” said Smith, who has never been in the St. Louis area and may not know about it’s notorious heat and humidity at times. “You are going to have to want to have the drive to do it. If you are like ‘oh my gosh, I have to do that?’ because if you have that attitude you are going to suck at it.

I’ve never been to the track before. I know you need to be patient and hit your marks there. There is definitely going to be a big learning curve. I have never raced on a track like that before. I have practiced there a little on the simulator. I have a good bit of laps under me and I have a general idea so when we get there so I will know what to do.”

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