Inside Richard Petty Motorsports: Searching for sponsorship

Photo: Dustin Long
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EDITOR’S NOTE: Dustin Long is spending this week with Richard Petty Motorsports to give fans a behind-the-scenes look at how a team prepares for a race. He will be with the team at the shop and at Bristol Motor Speedway this weekend. Watch for his stories each day through Sunday.

Part 1: Putting together a game plan for Bristol

WELCOME, N.C. — A stillness hangs in the heavy air. Sounds echo, whether from crickets or distant traffic. Morning dew clings to the grass and the sky is dark as many of the shop employees at Richard Petty Motorsports leave home.

When the team moved on Jan. 2 from its Mooresville, N.C., location to the Richard Childress Racing campus farther north, it meant that many employees had about an hour’s drive to the shop.

Alarm clocks are set earlier to be in the building by 6:30 a.m. for those who work only in the shop and 7 a.m. for those who work on the road crew.

Among the first in the building is shop foreman Brian Dantinne, who wakes up at 4 a.m. and makes the 45-minute drive — among the shorter one-way commutes — to be there by 6 a.m.

Mechanic Jerad Hewitt, whose uncle once was a crew chief at Petty Enterprises, is used to 5 a.m. alarms. He would get up then, have plenty of time to read the paper before making his five-minute drive to Joe Gibbs Racing. After joining Richard Petty Motorsports last month, Hewitt gets up at the same time but has less free time before making the hour-long drive to the shop.

It’s a daunting schedule for those who are not early risers and seems even more challenging when a team’s results include few top-10 finishes. With limited funding — the team does not have a primary sponsor in seven of the 13 remaining Cup races — this single-car team and its employees face challenges each week to be competitive.

Crew chief Drew Blickensderfer talks to Hall of Fame crew chief Dale Inman while Joey Forgette works on the Bristol primary car. (Photo: Dustin Long)

So how do those who work at RPM get out of bed, make a long drive to work and face seemingly long odds at success many weeks?

“I look at it as we’re against the mega-teams,” Dantinne said, taking a break from ordering parts while crew members work on the Bristol car nearby. “I look at it as a challenge every day I get up to go to work. Hopefully contribute and get better. Trust me, I want to run good. We see our faults, we know what our faults are, so hopefully we can make them better. We’re all driven. Otherwise we wouldn’t be here.”

Saturday night’s race at Bristol Motor Speedway (7:30 p.m. ET on NBCSN or the NBC Sports app) presents an opportunity for a better result since there’s less reliance on aerodynamics at the half-mile track. The team is hopeful it can repeat its April performance there when Bubba Wallace drove to the front and led six laps. With the team hosting potential sponsors this weekend, another strong run could impact the team’s future.

“Every weekend is important, there’s no question about it,” Brian Moffitt, the team’s chief executive officer says. “But this one in particular with where we know Bubba has run good and we have run good … we are extremely confident that when we give Bubba the right equipment, he can drive it and take it to the front. It’s exciting going into Bristol knowing that.”

Wallace’s car will have Medallion Bank and Petty’s Garage listed as the primary sponsor at Bristol — companies operated by the team’s co-owners Andrew Murstein (Medallion Bank) and Richard Petty (Petty’s Garage). Those logos are put on the car when there isn’t another company that has bought sponsorship.

Bristol marks the fifth race in the last six where Medallion Bank and Petty’s Garage were on the car. Philippe Lopez, the team’s director of competition, admits he has to be a strict gatekeeper on how much money the team can spend based on its sponsorship.

“I have to say no a lot,” Lopez said. “It sucks because I put myself in (crew chief) Drew (Blickensderfer’s) shoes a lot. When I have to say no, I just don’t say no like your parents did. I explain to him this is where we’re at and this is what we can do this month and here’s what I’m thinking, the money we have we need to spend to go fast. Most of the time Drew and I agree. There are some things we need to spend money on, there are some things that would be nice, but it’s not keeping us from that next position.”

That can mean the team might not have the latest versions of some parts or need to run a chassis more races than a bigger team that is constantly building cars that go faster.

With a storied name such as Petty and a dynamic driver as the rookie Wallace, it’s easy to wonder why the team hasn’t been able to find sponsorship for every race this season.

“Reality is we were so late in what took place in ’17, budgets were petty well set in ’18,” Moffitt, the team’s CEO, says in his office, which is decorated with the trophy from the July 2014 Daytona win, the team’s most recent victory.

“We knew this year was going to be like it is. We were hoping we would close more business in-season like everybody does. We really think that ’19 and the discussions that we do have are very positive around Bubba.”

The crew works on the front of the Bristol primary car Wednesday afternoon while decals are being placed on it. (Photo: Dustin Long)

RPM didn’t sign Wallace until late October last year. That was past when many companies had set their budgets. It’s no coincidence that the team announced a two-year extension of Wallace’s contract in late July. That gives RPM additional time to talk to potential sponsors and for those companies to budget money to sponsor the team.

While talks continue, a cost-cutting method the team does — when it doesn’t have a sponsor other than Medallion Bank and Petty’s Garage — is wrap the car in sponsor logos a day before the car is loaded in the hauler to go to the next race. That gives the sales team extra time for any last-minute deals.

It also creates scenes such as Wednesday afternoon at the shop when the crew is working on and underneath the front of the car, while decals are being placed on the back of the car.

Hewitt, who came to RPM from Joe Gibbs Racing admits it is a different atmosphere with a smaller team, but it’s one he appreciates.

“A team like this, a smaller team, everybody is much more focused on the one goal, the focus is on the car,” Hewitt said. “You have to wear a lot more hats because you’re trying to get a lot more done. That’s a little bit of an adjustment where at Gibbs if you saw a certain something that wasn’t in your area you would go find that person. (Here) you just do it.”

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Dr. Diandra: Strategies in making Clash picks

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Crew chiefs must develop their approach to today’s Busch Light Clash at the Coliseum using only last year’s data, plus this year’s practice and qualifying.

Fans wagering (for fun and/or profit) must contend with the same lack of data as they make their Clash picks.

The shortest regular-season track is a half mile. A quarter-mile track is a different beast, even with a year’s worth of Next Gen experience.

“Last year everything was brand-new – the track, the format and the car,” Alan Gustafson, crew chief for Chase Elliott, said in a team release. “We’ll have a little bit better of an idea of what we’re going for this time around, but the track is so unique that even with going there last year, we’re still learning.”

As are the fans.

There are a few changes to keep in mind as you make your Clash picks.

NASCAR increased the field from 23 cars to 27. With 36 drivers entered, only nine will miss the Clash. Even without points on the line, no one wants to head home before the main event’s green flag.

Last year, equipment failures caused four out of five DNFs in the main race. Expect fewer mechanical issues this year.

But perhaps more aggression.

Don’t pay too much attention to practice

Last year’s practice times showed no correlation with Clash performance. Eventual winner Joey Logano finished practice last year with the 26th fastest lap — also known as the 11th-slowest lap. But he qualified fourth.

This year, despite losing about 40 hp to mufflers, Martin Truex Jr. set a fastest lap of 13.361 seconds. Truex’s lap beats last year’s best practice lap time of 13.455 seconds, set by Chase Elliott.

Although only seven-tenths of a second separate the fastest practice lap and the slowest, the change is far from linear.

A graph showing practice times for the Busch Light Clash field

  • The top 11 drivers are separated by just 0.048 seconds out of a 13- to 14-second lap
  • Brad Keselowski, who didn’t make the race last year, had the third slowest practice time.
  • Tyler Reddick ran the most total practice laps with 117. He was followed by Kevin Harvick (116), and Noah Gragson and Ricky Stenhouse Jr., both of whom made 115 laps.
  • Most drivers ran their best times in their first or second session. Austin Dillon, however, ran his best time on lap 109 of 112.
  • The top three in practice also had the three best 10-lap averages.

Qualifying is the key to good Clash picks

Last year, qualifying position correlated well with driver finish in the Clash. If your driver qualified on the front two rows for his heat race, last year’s results suggest that the only thing keeping him from making tonight’s Clash is an accident or mechanical failure.

That’s bad news for Ty Gibbs, who wasn’t allowed to qualify and will start in the back of the field. It’s also a negative for Ryan Blaney, who posted a 40-second lap, however, Blaney has a shot at the provisional and Gibbs doesn’t.

The heat races are only 25 laps, which doesn’t leave much time for passing. Heat race starting position is highly correlated to heat race finishing position.

  • Last year, the pole-sitter for each of the four heat races held the lead for the entire race.
  • Of the 12 drivers starting in the top three for each heat race, nine drivers — 75% — finished in the top three.
  • Only the top-four finishers of each heat race advanced last year. This year, the top five move on. Last year, 16 of the 25 drivers (64%) starting in positions one through five finished in the top five of their heat races.
  • No driver who started a heat race from ninth finished better than sixth. That’s not encouraging news for Blaney and Gibbs, among others.

That means Justin Haley, Kyle Busch, Christopher Bell and William Byron are pretty much guaranteed locks for a good starting spot in the Clash.

The 20 drivers who qualified in the top five for their heat race have a very high probability of making it through to the main — and of finishing well there.

As was the case last year, practice showed little correlation with qualifying. Martin Truex Jr. qualified 22nd despite posting the best practice time.

The Last Chance Qualifiers

Three drivers from each of the two last chance qualifiers fill out the final rows of the Clash starting grid. Last year, drivers were more aggressive in these 50-lap races than the first four heats.

Again, the closer to the front a driver starts, the better his chance of making the race. Last year, both pole-sitters finished in the top three and advanced.

The last chance qualifiers are long enough for a driver starting in the rear to make it to the front. Last year, Ty Dillon came from 10th place to win the second race. He was subsequently disqualified for jumping the final restart and Harrison Burton, who had started seventh, advanced. If you’re looking for long-shot Clash picks, don’t count the back of the field entirely out.

The Big Show

Last year, the 150-lap main had five lead changes and five cautions.

  • Of last year’s four heat-race winners, two finished in positions one and two, while the other two didn’t finish the race.
  • Of the six drivers who advanced from the last chance qualifiers, none finished higher than A.J. Allmendinger in ninth.
  • Allmendinger tied with Erik Jones for most spots gained. Jones started 16th and finished fourth.
  • Excluding drivers who failed to finish the race, Danial Suárez had the biggest position loss, starting fifth and finishing 14th.

If you want to avoid the frontrunners, you might want to keep an eye on Aric Almirola, who qualified fifth, and had the seventh best 10-lap average run during practice. Austin Dillon didn’t put together a strong 10-lap run, but his team found something in the last minutes of practice that allowed him to go from finishing practice in 22nd to qualifying sixth.

And although Bubba Wallace qualified 16th, he ranked first in runs of 10, 15, 20, 25 and 30 laps. He was second in five-lap speed.

Good luck with your Clash picks!

NASCAR Sunday schedule at Los Angeles Memorial Coliseum

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It’s race day for the NASCAR Cup Series.

The Clash at the Coliseum will open the 2023 season for NASCAR on Sunday with the featured 150-lap race scheduled for 8 p.m. ET at the Los Angeles Memorial Coliseum.

The field for the non-points race will be set by a series of heat and last chance races Sunday afternoon. The top five finishers in each of four 25-lap heat races will advance to the feature, and the top three finishers in two 50-lap last chance races will join the grid.

Joey Logano won last year’s Clash as it moved from its long-time home at Daytona International Speedway to the Coliseum.

The Cup Series regular season is scheduled to begin Feb. 19 with the Daytona 500.

Los Angeles Memorial Coliseum

Weather

Sunday: Partly cloudy with a high of 64 degrees in the afternoon and no chance of rain. It is expected to be sunny with a high of 62 degrees and a 1% chance of rain at the start of the Clash.

Sunday, Feb. 5

(All times Eastern)

Garage open

  • 11 a.m. Sunday – 12:30 a.m. Monday — Cup Series

Track activity

  • 5 – 5:45 p.m. — Four heat races (25 laps; Fox, Motor Racing Network, SiriusXM NASCAR Radio)
  • 6:10 – 6:35 p.m. — Two last chance qualifying races (50 laps; Fox, MRN, SiriusXM NASCAR Radio)
  • 8 p.m. — Feature race (150 laps; Fox, MRN, SiriusXM NASCAR Radio)

NASCAR Clash heat race lineups

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LOS ANGELES — Justin Haley, Kyle Busch, Christopher Bell and William Byron will start on the pole for their heat races Sunday at the Los Angeles Memorial Coliseum. 

There will be nine cars in each of the four heat races. Here’s a look at each of the those heat races.

Clash heat race starting lineups

Heat 1

This heat has four drivers who did not make last year’s Clash: Alex Bowman, Aric Almirola, Chris Buescher and Ty Dillon. Almirola starts second, Bowman third, Buescher eighth and Dillon ninth. This heat also has defending Clash winner and reigning Cup champion Joey Logano, who starts fifth.

Heat 2

Richard Childress Racing teammates Busch and Austin Dillon start 1-2. This race has five former champions: Busch, Kyle Larson (starting third), Kevin Harvick (fourth), Martin Truex Jr. (fifth) and Chase Elliott (eighth).

Heat 3

Toyota drivers will start first (Bell), second (Denny Hamlin) and fifth (Tyler Reddick). Ryan Blaney starts last in this heat after his fastest qualifying lap was disallowed Saturday.

Heat 4 

Byron will be joined on the front row by AJ Allmendinger in this heat. The second row will have Ross Chastain and Bubba Wallace.

The top five in each heat advances to Sunday night’s Clash. Those not advancing go to one of two last chance qualifying races. The top three in each of those races advances to the Clash. The 27 and final spot in the Clash is reserved for the driver highest in points who has yet to make the field.

Justin Haley tops field in Clash qualifying

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LOS ANGELES — Justin Haley posted the fastest lap in Saturday’s qualifying for the Busch Light Clash at the Los Angeles Memorial Coliseum.

Haley will start the first of four heats on the pole after a lap of 67.099 mph (13.413 seconds). The four heat races will be held Sunday afternoon, followed by two last chance qualifying races and then the Busch Clash on Sunday night.

Clash qualifying results

“I feel pretty confident about where we are,” Haley said. “I’m not sure why we’re so good here.”

The top four qualifiers will start on the pole for their heat race.

Kyle Busch, who was second on the speed chart with a lap of 66.406 mph, will start on the pole for the second heat. That comes in his first race with Richard Childress Racing after having spent the past 15 seasons at Joe Gibbs Racing.

Christopher Bell, third on the speed chart with a lap of 66.328 mph, will start on the pole for the third heat. William Byron, fourth in qualifying with a lap of 66.196 mph, will start on the pole in the fourth heat race.

The pole-sitters for each of the four heat races last year all won their heat. That included Haley, who was third fastest in qualifying last year and won the third heat from the pole.

Ty Gibbs was not allowed to qualify because of unapproved adjustments his team made while making repairs to his car after the door foam caught fire during practice. NASCAR deemed that the Joe Gibbs Racing team made adjustments to the car not directly related to the damage.

Ryan Blaney‘s fastest qualifying lap was disallowed after he stopped the car in Turn 4 and turned it around and to go back to the backstretch and build speed for his final lap. NASCAR disallowed the time from that final lap for the maneuver.

Section 7.8.F of the Cup Rule Book states: “Unless otherwise determined by the Series Managing Director, drivers who encounter a problem during Qualifying will not be permitted to travel counter Race direction.”

The top five finishers in each of the four 25-lap heat races advance to the Clash. The top three in the two 50-lap last chance races move on to the Clash. The final spot in the 27-car field is reserved for the driver highest in points not yet in the field.