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Inside Richard Petty Motorsports: Searching for sponsorship

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EDITOR’S NOTE: Dustin Long is spending this week with Richard Petty Motorsports to give fans a behind-the-scenes look at how a team prepares for a race. He will be with the team at the shop and at Bristol Motor Speedway this weekend. Watch for his stories each day through Sunday.

Part 1: Putting together a game plan for Bristol

WELCOME, N.C. — A stillness hangs in the heavy air. Sounds echo, whether from crickets or distant traffic. Morning dew clings to the grass and the sky is dark as many of the shop employees at Richard Petty Motorsports leave home.

When the team moved on Jan. 2 from its Mooresville, N.C., location to the Richard Childress Racing campus farther north, it meant that many employees had about an hour’s drive to the shop.

Alarm clocks are set earlier to be in the building by 6:30 a.m. for those who work only in the shop and 7 a.m. for those who work on the road crew.

Among the first in the building is shop foreman Brian Dantinne, who wakes up at 4 a.m. and makes the 45-minute drive — among the shorter one-way commutes — to be there by 6 a.m.

Mechanic Jerad Hewitt, whose uncle once was a crew chief at Petty Enterprises, is used to 5 a.m. alarms. He would get up then, have plenty of time to read the paper before making his five-minute drive to Joe Gibbs Racing. After joining Richard Petty Motorsports last month, Hewitt gets up at the same time but has less free time before making the hour-long drive to the shop.

It’s a daunting schedule for those who are not early risers and seems even more challenging when a team’s results include few top-10 finishes. With limited funding — the team does not have a primary sponsor in seven of the 13 remaining Cup races — this single-car team and its employees face challenges each week to be competitive.

Crew chief Drew Blickensderfer talks to Hall of Fame crew chief Dale Inman while Joey Forgette works on the Bristol primary car. (Photo: Dustin Long)

So how do those who work at RPM get out of bed, make a long drive to work and face seemingly long odds at success many weeks?

“I look at it as we’re against the mega-teams,” Dantinne said, taking a break from ordering parts while crew members work on the Bristol car nearby. “I look at it as a challenge every day I get up to go to work. Hopefully contribute and get better. Trust me, I want to run good. We see our faults, we know what our faults are, so hopefully we can make them better. We’re all driven. Otherwise we wouldn’t be here.”

Saturday night’s race at Bristol Motor Speedway (7:30 p.m. ET on NBCSN or the NBC Sports app) presents an opportunity for a better result since there’s less reliance on aerodynamics at the half-mile track. The team is hopeful it can repeat its April performance there when Bubba Wallace drove to the front and led six laps. With the team hosting potential sponsors this weekend, another strong run could impact the team’s future.

“Every weekend is important, there’s no question about it,” Brian Moffitt, the team’s chief executive officer says. “But this one in particular with where we know Bubba has run good and we have run good … we are extremely confident that when we give Bubba the right equipment, he can drive it and take it to the front. It’s exciting going into Bristol knowing that.”

Wallace’s car will have Medallion Bank and Petty’s Garage listed as the primary sponsor at Bristol — companies operated by the team’s co-owners Andrew Murstein (Medallion Bank) and Richard Petty (Petty’s Garage). Those logos are put on the car when there isn’t another company that has bought sponsorship.

Bristol marks the fifth race in the last six where Medallion Bank and Petty’s Garage were on the car. Philippe Lopez, the team’s director of competition, admits he has to be a strict gatekeeper on how much money the team can spend based on its sponsorship.

“I have to say no a lot,” Lopez said. “It sucks because I put myself in (crew chief) Drew (Blickensderfer’s) shoes a lot. When I have to say no, I just don’t say no like your parents did. I explain to him this is where we’re at and this is what we can do this month and here’s what I’m thinking, the money we have we need to spend to go fast. Most of the time Drew and I agree. There are some things we need to spend money on, there are some things that would be nice, but it’s not keeping us from that next position.”

That can mean the team might not have the latest versions of some parts or need to run a chassis more races than a bigger team that is constantly building cars that go faster.

With a storied name such as Petty and a dynamic driver as the rookie Wallace, it’s easy to wonder why the team hasn’t been able to find sponsorship for every race this season.

“Reality is we were so late in what took place in ’17, budgets were petty well set in ’18,” Moffitt, the team’s CEO, says in his office, which is decorated with the trophy from the July 2014 Daytona win, the team’s most recent victory.

“We knew this year was going to be like it is. We were hoping we would close more business in-season like everybody does. We really think that ’19 and the discussions that we do have are very positive around Bubba.”

The crew works on the front of the Bristol primary car Wednesday afternoon while decals are being placed on it. (Photo: Dustin Long)

RPM didn’t sign Wallace until late October last year. That was past when many companies had set their budgets. It’s no coincidence that the team announced a two-year extension of Wallace’s contract in late July. That gives RPM additional time to talk to potential sponsors and for those companies to budget money to sponsor the team.

While talks continue, a cost-cutting method the team does — when it doesn’t have a sponsor other than Medallion Bank and Petty’s Garage — is wrap the car in sponsor logos a day before the car is loaded in the hauler to go to the next race. That gives the sales team extra time for any last-minute deals.

It also creates scenes such as Wednesday afternoon at the shop when the crew is working on and underneath the front of the car, while decals are being placed on the back of the car.

Hewitt, who came to RPM from Joe Gibbs Racing admits it is a different atmosphere with a smaller team, but it’s one he appreciates.

“A team like this, a smaller team, everybody is much more focused on the one goal, the focus is on the car,” Hewitt said. “You have to wear a lot more hats because you’re trying to get a lot more done. That’s a little bit of an adjustment where at Gibbs if you saw a certain something that wasn’t in your area you would go find that person. (Here) you just do it.”

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Roger Penske was ready for his close-up in popular commercial

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MONTEREY, California – Roger Penske is the only team owner in auto racing history who has 18 “Baby Borg” Trophies in his possession for his team’s record 18 wins in the Indianapolis 500.

Perhaps his next trophy should be an Emmy.

Penske took part in a commercial along with 103rd Indianapolis 500 winner Simon Pagenaud and one of his NASCAR Cup drivers, Ryan Blaney. The commercial was shot at the Indianapolis Motor Speedway on Sept. 7 while NASCAR was in town for the Brickyard 400.

The premise of the commercials is a takeoff on the 2006 comedy, “Talladega Nights: The Ballad of Ricky Bobby” with Blaney playing the Ricky Bobby role and Pagenaud playing the Jean Girard role.

The commercial was shot by NBC to promote its coverage of the NTT IndyCar Series and NASCAR Monster Energy Cup Series and concludes with Penske stepping in between the two drivers, demanding them to, “Go out there and win races.”

Penske delivered the line perfectly and in just three takes.

“It took me about five minutes,” Penske told NBCSports.com. “They made it very easy for me. We let the guys do all of the hard work. It was fun for me to do. I saw it, and I didn’t make a fool out of myself.

“I’m ready for the next commercial.”

Penske’s ability to deliver his lines perfectly impressed NBC Sports Group President of Programing Jon Miller.

“I assume he’s got his SAG card,” Miller told NBCSports.com. “He has certainly been in front of the camera enough, and he’s quite an ambassador for the sport, so we were not at all surprised by that.”

NBC Sports Executive Producer Sam Flood was also highly impressed with Penske’s ability to turn into an actor in front of the camera.

“We were thrilled that he agreed to do it,” Flood told NBC Sports.com. “It’s one of those special things and the kind of guy he is to jump on board and make it even bigger because we had a ‘Plan B’ if Roger couldn’t do it, and when we got the confirmation, we knew we had something special that was going to happen.

“Roger Penske did the ad with two of his drivers that we shot at the Brickyard last week that got out there. A lot of fun, a lot of great response to it, and that’s things we couldn’t have done in the past. I think that’s part of us leaning in as NBC in trying to grow all of motorsports, and it’s important that every form of racing gets attention, and that’s what we’re pushing, as you know all too well.”

Team Penske driver Josef Newgarden, who will take a 41-point lead over Andretti Autosport driver Alexander Rossi into Sunday’s Firestone Grand Prix, also was complimentary of his team owner.

“Wow, I was impressed,” Newgarden told NBCSports.com. “First of all, how did they get him to do a cameo? That was cool. And he nailed it.

“The pressure on Simon and Blaney to nail it, after Roger does it in only three takes? Wow, the pressure was really on them to deliver their lines.”

Pagenaud thought Penske’s first take was the best.

“It didn’t take long for Roger to deliver his line, he was on top of it,” Pagenaud told NBCSports.com. “NBCSN was very excited about the idea. IndyCar CEO Mark Miles made sure we were able to get into Gasoline Alley early that day. It was the Saturday of the Brickyard 400 and it was early, but Roger was probably up since 2 a.m. I’m sure, so it wasn’t early for him.

“It was good, the script was fun and well done. I forced my French and Blaney being the perfect American NASCAR driver and Roger just being himself was just perfect. It shows personality between NASCAR and INDYCAR. NBC is doing such a great job showing both fans on both sides what is going in and it helps everybody get interested in both sports.”

Penske was asked if that is how he normally talks to his drivers in a prerace situation to fire them up.

“That’s not the normal, daily message, but that’s how it helped those two guys get going,” Penske said. “I think NBC has done a great job in all cases on IndyCar. The continuity of having the same partner has made a huge difference. The talent knows the drivers. They know the situation. Guys like Paul Tracy and the experience of Leigh Diffey and the whole group has done a great job.

“It’s about good racing. We have good teams. Lots of competition, new drivers and date equity. And it’s attracting young people.”

Penske believes the addition of NBC Sports to the 2019 NTT IndyCar Series schedule, including the season’s final race on the NBC, has been a big boost to the series.

“Any time you are on network is great,” Penske said. “It’s great for the sponsors, the notoriety for the team and the drivers is very important for all of us as we finish up the season. It’s going to be a great weekend, and I hope we can continue the movement we’ve had and the momentum we’ve had coming up to the last weekend.”

Richmond winners and losers

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WINNERS

Joe Gibbs Racing — It was a 1-2-3-4 finish until Erik Jones’ car failed inspection. Still the team scored a 1-2-3 finish and claimed its fourth consecutive win on a short track with Martin Truex Jr.’s triumph. Don’t forget, the organization also won Friday’s Xfinity race with Christopher Bell.

Ryan Newman His fifth-place finish tied his best result of the year and was his third consecutive top-10 showing. He was encouraged by the team running toward the front and noted: “You take away those four Gibbs cars, we were racing for the win. I know it doesn’t work that way, but if they would have had one bad meeting (incident) we would’ve been in the hunt.” Still, Newman moved into a transfer spot heading into this coming weekend’s race at the Charlotte Motor Speedway Roval.

Brad KeselowskiHe finished fourth and was the only driver outside of Joe Gibbs Racing to lead Saturday’s race.

Bubba Wallace His 12th-place finish was his third top-15 result in the last five races. He had one top-15 finish in the first 23 races of the season.

Front Row Motorsports — All three of its cars placed 21st or better, the first time the team has accomplished that feat this season. David Ragan was 19th, rookie Matt Tifft placed 20th and Michael McDowell was 21st.

LOSERS

Erik Jones He was feeling good about his fourth-place finish that put him within three points of the final transfer spot to the next round only to later find out that his car was disqualified for failing inspection after the race. Now he’s 45 points out of the final transfer spot and is essentially in a must-win situation. He faces being eliminated from the first round of the playoffs for a second year in a row.

William Byron Got lapped in the final circuits before the end of each stage and also had a pit road speeding penalty. That led to a season-worst 25th-place finish. He holds the final transfer spot to the second round by two points on Hendrick Motorsports teammate Alex Bowman heading to the Roval.

Brad Keselowski bumped up to fourth, but JGR domination still ‘not good news’

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Brad Keselowski ended Saturday’s NASCAR Cup playoff race at Richmond Raceway with what he thought was a fifth-place finish.

About an hour later though, Keselowski was moved up one position to fourth place after original fourth-place finisher Erik Jones was disqualified after his car failed post-race inspection.

Still, gaining one extra finishing position didn’t make the 2012 NASCAR Cup champion happy because of Joe Gibbs Racing’s domination in the second race of the playoffs – even with Jones’ DQ.

(How JGR finished is) definitely not good news,” Keselowski said. “We’ve got work to do. (JGR is) really strong and we’re not where we need to be to be able to beat them heads-up, but we threw everything we had at them.

We put down a great qualifying lap, got the first pit stall, had great pit stops and got to the lead, but just didn’t have the raw speed to keep it.”

MORE: Martin Truex Jr. completes Richmond sweep with playoff win

MORE: Results, points after 2nd race of Cup playoffs at Richmond

MORE: NASCAR disqualifies Erik Jones’ car for failing inspection

Keselowski tweeted a few hours after the race that he didn’t “take no pleasure & seek no treasure from another man’s loss,” referring to Jones’ DQ.


Even so, Keselowski took some consolation from his overall performance.

We led 80-some laps, so it’s not a bad day but just not nearly fast enough to dominate the race and win,” he said.

Keselowski mistakenly said in a post-race interview that he had joined Kyle Busch and Kevin Harvick in advancing to the Round of 12 two weeks from now due to his points in the standings.

Yeah, we’re locked into the next round,” Keselowski said. “That feels good. I’m proud of that effort.”

Actually, Keselowski left Richmond two points shy of being locked into the next playoff round. That will have to come next Sunday at Charlotte’s Roval.

There’s still work to do not only for Keselowski’s car, but also those of his teammates — Joey Logano finished 11th and Ryan Blaney 17th — to counter JGR’s domination.

But what exactly has to be done is a question mark, Keselowski said.

Honestly, I don’t know,” Keselowski said. “They’ve got all the secrets so we need to find some more secrets.”

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Kyle Busch sees progress in runner-up finish at Richmond

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RICHMOND, Va. — After his fiery comments last week led some to be critical of his attitude toward slower drivers, Kyle Busch was calmer after his runner-up performance to Martin Truex Jr. on Saturday night at Richmond Raceway.

Busch led a race-high 202 of 400 laps but lost the lead to his Joe Gibbs Racing teammate with 26 laps to go and had to settle for second place.

“We put up a valiant effort,” Busch said.

MORE: NASCAR disqualifies Erik Jones’ fourth-place finishing car

While his winless drought starched to 14 races, Busch noted that the performance was a step forward for the No. 18 Toyota team.

“I know we’re capable of it, the team is capable of it,” said Busch, who clinched a spot in the second round with his 54-point night. “Just stupid things have been biting us this year and we put it all together tonight. I didn’t speed on pit road, pit crew did a good job, our car was fast and we made the most of our effort.”

Whether it was Busch hitting the wall (or another car) at Las Vegas, an engine failure at Indianapolis, the pit crew losing the lead at Darlington or a speeding penalty at Watkins Glen (and hitting cars), Busch and the team have been off in recent races despite often having the speed to challenge for wins. In the process, Busch has lost the chance to collect many more playoff points.

He was strong enough Saturday night to win the second stage, giving him his third stage win in the last seven races.

But Busch didn’t have enough at the end to keep Truex behind him.

“We ran OK,” Busch said. “(Truex) could follow closer than I could, and he was better on the long run than I was. Why? Maybe I pushed my tires too hard there at the last stint at the beginning trying to stay ahead of (Denny Hamlin), which gave (Truex) the opportunity to kind of save his stuff and roll around and attack later.”