Photo: Dustin Long

Inside Richard Petty Motorsports: Searching for sponsorship

5 Comments

EDITOR’S NOTE: Dustin Long is spending this week with Richard Petty Motorsports to give fans a behind-the-scenes look at how a team prepares for a race. He will be with the team at the shop and at Bristol Motor Speedway this weekend. Watch for his stories each day through Sunday.

Part 1: Putting together a game plan for Bristol

WELCOME, N.C. — A stillness hangs in the heavy air. Sounds echo, whether from crickets or distant traffic. Morning dew clings to the grass and the sky is dark as many of the shop employees at Richard Petty Motorsports leave home.

When the team moved on Jan. 2 from its Mooresville, N.C., location to the Richard Childress Racing campus farther north, it meant that many employees had about an hour’s drive to the shop.

Alarm clocks are set earlier to be in the building by 6:30 a.m. for those who work only in the shop and 7 a.m. for those who work on the road crew.

Among the first in the building is shop foreman Brian Dantinne, who wakes up at 4 a.m. and makes the 45-minute drive — among the shorter one-way commutes — to be there by 6 a.m.

Mechanic Jerad Hewitt, whose uncle once was a crew chief at Petty Enterprises, is used to 5 a.m. alarms. He would get up then, have plenty of time to read the paper before making his five-minute drive to Joe Gibbs Racing. After joining Richard Petty Motorsports last month, Hewitt gets up at the same time but has less free time before making the hour-long drive to the shop.

It’s a daunting schedule for those who are not early risers and seems even more challenging when a team’s results include few top-10 finishes. With limited funding — the team does not have a primary sponsor in seven of the 13 remaining Cup races — this single-car team and its employees face challenges each week to be competitive.

Crew chief Drew Blickensderfer talks to Hall of Fame crew chief Dale Inman while Joey Forgette works on the Bristol primary car. (Photo: Dustin Long)

So how do those who work at RPM get out of bed, make a long drive to work and face seemingly long odds at success many weeks?

“I look at it as we’re against the mega-teams,” Dantinne said, taking a break from ordering parts while crew members work on the Bristol car nearby. “I look at it as a challenge every day I get up to go to work. Hopefully contribute and get better. Trust me, I want to run good. We see our faults, we know what our faults are, so hopefully we can make them better. We’re all driven. Otherwise we wouldn’t be here.”

Saturday night’s race at Bristol Motor Speedway (7:30 p.m. ET on NBCSN or the NBC Sports app) presents an opportunity for a better result since there’s less reliance on aerodynamics at the half-mile track. The team is hopeful it can repeat its April performance there when Bubba Wallace drove to the front and led six laps. With the team hosting potential sponsors this weekend, another strong run could impact the team’s future.

“Every weekend is important, there’s no question about it,” Brian Moffitt, the team’s chief executive officer says. “But this one in particular with where we know Bubba has run good and we have run good … we are extremely confident that when we give Bubba the right equipment, he can drive it and take it to the front. It’s exciting going into Bristol knowing that.”

Wallace’s car will have Medallion Bank and Petty’s Garage listed as the primary sponsor at Bristol — companies operated by the team’s co-owners Andrew Murstein (Medallion Bank) and Richard Petty (Petty’s Garage). Those logos are put on the car when there isn’t another company that has bought sponsorship.

Bristol marks the fifth race in the last six where Medallion Bank and Petty’s Garage were on the car. Philippe Lopez, the team’s director of competition, admits he has to be a strict gatekeeper on how much money the team can spend based on its sponsorship.

“I have to say no a lot,” Lopez said. “It sucks because I put myself in (crew chief) Drew (Blickensderfer’s) shoes a lot. When I have to say no, I just don’t say no like your parents did. I explain to him this is where we’re at and this is what we can do this month and here’s what I’m thinking, the money we have we need to spend to go fast. Most of the time Drew and I agree. There are some things we need to spend money on, there are some things that would be nice, but it’s not keeping us from that next position.”

That can mean the team might not have the latest versions of some parts or need to run a chassis more races than a bigger team that is constantly building cars that go faster.

With a storied name such as Petty and a dynamic driver as the rookie Wallace, it’s easy to wonder why the team hasn’t been able to find sponsorship for every race this season.

“Reality is we were so late in what took place in ’17, budgets were petty well set in ’18,” Moffitt, the team’s CEO, says in his office, which is decorated with the trophy from the July 2014 Daytona win, the team’s most recent victory.

“We knew this year was going to be like it is. We were hoping we would close more business in-season like everybody does. We really think that ’19 and the discussions that we do have are very positive around Bubba.”

The crew works on the front of the Bristol primary car Wednesday afternoon while decals are being placed on it. (Photo: Dustin Long)

RPM didn’t sign Wallace until late October last year. That was past when many companies had set their budgets. It’s no coincidence that the team announced a two-year extension of Wallace’s contract in late July. That gives RPM additional time to talk to potential sponsors and for those companies to budget money to sponsor the team.

While talks continue, a cost-cutting method the team does — when it doesn’t have a sponsor other than Medallion Bank and Petty’s Garage — is wrap the car in sponsor logos a day before the car is loaded in the hauler to go to the next race. That gives the sales team extra time for any last-minute deals.

It also creates scenes such as Wednesday afternoon at the shop when the crew is working on and underneath the front of the car, while decals are being placed on the back of the car.

Hewitt, who came to RPM from Joe Gibbs Racing admits it is a different atmosphere with a smaller team, but it’s one he appreciates.

“A team like this, a smaller team, everybody is much more focused on the one goal, the focus is on the car,” Hewitt said. “You have to wear a lot more hats because you’re trying to get a lot more done. That’s a little bit of an adjustment where at Gibbs if you saw a certain something that wasn’t in your area you would go find that person. (Here) you just do it.”

 and on Facebook

International Speedway Corp. announces weather protection program

Getty Images
Leave a comment

International Speedway Corp., whose tracks host 19 of the 36 Cup points races, announced a weather guarantee ticket program for fans on Wednesday, joining a similar program announced last month by Speedway Motorsports Inc.

The ISC Weather Protection Program goes toward all paid grandstand tickets to NASCAR races at any ISC facility that are postponed and rescheduled to a different date due to inclement weather.

ISC operates Daytona International Speedway, Talladega Superspeedway, Michigan International Speedway, Richmond Raceway, Auto Club Speedway, Kansas Speedway, ISM Raceway, Chicagoland Speedway, Homestead-Miami Speedway, Martinsville Speedway, Darlington Raceway and Watkins Glen International.

Guests will be able to exchange paid grandstand tickets that were not used on a rescheduled race date for a future NASCAR event at an ISC facility. The unused grandstand tickets may be exchanged for a same-series ticket of equal or lesser value based on event and seating location availability.

Guests with an unused grandstand ticket have 60 days to contact the ticket office at the ISC facility where the event was postponed. Eligible grandstand tickets may be exchanged for any future NASCAR race at an ISC facility within one year of the original event date or for the same race the following year, except for the Daytona 500. Customers who have tickets to a postponed Daytona 500 event may exchange their tickets for a future Daytona 500.

“Race fans make significant investments to attend NASCAR races at our facilities,” said ISC CEO Lesa France Kennedy in a press release. “When inclement weather impacts the schedule, it can be frustrating. The ISC Weather Protection Program addresses that concern and provides an assurance to our guests that if they can’t attend the rescheduled event, they will have the opportunity to see another race at another ISC facility.”

TicketGuardian’s FanShield insurance technology gives fans security when buying tickets in advance. The low-cost coverage protects fans from reselling their ticket or losing their money altogether if they’re unable to attend the event. Customers instead can receive a refund.

Click here for more details.

Jimmie Johnson to drive rookie paint scheme in Cup season finale

Getty Images
1 Comment

Jimmie Johnson and Hendrick Motorsports will end their 17-year relationship with Lowe’s in style.

When Johnson and the No. 48 team show up for the season finale at Homestead-Miami Speedway (Nov. 18 on NBC), Johnson’s car will have his rookie year paint scheme from 2002.

Johnson follows Dale Earnhardt Jr. and Matt Kenseth, who drove their rookie schemes in last year’s season finale.

The scheme will cap off a partnership that began with two Cup starts in 2001 before Johnson went full-time the next year.

In 2002, Johnson earned the first three wins of his career and sat on the pole for the Daytona 500. His first win came on April 28 at Auto Club Speedway.

With Lowe’s, Johnson has won seven championships and 83 races. Lowe’s announced in March it would not sponsor Johnson in 2019.

NASCAR America: Experience vs. Youth: Justin Allgaier battling Christopher Bell

Leave a comment

The Cup series has the Big 3. Xfinity has the Dynamic Duo.

As the Xfinity Series begins its playoffs Friday at Richmond Raceway (7:30 p.m. ET on NBCSN), many experts believe two drivers have an easy path to Homestead. Justin Allgaier has scored five wins and 39 playoff points. Christopher Bell has 32 playoff points. The next closest driver is Elliott Sadler with 11.

Allgaier is mindful of the accomplishments that brought him to this position. He is having a career year and knows it.

“Up until last year I’d won maybe one race a year at the max,” Allgaier told NBCSN’s Marty Snider during Xfinity Media Day. “Last year we won two, which was spectacular, but to be able to win five races this year, to have the regular-season championship, to just be as successful as we’ve been this year is just amazing.”

But that does not make him a favorite in his mind. There are simply too many other drivers that can win. Too many variables.

“There’s so many competitors right now in this Xfinity Series that are just absolutely fantastic. I don’t know that we have a clear-cut favorite,” Allgaier said.

On Tuesday’s edition of NASCAR America, Jeff Burton agreed.

“I think that (Allgaier’s) a favorite, but by a little bit, not a lot. … When I think about the Xfinity race from Richmond in the spring, Joe Gibbs Racing dominated it and it will be interesting to see, now as we go to more mile-and-halves … can Joe Gibbs Racing and Christopher Bell … get their rhythm back.”

Kyle Petty also puts Bell in the battle.

“This kid’s confident,” Petty said. “He shows confidence in every turn of the wheel. Everything he does. … and he shows great maturity.

“We’ve got youth and exuberance in Christopher Bell. We’ve got experience and maturity in Justin Allgaier and this is a battle. And it’s going to be interesting to see how it plays out.”

For more, watch the video above.

Follow Dan Beaver on Twitter

NASCAR America: Elliott Sadler wants to shed the bridesmaid role

Leave a comment

Elliott Sadler is the Mark Martin of the Xfinity Series, according to NASCAR America’s Kyle Petty.

“He’s been so close … so often. He’s almost like the Mark Martin of this series. Mark finished second so many times in the (Cup) championship.”

Martin finished second in the Cup standings five times without winning a championship. Sadler has finished second four times in the Xfinity Series and has not been worse than sixth since rejoining it fulltime in 2011.

Sadler knows the burning question is how he can shed the bridesmaid role. He also has a firm grip on what that is going to take.

“Justin (Allgaier) and Christopher (Bell) have pretty much told us you’re gonna have to win to advance,” Sadler told Marty Snider at Tuesday’s Xfinity Media Day. “They have been extremely fast – especially here lately. They’ve got nine wins between them.”

And with those nine wins, the playoff bonus points that ease their way to the finale at Homestead-Miami Speedway.

To join them in Miami, Sadler has to keep from getting swept into the temptation to make something happen that the handling of the car will not support.

“As a driver, you’ve got to understand not to get too high and not to get too low – to try and stay even tempered because the intensity is definitely ramped up and you can get yourself in trouble here real quick and the next thing you know you’re digging yourself out of a hole,” Sadler said.

Petty agrees. While Sadler’s lack of a championship does not detract from his career any more than it did Martin’s, earning that elusive honor is going to be tough for the very reasons Sadler identified.

“He’s probably mentally in a better place this year, but he’s going up against a couple of guys in Christopher Bell and Justin Allgaier … that he believes are already in Homestead,” Petty said. “He’s going up against guys that are having career years.”

For more, watch the video above.

Follow Dan Beaver on Twitter