Stewart-Haas Racing announced Friday that ITsavvy will partner with the team and be a sponsor on Clint Bowyer’s car.
ITsavvy, a resource for integrated IT products and technology solutions in the U.S., will serve as the primary sponsor on Bowyer’s car at Richmond in September and Phoenix in November. The company will be an associate sponsor in all the other races.
“It’s our goal to build an ongoing business relationship with every entity we partner with, and in NASCAR it starts with Stewart-Haas Racing,” said Mike Theriault, president and CEO, ITsavvy in a statement. “We are a business-to-business company, and speed and attention to detail are critical to what we do because it’s incredibly important for our clients. Our role with Stewart-Haas Racing allows the team to maximize its performance with our products and technology solutions in a high-speed environment. It provides ITsavvy with an incredibly strong testimonial in an industry where nearly half of America’s Fortune 100 companies invest. We can help these companies the same way we’re helping Stewart-Haas Racing.”
“Working with ITsavvy gives us a competitive advantage that directly translates to our performance on the racetrack,” said Tom McDonough, IT director, SHR, in a statement. “Anytime you can align with an IT leader, it makes a positive impact on the success of our operation. Most people don’t realize how complex our IT needs are day-in and day-out, and having a vested partner in the IT solutions industry is a huge benefit to our operation.”
“If it makes my race car faster than everybody else’s car, then I’m all for it,” said Bowyer, a winner of nine NASCAR Cup Series races, including earlier this season at Martinsville (Va.) Speedway in a statement. “While these are stock cars, the technology inside them is impressive, and the research and development that goes into all the parts and pieces we use to build these cars is cutting edge. The days of paper and pencil are long gone. Heck, we’re not even using tape measures anymore. It’s all digital measurement, and we keep all that data on computers. Technical support and race support go hand in hand, and to have an in-house partner in ITsavvy makes our program that much better.”