Marcus Lemonis, Chairman and CEO of Camping World Holdings, announced on an earnings call Tuesday morning plans “to rebrand the NASCAR Camping World Truck Series to the NASCAR Gander Outdoors Truck Series starting with the 2019 season.”
Lemonis said: “Camping World’s NASCAR sponsorship has been very successful. We expect the passionate fans of NASCAR, who likely line up even more than our Camping World customers, to embrace Gander Outdoors and the outdoor active lifestyle, the same way they’ve supported Camping World over the last 15 years.”
Camping World acquired the assets of Gander Mountain Company through a bankruptcy auction in April 2017.
Camping World has sponsored the Truck Series since 2009. In 2014, Camping World signed a seven-year sponsorship agreement through the 2022 season. The remaining years of the deal remain intact even with the name change. Gander Outdoors will sponsor the July 28 Truck race at Pocono Raceway and the July 29 Cup race there.
Also, as part of the expanded agreement, Camping World partner brands Overton’s and The House Outdoor Gear will also receive official NASCAR status.