Podcast: Front Row Motorsports explains how it improves with smaller budget, unique sponsor deals

Getty Images
0 Comments

Running a Cup Series team is not a cheap endeavor.

One person who knows this is Jerry Freeze, the general manager of Front Row Motorsports.

Owned by Bob Jenkins, the two-car Ford team runs the No. 34 of Michael McDowell and No. 38 of David Ragan and has a technical partnership with Roush Fenway Racing.

Freeze sat down with Nate Ryan on the NASCAR on NBC podcast to discuss how FRM works with smaller budgets and its unique business-to-business sponsorship deals through Jenkins’ trucking company, MDS Transport, and restaurant business, Charter Foods.

Freeze calls Love’s Travel Shops, which sponsors half the races on McDowell’s car, a “textbook example” of such a deal. Their partnership began in 2013.

“Bob owns a trucking company with about 300 over the road truck on the road,” Freeze said. “They’ve got to get fuel somewhere. That’s kind of how the Love’s Travel Shop deal started for us.”

Freeze describes it as a “slightly smaller scale” version of the relationship between Team Penske and Shell.

Unlike larger teams, Front Row doesn’t yet have an optical scanning station at its shop to mimic this season’s new system for inspecting cars at the track. There is one available to teams at the NASCAR R&D Center in Concord, North Carolina,

“We went into it thinking, ‘We’ll never need to have one of those, NASCAR’s got one, we can go over there whenever we want,’ ” Freeze said.

The team also relies on the scanner located at Roush Fenway Racing. But it’s a challenge to take cars to Roush, with its shop also in Concord, nearly an hour away from Front Row’s base in Statesville.

Buying its own scanner is beginning to look like a “necessary evil” for Freeze, who said he’s heard it might cost at least $300,000 but would be worth the investment because teams need to check the cars many times through the building process.

“I think if you’re really going to try to optimize the car through each step of what you do, that might be the way to go,” Freeze said.

When it comes to becoming more competitive, Freeze and Jenkins have been encouraged to invest more resources and money into the team by moves NASCAR has made to lower costs, including requiring teams to use engines in multiple races, spec radiators and the controversial common pit guns.

“It put it in a place where, yeah, it’s still pretty tough for Front Row to get to, but it’s not as high as it use to be,” Freeze said of the engine rule. “With spec radiators, we were spending $9,000 for radiator in the past. Now a spec radiator is, I don’t know, a third of that.”

Freeze also addressed the future of one of the team’s three charters, which is leased to TriStar Motorsports this season.

“You can’t do that forever with the way the rules are set up,” Freeze said. “We’ll have to make a decision, either we’ve got to operate (it) ourselves or maybe we sell it to TriStar some day, I don’t know. … Even though we weren’t in a position to run three cars and we’re still not today, it’s kind of nice to have in your pocket just in case something came along that was just phenomenal, and we needed one.”

Click on the embed above to hear the podcast. It also is available on Apple Podcasts, Google Play and Stitcher.

Helio Castroneves rules out Daytona 500

Helio Castroneves Daytona 500
Robert Scheer/Indy Star/USA TODAY NETWORK
0 Comments

DAYTONA BEACH, Fla. – Helio Castroneves might be at the 2023 Daytona 500, but the four-time Indy 500 winner won’t be in a race car.

During a news conference Thursday at Daytona International Speedway, Castroneves confirmed in response to a question from NBC Sports that he essentially has ruled out attempting to make his NASCAR Cup Series debut in the Feb. 19 season opener.

As recently as last Thursday at Rolex 24 Media Day, Castroneves, 47, said he still was working on trying to piece together a deal.

The Brazilian had been negotiating with the Cup team co-owned by boxer Floyd Mayweather and would have been in an “open” entry that lacked guaranteed entry to the Great American Race. That potentially would leave him in the precarious position of needing to make the race on qualifying speed or a qualifying race finish (as action sports star Travis Pastrana likely might need in his Cup debut).

DETAILS FOR THE 61ST ROLEX 24How to watch, entry lists, schedules for the IMSA season opener

HELIO’S ‘DAYS OF THUNDER’ MOMENT: Recalling a memorable 2022 victory drive through the smoke

“Unfortunately for me, lack of experience, no testing,” Castroneves said. “A lot of things. I believe it would be a little bit tough throwing myself in such a short notice, and to go in a place that you’ve got to race yourself into it. So as of right now, yes, it’s not going to happen.

“But we did have an opportunity. We just got to elaborate a little bit more to give me a little more experience on that. So there is more things to come ahead of us, but as of right now, I want to focus on the IndyCar program as well and (the Rolex 24 at Daytona).”

Castroneves, who has a residence in Key Biscayne, said he still might attend the Daytona 500

“I might just come and see and watch it and continue to take a look and see what’s going to be in the future,” he said.

Castroneves enters Saturday’s Rolex 24 at Daytona having won the event the past two years. He made his signature fence-climb after winning last year with Meyer Shank Racing, which he will be driving for full time in the NTT IndyCar Series this year. He became the fourth four-time Indy 500 winner in history in his 2021 debut with Meyer Shank Racing.

The 2020 IMSA WeatherTech SportsCar champion also has indicated an interest in Trackhouse Racing’s Project 91 car that aims to place international drivers in a Cup ride (such as Kimi Raikkonen at Watkins Glen International last year). Team co-owner Justin Marks recently tweeted Trackhouse wouldn’t field the Project 91 car at the Daytona 500.

After winning the 2022 Superstar Racing Experience opener, SRX CEO Don Hawk had promised he would help secure a Daytona 500 ride for Castroneves.

Castroneves has been angling for a NASCAR ride for years, dating to when he drove for Team Penske from 2000-20. After winning the Rolex 24 last year, he said he had been lobbying Ray Evernham and Tony Stewart for help with getting in a Cup car.

Though Castroneves is out, Sports Business Journal’s Adam Stern reported that Mayweather’s The Money Team Racing still is considering IndyCar driver Conor Daly for its seat.

Fire at Reaume Brothers Racing shop injures three

0 Comments

A Thursday fire at the Reaume Brothers Racing shop in Mooresville, North Carolina, injured three individuals, according to Mooresville (North Carolina) Fire-Rescue.

Firefighters were dispatched to the shop, which is scheduled to field entries for driver Mason Massey in the NASCAR Craftsman Truck Series this season, at about 11:30 a.m. Thursday.

The fire department extinguished the blaze quickly. The department stated on its Facebook page that one individual was transported to Lake Norman Regional hospital for smoke inhalation, and another was transported to Baptist Hospital in Winston-Salem, N.C. with burn injuries. A third was treated and released.

The team stated Thursday night on social media that Taylor Collier and Devin Fokin had been treated and released. The team stated that Taylor was treated for smoke inhalation and Fokin was treated “for serious burns.”

The Mooresville Fire Marshall’s office is investigating the cause of the fire. The fire department said the shop sustained “significant fire damage.”

In a tweet, the team said it is determining the extent of damage to the building. “More importantly,” it said, “a few of our team members did sustain injuries during the fire and are being transported for medical treatment.”

 

Trackhouse, RFK Racing, Front Row Motorsports sign sponsorship deals

0 Comments

Trackhouse Racing, RFK Racing and Front Row Motorsports announced sponsorship deals Thursday morning.

Trackhouse said WWEX, a Dallas-based global logistics group, will increase its sponsorship presence with the team this year, serving as the primary sponsor in 21 races for drivers Ross Chastain and Daniel Suarez.

WWEX will appear on Chastain’s Chevrolets in 19 races and will sponsor Suarez twice. The organization was a Trackhouse sponsor in 11 events in 2022, which was a breakout season for both Chastain and Suarez.

RFK announced that Solomon Plumbing, which joined the team last season, will expand its presence this season and in future years. The Michigan-based company will serve as the primary sponsor for several races on driver Brad Keselowski‘s No. 6 Ford.

MORE: Chase Briscoe signs contract extension with Stewart-Haas

Solomon specializes in plumbing and fire services for new development and construction. It initially sponsored Keselowski last season in the dirt race at Bristol Motor Speedway.

Front Row Motorsports has signed Quincy Compressor, a Bay Minette, Ala.-based compressor manufacturer, as a sponsor for four races.

Quincy will sponsor Todd Gilliland‘s No. 38 team in three events and Michael McDowell‘s No. 34 team in one race.

 

 

Stewart-Haas Racing signs Chase Briscoe to contract extension

0 Comments

Chase Briscoe has signed a multiyear contract extension to remain at Stewart-Haas Racing, the team announced Thursday.

The length of the deal was not announced.

MORE: A better way to determine the Cup champion?

Briscoe is entering his third Cup season with the team. He won his first series race last year, taking the checkered flag at Phoenix last March. That victory put him in the playoffs. He finished the season ninth in the standings. 

“It’s huge to have stability, with my team and my partner,” Briscoe said in a statement from the team. “It just gives you more confidence. Stewart-Haas Racing is where I want to be for a long time. It’s the place I’ve known longer than anywhere else in my NASCAR career.

“I remember getting signed by Ford in 2017 and I told people, ‘You know, if I could pick one place to be, it would be Stewart- Haas Racing. And if I could drive one car, it would be the 14 car. That would be the ultimate dream.’ And now, here I am.

“SHR has such a great group of people, from the Xfinity Series to the Cup Series, and they’ve all just guided me in the right direction. From drivers to crew chiefs to crew members, they’ve always had my back, and that’s been a huge help – just having people believe in you.”

The 28-year-old Briscoe has been with SHR since 2018. He split a limited Xfinity schedule that season between what is now RFK Racing and SHR. He ran full time with SHR in the Xfinity Series in 2019 and ’20 before moving to Cup in 2021.

“Chase has made the most of every opportunity and the proof is in the results. Keeping him at SHR was a priority and we’re proud to have him in our racecars for many more years to come,” said Tony Stewart, who co-owns SHR with Haas Automation founder Gene Haas, in a statement from the team. 

Briscoe’s signing comes two weeks after teammate Kevin Harvick announced that this will be his final season in Cup. 

The Cup season begins Feb. 5 with the Busch Clash at the Los Angeles Memorial Coliseum before going to Daytona for the Feb. 19 Daytona 500.