Examining what’s next for NASCAR after Monster deal ends in 2019

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CHARLOTTE, North Carolina — NASCAR announced Tuesday that Monster Energy will return as Cup Series sponsor through the 2019 season but is not expected to be in that role after that.

So what does that all mean?

Let us explain.

What happened Tuesday?

Monster Energy’s contract to be the Cup sponsor was set to end after the 2018 season. There was an option for Monster Energy to extend the deal. Monster was to have notified NASCAR before Jan. 1 of its decision. Instead, Monster asked for an extension. Both sides agreed to extend the sponsorship through the 2019 season only.

Why only a one-year extension?

Steve Phelps, NASCAR’s chief operating officer, said both sides wanted it that way.

“For Monster, I think it would be highly unlikely that they would come back,’’ Phelps said. “Both NASCAR and Monster, I believe, are on the same page on that. I wouldn’t say there is anything there hard and fast, but it is highly unlikely that they would return or we would have them return. That is not one-sided. That’s a decision that has been made by both companies. It will give us an opportunity to explore what this new (sponsorship) model looks like.’’

Wait, what is this new sponsorship model?

NASCAR wants to change the structure in how sponsorship would look. The plan would be to bundle the sanctioning body, tracks and media partners instead of having to do separate deals with each.

After NASCAR agreed to a deal with Monster Energy in December 2016, Monster then had to work out agreements with the tracks for signage and such. That took additional time.

Under NASCAR’s new sponsorship model, that shouldn’t be as big an issue.

“What we’re talking about here,” Phelps said, “is looking at combining assets and creating a new sponsorship model.’’

Such a model, though, would not include teams.

“It’s a little more difficult given the number of entities that are out there that are teams to make sure all the teams are participating in one fashion,’’ Phelps said.

So what will the name of the series be after 2019?

Good chance there will be no sponsor name tied to the Cup Series. That way it can be called the NASCAR Cup Series or NASCAR Premier Series or whatever NASCAR chooses to call.

One benefit is that fans don’t have to go through name changes as they have in going from Nextel Cup to Sprint Cup to Monster Energy Cup.

The Premier League did a similar thing in 2016 when Barclays did not renew its deal with the soccer league. There’s no sponsor of the NBA, NFL, NHL and Major League Baseball, but all those leagues have categories of sponsors. That’s the approach NASCAR wants to take.

What if the new model doesn’t work?

“We want to keep our options open,” Phelps said. “There’s some benefit to trying to go all in on something. I think the stakeholders will be in a good place. If the sponsors come back and say, ‘you know what, we’re not sure this is the best avenue to partner with this sport,’ then we’ll have to pivot and go in a different direction. Could we go back to an entitlement model for our top series? We could. Again, I think that’s not our intention. I don’t think we’ll get there, but we certainly want to keep our options open.’’

How does all this impact the Xfinity Series and Camping World Truck Series?

It does not for now. Xfinity signed a 10-year deal to be the entitlement sponsor of that series through the 2024 season. Camping World has a deal in place to be the Truck Series sponsor through 2022.

What happens with Monster Energy after 2019?

Phelps said NASCAR expects Monster Energy to remain in the sport. Monster Energy was aligned with drivers and teams before becoming series sponsor. That avenue would remain for Monster if it chose to do so.

A Monster Energy spokesperson told the Sports Business Journal that the company “wants to continue to be a part of the sport one way or the other.”

What about the sport using a sponsor to build a younger fan base? What happens now?

NASCAR continues to tout efforts to reach a younger fan base. That includes, among other things, children 12 and younger getting in free for Xfinity and Camping World Truck Series races.

Phelps said it was challenging to say if one thing over another was the overriding factor in reaching a younger demographic.

“It’s very difficult to isolate one particular thing vs. another in terms of it being the cause of something,’’ Phelps said. “There are other things that this industry has done over the past couple of years to increase the Millennial audience of NASCAR. That’s a journey we’re going to continue on.

“We have to continue to make sure our content is as strong as it can be that we’re pushing through the digital and social channels. We need to make sure that we continue to cater to kids and to make sure that our Millennial audience is happy. We have to continue the gains we’ve made with our Hispanic fans, which has been significant over the last three years. That journey doesn’t end. And, by the way, we have to make sure that we’re nurturing the existing fan base that we’ve had for many, many years. They’re incredibly important.’’

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Jimmie Johnson: ‘I’m smarter, stronger’ after COVID-19 episode

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Having been in an admitted “dark head space” after testing positive for COVID-19 a week ago, Jimmie Johnson said Friday that he is “ready to go” to return to the NASCAR Cup Series and Sunday’s race at Kentucky Speedway.

Johnson was forced to miss last weekend’s race at Indianapolis after testing positive for COVID-19.

Earlier this week, Johnson tested negative twice more than 24 hours apart. After that and being cleared by a doctor, NASCAR reinstated Johnson.

“It’s been an interesting week or so, to have a positive test and then the two negative tests, just the emotional journey you go through and worrying about your safety, your family’s safety, watching a race with someone else in your race car,” Johnson said during a media Zoom conference. “Coming to grips with the reality of all that has been challenging.

“I feel like I’m a smarter, stronger person today experiencing all this. Clearly extremely happy to be reinstated and ready to be back with my race team and that race car.”

Johnson proved to be asymptomatic. He demurred when asked if the original test was a false positive.

“I’ve had no symptoms through this journey,” he said. “There are a lot of scenarios that can play out and to go through them and to form an opinion would just be speculating. At this point, I just don’t think that’s very intelligent or smart to do.

“I followed the protocol that NASCAR has in place and is the same protocol all the other major sports have as well. I’ve been watching the numerous positives take place and also seen many examples of a double negative within a 24-hour period take place and those athletes have been reinstated. It’s a science-based reinstatement process.

“… I’ve followed the protocol, it brings a lot of questions as to where I was in the journey of being positive. There’s a lot of speculation there. I don’t know those answers and I’m the most frustrated person out there, especially living in the world of facts that I do. To not have the facts drives me bananas.”

Johnson pronounced himself fit for Sunday’s race: “I feel great, I’m excited and I’m ready to go. … I’m super excited. In my head of optimism, boy, what a comeback story, the COVID comeback. It would really be a special moment. I’ve always been highly motivated but it would be really cool to have great success Sunday or certainly in the near future with everything.”

As the last week has played out, Johnson has run the gamut of emotions since he was first told about the positive result.

“My first response was just anger, I started cussing and I used every cuss word I knew of and I think I invented a few new ones,” Johnson said with a chuckle. “It was just so weird at the anger because I’ve been asymptomatic. First anger hits and then speculation in my mind and it was like wait a second, there’s nothing good to come of this. No one knows, I don’t know, it’s just time to move on.

“Then I got very excited looking at the facts: I missed just one race, still am above the (playoff) cut line and then the optimism I hope I get that second negative (result) and then I did. I feel like I’m more on the optimistic side of things and really out of the dark head space I was in, and moving in the right direction and looking forward in all this.”

Last Sunday, sitting at his family’s home in Colorado, Johnson admitted it was strange to see someone else – namely fill-in driver Justin Allgaier – in his No. 48 Chevy for the first time since Johnson first began driving that car in Cup late in 2001.

“It’s a weird set of events,” Johnson said. “Saturday night trying to go to sleep was probably the most difficult time for me, knowing I wasn’t going to be in the car.

“It was the peak of emotions going with missing a race and the consecutive start streak coming to an end, not being in a car, my final year (racing in NASCAR), all the things you can think of.

“Sunday morning wasn’t great, but I joined the team call we have before the race, I was able to hear the voices of my crew guys, and give them a shot in the arm and pump them up and just be involved in that team moment. It’s crazy how that relaxed me because I was convinced I wasn’t going to be able to watch the race.”

Johnson’s teleconference lasted nearly 30 minutes. Here are some other topics he covered:

Racing this weekend at Kentucky, one of only four current tracks the seven-time Cup champ has never won on (others are Charlotte Roval, Chicagoland and Watkins Glen): “Kentucky has probably been one of my top two or three most difficult tracks to compete at. I have mixed feelings for the place because when I first started at Hendrick Motorsports, I felt like I lived at that raceway doing testing for the team, getting in my laps and reps as a rookie coming into the sport. I have positive vibes from there, but my race experience there from the Busch Series days and even the Cup (series), has been demanding and tough. I hope to conquer the track from that personal standpoint and then clearly with what I’ve been through, my friends, family and fan base have been through, it’d be nice to leave there with a trophy.”

Why he tweeted out another show of support for Bubba Wallace earlier this week: “With the current events, just letting it be known I stood with Bubba at the beginning of this journey and I continue to stand with Bubba. (It was in response) to the tweet the President put out.”

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Friday’s Xfinity race at Kentucky: Start time, forecast and more

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Time for Part II of the Xfinity Series doubleheader at Kentucky Speedway.

Xfinity teams return to the 1.5-mile speedway tonight for the Alsco 300.

The top-15 finishers from Thursday night’s race have been inverted, resulting in Myatt Snider starting on the pole for tonight’s race. Jesse Little will start second.

Here’s all the info you need for the race.

(All times are Eastern)

START: The command to start engines will be at 8:05 p.m by Tyler Reddick. The green flag is scheduled to wave at 8:14 p.m.

PRERACE: Garage access health screening begins at 10:30 a.m. (teams are assigned specific times). Engine prime and final adjustments are at 6 p.m. Drivers report to their cars at 7:50 p.m. The invocation will be given at 7:57 p.m by Larry Campbell of Kentucky Raceway Ministries. The national anthem will be performed at 7:58 p.m. by Felita LaRock, former lead vocalist, United States Air Force Band of Flight.

DISTANCE: The race is 200 laps (300 miles) around the 1.5-mile speedway.

STAGES: Stage 1 ends on Lap 45. Stage 2 ends on Lap 90.

COMPETITION CAUTION: Lap 20

TV/RADIO: FS1 will televise the race. Its coverage begins at 7:30 p.m. Performance Racing Network’s coverage will begin at 7:30 p.m. and also can be heard at goprn.com. SiriusXM NASCAR Radio will carry PRN’s broadcast.

FORECAST: The wunderground.com forecast calls for mostly clear skies, a high of 81 degrees and a 2% of rain predicted at the start of the race.

LAST RACE: Austin Cindric beat Riley Herbst in overtime to win Thursday night’s Kentucky race.

TO THE REAR: Daniel Hemric (driver change for No. 8 car), Justin Allgaier (backup car), Colby Howard (backup), Brandon Jones (backup), Kody Vanderwal (backup), Timmy Hill (backup), Brandon Brown (backup), Ronnie Bassett Jr. (backup)

STARTING LINEUP: Click here for the lineup

Stage is set for Cup teams in race for points

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With 10 races left in the Cup regular season, the push for stage points is starting to play a key role in strategy and the results are showing in the standings.

Austin Dillon holds what would be the 16th and final playoff heading into Sunday’s race at Kentucky Speedway (2:30 p.m. ET on FS1). But as Matt Kenseth nearly showed last weekend at Indianapolis Motor Speedway, a victory by a driver outside the top 16 will take a playoff spot away from one hoping to make it by points.

Teams also are mindful that the regular season finale will be at Daytona International Speedway, which could lead to a surprise winner. Three of the last five Cup points races at Daytona saw a driver score either their first or second career Cup win: Dillon, Erik Jones and Justin Haley.

Teams already are trying different strategies to get away from 16th in the standings or climb into a potential playoff spot.

Matt DiBenedetto entered the Pocono doubleheader weekend 15th in the standings. Focusing on stage results, he scored 17 stage points in the two races that weekend and added 11 stage points last weekend at Indy.

Stage points can just make such a huge difference, especially this point in the year when the point stuff is really starting to settle out a little bit,” DiBenedetto said after the Pocono weekend. “People are settling in place, so you’ve got to take everything you can get because that makes a big difference as far as securing a solid spot in the playoffs.”

Those 28 stage points he’s earned the past three races helped DiBenedetto climb to 12th in the standings heading to Kentucky. He’s scored 26 more stage points than Clint Bowyer the past three races. That 26-point advantage helped put DiBenedetto three points ahead of Bowyer in standings.

William Byron‘s stage win at Indy proved key in helping him climb the points standings. (Photo by Jamie Squire/Getty Images)

William Byron won the first stage last weekend at Indy and collected 10 stage points (and one playoff point) after crew chief Chad Knaus had Byron stay on track under caution when most of the leaders did pit with eight laps left in the stage. Byron restarted in the lead and held that position for the final four laps of the stage under green.

Those 10 points helped Byron pass Hendrick Motorsports teammate Jimmie Johnson for 14th in the standings. Byron leads Johnson, who sat out Indy because he had tested positive for COVID-19, by two points. Johnson has since had two negative tests for the coronavirus and been reinstated for this weekend.

Another driver who has benefitted from a strategy focused on stage points is Dillon. He’s scored 18 stage points the past three races to nine stage points by Jones. Dillon holds what would be the final playoff spot by six points on Jones.

2. Will this be Kyle Busch’s weekend?

The reigning series champion has one win in the last 38 races but heads to a Kentucky Speedway that has been good to him, even though Kurt Busch nipped his younger brother for the win in last year’s race.

Kyle Busch has two wins in nine starts at Kentucky and leads all drivers in top-five finishes (seven), top-10 finishes (eight) and laps led (621) at the track.

Busch’s lone victory in the last 38 races came in last year’s championship race in Miami. In that same span, his Joe Gibbs Racing teammates have combined to win 14 races.

Also during that 38-race stretch, Denny Hamlin and Kevin Harvick have combined to win 16 races (42.1%). Each has eight wins in that time.

3. Speeding on pit road

Here’s a look at the number of pit road speeding penalties drivers have had in the first 16 races of the Cup season:

6 – Quin Houff

5 – Ryan Newman, Bubba Wallace

4 – Corey LaJoie, Garrett Smithley, Daniel Suarez

3 – Ty Dillon, Ricky Stenhouse Jr., JJ Yeley,

2 – Christopher Bell, Clint Bowyer, Kyle Busch, Matt DiBenedetto, Austin Dillon, Denny Hamlin, Timmy Hill, Brad Keselowski, Joey Logano, Michael McDowell, Brennan Poole, Ryan Preece.

1 – Chris Buescher, William Byron, Chase Elliott, Joey Gase, Erik Jones, Matt Kenseth, John Hunter Nemechek, Tyler Reddick,

0 – Aric Almirola, Ryan Blaney, Alex Bowman, Kurt Busch, Cole Custer, Kevin Harvick, Jimmie Johnson, Martin Truex Jr.

4. Streakin’

With Jimmie Johnson missing last weekend’s race at Indianapolis after testing positive for COVID-19, his consecutive starts streak ended at 663, ranking fifth on the all-time list. Johnson has since been cleared to race this weekend at Kentucky Speedway.

Kevin Harvick ranks sixth on the list of longest consecutive starts streak with 656 consecutive starts heading into Sunday’s race at Kentucky Speedway.

Here is the top 6 in longest consecutive streaks:

797 — Jeff Gordon

788 — Ricky Rudd

704 — Bobby Labonte

697 — Rusty Wallace

663 — Jimmie Johnson

656 — Kevin Harvick

5. More of the same for Chevy teams?

Chevrolet teams are winless in their last eight Cup races and the manufacturer has one win in nine races at Kentucky. That victory came last year with Kurt Busch beating Kyle Busch at the finish.

Since Chase Elliott won the second Charlotte race in late May, Chevy drivers have not won. Elliott finished second in Miami, Ricky Stenhouse Jr. was second at Talladega and Matt Kenseth was second at Indianapolis.

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UPDATE: Justin Allgaier cleared to race tonight at Kentucky

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UPDATE (1 p.m. ET): After Thursday night’s wreck that sent him to a local Sparta, Kentucky area hospital, Justin Allgaier has been cleared to race in tonight’s second half of the Xfinity Series weekend doubleheader at Kentucky Speedway.

His team, JR Motorsports, made the announcement via Twitter:

Allgaier will have to start from the back of the field due to having to go to a backup car, as his primary car was damaged in Thursday night’s wreck.

UPDATE (9:15 a.m. ET):

Justin Allgaier was released early Friday morning from a local Sparta, Kentucky area hospital after being evaluated following his last-lap crash in Thursday night’s Xfinity Series race at Kentucky Speedway.

According to a tweet from his team, JR Motorsports, “Justin Allgaier was treated and released from a local hospital early this morning for non-racing related medical purposes following last night’s event at Kentucky Speedway. He will undergo further evaluation today before being cleared to race.”

The second race of the Xfinity Series weekend doubleheader at Kentucky will take place tonight at 8 p.m. ET.

Allgaier’s wife, Ashley, was upset at several rumors that appeared on social media regarding her husband’s condition which ultimately were proven to be false.

ORIGINAL STORY:

Justin Allgaier has been taken to a local hospital for further evaluation after he was involved in a last-lap crash in Thursday night’s Xfinity race at Kentucky Speedway.

The wreck occurred in overtime and involved four drivers: Allgaier, Kody Vanderwal, Timmy Hill and Ronnie Bassett Jr.

The other drivers were checked and released from the infield care center.

The Xfinity Series is set to hold its second race of a doubleheader at Kentucky Friday night at 8 p.m. ET.