Anheuser-Busch is back with its Busch brand as the sponsor of the Cup pole award, NASCAR announced Wednesday.
Anheuser-Busch first sponsored the pole award in 1978 with its Busch brand. From 1998-2007, Anheuser-Busch’s Budweiser brand sponsored the pole award. Coors Light was the award’s presenting sponsor from 2008-17.
The Busch Pole Award will be presented Friday at Auto Club Speedway.
Busch, which sponsors Kevin Harvick’s car at Stewart-Haas Racing, also becomes the official beer of NASCAR as part of its multi-year agreement.
“We are continuing to evolve our presence in NASCAR because we believe in the power and loyalty of NASCAR fans,” said Chelsea Phillips, Vice President, Value and Beyond Beer brands, Anheuser-Busch, in a statement. “Returning as the official beer of NASCAR strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch beer on race day.”