Ryan: Squelching social media isn’t solution for improving inspection

0 Comments

The content was so compelling, the engagement was so widespread, and the stakes were so high.

There was so much resonance rumbling through the myriad feeds of NASCAR Twitter, it had to get someone’s attention.

And it did.

Of course we’re talking about NASCAR being named a finalist for best use of Twitter (the #NASCARPlayoffs hashtag) in the Cynopsis Sports Media Awards.

Wait, did something else happen last week in the realm of NASCAR social media?

Oh, right.

At the same time the hottest driver in NASCAR was fingering social media as the source of his penalty after winning at Las Vegas and subtly upbraiding NASCAR executives for whiling away too many hours on Twitter, other NASCAR staffers were cheerily hailing the sanctioning body’s appearance five times on the Cynopsis list.

Besides the Twitter accolade, NASCAR Digital Media also picked up a nomination for best podcast series (The Glass Case of Emotion, co-hosted by Ryan Blaney), and even Harvick was represented in best radio program (for his Happy Hours show on SiriusXM with Matt Yocum, which is up against heavyweights Dan Patrick, Jim Rome and Dan Le Batard).

The point of this is to note that while Harvick’s points about the impact of social media on NASCAR officiating are fair (particularly as it relates to high-ranking decision-makers who spend chunks of their days interacting with fans), there also is no putting the genie back in the bottle and pretending that Twitter and its pervasive tentacles can simply be ignored.

NASCAR is craving that input. Many of its strategies for future audience growth and retention are predicated on leveraging social media to the hilt. Its Fan and Media Engagement Center in Uptown Charlotte is monitoring what fans are saying on the Internet in real time with an Oceanic breadth and precision.

The Reddit detectives are here to stay, and God love them, because it actually is good to have that level of interest from a sophisticated segment of the fan base. NASCAR actively is promoting its STEM initiatives in attracting younger fans; what better example of how engineering principles are being applied in the viewing experience.

No, the answer to how NASCAR can improve its officiating won’t be found in constraining social media, whose rise can’t be untethered from the technology that also made Harvick’s Las Vegas penalties possible. In the era of high-definition TV and digital images transmitted instantaneously, rival teams and NASCAR were seeing potentially incriminating evidence of the No. 4 Ford ahead of anyone on Twitter.

In the 21st century digital age, the best solution is to stop evaluating and announcing postrace infractions on a late 20th-century timetable. NASCAR needs to find a way to do postrace inspection expeditiously and exclusively at the track.

Harvick alluded to this in praising Fox analyst Darrell Waltrip, who said in a SiriusXM interview last week that postrace inspections at the R&D Center (which opened in 2003) should be informational only. During a January appearance on the NASCAR on NBC Podcast, Harvick suggested a similar approach with the advent of the Optical Scanning Station, which he hoped would transform postrace inspection. “You’ll see cars taken back (to the R&D Center) not really to be relevant of whether you won or lost or are getting a fine, but if something’s happening and moving and to say, ‘This can’t happen,’” Harvick said.

After Denny Hamlin’s Southern 500 victory last year was tainted by a Wednesday penalty, there seemed serious momentum for limiting the shelf life of a Cup penalty to Sunday night. Somehow, that got sidetracked before the 2018 season, leaving NASCAR vulnerable to the negative optics of last week’s controversy. It’s never good when the main storyline four days after the race is whether a winner was legal.

The best option is simple: NASCAR needs to get out of the business of R&D Center teardowns two to three days after a race. Not because of social media but because it’s inevitable that teams always will be ahead of NASCAR inspectors and increase the odds that a midweek teardown will uncover something pushing the boundaries, as Jeff Burton explained on the NASCAR on NBC Podcast last fall.

“They have to get to a place to where you roll through tech postrace (at the track), you’re good,” Burton said. “You can’t not have postrace (inspection), but some of it, they’re just going to have to give up on.”

That isn’t as large of a concession as it might seem. Surely, if there’s an instance during a race in which a winner appears to be benefiting from a questionable part, it can be given closer scrutiny afterward.

Social media is hard-wired into NASCAR’s existence and can’t be eradicated. It’s best to figure out how to incorporate it (with efficiency) instead of excluding it from inspection.


Asked why his team wouldn’t appeal Harvick’s penalty, Tony Stewart answered with a question. “How many appeals have you seen overturned?”

Maybe more than “Smoke” thinks.

According to NASCAR research from the past 20 seasons (when appeals records have been kept consistently), there have been 202 appeals heard. Including both levels of appeals (which initially are heard by a three-person panel and then can be sent to the Final Appeals Officer), 67 percent have been upheld. There were 33 percent that have been adjusted, including 49 that were reduced and 14 were overturned completely (7 percent of the full total).

The most recent appeal “win” involved a shock infraction against a K&N team at Phoenix International Raceway in November 2015 that resulted in the elimination of a six-month probation.

So maybe the odds weren’t stacked against Stewart’s team as much as it seemed – though NASCAR also has rewritten its rulebook in recent years for clarity that enhances the chances of penalties being upheld. It also looks at issuing penalties the same way federal prosecutors do – they won’t bring a case unless they believe they have ironclad evidence to win at trial.


Danica Patrick’s name hardly has been mentioned, but it’s easy to spot the subtext of the best start in Stewart-Haas Racing history: Patrick’s departure after five seasons is being viewed as a positive by the team.

Harvick intimated as much during a postrace interview Sunday (video above) with NBCSN’s Kelli Stavast (“It’s elevated the 10 car (Patrick’s former ride) to make it relevant in our organization; it was irrelevant for several years because it didn’t perform”), and he already took a subtle dig at Daytona International Speedway last month about the productivity of Patrick’s feedback (“You have to have the input to help build your team going forward, so some of those things fall short possibly from maybe not getting the input that the team needed to push the cars in a good direction.”).

Stewart, who also hasn’t been shy about pointing a finger partly at Patrick for the struggles of her team (noting its personnel was overhauled at her behest), said Sunday that “it just shows the strength of having four really good teammates that are giving four valid sets of information that they can all feed off of and work off of.  It just seems like this group of these guys really work well together.”

The implication is clear: Patrick was the weak link replaced by Aric Almirola.

What impact might it have on Patrick’s brand or legacy in NASCAR?

Probably very little, as she wraps up her racing career with the Indianapolis 500 and focuses her attention on clothing lines, fitness books and cooking show concepts. But if SHR continues to excel, it will undoubtedly be hailed as validation by her detractors in NASCAR.


After his third consecutive victory, Harvick joked that Gil Martin, his crew chief from 2009-2012 at Richard Childress Racing, intentionally tried to fire him up to produce better results.

Sunday’s gleeful celebration showed why it often works for a driver who admittedly thrives on controversy and stirring up trouble. So why not make Harvick angry all the time?

Because it doesn’t always work.

For every instance in which he has delivered a playoff moment after getting ticked off (e.g., Dover 2015 when he remained upset with Jimmie Johnson for a collision in the playoff opener), there have been others in which he has come up short (e.g., Dover 2010 when he finished 15th after a garage confrontation a day earlier with Denny Hamlin, who had questioned the legality of RCR’s cars).

Any rival knows there is nothing to be gained with “Happy” by poking the bear, but the anger doesn’t automatically translate into transcendent performances. With a fast car and a foul attitude, there is no one better, but the former also can matter as much as the latter.


Harvick will stay squarely in the spotlight even before the garage in Fontana, California, opens this weekend. The Bakersfield native will be racing Thursday night just a few hours up the road at his hometown track of Kern County Raceway in a K&N race (that will be broadcast at 11 p.m. ET March 20 on NBCSN).

The 2014 series champion spoke eloquently about why the grassroots outreach was important and how it had gone missing in recent years.

Here’s a good example of what he meant: Before NASCAR’s 1997 inaugural race at Fontana, there was anticipation that short tracks such as nearby Orange Show Speedway in San Bernardino would benefit from Southern California’s first Cup race in nine years. During Riverside International Raceway’s heyday, stars such as Bill Elliott often would show up to run a Late Model at Orange Show the night before the main event

But when the Cup Series returned, the stars didn’t come to the short tracks. If Harvick, who singled out Elliott’s son, Chase, as a prime candidate for following his footsteps, can start a trend at Kern County, it’ll be a good one.


If winning felt like a playoff moment for Harvick, finishing second might have felt the same way for Kyle Busch – but not for the right reasons.

The Joe Gibbs Racing driver now has finished second in three of the past five Cup races dating to last season’s championship finale at Homestead-Miami Speedway. And just as when he lost the 2017 title to Martin Truex Jr., Busch’s No. 18 Toyota seemed faster than Harvick’s Sunday (leading a race-high 128 laps).

At Miami, it was an inopportune caution flag that wrecked Busch’s chances to beat Truex. It was strategy again Sunday, but this time it was more self-inflicted (as noted by Steve Letarte and Dale Earnhardt Jr. in Monday’s NASCAR America) with a curious decision to wait on pitting under green and then a botched stop.

“Had a couple guys pit a little bit before us,” Busch said. “I don’t think that hurt us too bad, but the jack dropping certainly did. We lost the race on pit road today. There’s been races where I’ve won it on pit road, too. We’ll just have to go into next week and see what we can do there. “

Crew chief Adam Stevens prepares championship-caliber cars, and Busch brings all-world talent. But the persistent struggle at closing out wins (evidenced by how long it took for a breakthrough to happen last season) has to be eating at the team at some level.

Surveying key race dates for the 2023 Cup season

0 Comments

NASCAR Cup Series cars will fire up again Feb. 5 as the 2023 season begins with the Busch Light Clash at the Coliseum in Los Angeles.

Two weeks later, the regular season opens with the Feb. 19 Daytona 500, for decades the curtain-raiser for the Cup Series’ 10-month cross-country marathon.

With only a single week break in mid-June, the Cup schedule visits familiar stops like Darlington, Bristol, Martinsville, Talladega and Dover but adds two new locations that should be highlights of the year — North Wilkesboro and Chicago.

Here’s a look at key races for each month of the season:

February — With all due respect to the unique posture of the Clash at the Coliseum (Feb. 5) and the apparent final race on the 2-mile track at Auto Club Speedway (Feb. 26) before it’s converted to a half-mile track, the Daytona 500 won’t be surpassed as a February highlight. Since the winter of 1959, the best stock car racers in the land have gathered on the Atlantic shore to brighten the winter, and the results often are memorable. Richard Petty, Dale Earnhardt, David Pearson, Cale Yarborough, Jeff Gordon and so many others have starred on Daytona’s high ground, and sometimes even rookies shine (see Austin Cindric’s victory last year).

MORE: Friday 5: Legacy aiming for breakout season

March — The newly reconfigured Atlanta Motor Speedway saw its racing radically changed last year with higher banks and straights that are tighter. The track now is considered more in the Daytona/Talladega superspeedway “family” than an intermediate speedway, generating a bit of the unknown for close pack racing. William Byron and Chase Elliott won at AMS last year.

April — Ah, the return to Martinsville (April 16). Despite the rumors, Ross Chastain’s wild last-lap charge in last October’s Martinsville race did not destroy the speedway. Will somebody try to duplicate Chastain’s move this time? Not likely, but no one expected what he did, either.

May — North Wilkesboro Speedway is back. Abandoned by NASCAR in 1996, the track’s revival reaches its peak May 21 when the Cup All-Star Race comes to town, putting Cup cars on one of stock car racing’s oldest tracks for the first time in a quarter century.

June — The June 11 Sonoma road course race will end 17 consecutive weeks of racing for the Cup Series. The schedule’s only break is the following weekend, with racing resuming June 25 at Nashville Superspeedway. Sonoma last year opened the door for the first Cup win by Daniel Suarez.

July — The July holiday weekend will offer one of the biggest experiments in the history of NASCAR. For the first time, Cup cars will race through the streets of a major city, in this case Chicago on July 2. If the race is a success, similar events could follow on future schedules.

August — The Aug. 26 race at Daytona is the final chance for drivers to qualify for the playoffs, ratcheting up the tension of the late-summer race considerably.

September — The Cup playoffs open with the Southern 500, making Darlington Raceway a key element in determining which drivers have easier roads in advancing to the next round.

October — The Oct. 29 Martinsville race is the last chance to earn a spot in the Championship Four with a race victory. Christopher Bell did it last year in a zany finish.

November — Phoenix. The desert. Four drivers, four cars and four teams for the championship.

 

Trackhouse Racing picks up additional sponsorship from Kubota

0 Comments

Trackhouse Racing announced Friday that it has picked up additional sponsorship for drivers Ross Chastain and Daniel Suarez from Kubota Tractor Corp. for the 2023 season.

Kubota sponsored Chastain’s No. 1 Chevrolet last October at Homestead-Miami Speedway. It is expanding its sponsorship to six races for the new season.

Chastain will race with Kubota sponsorship at Auto Club Speedway, Phoenix Raceway, New Hampshire Motor Speedway, Kansas Speedway and Homestead-Miami. Suarez’s Chevrolet will carry Kubota livery at Texas Motor Speedway.

MORE: Friday 5: Legacy seeks breakout year in 2023

The team also announced that a $10,000 donation will be made to Farmer Veteran Coalition for each Kubota-sponsored race in which Chastain finishes in the top 10. The FVC assists military veterans and current armed services members who have an interest in farming.

“The sponsorship from Kubota is especially meaningful to me because it allows me to use my platform to shine a bright light on agriculture and on the men and women who work so hard to feed all of us,” said Chastain, whose family owns a Florida watermelon farm.

 

Friday 5: Legacy MC seeks to stand out as Trackhouse did in ’22

0 Comments

While the celebration continued after Erik Jones’ Southern 500 victory last September, executives of what is now Legacy MC already were looking ahead.

“(September) and October, decisions we make on people are going to affect how we race next (February), March and April,” Mike Beam, team president, told NBC Sports that night.

Noah Gragson had been announced as the team’s second driver for 2023 less than a month before Jones’ win. 

But bigger news was to come. 

The team announced Nov. 4 that Jimmie Johnson would become a co-owner, lifting the profile of a team that carries Richard Petty’s No. 43 on Jones’ cars.

As February approaches and racing resumes, a question this season is how far can Legacy MC climb. Can this team mimic the breakout season Trackhouse Racing had last year?

“I think everybody looks for Trackhouse for … maybe the way of doing things a bit different,” Jones told NBC Sports. “Obviously, starting with the name. We’ve kind of gone that same direction with Legacy MC and then on down from there, kind of how a program can be built and run in a short amount of time.

“There’s some growth in the back end that we still have to do to probably be totally to that level, but our goal is definitely to be on that same trajectory that Trackhouse was over the last two seasons.”

Trackhouse Racing debuted in 2021 with Daniel Suarez. He finished 25th in the points. The organization added Ross Chastain and several team members from Chip Ganassi Racing to form a two-car team last year. Chastain won two races and finished second in the points, while Suarez won once and was 10th in the standings. 

Legacy MC co-owner Maury Gallagher purchased a majority interest in Richard Petty Motorsports in December 2021 and merged the two teams. Jones won one race and placed 18th in points last year. Ty Dillon was winless, finishing 29th in points and was replaced by Gragson after the season. 

“Legitimately, we were a pretty new team last year coming in,” Jones said. “There were a handful of Richard Petty Motorsports guys who came over, but, for the most part, it was a brand new team.

“I think what we built in one year and done is similar to Trackhouse in their first year. I think maybe even we were a step ahead of where they were in their first year.”

Legacy MC looks for more with Jones, Gragson and Johnson, who will run a limited schedule this year. Johnson will seek to make the Daytona 500 field.

Jones said Johnson has infused the team with energy. Gragson has been trying to soak up as much as he can from Johnson.

Gragson told NBC Sports that having Johnson as a teammate is “going to be an incredible opportunity for a young guy like myself, first year in the Cup series, a rookie, to be able to lean on a seven-time champion.

“Incredible person, friend, mentor that Jimmie has become for myself. He’s probably going to be pretty over me by the time we get to the Daytona 500 because I just keep wearing him out with questions and trying … pick his brain.”

2. Kyle Busch’s impact

Car owner Richard Childress says that Kyle Busch already is making an impact at RCR.

Busch joins the organization after having spent the past 15 seasons driving for Joe Gibbs Racing. Busch will pilot the No. 8 Chevrolet for RCR this year.

He took part in a World Racing League endurance race at Circuit of the Americas in December with Austin Dillon and Sheldon Creed. The trio won one of those races.

“I was down there for that, just watching how (Busch) gets in there and works with everybody,” Childress said. “He’s a racer. He wants to win. That’s what I love about him.”

Childress sees the influence Busch can have on an organization that has won six Cup titles — but none since Dale Earnhardt’s last crown in 1994 — and 113 series races.

“He brings a lot of experience and knowledge,” Childress said of Busch. “I think he’ll help Austin a lot in his career. I think he can help our whole organization from a standpoint of what do we need … to go faster.

Dillon told NBC Sports that the team has changed some things it does in its meetings based on feedback from Busch. Dillon also said that he and Busch have similar driving styles — more similar than Dillon has had with past teammates. 

“I think as we go throughout the year and he gets to drive our race cars, he’ll have some new thoughts that he’ll bring,” Dillon said of Busch. “I think we’re already bringing some new thoughts to him, too.”

3. New role for Kevin Harvick

Kevin Harvick, entering his final Cup season, has joined the Drivers Advisory Council, a move Joey Logano said is important for the group.

“Kevin is necessary to the sport, even post-driving career,” Logano told NBC Sports. “He’s necessary for our sport’s success. Kevin sees it and does something about it. 

“He’s always been vocal, right? He’s always been very brash, and like, boom in your face. That’s what people love about Kevin Harvick. Something I like about him as well is that you know where you stand. You know where the weaknesses are. 

“He’s going to push until something happens. That’s great. There’s nothing wrong with that. Having him on the Advisory Council now for the drivers, his experience, but also his willingness to push, is important.”

Jeff Burton again will lead the group as Director of the Council. The Board of Directors is: Harvick, Logano, Kyle Petty, Austin Dillon, Daniel Suarez, Corey LaJoie, Kurt Busch and Tom Buis.

Logano, Petty, Dillon, Suarez, LaJoie and Busch all return. Buis, a board member of Growth Energy after having previously been the company’s CEO, joins the drivers group and provides a business background. 

4. Finding one’s voice

Chase Briscoe’s contract extension with Stewart-Haas Racing means he could be the longest tenured driver there in the near future.

The 28-year Briscoe enters his third Cup season at SHR, but the landscape is changing. This will be Kevin Harvick’s final season in Cup. Ryan Preece is in his first season driving in Cup for the team. Aric Almirola was supposed to have retired last year but came back. How long he remains is to be determined.

Those changes could soon leave Briscoe as the team’s senior driver.

“It’s a role that is crazy, truthfully, to think about because that could be me in the next year or two, being I wouldn’t say that flagship guy, but being a leader as far as the drivers go in an organization,” Briscoe said.

“Truthfully, I feel like that’s something I want to be. I’ve always enjoyed that kind of leader, team building type of stuff. So, yeah, if that role is kind of placed on me naturally, then that’s one that I would love to have and try to do it to the best of my ability. I feel like that’s a role that you don’t choose, it kind of chooses you.”

Briscoe, who won the spring Phoenix race and made the playoffs last year, said that he’s becoming more comfortable speaking up in team meetings. 

“I look back, especially on my rookie year, we’d go into our competition meeting on Tuesday and, truthfully, I wouldn’t really talk much,” he said. “I would say kind of what we thought for the weekend, but outside of that I would just kind of sit there and listen.  

“This past year, I definitely talked a lot more, and I’d bring up ideas and kind of say things I wanted to get off my chest, where in the past I wouldn’t have done that. I feel like as I’ve gotten more confident in myself and my position, I’ve gotten to the point where I speak my mind a little bit more and, I guess, be a little bit more of a leader.”

5. Busch Clash field

NASCAR released the preliminary entry list for the Feb. 5 Busch Clash. No surprise, the entry list features only the 36 charter teams. Those teams are required to be entered.

With 27 cars in the feature — which is expanded by four cars from last year’s race — there’s no guarantee a non-charter car could make the field. That’s a lot of money to go across country and face the chance of missing the main event.

The Daytona 500 field has four spots for non-charter cars. With that race’s payoff significantly more, it will attract at least five cars for those spots: Jimmie Johnson (Legacy MC), Zane Smith (Front Row Motorsports), Chandler Smith (Kaulig Racing), Austin Hill (Beard Motorsports) and Travis Pastrana (23XI Racing). Helio Castroneves confirmed Thursday that he will not enter the 500. He had been in talks with the team co-owned by boxer Floyd Mayweather.

Helio Castroneves rules out Daytona 500

Helio Castroneves Daytona 500
Robert Scheer/Indy Star/USA TODAY NETWORK
0 Comments

DAYTONA BEACH, Fla. – Helio Castroneves might be at the 2023 Daytona 500, but the four-time Indy 500 winner won’t be in a race car.

During a news conference Thursday at Daytona International Speedway, Castroneves confirmed in response to a question from NBC Sports that he essentially has ruled out attempting to make his NASCAR Cup Series debut in the Feb. 19 season opener.

As recently as last Thursday at Rolex 24 Media Day, Castroneves, 47, said he still was working on trying to piece together a deal.

The Brazilian had been negotiating with the Cup team co-owned by boxer Floyd Mayweather and would have been in an “open” entry that lacked guaranteed entry to the Great American Race. That potentially would leave him in the precarious position of needing to make the race on qualifying speed or a qualifying race finish (as action sports star Travis Pastrana likely might need in his Cup debut).

DETAILS FOR THE 61ST ROLEX 24How to watch, entry lists, schedules for the IMSA season opener

HELIO’S ‘DAYS OF THUNDER’ MOMENT: Recalling a memorable 2022 victory drive through the smoke

“Unfortunately for me, lack of experience, no testing,” Castroneves said. “A lot of things. I believe it would be a little bit tough throwing myself in such a short notice, and to go in a place that you’ve got to race yourself into it. So as of right now, yes, it’s not going to happen.

“But we did have an opportunity. We just got to elaborate a little bit more to give me a little more experience on that. So there is more things to come ahead of us, but as of right now, I want to focus on the IndyCar program as well and (the Rolex 24 at Daytona).”

Castroneves, who has a residence in Key Biscayne, said he still might attend the Daytona 500

“I might just come and see and watch it and continue to take a look and see what’s going to be in the future,” he said.

Castroneves enters Saturday’s Rolex 24 at Daytona having won the event the past two years. He made his signature fence-climb after winning last year with Meyer Shank Racing, which he will be driving for full time in the NTT IndyCar Series this year. He became the fourth four-time Indy 500 winner in history in his 2021 debut with Meyer Shank Racing.

The 2020 IMSA WeatherTech SportsCar champion also has indicated an interest in Trackhouse Racing’s Project 91 car that aims to place international drivers in a Cup ride (such as Kimi Raikkonen at Watkins Glen International last year). Team co-owner Justin Marks recently tweeted Trackhouse wouldn’t field the Project 91 car at the Daytona 500.

After winning the 2022 Superstar Racing Experience opener, SRX CEO Don Hawk had promised he would help secure a Daytona 500 ride for Castroneves.

Castroneves has been angling for a NASCAR ride for years, dating to when he drove for Team Penske from 2000-20. After winning the Rolex 24 last year, he said he had been lobbying Ray Evernham and Tony Stewart for help with getting in a Cup car.

Though Castroneves is out, Sports Business Journal’s Adam Stern reported that Mayweather’s The Money Team Racing still is considering IndyCar driver Conor Daly for its seat.