Like a romance that ended only to reignite later, Jesse Jones hot dogs are back at Martinsville Speedway after a three-year hiatus.
The Southern Style red hot dog — consumed in bunches by team members during a Martinsville weekend — also will be joined by the Jesse Jones chili that goes on the fully loaded hot dog of chili, slaw, mustard and onions on a steamed bun.
“We at Jesse Jones are excited to partner with Martinsville Speedway again and be the exclusive provider of the world famous Jesse Jones weenie in the Famous Martinsville Speedway Hot Dog,” Jesse Jones representative Duncan White said in a statement. “A long standing tradition that dates back to 1947 can be enjoyed together again by generations of race fans.”
“Our fans have told us they wanted Jesse Jones back and we have listened,” Martinsville Speedway President Clay Campbell said in a release from the track. “The Jesse Jones hot dog is part of what made The Famous Martinsville Speedway Hot Dog famous and we look forward to working with them for many years to come.”
The Jesse Jones hot dog will be available at all concession stands at the track for $2.
The Cup and Camping World Truck Series are at Martinsville from March 23-25.