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Forbes’ annual NASCAR report: Team values dip slightly, but sport is still strong overall

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The value of NASCAR teams dipped slightly in the last year, but the sport is still strong overall — and has increased promise and growth going forward with things such as young drivers and social media/video engagement.

Also, last season’s top-12 highest-paid NASCAR Cup drivers earned a collective $155 million between them.

Those are among the conclusions from Forbes magazine in its annual analysis of NASCAR team values and driver salaries, released Thursday.

“The top eight NASCAR teams are now worth an average $158 million, down 2 percent from last year,” Forbes reports.

Hendrick Motorsports remains the most valuable organization in the sport, leading the way in both team value ($325 million) and 2016 Revenue (the most recent results available) of $180 million.

Joe Gibbs Racing is second ($220 million team value, $131 million in 2016 revenue), followed by Stewart-Haas Racing ($175 team value, $109 million in 2016 revenue).

Among Forbes’ other observations:

* There is concern that several sponsors have left the sport in the last two years, including Target, Subway, Cheerios, Coors Light and Dollar General. Also, some of NASCAR’s biggest current sponsors are reducing their racing budgets. Forbes cites as an example Miller Lite, which has sponsored Team Penske for nearly 30 years, but will see its sponsorship slip from 24 races to just 11 races per season in its new contract extension with the team.

* On a more positive note, the story talks about the increasing impact of young drivers in the sport, particularly in light of major stars retiring over the last two years including Jeff Gordon, Tony Stewart and Dale Earnhardt Jr.

* Another good sign: “Digital fan engagement numbers are up as well. Last season social engagements increased 12 percent year-over-year, while video views saw a 44 percent increase. Stage racing was strongly supported, with around four out of five NASCAR fans preferring it to the prior format.”

Here’s Forbes’ list of NASCAR teams with the most value and their 2016 Revenue:

  1. Hendrick Motorsports, Team value: $325 million, 2016 Revenue: $180 million
  2. Joe Gibbs Racing, Team value: $220 million, 2016 revenue: $131 million
  3. Stewart-Haas Racing, Team value: $175 million, 2016 Revenue: $109 million
  4. Richard Childress Racing, Team value: $170 million, 2016 Revenue: $145 million
  5. Team Penske, Team value: $142 million; 2016 Revenue: $63 million
  6. Roush Fenway Racing, Team value: $140 million, 2016 Revenue: $97 million
  7. Chip Ganassi Racing, Team value: $68 million, 2016 Revenue: $49 million
  8. Front Row Motorsports, Team value: $21 million, 2016 Revenue: $19 million

Also, Forbes lists NASCAR’s 12 highest-paid drivers from 2017:

  1. Dale Earnhardt Jr., 2017 Total earnings $22 million, 2017 Salary/winnings $14 million
  2. Jimmie Johnson, 2017 Total earnings $19.2 million, 2017 Salary/winnings $14.2 million
  3. Kyle Busch, 2017 Total earnings $14.7 million, 2017 Salary/winnings $13.1 million
  4. Denny Hamlin, 2017 Total earnings $14.6 million, 2017 Salary/winnings $12.9 million
  5. Kevin Harvick, 2017 Total earnings $13.8 million, 2017 Salary/winnings $11.6 million
  6. Brad Keselowski, 2017 Total earnings $11.2 million, 2017 Salary/winnings $9.8 million
  7. Kasey Kahne, 2017 Total earnings $11.2 million, 2017 Salary/winnings $9.8 million
  8. Danica Patrick, 2017 Total earnings $10.3 million, 2017 Salary/winnings $5.8 million
  9. Joey Logano, 2017 Total earnings $10.2 million, 2017 Salary/winnings $8.6 million
  10. Kyle Larson, 2017 Total earnings $10.1 million, 2017 Salary/winnings $9 million
  11. Martin Truex Jr., 2017 Total earnings $9.9 million, 2017 Salary/winnings $8.9 million
  12. Matt Kenseth, 2017 Total earnings $9 million, 2017 Salary/winnings $7.9 million

Click here to read the full story.

Follow @JerryBonkowski

Driver-to-Driver with Jimmie Johnson: ‘I’ve got a lot to prove still’

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Jimmie Johnson is in his 17th year of full-time Cup racing and is in the midst the longest winless streak of his career at 42 races.

But the seven-time champion’s competitive drive is as strong as ever.

Johnson sat down with NBC Sports’ Dale Jarrett to discuss his career at this point in the latest edition of Driver-to-Driver.

“I can honestly say I spend more time now than I did my rookie year focusing on my job,” Johnson said. “I think that the support I have from my wife (Chandra), my kids are 7 and 4, to have them watch me be passionate about something has another meaning I didn’t anticipate coming. I’m lovin’ what I’m doing. I wish the results were a little better than what we have right now, but the process of what I’m going through is really fun.”

Hendrick Motorsports as a whole is in a slump. The team is in the middle of the second longest winless streak in its history at 35 races.

Johnson admits it’s hard to know when the right time will be for him to retire.

“The thing I can pull out of it is, don’t pick a number, make sure that fire’s gone out and that fire hasn’t gone out,” Johnson said. “The other thing that’s weighing on me, I don’t want to go out not at my fullest potential and not on my terms. The last thought that’s going to run through my mind is to walk away or, ‘Oh, it’s not going right, time to stop.’ Uh uh. I know I still got it. I’m going to go down swinging. I’ve got a lot to prove still.”

Watch the above video for more.

 

New Hampshire Cup race in rain delay

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The Foxwoods Resort & Casino 301 at New Hampshire Motor Speedway is in a rain delay.

The race was scheduled to begin at 1 p.m. ET. The start time had been moved up from 2 p.m. ET due to the threat of weather.

Kurt Busch is on the pole and Martin Truex Jr. will start second.

Check back for more.

Staff picks for today’s Cup race at New Hampshire

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Here’s a look at who the NBC Sports staff is picking to win today’s Cup race at New Hampshire Motor Speedway.

Nate Ryan

Denny Hamlin. The Joe Gibbs Racing driver rediscovers his magic here and locks into the playoffs.

Dustin Long

Martin Truex Jr. wins back-to-back races for the first time in his career.

Daniel McFadin

Kevin Harvick earns a career-best sixth win of the season.

Dan Beaver

Martin Truex Jr. is getting into the same groove he had last year. This week he catches Kevin Harvick and Kyle Busch. Next week, he starts to pull away,

Today’s Cup race at New Hampshire: Start time, lineup and more

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The Cup Series holds its only race of the year at New Hampshire Motor Speedway today with the Foxwoods Resort & Casino 301.

Kurt Busch starts on the pole and Martin Truex Jr. starts second.

Here’s all the info you need for today’s race.

(All times are Eastern)

START: The command to start engines will be given by Jean Swift, treasurer of Mashantucket Pequot Tribal Counsel, at 12:51 p.m. The green flag is scheduled to wave at 1 p.m.

DISTANCE: The race is scheduled for 301 laps (318.46 miles) around the 1.058-mile track.

STAGES: Stage 1 ends on Lap 75. Stage 2 ends on Lap 150.

COMPETITION CAUTION: Lap 35

PRERACE SCHEDULE: Garage opens at 7:30 a.m. Driver/crew chief meeting is at 11 a.m. Driver introductions are at 12:05 p.m.

NATIONAL ANTHEM: Vanessa Salvucci will perform the anthem at 12:45 p.m. The Canadian National Anthem will be performed by Kirk Young at 12:42 p.m.

TV/RADIO: NBCSN will broadcast the race beginning at 1 p.m. Coverage begins at noon with Countdown to Green on NBCSN. Performance Racing Network’s radio broadcast begins at noon p.m. and also can be heard at goprn.com. SiriusXM NASCAR Radio will have PRN’s broadcast.

FORECAST: wunderground.com calls for a high of 70 degrees and a 78 percent chance of rain and storms at the start of the race.

LAST TIME: Denny Hamlin won this race last year over Kyle Larson. Kyle Busch won the playoff race over Larson.

TO THE REAR: Landon Cassill (backup) and Michael McDowell (backup).

STARTING LINEUP: Click here for the complete starting lineup.