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Forbes’ annual NASCAR report: Team values dip slightly, but sport is still strong overall

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The value of NASCAR teams dipped slightly in the last year, but the sport is still strong overall — and has increased promise and growth going forward with things such as young drivers and social media/video engagement.

Also, last season’s top-12 highest-paid NASCAR Cup drivers earned a collective $155 million between them.

Those are among the conclusions from Forbes magazine in its annual analysis of NASCAR team values and driver salaries, released Thursday.

“The top eight NASCAR teams are now worth an average $158 million, down 2 percent from last year,” Forbes reports.

Hendrick Motorsports remains the most valuable organization in the sport, leading the way in both team value ($325 million) and 2016 Revenue (the most recent results available) of $180 million.

Joe Gibbs Racing is second ($220 million team value, $131 million in 2016 revenue), followed by Stewart-Haas Racing ($175 team value, $109 million in 2016 revenue).

Among Forbes’ other observations:

* There is concern that several sponsors have left the sport in the last two years, including Target, Subway, Cheerios, Coors Light and Dollar General. Also, some of NASCAR’s biggest current sponsors are reducing their racing budgets. Forbes cites as an example Miller Lite, which has sponsored Team Penske for nearly 30 years, but will see its sponsorship slip from 24 races to just 11 races per season in its new contract extension with the team.

* On a more positive note, the story talks about the increasing impact of young drivers in the sport, particularly in light of major stars retiring over the last two years including Jeff Gordon, Tony Stewart and Dale Earnhardt Jr.

* Another good sign: “Digital fan engagement numbers are up as well. Last season social engagements increased 12 percent year-over-year, while video views saw a 44 percent increase. Stage racing was strongly supported, with around four out of five NASCAR fans preferring it to the prior format.”

Here’s Forbes’ list of NASCAR teams with the most value and their 2016 Revenue:

  1. Hendrick Motorsports, Team value: $325 million, 2016 Revenue: $180 million
  2. Joe Gibbs Racing, Team value: $220 million, 2016 revenue: $131 million
  3. Stewart-Haas Racing, Team value: $175 million, 2016 Revenue: $109 million
  4. Richard Childress Racing, Team value: $170 million, 2016 Revenue: $145 million
  5. Team Penske, Team value: $142 million; 2016 Revenue: $63 million
  6. Roush Fenway Racing, Team value: $140 million, 2016 Revenue: $97 million
  7. Chip Ganassi Racing, Team value: $68 million, 2016 Revenue: $49 million
  8. Front Row Motorsports, Team value: $21 million, 2016 Revenue: $19 million

Also, Forbes lists NASCAR’s 12 highest-paid drivers from 2017:

  1. Dale Earnhardt Jr., 2017 Total earnings $22 million, 2017 Salary/winnings $14 million
  2. Jimmie Johnson, 2017 Total earnings $19.2 million, 2017 Salary/winnings $14.2 million
  3. Kyle Busch, 2017 Total earnings $14.7 million, 2017 Salary/winnings $13.1 million
  4. Denny Hamlin, 2017 Total earnings $14.6 million, 2017 Salary/winnings $12.9 million
  5. Kevin Harvick, 2017 Total earnings $13.8 million, 2017 Salary/winnings $11.6 million
  6. Brad Keselowski, 2017 Total earnings $11.2 million, 2017 Salary/winnings $9.8 million
  7. Kasey Kahne, 2017 Total earnings $11.2 million, 2017 Salary/winnings $9.8 million
  8. Danica Patrick, 2017 Total earnings $10.3 million, 2017 Salary/winnings $5.8 million
  9. Joey Logano, 2017 Total earnings $10.2 million, 2017 Salary/winnings $8.6 million
  10. Kyle Larson, 2017 Total earnings $10.1 million, 2017 Salary/winnings $9 million
  11. Martin Truex Jr., 2017 Total earnings $9.9 million, 2017 Salary/winnings $8.9 million
  12. Matt Kenseth, 2017 Total earnings $9 million, 2017 Salary/winnings $7.9 million

Click here to read the full story.

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NASCAR Open starting lineup at Bristol

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Michael McDowell will start on the pole for the NASCAR Open at Bristol Motor Speedway after a random draw. Aric Almirola joins him on the front row.

Click here for NASCAR Open starting lineup

The winners of each segment advance to the All-Star Race, along with the fan vote winner. Last year, Kyle Larson won a segment in the Open to advance to the All-Star Race and then won that event. Other segment winners last year were William Byron and Bubba Wallace. Alex Bowman advanced through the fan vote a year ago. Bowman has already qualified for this year’s All-Star Race.

 

NASCAR Open at Bristol 

Race Time: 7 p.m. ET Wednesday

Track: Bristol Motor Speedway; Bristol, Tennessee (0.533-mile speedway)

Length: 85 laps over three segments, 45.3 miles

Segments: Segment 1 is 35 laps. Segment 2 is 35 laps. Segment 3 is 15 laps.

TV coverage: FS1

Radio: Performance Racing Network (also SiriusXM NASCAR Radio)

Streaming: Fox Sports app (subscription required); goprn.com and SiriusXM for audio (subscription required)

Next Xfinity race: Saturday at Texas (200 laps, 300 miles), 3 p.m. ET on NBCSN

Next Truck race: Saturday at Texas (167 laps, 250.5 miles) 8 p.m. ET on FS1

Martin Truex Jr. to start on pole for All-Star Race at Bristol

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Martin Truex Jr., who is seeking his first All-Star Race win, will start on the pole for Wednesday night’s race at Bristol Motor Speedway after a random draw.

Truex will be joined on the front row by Alex Bowman.

Rookie Cole Custer, who earned a spot in the All-Star Race with his win Sunday at Kentucky, will start eighth.

Click here for All-Star Lineup

  • Positions 17-19 will go to segment winners from the NASCAR Open. The 20th starting spot goes to the fan vote winner, which will be announced after the NASCAR Open

Among the special rules for the race:

# The Chose Rule will be used. As drivers approach a designated spot on the track, they must commit to the inside or outside lane for the restart.

# The car number will move from the door toward the rear wheel to give sponsors more exposure.

# Cars that have automatically qualified for the All-Star Race will have underglow lights on their cars.

 

NASCAR All-Star Race at Bristol 

Race Time: 8:30 p.m. ET Wednesday

Track: Bristol Motor Speedway; Bristol, Tennessee (0.533-mile speedway)

Length: 140 laps over four segments, 74.6 miles

Segments: Segment 1 is 55 laps. Segment 2 is 35 laps. Segment 3 is 35 laps. Segment 4 is 15 laps (only green flag laps count in this segment).

TV coverage: FS1

Radio: Performance Racing Network (also SiriusXM NASCAR Radio)

Streaming: Fox Sports app (subscription required); goprn.com and SiriusXM for audio (subscription required)

Next Xfinity race: Saturday at Texas (200 laps, 300 miles), 3 p.m. ET on NBCSN

Next Truck race: Saturday at Texas (167 laps, 250.5 miles) 8 p.m. ET on FS1

Xfinity playoff grid after Kentucky doubleheader

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The Xfinity Series went to Kentucky Speedway for a doubleheader and Austin Cindric left the track with two wins and a spot in the playoffs.

Cindric, who claimed the first oval track NASCAR wins of his career, is now third on the playoff grid among the six drivers locked into the postseason. He has 15 playoff points.

Noah Gragson, who is second on the grid, won three of four stages in Kentucky and has 18 playoff points.

Six spots remain to be filled on the playoff grid. The last two drivers currently in the top 12 are Ryan Sieg (+57 points above cutline) and Brandon Brown (+14).

The first four drivers outside the top 12 are Myatt Snider (-14 points from cutline), Jeremy Clements (-30), Alex Labbe (-42) and Jesse Little (-47).

Cup playoff grid after Kentucky Speedway

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Cole Custer delivered the first curveball to the NASCAR Cup Series’ playoff chase Sunday when he won at Kentucky Speedway.

Custer entered the race 25th in the points, nine spots back from the cutoff line for 16-driver field.

Now, Custer is one of nine drivers locked into the playoffs, meaning the cutoff for the postseason is 15th in points.

Among those currently in the playoff grid who are not locked in, the last two are William Byron (+30 points) and Jimmie Johnson (+24).

The first four drivers sitting outside a playoff spot are Austin Dillon (-24 points from cutoff), Tyler Reddick (-41), Erik Jones (-42) and Bubba Wallace (-84).