Photo courtesy ISC Images & Archives

Catching up with racing’s ‘Hat Man’: The incomparable legacy of Bill Brodrick

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It would not be a stretch to say Bill Brodrick has been in victory lane more than any other person in history. And yet he never competed in, nor won, even one race.

At hundreds of races from 1969-97 – primarily NASCAR Cup and IndyCar events – Brodrick was an imposing figure in victory lane, standing alongside the likes of numerous future NASCAR Hall of Famers such as Dale Earnhardt, Bobby Allison, Richard Petty and David Pearson after they won races.

It was hard to miss him. He stood 6-foot-3 and had a wrestler’s body, along with flaming and flowing long red hair and a Grizzly Adams-like beard.

He was known as “Red,” “the Victory Lane Ringmaster,” “Big Bill” or simply “Bill.” But what was really his calling card, and the nickname that made him famous, was “the Hat Man.”

He was the ringmaster of victory lane. He ran the postrace celebration like a business, deciding who’d greet the winner first and the subsequent pecking order, so to speak. He’d direct the race queens who typically kissed the winner and when. He also directed photographers where to set up and when to shoot. He arranged how TV would cover the celebration and made sure the networks had the best camera angles and the first interviews.

NASCAR car owner Banjo Matthews (left) talks with UNOCAL publicist Bill Brodrick at a NASCAR event in 1980. (Photo by ISC Images & Archives)

But Brodrick’s biggest claim to fame was how, in almost military-like precision, he got the driver and crew members of the winning team to change hats nearly every 30 seconds or so to allow photographers to take shots for different sponsors.

If Dale Earnhardt won, Brodrick passed out GM Goodwrench hats, Union 76 hats and many more to accommodate almost every sponsor on the winning car. If Richard Petty won, Brodrick passed out STP hats, Union 76 hats, and so forth until every sponsor was represented in victory lane photos. It’s where the famous “hat dance” got its name, courtesy of Brodrick.

“I’m tall, am a big guy, and I had long hair and I had a beard,” he said. “That persona is what stuck in people’s minds. When I realized that, I wasn’t about to get rid of my beard and long hair. I still have it. I haven’t changed much, except for a few more lines in my forehead. People still come up to me and say, ‘Hi, Hat Man, how are you doing?’ That persona is what made me what I was to the fans and viewers.

“Being The Hat Man was my trademark. In fact, I had ‘The Hat Man’ trademarked for a number of years so nobody could come along and steal ‘The Hat Man’ name away from me.

“Television is what made people recognize me. I never expected it. It just happened. I was there and for what I was doing, I’d be on camera, and people would recognize me and see me with the drivers.”

Photo: Bill Brodrick

A former sportswriter and radio host in his native Cincinnati, Brodrick went to work on Jan. 1, 1969 for Union Oil in California (also known as UNOCAL) as PR director for its worldwide racing division. Four days later, he was in Daytona for timing tests, and with that began the legacy of “The Hat Man.”

Since Union Oil’s Union 76 was the official fuel for NASCAR, IndyCar and other series during much of his tenure, Brodrick was a man in constant motion, going from Daytona to Indianapolis to Le Mans and more. He often spent 200 days on the road in any given year.

These days, Brodrick, 79, lives in retirement in Algonquin, Illinois. Due to medical issues, he doesn’t travel much anymore, but he still keeps up with racing and fondly recalls the good old days with an excitement that seems as if they almost happened just yesterday.

Brodrick was friends with everyone back in the day. He used to hang out with David Pearson, Dale Earnhardt, Richard Petty, Mario Andretti, Rick Mears, Al Unser (Sr. and Jr.), A.J. Foyt and countless others during some of their most successful years in racing.

Even though he’s been gone from racetracks for 20 years, he hasn’t been forgotten. He still gets several letters and trading cards to autograph from fans.

Brodrick still gets trading cards he was featured on from fans seeking his autograph, even this one, which had his last name misspelled.

And yes, he’s still recognized as “The Hat Man.”

“It doesn’t happen like it used to, where everywhere you’d go, especially at race time, in airports and all that kind of stuff, but it still happens,” he said. “I’m flattered for what I get.”

Not surprisingly, Brodrick has a ton of stories to tell. He’s thought about writing a book, but “I’d have to change all the names to protect the guilty,” he says with a laugh.

“I’ve done so much in my career that has enabled me to travel the world and participate in all kinds of events,” Brodrick said. “I ran in the Cannonball Run, was in the Great American Race, we sponsored some vehicles. I helped out for 20 years at the Super Bowl, too.”

Here’s a few of Brodrick’s other favorite stories:

“The drivers were all my favorites,” he said. “David Pearson and I got along well and were good friends. Dan Gurney was one of my favorites as both a driver and a car owner, a real gentleman and great to work with.

“I also got along real well with Bobby Allison. Bobby would like to drown me with champagne. Whenever Bobby would win a race, I knew I was in trouble. We’d go to Mass on Sunday morning before we’d go to the racetrack – we are both Catholic – and he’d say to me, ‘I’m going to get you today, Brodrick.’ And I’d tell him, ‘I hope so, Bobby.’”

Brodrick had a special relationship with both Petty and Earnhardt.

“They were super guys and total opposites in victory lane,” Brodrick said. “Richard was the

NASCAR Hall of Famer Bobby Allison “gets” Bill Brodrick with champagne after a win. (Photo: Charlie Morgan)

quintessential pro.

“Whenever Richard won, I’d have a cup of milk ready for him. He wanted a cup of milk because Richard had a bad stomach. He only has half a stomach; he had the other half removed at one time. I’d have a cup of milk for him, and he’d also want a couple aspirins until he got the Goody’s sponsorship, and then I’d have to have a couple of Goody’s for him and he’d drink his milk (before he met the press).

“Then he’d say, ‘Okay, Bill, let’s let them cats get their pictures.’ He’d go over and give them what they want. He was great to work with.

“Probably the best time I had with Richard was his 200th win at Daytona in July 1984 when President Reagan was there. That was such a memorable day.

“And then there was Ernie Irvan’s win at Loudon in 1996 after he was seriously injured in a crash. There was Alan Kulwicki’s first win at Phoenix in 1988. There was also Darrell Waltrip when he won Daytona in 1989 and did his funky little dance, what’d they call it, ‘the Icky Shuffle?’ There just were so many good memories and stories over the years.”

But Earnhardt, well, he was kind of a different story.

Brodrick was in victory lane for most of Dale Earnhardt’s wins. Photo: Getty Images

“He always wanted to do everything his way,” Brodrick recalled. “I’d ask him to do something and he’d say, ‘I don’t want to do it.’ But actually, he was pulling my chain. The first thing he’d always say to me is, ‘Brodrick, where’s the champagne?’ I told him he’d get the champagne when we were done because he’d love to spray the photographers and people in victory lane. If there was a race where I didn’t have any when he won, he was not a happy camper. That was Dale’s big deal in victory lane.

“If there wasn’t any champagne, he was just his ornery, contrary self. He could be gruff and rough, but he’d give me that wink and smile, and you knew he was just being hard with you.”

And then there was Pearson.

“I used to fly down to Spartanburg (South Carolina, where Pearson lived), I’d meet David and then we’d drive together to Darlington,” Brodrick said. “There’s a restaurant at the Darlington Raceway that’s called the ‘Speedway Grill.’ They had and I heard still have the greatest hamburger steak and French fries in the world.

“One day, we were going to a race, and we were running late, we had to be there by noon, and I told him there’s no way he was going to make it on time. This was back when the speed limit was 55 mph. There’s a town near the track about 20 miles from Darlington where a four-lane highway begins. There’s a state highway patrol office there, so we were passing that office when a highway patrolman pulled out in front of us and proceeded to go exactly 55 mph heading to Darlington.

“Pearson was going crazy behind the wheel because he knows he can’t pass the cop. We had a bet who was going to pay for lunch. Pearson was very frugal with his money. He could make a buffalo scream off a nickel. The cop was also going to Darlington. Of course, I won, we didn’t get there by noon and Pearson had to buy lunch and boy, was he ticked. That’s one of my favorite stories of my career.”

But even with enough stories to last another lifetime, one thing stands out above all in Brodrick’s mind.

“What I miss the most is the camaraderie and fellowship we had in the old days when I was working,” he said. “I thank God every day that I was able to spend time when the sport (NASCAR) was in its heyday. We were very fortunate to be doing what we were doing when we were doing it. That’s what I liked.”

Brodrick was six weeks shy of 30 years with Union Oil when the company was sold, putting him into a forced retirement earlier than he would have liked.

Just like that, the racing, the travel, the thousands of drivers, crew chiefs, team owners, sanctioning body officials and even fans he came to know was gone – as was his “Hat Man” alter ego.

Bill Brodrick today (Photo courtesy Bill Brodrick)

The abrupt end took Brodrick by surprise, but he tried to make the best of it. He decided to open a bar in Algonquin called “Tavern At The Bridge,” because it was located on the Fox River.

The bar became a repository of all kinds of racing memorabilia, mostly from Brodrick’s collection of items he gained during his career. It also attracted thousands of race fans who wanted to see the “Hat Man” behind the bar.

“I put 40 years of racing experience to good use, and I bought a tavern,” he laughs. “I kept it for 11 years and I’ve never worked so hard in all my life.

“My whole life was in racing and motorsports, and I got paid to do my hobby. Then I went to work and worked almost 24 hours a day. I found out what it was to own a business and be responsible for people.

“The economy turned bad in 2008, and I turned it over to my son and was finally able to get out of the business. It was a lot of fun and we met a lot of people, but boy, that was work after all the years of going to races.”

Brodrick still keeps up with racing, particularly NASCAR, IndyCar and sports car racing, even though his health issues – primarily arthritis in his back – prevent him from even going to nearby tracks such as Chicagoland Speedway or Indianapolis Motor Speedway.

Still, a day doesn’t go by that Brodrick isn’t reminded of all the things he’s experienced.

“For almost 30 years, I had the greatest job in the world,” he said. “I met so many great people, was at so many great races, saw so much racing history in the making.”

And right there in the middle was the one and only ‘Hat Man.’”

Bill welcomes emails from fans and past motorsports acquaintances. His address is: WilliamBrodrick@aol.com. Also, click here for his website.Follow @JerryBonkowski

NASCAR America: Steve Letarte ‘disappointed’ in NASCAR decision

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NASCAR on NBC analyst Steve Letarte said he is “disappointed” by NASCAR’s announcement that it will not run the drafting package used in the All-Star Race again this season in Cup.

The move came after some car owners had expressed support for running the package again.

Steve O’Donnell, NASCAR’s chief racing development officer told NASCAR.com that the focus would be on “some potential tweaks and focus on 2019 vs. a race or two this season. Everyone is aligned on doing what is best for the fans.”

Letarte expressed his disappointment with the decision on Thursday’s NASCAR America:

“I’m just disappointed. I’m disappointed in NASCAR’s decision not to run this aero package. I can’t remember a time in the sport recently where there has been so much excitement, so much banter about a change made like the one that was made at the All-Star Race. … I think the opportunity was completely missed to not run it again in 2018.

“Rarely does anyone have the chance where they know they have won over the court of public opinion, and I think that’s what happened at the All-Star Race. It’s not a package that is meant for every race track. You mentioned Indianapolis, the end of the regular season. This was just done a year ago with the Xfinity Series and that race was outstanding. I was in the booth for that race. It was one of the most memorable Indy races I remember watching, and I purely attribute that to the rules that NASCAR brought.

“Basically, I’m disappointed. I think they should have run the new package at Indianapolis. There’s always a great list of valid arguments of why you shouldn’t do anything, as I’m sure there was a great list of valid arguments why they didn’t do it, but it’s like that for any amount of change. I think at some point you have to go against the grain, against the arguments and you have to do what you think is best and, in my mind, that would have been running that new package this year.”

For more on the topic, check out the video above.

Ryan: NASCAR’s stunning decision on drafting package sends some conflicting messages

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It’s coming to save the Brickyard 400 and Indianapolis Motor Speedway!

It’s coming to solve the strung-out, single-file conundrum at 1.5-mile speedways!

It’s coming to strengthen the underdog teams and give them a better chance at winning!

Actually, it’s not coming at all (at least not this season).

Huh?

That was the feeling for many Thursday morning when NASCAR punted the All-Star Race aero and horsepower rules (or “drafting package”) – after a month of incessant hints and indications that it would be used at least twice more during the regular season (at Michigan International Speedway and Indy).

Track owners supported it. NASCAR officials supported it. Even some team owners supported it.

Drivers were less supportive.

The pushback from some high-profile stars isn’t what killed the drafting package, though.

This was a startling and abrupt about-face because NASCAR couldn’t secure the necessary buy-in from team owners, who essentially have veto power on major competition decisions such as this one because of the charter system implemented in 2016.

NASCAR chief racing development officer and senior vice president of competition Steve O’Donnell said the critically acclaimed All-Star Race proved the drafting package was “something that could work … but in the end, we all felt like the best thing to do was to put some additional effort into some potential tweaks and focus on 2019 vs. a race or two this season.”

A NASCAR.com story described the hopes of using the drafting package again as a “Herculean undertaking” and “one that could have resulted in a rushed output.”

Actually, rushing has produced some decent results before.

NASCAR announced a lower-downforce rules package barely a month ahead of a July 11, 2015 race at Kentucky Speedway, and the race was wildly successful.

This was less about a time crunch and more about cash flow.

Teams always can adapt to the rules put in front of them. But the best also will adapt by busting their budgets to optimize their cars, and that prompts a difficult question.

Are the changes worth it?

Even if the quality of racing (which is mostly subjective) improves, the majority of teams didn’t view the drafting package as a valid and wise investment, particularly if attendance remains flat (and if more tickets are sold, the tracks still reap the rewards without additional financial incentives for teams).

Millions were spent developing and optimizing competitive cars for a new inspection system this season.

Is it fair to say “too bad about all that R&D work” and change on the fly with the goal of “improving” the racing to build audience?

There also is an eye-of-the-beholder argument. Though Kevin Harvick won the All-Star Race and Kyle Busch led 19 laps and contended, would Stewart-Haas Racing and Joe Gibbs Racing approve a change to the rules that have allowed their champion drivers to dominate the 2018 season?

And as shown by the low-downforce package, whose luster faded after that smashing debut at Kentucky, the teams with the deepest pockets will burn money in wind tunnels to figure out the package and undermine its efficacy without compunction.

Privately, many team owners are tired of “fixing” the racing and want a greater emphasis on marketing and promoting NASCAR rather than trying to retrofit the competition (which has seemed a mostly pyrrhic exercise for the past decade).

So, is there any common ground?

Well …

“Everyone is aligned on doing what’s best for the fans,” O’Donnell said.

That might be true, but there’s an obvious lack of alignment on how to achieve what’s best for the fans.

For all the platitudes tossed around about the spirit of collaboration and cooperation with councils and committees of drivers, manufacturers and team owners, it’s clear the NASCAR industry isn’t on the same page with some critical topics – namely, on the usage of the drafting package.

Mixed messages aren’t new in NASCAR, a sanctioning body that once leaned on its stars to speak their minds while also fining them for having opinions.

But mixed messages color every part of the decision on the drafting package, which had become a daily topic of uplifting SiriusXM satellite radio discussion for gleeful fans.

–NASCAR spent the better part of the past month mulling the new rules — presumably because it wanted to upgrade its racing … but now it also will claim (according to O’Donnell in the NASCAR.com story) that “we’re really happy with the racing on track.”

–After the juxtaposition at 1.5-mile Charlotte Motor Speedway of the drafting package at the All-Star Race (38 green-flag lead changes, up from zero last season) with the current rules a week later at the Coca-Cola 600 (which had single-digit lead changes for the second time in three years ), the latter package now will be used at two 1.5-mile tracks in the next three weeks.

–The Cup Series racing at Indianapolis, the track whose action is most frequently identified as needing major improvements, will remain the same for a Sept. 16 regular-season finale that might feature a record number of playoff spots up for grabs on points. A day earlier, the Xfinity Series race at the Brickyard will feature the same drafting package that was a hit last year on the 2.5-mile oval infamous for monotonous stock-car races with a lack of passing.

Does that seem hard to reconcile? That’s the problem with mixed messages.

The most consistent message delivered Thursday?

Say hello to the status quo for the rest of the 2018 season.

Maybe the news wasn’t so surprising after all.

NASCAR America at 5 p.m. ET: Cup not using All-Star package again in 2018

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Today’s NASCAR America airs from 5-5:30 p.m. ET on NBCSN and leads into the debut episode of the Dale Jr Download at 5:30 p.m. ET.

Carolyn Manno hosts today’s NASCAR America from Stamford, Connecticut, and is joined by Steve Letarte from Burton’s Garage.

On today’s show:

If you can’t catch today’s show on TV, watch it online at http:/nascarstream.nbcsports.com. If you plan to stream the show on your laptop or portable device, be sure to have your username and password from your cable/satellite/telco provider handy so your subscription can be verified.

Once you enter that information, you’ll have access to the stream.

Click here at 5 p.m. ET to watch live via the stream.

NASCAR America Fantasy League: 10 Best at Sonoma in last three years

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The last nine races at Sonoma have been won by a different driver each time. Only one driver enters the weekend with back-to-back top-fives on this track and three others have consecutive top 10s. Given the importance of strategy and track position, repeating at this track is incredibly difficult.

Those stats should predict a fresh face in Victory Lane, right?

Unfortunately a brief glance at the drivers with the best average finishes over the past three years reveals that the two dominators of 2018 – Kevin Harvick and Kyle Busch – head up the list. If a fantasy player thought this was going to be a good week to vary their NASCAR America Fantasy Live roster, it’s time to rethink that position.

There are a couple of surprises among recent top performers, but the cream tends to rise to the top of NASCAR events. Anchor this week’s team with solid marquee drivers and use dark horses as a way to differentiate those selections from the competition.

1. Kevin Harvick (three-year average: 3.67)
Harvick won last year’s edition of this race, but it is not the first time he has run well at Sonoma. He finished fourth in 2015 and was sixth the following year. Making those runs even more impressive is the fact that he has started outside the top 10 in each event and had to drive his way through the field.

2. Kyle Busch (three-year average: 4.33)
Along with Harvick, Busch is the only other driver with a current three-race streak of top 10s at Sonoma. He won there in 2015, followed by a seventh and fifth in his last two outings. He may be a better value than Harvick this week, however, because he has an equally impressive record at Watkins Glen International with a second in 2015, a sixth in 2016 and a seventh last year.

3. Kurt Busch (three-year average: 6.33)
It has been three years since Busch scored a top five at Sonoma, but what he lacks in raw power is made up for in consistency. In his last seven attempts on this track, he has finished outside the top 10 only once and that was a 12th in 2014. He won on this track in 2011 and finished second in 2015.

4. Joey Logano (three-year average: 6.67)
It appeared Logano had found the handle on this track. He scored his first top five in 2015 when he crossed under the checkers fifth. That was followed by a third in 2016. Last year was difficult for the driver of the No. 22; he qualified poorly in 18th and managed to climb only to 12th at the checkers.

5. Denny Hamlin (three-year average: 8.00)
Sometimes a switch seems to flip for a driver on a given track. That is what happened to Hamlin in 2016 when he was on his way to Victory Lane before contact from Tony Stewart in the final corner. He hung on to finish second – snapping a six-race streak of results outside the top 15 – and backed that up with a fourth last year.

6. Ryan Newman (three-year average: 10.67)
Newman’s consistency has aided in his making the top 10 list a few times this year and the same is true at Sonoma. Without a top five to his credit in the past five years, he has swept the top 15. That makes him a good utilitarian pick. He will probably not score maximum points, but is also unlikely to lose a lot at Sonoma.

6. Jimmie Johnson (three-year average: 10.67)
There are so many different things that can go wrong on a road course and Johnson has had too many disappointments in 2018 to make him a fantasy favorite. Sonoma and Watkins Glen reward skill behind the wheel over raw horsepower and handling, however, so there is still a chance that he could earn a top five if the team is mistake-free.

8. Brad Keselowski (three-year average: 12.33)
Keselowski makes the top-10 list despite having a 19th-place finish in his three-year average. That indicates just how difficult it is to sustain momentum on road courses given the various strategies that play out in a given race. The good news for Keselowski fans is that he finally earned his first career top five in eight starts last year with a third.

9. Jamie McMurray (three-year average: 12.67)
McMurray has been consistent recently at Sonoma, but that is a fairly new trait. In his first 12 starts on this track, he had two top fives and no other top 10s. His average finish before 2015 was 16.7 despite finishing fourth in the 2014 race. He was 11th in 2015, 17th in 2016, and 10th last year – so he could be a good value if he practices and qualifies well this weekend.

10. Paul Menard (three-year average: 13.33)
Some of Menard’s earliest racing experience came in the Trans-Am series and that seems to have stuck with him. While he barely makes the top-10 list this week, he is perhaps the most consistent driver in recent years with four results of 11th through 16th in the last five races. Now that Team Penske is supporting his effort with the Wood Brothers, he should easily contend for a top 10.

Bonus Picks

Pole Winner: This is a good week to go out on a limb where the pole sitter is concerned. McMurray has won two of the last five poles on this track, while his teammate Kyle Larson took the top spot last year. Two JTG-Daugherty Racing drivers also have recent poles with Marcos Ambrose securing one in 2012 and AJ Allmendinger leading the field to green in 2015.

Segment Winners: There is absolutely no way to determine who is going to take the segment wins this week because it will all come down to strategy at the close of each stage. Since Harvick and Kyle Busch have scored the most segment wins, however, you may as well keep riding that momentum.

For more Fantasy NASCAR coverage, check out Rotoworld.com and follow Dan Beaver (@FantasyRace) on Twitter.