In an effort to help Chase Elliott score that elusive first Cup victory, Atlanta Motor Speedway asked fans to send good luck charms to present to the Georgia driver.
Multiple boxes of Lucky Charms were sent. Other items included stuffed animals, a tie, coins, letters, and items with four-leaf clovers on them.
Ed Clark, president of Atlanta Motor Speedway, recalled doing a similar promotion when he worked at Charlotte Motor Speedway and Bill Elliott sought his first victory.
“If you can’t create a new idea, steal a new one,” Clark quipped Tuesday before presenting the good luck charms to Chase Elliott, who has finished runner-up seven times — including five such finishes last year — but has not won a Cup race.
Bill Elliott finished runner-up eight times before he scored his first Cup victory, which came in November 1983 at Riverside, California.
“I hope it works,” Chase Elliott said of the charms sent to Atlanta for him.
Elliott, in his first season driving the No. 9 for Hendrick Motorsports (a number his father drover during his career), was 10th in Daytona 500 qualifying Sunday. He will start fifth in the second Can-Am Duel qualifying race Thursday night. The two qualifying races set the starting lineup for the Daytona 500 behind the front row of Alex Bowman and Denny Hamlin.
After the Daytona 500, the series heads to Atlanta Motor Speedway on Feb. 25.