Photo by Jonathan Ferrey/Getty Images

NASCAR Chairman Brian France upbeat Monster Energy will remain beyond 2018

1 Comment

NASCAR Chairman Brian France expressed optimism Tuesday that Monster Energy will remain as series sponsor after this season and said that the Cup Series could use one more manufacturer.

France made his comments on “SiriusXM Speedway” on SiriusXM NASCAR Radio.

Monster Energy, which completed its first year as series sponsor in 2017, was to have informed NASCAR by Dec. 31 if it would remain beyond the 2018 season. NASCAR President Brent Dewar said last month that the sanctioning body agreed to extend that deadline

“They have had a really good run with us, and we’ve had a good run with them, and my hope and feeling is that that’s going to continue,’’ France said Tuesday. “They’ve been good partners. They’re bringing a lot to the sport. They’ve got a lot on their plate and so do we. We’re working with them to make sure that we have as long an agreement as we can. I think we will. I think it’s working that good for everybody. I’m real pleased with it.’’

Asked by “SiriusXM Speedway” host Dave Moody if there is a deadline on when Monster Energy must inform NASCAR of its decision, France said:

“There’s always that, but we just look at our partners differently. We work though everything. Everything to us is long term, whatever that means in a given relationship. My sense is that it has really worked for everybody. It’s also new. They’ve only been here, my goodness, just completed the first year. They’re working out some things and that’s understandable. It’s all good, actually really good with those guys. Love those guys.’’

Last month, Rodney Sacks, chairman and chief executive officer of Monster Beverage Corp., said during an investor meeting that the company was “evaluating” its future with NASCAR.

Sacks was asked in that meeting about the return on its investments, including NASCAR.

“I think that we have been quite successful,’’ Sacks said. “I think we have got a lot more visibility, a lot more recognition for the brand through the NASCAR sponsorship. It’s very extensive. It’s on TV. It’s appearing on the talk shows. We look at the metrics that the NASCAR folks give us and it certainly does seem to have been enhanced. Now to what degree, that we don’t know.

“Certainly we do believe we have been able to increase penetration but again it takes some time. I think we really started in NASCAR at the beginning of the year — very, very quick decision to go into NASCAR (and) it took us a little bit of time to get up to speed and get our activation going. We think we’ll see lot clearer benefits and more benefits coming from that relationship this year.’’

As for manufacturers, France said he felt there was room for one more in the Cup Series to join Chevrolet, Ford and Toyota.

“There’s a lot of work going on on that. Clearly we believe that the sport could not only absorb but welcome another manufacturer. These are tricky things to do. They’re very difficult to pull off. We’re just going to work toward that goal. I believe over time we’re the best opportunity not only in North America, maybe the world in terms of motorsports. We’re going to be aggressive in talking to other manufacturers as we go down the road.’’

Why just one more manufacturer?

“I think there is a limit,’’ France told SiriusXM NASCAR Radio. “There’s only so many key teams that a manufacturer can get their hands on and that takes time,’’ he said. “They want to have good performance and the right team alignments. Most importantly, they want to align themselves to the right teams and sometimes the teams aren’t available to do that.

“Using the Toyota approach that they had, that took them a long time to be competitive. I think the next manufacturer would probably like to shorten that timeline a little bit and be more competitive quicker. We will get another manufacturer, but it’s one step at a time.’’

 and on Facebook

Brad Keselowski wins pole for New Hampshire Xfinity race

Getty IMages
Leave a comment

Brad Keselowski will start first in Saturday’s Xfinity Series race at New Hampshire Motor Speedway.

Keselowski claimed the pole for the Lakes Region 200 (4 p.m. ET on NBCSN) with a speed of 130.296 mph.

It’s his second pole in three starts this season and his fifth pole in 10 starts at the 1-mile track.

Keselowski is trying to win his fourth straight Xfinity race.

The Team Penske driver will be joined on the front row by Christopher Bell (130.126 mph).

The top five is completed by Ryan Preece, Cole Custer and John Hunter Nemechek.

Ryan Truex, Matt Tifft, Austin Cindric, Kaz Grala, Jeremy Clements, Michael Annett and Ross Chastain did not advance out of the second round.

During the first round the red flag came out with 6:25 left due to fluid on the track from Ryan Reed‘s No. 16 Ford.

Reed will start last.

Click here for qualifying results.

 

Today’s Xfinity race at New Hampshire: Start time, lineup and more

Photo by Sean Gardner/Getty Images
Leave a comment

Last year, Ryan Preece finished second to Kyle Busch in this race. Preece takes over the car that beat him last year and hopes to improve by one position. He’ll have to beat Cup regulars Brad Keselowski and Austin Dillon to do so.

Here’s all the info for today’s Xfinity race.

(All times are Eastern)

START: The command to start engines will be given at 4:07 p.m. The green flag is scheduled to wave at 4:16 p.m.

DISTANCE: The race is scheduled for 200 laps (211.6 miles) around the 1.05-mile track.

STAGES: Stage 1 ends on Lap 45. Stage 2 ends on Lap 90.

PRERACE SCHEDULE: Garage opens at 7 a.m. Qualifying is at 11:05 a.m. Driver/crew chief meeting is at 1:30 p.m. Driver introductions are at 3:30 p.m.

NATIONAL ANTHEM: Boston Sports Team Vocalist John Robert Murphy will perform the anthem at 4:01 p.m. The Canadian National Anthem will be performed by Jodie Cunningham at 3:58 p.m.

TV/RADIO: NBCSN will broadcast the race beginning at 3 p.m. Coverage begins at 2:30 p.m. with Countdown to Green on NBCSN. Performance Racing Network’s radio broadcast begins at 2:30 p.m. and also can be heard at goprn.com. SiriusXM NASCAR Radio will have PRN’s broadcast.

FORECAST: wunderground.com calls for partly cloudy skies with a high of 78 degrees and a zero percent chance of rain at the start of the race.

LAST TIME: Kyle Busch beat his Joe Gibbs Racing teammate Ryan Preece by more than 10 seconds. William Byron came home third, with Cup regulars Kyle Larson and Brad Keselowski rounding out the top five.

STARTING LINEUP: Click here for the starting lineup.

Denny Hamlin posts fastest lap in Saturday morning Cup practice

Photo by Jared C. Tilton/Getty Images
Leave a comment

LOUDON, N.H. – Denny Hamlin had the fastest lap in Saturday morning’s Cup practice at New Hampshire Motor Speedway, leading the field with a lap of 132.942 mph.

He was followed by Ryan Blaney (132.526 mph), Martin Truex Jr. (132.462), Kyle Busch (132.406) and Kevin Harvick (132.356).

Harvick ran the most laps at 50. Harvick told NASCAR on NBC broadcaster Rick Allen in the garage that he ran so many laps to see how much the speed falls off as the tires wear. Jimmie Johnson was next with 42 laps run.

There were no incidents in the 50-minute session.

Ryan Blaney had the best 10-lap average at 131.767 mph.

Click here for the speed chart.

Start time of Sunday’s Cup race moved up to 1 pm ET

Photo by Jeff Zelevansky/Getty Images
Leave a comment

LOUDON, N.H. – The start time for Sunday’s Cup race has been moved up to 1 p.m. ET because of the threat of rain, NASCAR announced.

NBCSN will broadcast the race. NBCSN’s coverage begins at noon ET.

The wunderground.com forecast for 1 p.m. ET Sunday calls for a 49 percent chance of scattered thunderstorms. There is a threat of rain throughout the day.

Kurt Busch won the pole for Sunday’s race.