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NASCAR Chairman Brian France upbeat Monster Energy will remain beyond 2018

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NASCAR Chairman Brian France expressed optimism Tuesday that Monster Energy will remain as series sponsor after this season and said that the Cup Series could use one more manufacturer.

France made his comments on “SiriusXM Speedway” on SiriusXM NASCAR Radio.

Monster Energy, which completed its first year as series sponsor in 2017, was to have informed NASCAR by Dec. 31 if it would remain beyond the 2018 season. NASCAR President Brent Dewar said last month that the sanctioning body agreed to extend that deadline

“They have had a really good run with us, and we’ve had a good run with them, and my hope and feeling is that that’s going to continue,’’ France said Tuesday. “They’ve been good partners. They’re bringing a lot to the sport. They’ve got a lot on their plate and so do we. We’re working with them to make sure that we have as long an agreement as we can. I think we will. I think it’s working that good for everybody. I’m real pleased with it.’’

Asked by “SiriusXM Speedway” host Dave Moody if there is a deadline on when Monster Energy must inform NASCAR of its decision, France said:

“There’s always that, but we just look at our partners differently. We work though everything. Everything to us is long term, whatever that means in a given relationship. My sense is that it has really worked for everybody. It’s also new. They’ve only been here, my goodness, just completed the first year. They’re working out some things and that’s understandable. It’s all good, actually really good with those guys. Love those guys.’’

Last month, Rodney Sacks, chairman and chief executive officer of Monster Beverage Corp., said during an investor meeting that the company was “evaluating” its future with NASCAR.

Sacks was asked in that meeting about the return on its investments, including NASCAR.

“I think that we have been quite successful,’’ Sacks said. “I think we have got a lot more visibility, a lot more recognition for the brand through the NASCAR sponsorship. It’s very extensive. It’s on TV. It’s appearing on the talk shows. We look at the metrics that the NASCAR folks give us and it certainly does seem to have been enhanced. Now to what degree, that we don’t know.

“Certainly we do believe we have been able to increase penetration but again it takes some time. I think we really started in NASCAR at the beginning of the year — very, very quick decision to go into NASCAR (and) it took us a little bit of time to get up to speed and get our activation going. We think we’ll see lot clearer benefits and more benefits coming from that relationship this year.’’

As for manufacturers, France said he felt there was room for one more in the Cup Series to join Chevrolet, Ford and Toyota.

“There’s a lot of work going on on that. Clearly we believe that the sport could not only absorb but welcome another manufacturer. These are tricky things to do. They’re very difficult to pull off. We’re just going to work toward that goal. I believe over time we’re the best opportunity not only in North America, maybe the world in terms of motorsports. We’re going to be aggressive in talking to other manufacturers as we go down the road.’’

Why just one more manufacturer?

“I think there is a limit,’’ France told SiriusXM NASCAR Radio. “There’s only so many key teams that a manufacturer can get their hands on and that takes time,’’ he said. “They want to have good performance and the right team alignments. Most importantly, they want to align themselves to the right teams and sometimes the teams aren’t available to do that.

“Using the Toyota approach that they had, that took them a long time to be competitive. I think the next manufacturer would probably like to shorten that timeline a little bit and be more competitive quicker. We will get another manufacturer, but it’s one step at a time.’’

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Vote for best 2018 Cup paint schemes

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It’s time to take stock of the 2018 Cup season.

That means voting in the best paint schemes of the year tournament.

The NBC Sports tournament has now reached its final four.

Here’s the bracket so far.

Bubba Wallace, RPM reinlist US Air Force as two-race sponsor

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Richard Petty Motorsports will continue to receive support from the United States military. On Friday, they announced the US Air Force will continue as a primary sponsor in 2019 as well as a major associate sponsor throughout the season on Bubba Wallace’s No. 43.

The two races for which the Air Force will be the primary sponsor are Saturday, July 6 at Daytona International Speedway (4th of July weekend) and Sunday, Nov. 10 (Veteran’s Day weekend) at ISM Raceway. Last year during his rookie campaign, Wallace finished in the top 15 in both of those races. He was 14th in the Coke Zero Sugar 400 at Daytona and 10th at ISM.

“The Air Force continues to see benefits from our partnership with Richard Petty Motorsports and driver, Bubba Wallace,” said Major Ross McKnight, Chief, Air Force National Events Branch at Air Force Recruiting Service in a press release. “Wallace Jr. and his personality align well with our target audience’s interests and the Air Force’s commitment to teamwork and technology. The combination of Bubba Wallace and the iconic No. 43 provides a continuing sponsorship opportunity that reflects our Air Force core values of Integrity, Service and Excellence, as well as has a positive impact on generating public awareness about the U.S. Air Force, our people and our mission.

“Like NASCAR, much of our work is based on science, technology, engineering and math principles combined with teamwork and training. This sponsorship is a great way to highlight that connection.”

Last year, Wallace visited four Air Force bases. He participated in drills at each and flew in an F-16 with the 77th Fighter Squadron “Gamblers” at Shaw AFB in South Carolina.

“I was really impressed with all the different aspects of the Air Force, and the different opportunities they offer,” said Wallace Jr. “I was able to visit different bases and see the Airmen in action and actually participate myself. That gets me excited and then I’m able to talk to inspiring students who are looking at a career in the Air Force. I’m pretty humbled to represent the Air Force.”

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John Hunter Nemechek, Chase Briscoe approved to run for Xfinity Rookie of the Year

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NASCAR has approved John Hunter Nemechek and Chase Briscoe to compete for the Xfinity Series Rookie of the Year title in 2019, NBC Sports has confirmed.

Nemechek made 18 Xfinity starts in 2018 with Chip Ganassi Racing while Briscoe made 17 with Stewart-Haas Racing and Roush Fenway Racing.

Nemechek will compete for GMS Racing in the No. 23 Chevrolet. Briscoe will drive the No. 98 Ford for Stewart-Haas Racing.

When Nemechek was announced on Dec. 6 as joining GMS Racing, a team press release said he would compete for Rookie of the Year. But a NASCAR spokesperson said his eligibility had not been decided on at the time.

The Rookie of the Year title was not mentioned in SHR’s Nov. 27 press release about Briscoe going full-time.

The Xfinity rookie field next year will include Nemechek, Briscoe, Noah Gragson in JR Motorsports’ No. 1 Chevrolet and Justin Haley in Kaulig Racing’s No. 11 Chevrolet.

Briscoe said in an Q&A on Reddit he was “honestly surprised” he was approved.

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Richard Childress Racing reveals Daytona 500 cars, sponsors and Xfinity details

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WELCOME, N.C. – Richard Childress Racing kicked off its 50th anniversary Friday at its headquarters in Welcome, North Carolina, with announcements about the 2019 season.

RCR announced Daniel Hemric will drive the No. 8 Chevrolet in his rookie Cup season. Hemric had originally been announced as driving the No. 31.

Hemric, who moves up after two years in Xfinity, drove the No. 8 in his two Cup starts in 2018.

Richard Childress Racing

Hemric will be sponsored by Caterpillar, Bass Pro Shops, Liberty National Life Insurance, Cessna and VF Workwear.

Cessna is also a sponsor at Chip Ganassi Racing.

“Growing up in Kannapolis, it was all about racing,” Hemric said in a press release. “I always dreamed of having the opportunity to drive for RCR and for Richard himself. Now, two iconic numbers, the 3 and the 8, are going to be under one roof. I know it makes Richard happier than anybody, just understanding what that means for the sport of NASCAR and how our fans are going to be able to connect with that.”

RCR also confirmed NBC Sports’ report that Luke Lambert would be the crew chief for Hemric.

Photo by Daniel McFadin

The team revealed gold-themed cars Hemric and teammate Austin Dillon will drive during Speedweeks in Daytona to celebrate the team’s 50th anniversary.

Dillon’s No. 3 Chevrolet will be sponsored by Bass Pro Shops in the Advance Auto Parts Clash.

The scheme for the exhibition race is based on the car Dale Earnhardt Sr. drove in the 1998 All-Star Race.

Xfinity Series

Team owner Richard Childress confirmed Tyler Reddick would be the organization’s only full-time Xfinity Series driver in 2019.

The defending series champion will drive the No. 2 Chevrolet and be paired with crew chief Randall Burnett, who worked with Matt Tifft on the No. 2 in 2018.

Childress said its second Xfinity car will be the No. 21 “more than likely.”

Technical Alliance

Childress confirmed the teams that will be full members of a technical alliance with RCR in 2019.

In Cup, RCR will be joined by StarCom Racing (No. 00), Germain Racing (No. 13) and Richard Petty Motorsports (No. 43).

Kaulig Racing in the Xfinity Series (No. 11 Chevrolet) will also be a part of the alliance.

Childress said ECR engines would be provided for all those teams.

Charter

Childress said the team would sell a team charter to StarCom Racing that had been leased to the team in 2018.

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