International Speedway Corp. reported Thursday that its revenue for last year increased to its highest level since 2010, driven by corporate and broadcast partnerships.
ISC reported total revenue of $671.4 million. Last year, ISC’s revenue was $661 million.
ISC reported four sellouts at its tracks in 2017 — the Daytona 500, Watkins Glen, the fall Phoenix Raceway event and the season finale at Homestead-Miami Speedway. The company had three sellouts in 2016.
Admission revenue for the year declined 1.6 percent. For the fourth quarter of the year (September to November), admission revenue increased 1 percent. That period included eight Cup, six Xfinity, five Truck, two ARCA and one IndyCar event.
ISC reported “some softness” in admissions for the fall Kansas and Martinsville races. Talladega and Phoenix (now ISM Raceway) and Homestead-Miami Speedway, had “strong performances,” while results for Darlington, Richmond and Chicago were “in line with expectations.”
ISC stated that the company is trending toward another sellout for next month’s Daytona 500.
ISC reported that research has shown that the “vast majority of 18- to 34-year-old fans favor the new stage racing format.’’
ISC stated that its initiatives continue to target new and lapsed customers and strategies include “value-added options that enhance the live motorsports experience, including exclusive VIP hospitality experiences with drivers appearances and Q&A sessions.’’
ISC also revealed the average ticket price for Cup events last year. Here’s how it compares to recent years.
2017 — $92.19 average ticket price
2016 — $90.12
2015 — $86.10
2014 — $85.82
— Dover Motorsports also issued its report for the fourth quarter and all of 2017.
The company reported its fall 2017 race weekend was comparable with the previous year, noting higher broadcast revenue was offset by “slightly lower event related revenue and higher purses and marketing expenses.’’ Full Dover report here.