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Richard Petty Motorsports following the footsteps of Furniture Row

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WELCOME, N.C. – All of the noise at Richard Petty Motorsports’ cozy new home on a recent Friday afternoon was coming from behind a short wall in the corner.

Several No. 43 cars were parked on the shop floor in various states of inactivity and incompletion, but the “Fusion” on the front bumper betrayed they were last year’s models.

Drew Blickensderfer, RPM’s crew chief, didn’t seem concerned as he cast a smile toward the source of the noise – a specialized fabrication department that could be the key to solving a championship-tested equation.

Less space and fewer people can equal better results.

“We have shrank quite a bit,” Blickensderfer said. “Right now, we’re bare bones, but we have the people we need to go racing and performance-wise to go racing.

“To grow into a Furniture Row, or a model similar to that, we need to get that (fabrication department) up and running.”

As RPM makes significant structural changes – switching to Chevrolet, aligning with Richard Childress Racing, shuttering its body-hanging staff – no one is expecting a quantum leap in performance for a team that finished 24th in the 2017 owner standings.

But an improvement to a top-20 car with long-term winning potential is expected, and the model is the reigning team in NASCAR’s premier series.

In winning the 2017 title with Martin Truex Jr.’s No. 78 Toyota, Furniture Row Racing has excelled by taking Joe Gibbs Racing chassis and optimizing the accompanying suspension parts and pieces through precision engineering and manufacturing.

RPM hopes to mirror the process through its reorganized fab department, which will have the same equipment from its previous home but with a more laser-targeted focus.

“If we can get that up and running, we’d be better off in the long run,” Blickensderfer said. “And that’s the ultimate goal is to be able to take a car from Richard Childress Racing and develop and work on it and ultimately have a better product for Sunday.”

RPM has traversed various paths toward competitiveness in recent seasons.

In 2014, the team was receiving chassis from Roush Fenway Racing but hanging its own bodies when it made the playoffs with Aric Almirola via a win at Daytona International Speedway. In 2015, RPM added chassis building to its workload but stumbled. Last year, it returned to hanging bodies on chassis supplied by Roush Fenway.

This year, RPM relocated from a 65,000-square-foot shop in Mooresville to a 20,000-square-foot space adjacent to RCR, which will deliver cars from its base just down the hill.

On arrival at RPM, all that is needed is interior (such as driver’s seat, steering wheel and column, air boxes and gear coolers) and mechanical work.

“Basically, it comes as a shell, the chassis with a body on it,” Blickensderfer said. “We do the wiring, the plumbing, the suspension parts, front and rear. Basically, all the parts you would bolt on.”

The change has allowed RPM to run leaner because there’s less work to be done on bodies. After employing about 80 last year (with 60 working on cars), RPM will have about 40 employees in 2018 with roughly 25 working on cars (about a half-dozen of those crew members will stay in the shop for assembly while the team is on the road, and RCR will supply the team’s pit crew).

The staff reduction will allow RPM to reallocate some funding toward R&D (after making zero trips to a wind tunnel last year).

Blickensderfer said the alliance with RCR should provide an aerodynamic foundation that will allow fine-tuning to have a greater impact. Last year, RPM “did a really good job of putting stuff that drove well under our race cars” but still faced the aerodynamic limitations of the Roush chassis.

“The thing that really creates speed on cars is the body and aero,” Blickensderfer said. “You can have the wrong springs in your car and mess up the other stuff a little bit, and you’d still be fast, at least in portions of the race. If you get all the springs right, and your aero is terrible, you still might be only a 20th-place car. That’s just the reality of it. The thing that is the most expensive to develop, create and implement is the aero stuff.

“So that’s why the big teams, they have all the wind tunnel data, and you’re racing against teams that are just developing faster than you can even produce cars. That’s why you’ve got to jump on board with them to get some of their information, or you’re going to be watching them coming behind you ready to lap you.”

With consolidation among chassis and engine builders an overarching trend in NASCAR for the past decade, alliances have become more prevalent. Besides RPM, Germain Racing and JTG Daugherty also have similar arrangements.

But few have made it work as well as Furniture Row, which made the championship round in 2015 through an RCR alliance before switching to JGR and Toyota the next season. Relying on the setups and strategies of crew chief Cole Pearn, Truex consistently outran JGR’s fleet of four Camrys in 2017 with a series-high eight victories and 19 stage wins – despite a few hundred fewer employees working at its Denver location.

“You step back and say, ‘How come no one else has been successful in that model?’ and you look at what Furniture Row has done with their model,” Blickensderfer said. “They still do some stuff in-house. So we pay RCR for an engineering agreement and to get cars from them, but that doesn’t mean we can’t develop ourselves. So you’d only be better off if you get extra money, you can start developing things yourself.

“Get all (the alliance team’s) information. Dump yours on top of it. You can’t help but get better in the long run that way. That’s what Cole and those guys have done. That’s the model that I would think the JTGs, the RPMs, the Germains, companies of this size, that’s what we need to strive to do is use that model to build up into that next level of race team.”

Though RPM will benefit from RCR’s aerodynamic R&D and assembly line capability, some of the information will be transferred the other way, too.

“They’re incorporating some of the stuff we had in our race cars into theirs that they think is going to make them better,” Blickensderfer said. “Before they put the body on it, we can change the brake system and do what we want, which eventually they’re going to do. And that saves us both time to make sure we have the best product.”

RPM took delivery of its first Camaro late last week for the Jan. 31-Feb. 1 test at Las Vegas Motor Speedway. Its hauler will be on the road Jan. 26 to Nevada, leaving about a week to finish preparing and setting up the car.

“That’s not all that tight of a timeframe,” Blickensderfer said. “What will happen in the future when we start racing is we’ll get a car two to three weeks before the event, and when we come in on a Monday morning after an event, the next week’s car is on the setup plate ready to go, so there’s only about a day’s worth of work we have to do to it.”

RPM has put its surface plates and other tools in cold storage, keeping open the option to revert to hanging bodies. But with the sponsorship landscape scarce, it makes such autonomy more difficult.

“If you could do everything yourself, you’d be better off, because then nobody gets your information,” Blickensderfer said. “But if (RCR) can take the money they’re developing cars with, and we can take the money we’re getting to develop cars and combine it, I think we all end up better. When there is less money in the pot to grab, the more of us that can throw the money in, the better we’ll be.”

Roger Penske was ready for his close-up in popular commercial

Michael Allio/Icon Sportswire via Getty Images
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MONTEREY, California – Roger Penske is the only team owner in auto racing history who has 18 “Baby Borg” Trophies in his possession for his team’s record 18 wins in the Indianapolis 500.

Perhaps his next trophy should be an Emmy.

Penske took part in a commercial along with 103rd Indianapolis 500 winner Simon Pagenaud and one of his NASCAR Cup drivers, Ryan Blaney. The commercial was shot at the Indianapolis Motor Speedway on Sept. 7 while NASCAR was in town for the Brickyard 400.

The premise of the commercials is a takeoff on the 2006 comedy, “Talladega Nights: The Ballad of Ricky Bobby” with Blaney playing the Ricky Bobby role and Pagenaud playing the Jean Girard role.

The commercial was shot by NBC to promote its coverage of the NTT IndyCar Series and NASCAR Monster Energy Cup Series and concludes with Penske stepping in between the two drivers, demanding them to, “Go out there and win races.”

Penske delivered the line perfectly and in just three takes.

“It took me about five minutes,” Penske told NBCSports.com. “They made it very easy for me. We let the guys do all of the hard work. It was fun for me to do. I saw it, and I didn’t make a fool out of myself.

“I’m ready for the next commercial.”

Penske’s ability to deliver his lines perfectly impressed NBC Sports Group President of Programing Jon Miller.

“I assume he’s got his SAG card,” Miller told NBCSports.com. “He has certainly been in front of the camera enough, and he’s quite an ambassador for the sport, so we were not at all surprised by that.”

NBC Sports Executive Producer Sam Flood was also highly impressed with Penske’s ability to turn into an actor in front of the camera.

“We were thrilled that he agreed to do it,” Flood told NBC Sports.com. “It’s one of those special things and the kind of guy he is to jump on board and make it even bigger because we had a ‘Plan B’ if Roger couldn’t do it, and when we got the confirmation, we knew we had something special that was going to happen.

“Roger Penske did the ad with two of his drivers that we shot at the Brickyard last week that got out there. A lot of fun, a lot of great response to it, and that’s things we couldn’t have done in the past. I think that’s part of us leaning in as NBC in trying to grow all of motorsports, and it’s important that every form of racing gets attention, and that’s what we’re pushing, as you know all too well.”

Team Penske driver Josef Newgarden, who will take a 41-point lead over Andretti Autosport driver Alexander Rossi into Sunday’s Firestone Grand Prix, also was complimentary of his team owner.

“Wow, I was impressed,” Newgarden told NBCSports.com. “First of all, how did they get him to do a cameo? That was cool. And he nailed it.

“The pressure on Simon and Blaney to nail it, after Roger does it in only three takes? Wow, the pressure was really on them to deliver their lines.”

Pagenaud thought Penske’s first take was the best.

“It didn’t take long for Roger to deliver his line, he was on top of it,” Pagenaud told NBCSports.com. “NBCSN was very excited about the idea. IndyCar CEO Mark Miles made sure we were able to get into Gasoline Alley early that day. It was the Saturday of the Brickyard 400 and it was early, but Roger was probably up since 2 a.m. I’m sure, so it wasn’t early for him.

“It was good, the script was fun and well done. I forced my French and Blaney being the perfect American NASCAR driver and Roger just being himself was just perfect. It shows personality between NASCAR and INDYCAR. NBC is doing such a great job showing both fans on both sides what is going in and it helps everybody get interested in both sports.”

Penske was asked if that is how he normally talks to his drivers in a prerace situation to fire them up.

“That’s not the normal, daily message, but that’s how it helped those two guys get going,” Penske said. “I think NBC has done a great job in all cases on IndyCar. The continuity of having the same partner has made a huge difference. The talent knows the drivers. They know the situation. Guys like Paul Tracy and the experience of Leigh Diffey and the whole group has done a great job.

“It’s about good racing. We have good teams. Lots of competition, new drivers and date equity. And it’s attracting young people.”

Penske believes the addition of NBC Sports to the 2019 NTT IndyCar Series schedule, including the season’s final race on the NBC, has been a big boost to the series.

“Any time you are on network is great,” Penske said. “It’s great for the sponsors, the notoriety for the team and the drivers is very important for all of us as we finish up the season. It’s going to be a great weekend, and I hope we can continue the movement we’ve had and the momentum we’ve had coming up to the last weekend.”

Richmond winners and losers

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WINNERS

Joe Gibbs Racing — It was a 1-2-3-4 finish until Erik Jones’ car failed inspection. Still the team scored a 1-2-3 finish and claimed its fourth consecutive win on a short track with Martin Truex Jr.’s triumph. Don’t forget, the organization also won Friday’s Xfinity race with Christopher Bell.

Ryan Newman His fifth-place finish tied his best result of the year and was his third consecutive top-10 showing. He was encouraged by the team running toward the front and noted: “You take away those four Gibbs cars, we were racing for the win. I know it doesn’t work that way, but if they would have had one bad meeting (incident) we would’ve been in the hunt.” Still, Newman moved into a transfer spot heading into this coming weekend’s race at the Charlotte Motor Speedway Roval.

Brad KeselowskiHe finished fourth and was the only driver outside of Joe Gibbs Racing to lead Saturday’s race.

Bubba Wallace His 12th-place finish was his third top-15 result in the last five races. He had one top-15 finish in the first 23 races of the season.

Front Row Motorsports — All three of its cars placed 21st or better, the first time the team has accomplished that feat this season. David Ragan was 19th, rookie Matt Tifft placed 20th and Michael McDowell was 21st.

LOSERS

Erik Jones He was feeling good about his fourth-place finish that put him within three points of the final transfer spot to the next round only to later find out that his car was disqualified for failing inspection after the race. Now he’s 45 points out of the final transfer spot and is essentially in a must-win situation. He faces being eliminated from the first round of the playoffs for a second year in a row.

William Byron Got lapped in the final circuits before the end of each stage and also had a pit road speeding penalty. That led to a season-worst 25th-place finish. He holds the final transfer spot to the second round by two points on Hendrick Motorsports teammate Alex Bowman heading to the Roval.

Brad Keselowski bumped up to fourth, but JGR domination still ‘not good news’

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Brad Keselowski ended Saturday’s NASCAR Cup playoff race at Richmond Raceway with what he thought was a fifth-place finish.

About an hour later though, Keselowski was moved up one position to fourth place after original fourth-place finisher Erik Jones was disqualified after his car failed post-race inspection.

Still, gaining one extra finishing position didn’t make the 2012 NASCAR Cup champion happy because of Joe Gibbs Racing’s domination in the second race of the playoffs – even with Jones’ DQ.

(How JGR finished is) definitely not good news,” Keselowski said. “We’ve got work to do. (JGR is) really strong and we’re not where we need to be to be able to beat them heads-up, but we threw everything we had at them.

We put down a great qualifying lap, got the first pit stall, had great pit stops and got to the lead, but just didn’t have the raw speed to keep it.”

MORE: Martin Truex Jr. completes Richmond sweep with playoff win

MORE: Results, points after 2nd race of Cup playoffs at Richmond

MORE: NASCAR disqualifies Erik Jones’ car for failing inspection

Keselowski tweeted a few hours after the race that he didn’t “take no pleasure & seek no treasure from another man’s loss,” referring to Jones’ DQ.


Even so, Keselowski took some consolation from his overall performance.

We led 80-some laps, so it’s not a bad day but just not nearly fast enough to dominate the race and win,” he said.

Keselowski mistakenly said in a post-race interview that he had joined Kyle Busch and Kevin Harvick in advancing to the Round of 12 two weeks from now due to his points in the standings.

Yeah, we’re locked into the next round,” Keselowski said. “That feels good. I’m proud of that effort.”

Actually, Keselowski left Richmond two points shy of being locked into the next playoff round. That will have to come next Sunday at Charlotte’s Roval.

There’s still work to do not only for Keselowski’s car, but also those of his teammates — Joey Logano finished 11th and Ryan Blaney 17th — to counter JGR’s domination.

But what exactly has to be done is a question mark, Keselowski said.

Honestly, I don’t know,” Keselowski said. “They’ve got all the secrets so we need to find some more secrets.”

Follow @JerryBonkowski

Kyle Busch sees progress in runner-up finish at Richmond

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RICHMOND, Va. — After his fiery comments last week led some to be critical of his attitude toward slower drivers, Kyle Busch was calmer after his runner-up performance to Martin Truex Jr. on Saturday night at Richmond Raceway.

Busch led a race-high 202 of 400 laps but lost the lead to his Joe Gibbs Racing teammate with 26 laps to go and had to settle for second place.

“We put up a valiant effort,” Busch said.

MORE: NASCAR disqualifies Erik Jones’ fourth-place finishing car

While his winless drought starched to 14 races, Busch noted that the performance was a step forward for the No. 18 Toyota team.

“I know we’re capable of it, the team is capable of it,” said Busch, who clinched a spot in the second round with his 54-point night. “Just stupid things have been biting us this year and we put it all together tonight. I didn’t speed on pit road, pit crew did a good job, our car was fast and we made the most of our effort.”

Whether it was Busch hitting the wall (or another car) at Las Vegas, an engine failure at Indianapolis, the pit crew losing the lead at Darlington or a speeding penalty at Watkins Glen (and hitting cars), Busch and the team have been off in recent races despite often having the speed to challenge for wins. In the process, Busch has lost the chance to collect many more playoff points.

He was strong enough Saturday night to win the second stage, giving him his third stage win in the last seven races.

But Busch didn’t have enough at the end to keep Truex behind him.

“We ran OK,” Busch said. “(Truex) could follow closer than I could, and he was better on the long run than I was. Why? Maybe I pushed my tires too hard there at the last stint at the beginning trying to stay ahead of (Denny Hamlin), which gave (Truex) the opportunity to kind of save his stuff and roll around and attack later.”