GoDaddy will return to be Danica Patrick’s sponsor for the Daytona 500 and Indianapolis 500, the company announced Thursday.
Patrick said in November that she would retire from racing after competing in those two events. She has yet to secure a ride for either race but that was slowed by the lack of sponsorship until Thursday’s announcement.
A Chip Ganassi Racing executive said last week that the team was no longer in discussions with Patrick for her to drive for the team in either race. Steve Lauletta, president of Chip Ganassi Racing, told SiriusXM NASCAR Radio that the team would stay focused on its current operations instead of adding another car for those races: “We’re going to stay focused on that rather than put another temporary effort together and not doing it up to the standards that we would want to, so I don’t think you’ll see that happening with us in 2018.”
Ed Carpenter, who owns Ed Carpenter Racing, confirmed to the Indianapolis Star last week he’s had discussions with Patrick but that “it has to be a deal that is beneficial to both parties.”
GoDaddy signed Patrick in 2006 when she was in IndyCar and followed her to NASCAR, ending its sponsorship after the 2015 season. While together, Patrick was the face of the company, appearing in 13 GoDaddy Super Bowl ads – the most Super Bowl commercial appearances by a celebrity.
“You could say, ‘we’re getting the band back together,” said GoDaddy Chief Marketing Officer Barb Rechterman. “It makes sense in that our goals are so well-aligned – she’s passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the Internet and turn their ‘side hustle’ into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers. We love it.”
Said Patrick in a statement: “This is definitely the way I want to finish my racing career – at these two iconic races, backed by my iconic, long-time sponsor. GoDaddy was there for me when my career was just really starting so it’s exciting to be getting back in the GoDaddy ‘green’ for my final two races. Our brands have always been powerful together, and I think it’s awesome to have them at my side when I go ‘all in’ with my businesses after racing.”
Patrick has made six starts in the Daytona 500. She won the pole for the 2013 race. She finished eighth that year, her best finish in the season-opening Cup race. She finished fourth in last year’s Advance Auto Parts Clash. She is eligible for that race this year. Patrick has made seven starts in the Indianapolis 500 from 2005-11. She finished a career-best fourth in her first race there, leading 19 laps. She has two top-five and five top-10 finishes in the Indy 500.