The president of Atlanta Motor Speedway is hoping history will repeat.
Ed Clark is doing whatever he can to get Georgia-native Chase Elliott to Victory Lane for the first time in the Cup Series.
To do that, he’s using the same marketing scheme he executed in 1983 in the weeks before Bill Elliott’s first Cup victory.
AMS is asking for fans to send lucky charms to the track, which will be presented to Chase Elliott during a special event there Feb. 13.
There’s no restrictions on what can be sent.
The Hendrick Motorsports driver is winless after 77 starts in NASCAR’s premier series.
His father went winless in his first 155 starts from 1976-83.
Clark put together the original lucky charm drive ahead of the October race at Charlotte Motor Speedway, where he served as public relations director.
“The promotion we came up with for Bill in ’83 created an amazing amount of interest and support from fans all over the country,” said Clark in a press release. “We received package after package full of good-luck charms, and it seemed like everybody was pulling for him to get that first win.”
Three races later, in the season finale at Riverside International Raceway, the 28-year-old Bill Elliott claimed his first of 44 Cup victories.
Fans can send their lucky charms to Elliott by shipping them to AMS at 1500 Highway 19/41, Hampton, GA 30228, with attention to “Good Luck, Chase.” Fans can also participate by using the hashtag #GoodLuckChase across the various social media platforms with pictures and messages to Elliott.
The Cup season begins Feb. 18 with the 60th Daytona 500. The following weekend, the series visits Atlanta Motor Speedway.