Denny Hamlin: ‘NASCAR drivers should be making NBA, NFL money’; calls for redistribution of revenue

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CHARLOTTE – Denny Hamlin lobbied Wednesday for the revenue distribution model to be shifted in NASCAR’s premier series, giving teams and drivers the opportunity to make more money.

To ensure the long-term economic viability of championship-caliber race teams, whose budgets can exceed $100 million annually to field four cars in Cup, the Joe Gibbs Racing driver believes the reliance on corporate sponsorship should be “bonus money,” and that teams should be able to survive on purse money.

Under terms of a consolidated national network TV era that began in 2001, tracks receive 65 percent of revenue from rights fees revenue, teams receive 25 percent, and NASCAR gets 10 percent. NASCAR signed Fox and NBC in a 10-year deal, which is in its third season, that has been estimated at more than $8 billion.

“The pie has to be shifted for sure,” Hamlin said at a charity event Wednesday morning to promote International Walk to School Day with sponsor FedEx. “The TV dollars coming into NASCAR is higher than it’s ever been, but we’re seeing fewer and fewer teams, and it just can’t survive. So it economically doesn’t make sense. The pie, the amount of TV money that the race teams share, has to go up, in my opinion.”

With sponsorship more difficult to find for teams, the breaking point seems to be driver salaries, which seem to be in an ongoing reset as the Cup Series undergoes a youth movement. Dale Earnhardt Jr. estimated the new wave of drivers will earn a fraction of what his generation made.

Asked whether decreasing driver salaries was a way to address team financials, Hamlin replied: “You’ve got the wrong guy to ask me on that, because I think we’re way underpaid on that as race car drivers. That’s a fact. I think there’s no doubt doing what we do, the schedule we have, the danger we incur every single week, NASCAR drivers should be making NBA, NFL money.

“I really, truly believe that. But it can not come out of the owners’ pockets.”

Do drivers deserve more because they are risking their lives more than in other professional sports or because of the length of schedule?

“It’s a combination of all those things,” Hamlin said. “Essentially the drivers get two months off. The teams get no months off. There just has to be some kind of different revenue sharing. I’m sure this will be in some headline somewhere where ‘Denny says the drivers aren’t paid enough.’

“I’m basing it off all other sports. I’m not including myself. I’m including probably the back half of the field that those drivers are risking the same amount I am, and they should be paid a hell of a lot more.”

Given that tracks earn the largest percentage of the revenue distribution, it would seem they would be the likeliest target for Hamlin’s redistribution plan.

Hamlin said it was incumbent upon tracks to prove worthy of their share by spending on upgrades.

“Racetracks are making a lot of money,” Hamlin said. “And I’m not trying to throw anyone under the bus, but they’ve either got to reinvest that money, which some tracks are. I’m not going to put some on the same island as others, but Dover (has) terrible garage stalls. It’s not even a garage. A garage is defined as something that’s enclosed. We have lean-tos that we’re working under.

“The crew members deserve better working conditions than what they’ve got. We’ve got to hold these tracks to a higher standard, not only with the race surface but the fan experience, the team experience. That money has to be reinvested to give us a better product and something for fans to see.”

According to Dover International Speedway, the track did install SAFER barrier extensions in 2017 and ’16 and a new catchfence in 2015.

Hamlin also saw a warning sign in the K&N East finale at the 1-mile oval last Friday. There were 15 cars that competed, down from 27 last year and 31 in the ’15 finale.

“One of the most disappointing things I saw this weekend was eight cars running at the end of a K&N race at Dover,” he said. “The model is not right. Someone’s got to come in and say, ‘Let’s reset.’ We have to start over from scratch.

“And I get it. Hey, it’s the way it’s been done for 50, 60 years, but the economics of sports have changed since then, and I believe there’s got to be a reset, and it doesn’t come from drivers. It comes from NASCAR switching and helping teams survive on a better basis. You’re going to get a better product on the racetrack. Listen, we don’t want only six race teams to be in NASCAR five years from now, but that’s the way it’s heading.”

Hamlin’s views grew out of a discussion of the 2018 rules that NASCAR announced Tuesday. The new regulations include a common splitter and radiator that are intended to help reduce costs because teams will buy spec parts instead of spending enormous sums on R&D to optimize their own handcrafted versions.

“I think the radiators will be the biggest expense,” he said. “I think really they’re just trying to stack pennies and trying to get to a bigger cost savings. Because ultimately what do we want to see in NASCAR? We want to see teams be able to fund race cars without sponsors being on the side of it. We need to keep this sport healthy.

“We shouldn’t have to rely on the money that comes in from the sponsors. (That) should be bonus money that goes to the team. That’s where I’d like to see it. These teams should be able to survive on purse money, and right now they can’t.”

The economic sustainability of the NASCAR team business model has been a hot-button issue in recent years, notably around the 2014 formation of the Race Team Alliance and last year’s creation of the charter system (which guaranteed participation and revenue streams for 36 cars annually).

In August, Richard Petty Motorsports majority co-owner Andrew Murstein told NBC Sports’ Dustin Long that he had proposed the idea of a salary cap in the Cup Series. Murstein also said that NASCAR drivers relatively are underpaid compared to other professional sports.

“I see hockey guys who play a third of the game make $17 million a year,” Murstein said. “Now you’re talking about (drivers) who are 10th best in the world at what they do getting only salaries of $5 million, so I actually think their salaries are low compared to other sports but the business needs that right now with the sponsorship decline.

“I love the fact of how no other sport has a partner with the athletes where here the athletes get 40 percent of the race winnings. So each race they go into as your partner vs. other sports where they win or lose, it makes no difference at all.”

Short-track ace Sam Ard shares Xfinity record with Noah Gragson

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Former two-time Xfinity Series champion Sam Ard’s name returned to the forefront in the past week as Noah Gragson tied Ard’s series record for consecutive victories at four.

Although Ard has been nominated for the NASCAR Hall of Fame, his exploits generally aren’t well-known among many who follow the modern sport of stock car racing. He was on the Hall voting list for the 2023 class but was not elected.

In the 1970s and ’80s, Ard was a short-track master in the vein of stars like Jack Ingram, Harry Gant and Butch Lindley, drivers who could show up at virtually any half-mile track across the country and take home the trophy.

He won the NASCAR Late Model (now the Xfinity Series) championship in 1983 and 1984, scoring 18 wins across those two seasons. He put together four victories in a row late in the 1983 season, winning at South Boston, Virginia; Martinsville, Virginia; Rougemont, North Carolina and Charlotte.

Ard was so dominant in 1984 that he had wrapped up the seasonal championship with two races remaining. In 28 series starts that year, he had 24 top-five finishes and 26 top-10 runs. He won eight times.

In the next-to-last race of the 1984 season, at North Carolina Speedway in Rockingham, Ard suffered critical head injuries when his car slid in fluid from another vehicle and hit the track’s outside wall.

That crash effectively ended Ard’s career and impacted the rest of his life. Ard often talked of learning to walk again as part of his recovery. He said he would use a walker in a pile of sawdust in his backyard so that the landing would be softer when he fell.

Ard eventually was diagnosed with Alzheimer’s disease and Parkinson’s disease. In 2006, responding to Ard’s financial problems, drivers Kyle Busch, Kevin Harvick and Dale Earnhardt Jr., among others, launched a drive to raise funds for his family.

Ard, a native of Scranton, S.C., died in April 2017. He was 78.

 

 

 

 

 

Drivers to watch in Cup Series race at Talladega Superspeedway

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The NASCAR Cup Series playoffs will reach a critical point Sunday in a 500-mile chase at treacherous Talladega Superspeedway.

The overriding factor in any race at Talladega, NASCAR’s biggest track, is the unknown. With cars running so fast and so close together, multi-car accidents are not only possible but expected, and it’s easy to become the innocent victim of someone else’s mistake.

MORE: NASCAR penalizes William Byron for spinning Denny Hamlin

The tension is doubled for the 12 playoff drivers. A bad finish at Talladega could open the door for a probable playoff exit at the end of the round Oct. 9 at the Charlotte Motor Speedway Roval.

The playoffs to date have seen four wins by non-playoff drivers, an unprecedented result. Tyler Reddick was the most recent to join that list with a win last Sunday at Texas Motor Speedway.

A look at drivers to watch at Talladega:

FRONTRUNNERS

Denny Hamlin

  • Points position: 6th
  • Last three races: 10th at Texas, 9th at Bristol, 2nd at Kansas
  • Past at Talladega: 2 career wins

Although he hasn’t won, Hamlin has finished in the top 10 in all four playoff races. In the past six races at Talladega, he has four finishes of seventh or better. Now if he can just keep people from running into him…

William Byron

  • Points position: 3rd
  • Last three races: 7th at Texas, 3rd at Bristol, 6th at Kansas
  • Past at Talladega: Best career finish is a second

Byron stands alone as the only playoff driver who has been able to avoid major crashes and trouble in the pits, and he has finished in the top 10 in all four playoff races. After Tuesday’s penalty for his incident with Denny Hamlin at Texas, he sits below the cutline entering Sunday’s race.

Brad Keselowski

  • Points position: 24th
  • Last three races: 8th at Texas, 13th at Bristol, 25th at Kansas
  • Past at Talladega: 6 wins, the active leader

Even in trying times, Keselowski is a threat at Talladega, where he last won in April 2021 (his last Cup victory). He has led 268 laps there in the past 13 races.

QUESTIONS TO ANSWER

Kyle Busch

  • Points position: 15th
  • Last three races: 36th at Texas, 34th at Bristol, 26th at Kansas
  • Past at Talladega: 1 career win, in 2008

Is Busch going to steadily disappear into the mist as he rides out the final weeks of his final year with Joe Gibbs Racing? His best finish in the past four races is 26th. On the positive side this week, he’s the only driver to finish in the top 10 in this year’s three races at Daytona and Talladega.

Chase Elliott

  • Points position: 8th
  • Last three races: 32nd at Texas, 2nd at Bristol, 11th at Kansas
  • Past at Talladega: 1 career win, in 2019

Can Elliott rebound from a fiery finish and a 32nd-place run at Texas? Playoff points give him some comfort, but a second career win at Talladega would be greatly appreciated in the Hendrick camp.

Martin Truex Jr.

  • Points position: 17th
  • Last three races: 31st at Texas, 36th at Bristol, 5th at Kansas
  • Past at Talladega: Best career finish is 5th

Will one of the sport’s most enduring mysteries continue at Talladega? In 70 career starts at Daytona and Talladega, Truex, a former champion and a smooth driver, has zero wins. At Talladega, he has only three top-five finishes in 35 starts.

 

 

 

NBC will broadcast final six NASCAR Cup Series playoff races

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The final six races in the chase for the NASCAR Cup Series championship will be televised by NBC.

The races remaining on the schedule are at Talladega Superspeedway (Oct. 2), the Charlotte Motor Speedway Roval (Oct. 9), Las Vegas Motor Speedway (Oct. 16), Homestead-Miami Speedway (Oct. 23), Martinsville Speedway (Oct. 30) and Phoenix Raceway (Nov. 6).

NBC’s broadcasting team will be on hand Sunday for what is typically a seasonal highlight — a 500-mile race at Talladega Superspeedway. The next week the playoffs move on to Charlotte for a cutoff race. The lowest four drivers in the playoff point standings will be eliminated from championship competition.

The Round of 8 is scheduled at Las Vegas, Homestead and Martinsville, with the tiny Martinsville track serving as the final cutoff race. The four drivers who advance from Martinsville will race for the title at Phoenix Nov. 6.

The high drama of the Phoenix race, in which the championship will go to the highest finisher of the four competing drivers, will be carried by both NBC and Peacock.

Post-race commentary and analysis for all six remaining Cup races will be carried on Peacock.

Kyle Larson is the series defending champion. Joey Logano carries the point lead into Sunday’s race at Talladega.

NASCAR viewer’s guide for Talladega Superspeedway

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After a messy Sunday at Texas Motor Speedway, the NASCAR Cup Series playoffs move on this weekend to another potentially messy spot — Talladega Superspeedway.

Home to the Big One — an almost certain multi-car crash, Talladega also occasionally produces unexpected winners, including Richard Brickhouse, James Hylton, Lennie Pond, Ron Bouchard and Brad Keselowski.

The mix of tight drafting, the Next Gen car and general playoff tension should make Sunday’s 500-mile run quite the adventure.

On Sunday at Texas, Tyler Reddick became the second driver (after Chase Elliott) to score three wins this season.

Joey Logano enters Talladega with the playoff point lead.

Playoff rookies roll on

The four drivers participating in the Cup playoffs for the first time remain factors approaching the second race in the second round.

Ross Chastain is second in the standings, 18 points above the cutline entering Talladega.

MORE: NBC NASCAR rankings put Denny Hamlin first

Daniel Suarez, Chastain’s Trackhouse Racing teammate, is seventh. He’s four points above the cutline.

Two other playoff rookies — Chase Briscoe and Austin Cindric — will start Talladega below the cutline. Briscoe is four points below the cutline. Cindric is 11 points below the cutline.

Looking for wins

Only six of the remaining 12 playoff drivers have won races at the two remaining tracks in the second round (Talladega and Charlotte Roval).

Among the six, Joey Logano has the best win record at Talladega, having finished first there in 2015, 2016 and 2018.

Other Talladega winners in the group: Ryan Blaney (two), Denny Hamlin (two), Chase Elliott (one), Ross Chastain (one).

The Charlotte Roval is relatively new, of course, but Chase Elliott already owns two wins there. Ryan Blaney and Kyle Larson also have won at the Roval.

An opening for Brad?

Few people who watched it will forget the first Cup Series victory scored by Brad Keselowski.

It occurred at this week’s tour stop — Talladega Superspeedway — in April 2009. Keselowski and Carl Edwards made contact approaching the finish line and notched the win, even as Edwards’ car flew into the frontstretch fence, spraying car parts into the grandstands.

Thirteen years later, Keselowski returns to NASCAR’s biggest track having recorded six Talladega wins. No other active drive has more than three.

Keselowski’s refurbished team — Roush Fenway Keselowski Racing — has new fire with Chris Buescher winning at Bristol and Keselowski winning the pole and finishing eighth at Texas.

RFK Racing has led 309 laps in the past two races, more than the team had led in the prior 105 races combined.

Although he hasn’t won a Cup race since scoring a victory in a Team Penske Ford in April 2021 at Talladega, Keselowski must be considered a threat Sunday.

Entry lists

Thirty-seven drivers, including Xfinity Series star Noah Gragson and reigning Xfinity champion Daniel Hemric, are entered for Sunday’s Cup race.

Talladega Cup entry list

The Xfinity entry list includes 41 drivers for 38 spots. Among those joining the series regulars are Trevor Bayne, Parker Kligerman, Timmy Hill and Jeffrey Earnhardt.

Talladega Xfinity entry list

Forty-one drivers are entered for Saturday’s Camping World Truck Series race. Included are Kaz Grala, Ryan Preece, Natalie Decker, Jennifer Jo Cobb and Parker Kligerman.

Talladega Truck entry list

This week’s schedule and forecast

(All times Eastern)

Friday, Sept. 30

Forecast: Partly cloudy. High of 77. (Weather note: There is the possibility that Hurricane Ian could impact the race weekend, depending on its path).

  • 3:30 – 5 p.m. — Truck Series qualifying
  • 5:30 – 7 p.m. — Xfinity Series qualifying (USA Network)

Saturday, Oct. 1

Forecast: Overcast with showers at times. Potential for heavy rainfall. High of 73. 60% chance of rain.

  • 10:30 a.m. – Noon — Cup Series qualifying (NBC Sports app, Motor Racing Network, Sirius XM NASCAR Radio)
  • 12:30 p.m. — Truck Series race (94 laps, 250 miles; FS1, Motor Racing Network, SiriusXM NASCAR Radio)
  • 4 p.m. — Xfinity Series race (113 laps, 300 miles; USA Network, Motor Racing Network, SiriusXM NASCAR Radio)

Sunday, Oct. 2

Forecast: Sun in the morning, increasing clouds in the afternoon. Slight chance of a shower. High of 74.

  • 2 p.m. — Cup Series race (188 laps, 500 miles; NBC, Motor Racing Network, SiriusXM NASCAR Radio)