As a high-energy Type A personality who always is seeking ways to stay occupied, Clint Bowyer occasionally spends down time at racetracks keeping tabs on fans’ down time.
During a recent episode of the NASCAR on NBC podcast, the Stewart-Haas Racing driver explained how he likes touring the infield during race weekends to understand the fan experience.
“It’s about the experience,” Bowyer said. “It’s not about a race or practice or qualifying. It bums me out when I see people at a lull or void in our program. They just look like they don’t know what to do with themselves.”
Bowyer does think there have been some improvements made this season, starting with the reconfiguring of the fan midway with the return of the merchandise haulers at many tracks. That has helped rebuild a “carnival-type feel” to make fans feel entertained, Bowyer said. “It’s not enough in today’s day and age just to be entertained now and then. You’ve got to have something for these people every single moment, every minute they’re at the racetrack.”
He also approves of Indianapolis Motor Speedway’s hosting and promotion of concerts with bands such as the Chainsmokers.
“They’ve learned how to capture that young audience,” he said. “Everyone says our demographic is getting older, getting long in the tooth. If you want to capture kids, 30-year-old guys, that’s me. It’s going to take a lot to keep me entertained for three days. You’ll have to have stuff going on, a party going on. I want to be entertained the whole time I’m there, and by the way, I’m a race fan. I want to see cars on the track.”
Bowyer owns a dirt late model race team and said the dirt racing experience also sets a good example.
“Those Late Models, they’re going to put on a great show for the fans,” he said. “There will be moments in that race that people will be talking about for weeks to come. That is something we’ve got to work on in our sport. We’ve got to create more moments that people come and talk about for weeks to come.”
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