Richard Childress Racing on Wednesday announced a new one-race sponsorship for the Sept. 2 Sports Clips Haircuts VFW 200 Xfinity Series race at Darlington Raceway.
The unique sponsorship is with KCMG, a motorsports group based in Hong Kong, China. KCMG was established in 2007 and has become a major force in development of professional racing across the Asian Pacific region.
It is also currently expanding operations to Europe.
Brandon Jones will drive the No. 33 KCMG Chevrolet in the race.
Both RCR and KCMG are looking at a potential future full-time sponsorship in NASCAR, as well as develop additional racing opportunities in the Asia Pacific region.
“The opportunity arose to partner with Richard Childress Racing, one of the premier stock car racing teams, and we felt that a partnership for a Xfinity Series race would be the next best step in exploring opportunities in NASCAR,” KCMG founder Dr. Paul Ip said in a media release.
KCMG entered the 24 Hours of Le Mans in 2013 and claimed the LMP2 win in the French Endurance race in 2015.