SunnyD extends sponsorship deal with Roush Fenway Racing

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SunnyD has extended its contract with Roush Fenway Racing to sponsor Ricky Stenhouse Jr.‘s team through the 2019 season, the organization announced Tuesday.

SunnyD will add races as primary sponsor each season, although how many was not announced.

The company has been the primary sponsor of Stenhouse’s car in three races this season – Atlanta, spring Bristol and Indianapolis. SunnyD will next sponsor Stenhouse in October at Charlotte Motor Speedway.

“We’ve had a great time partnering with SunnyD the last two years,” Stenhouse in a statement from the team. “It’s one of the coolest paint schemes on the track, and we’ve had a lot of fun promoting their classic brand. I’m excited that we have extended our relationship, and I can’t wait to see how much fun we can have with SunnyD in victory lane.”

“We are very excited to announce that we tore up the old contract and signed a new one that extends for another season and adds additional races with Ricky and Roush Fenway,” said Henk Hartong, Chairman of Harvest Hill Beverage Company, owners of the SunnyD brand, in a statement. “I’m very proud of our relationship with Jack Roush, Steve Newmark and the entire Roush Fenway team. It is something that we wanted to lock in for the foreseeable future. Ricky is one of the rising young stars in NASCAR and we have seen great response to the program from the passionate NASCAR fans.  We are pleased to bolster our association with him and Roush Fenway.”

Stenhouse has two wins this year and will be in next month’s playoffs.

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