Chip Ganassi Racing announced Monday that First Data will sponsor the No. 42 Chevrolet of Kyle Larson for the upcoming fall NASCAR Cup playoff races at Talladega and Martinsville.
First Data is a leader in commerce-enabling technology and already serves as an associate sponsor on the No. 1 CGR Chevy of Larson’s teammate, Jamie McMurray.
Later this year, First Data kicks off a three-year run as entitlement sponsor for Martinsville’s fall NASCAR Cup playoff race. The first race date of that sponsorship will be the First Data 500 on October 29.
Larson is already locked into the playoffs and is third in the NASCAR Cup standings. Thus far in the first 24 races of the 2017 season, Larson has three wins and seven runner-up finishes.
“It’s great to see another new brand join our team,” Larson said in a media release. “It’s also cool to see them get involved with NASCAR by sponsoring the Martinsville race.
“The grandfather clock there (which Martinsville awards to every race winner) is definitely one of the most unique trophies on the circuit, and I’d love to park the First Data Chevy in victory lane and take home a clock.”