Exclusive: Dale Earnhardt Jr. evaluates his farewell tour so far, ‘I’ve signed twice as many autographs’

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BRISTOL, Tenn. – In his last Cup race at Bristol Motor Speedway, Dale Earnhardt Jr. has varied his line – and not just because of the new bottom-lane grip on the 0.533-mile oval.

When he leaves the track through the Turn 3 tunnel to walk to an adjacent motorhome lot, Earnhardt is making multiple stops along a fence where fans line up for driver autographs.

“Usually on a Bristol weekend, I’d walk that fence once, probably Saturday afternoon,” Earnhardt told NBCSports.com. “But this year we’re walked it every day that we’ve been here, and there’ll be different people there each day because they know that’s where there is a great opportunity to get an autograph.

“Typically if you went through there once, that was good enough for you and your peace of mind individually. But this particular year, we’ll walk it every day, just so that if that makes a bit of an impression. That’s what you want.”

The 14-time most popular driver said he gladly has signed twice as many autographs during his final full-time season in NASCAR’s premier series, which he is marking with an “Appreci88on” campaign that kicked off two months ago.

With among the largest crowds of the season expected for Saturday’s Bristol Night Race, sponsor Mountain Dew has a major trackside presence via the DEW HQ/Outdoors campaign aimed at celebrating Earnhardt’s final season and love of the outdoors. A RideWithJr.com contest also is aiming to put 100,000 fans’ names on Earnhardt’s No. 88 Chevrolet for his last Monster Energy Cup Series start at Talladega Superspeedway in October.

Those initiatives, along with the track’s Thursday announcement of establishing an annual automotive scholarship in Earnhardt’s name for a high school student in the Bristol area, are what the Hendrick Motorsports driver deems the spirit of “Appreci88on” – honoring those who have supported him over the past two decades.

“I think that when the tracks are like ‘Man, thanks Dale!’ or they paint (stuff) in the infield … thank me, hell,” Earnhardt said. “Thank the fans. They’re the ones who bought your tickets, not me. I just came and drove and walked around and had fun.

“I really didn’t do a lot of legwork to make this fan base. It’s just being myself, and that came really easy.”

Earnhardt’s last lap around the circuit came under scrutiny recently when Kevin Harvick said on his SiriusXM Satellite Radio show that he was underwhelmed by the “vibe of Dale’s last year” as far as souvenir sales and tickets sold.

How does Earnhardt think the Appreci88n tour has gone?

Here’s what he told NBCSports.com in an interview inside his No. 88 hauler before qualifying Friday at Bristol Motor Speedway:

Q: With some questioning whether your farewell tour had garnered the traction that was anticipated, is it going as you’d hoped?

A: “It’s going as designed. We wanted as little attention on ourselves as possible and as much on the fans as possible. To (Harvick’s) point, I think if we were performing better, yeah, people would be coming out to see us run, cause they feel like, ‘Yeah, if we watch him, he might have a shot to win. I want to see him win.’ So he’s right about that. And I thought he was right about half the stuff he said, some of it was a little bit overboard.

“But our whole angle really wasn’t to put me on a pedestal and say, ‘Hey, it’s the last year! Come get some of this! Bow down!’ It was nothing like that. I’m not very comfortable with that anyway. The level of attention I get, I like to keep that at arm’s length anyway. But we felt like our mission, what would make me comfortable and the right thing to do would be to give the appreciation to who deserves it, and the fans were the obvious answer to me. That, to me, is going as planned.

“I think that half the people out there when they see ‘Appreci88on,’ they don’t really know for who. So we might could have done a little better job sort of spelling it out a little bit better for everyone. But yeah, the appreciation isn’t for me, it’s for Junior Nation.”

Q: How has it made you reflect on the fans you have?

A: “I know that a big chunk of it came with dad. I’ve never disagreed with the fact that my father’s success, his celebrity, certainly opened a ton of doors for me, got me a ton of race fans right out of the gate. And the story of being his son and racing, all that adds to it for sure.

“But I think we did a lot of things in the last 20 years to grow that fan base. Obviously I didn’t have this many fans when Dad died. We got a lot of fans, but we’ve grown it. I hear more people actually follow me who didn’t follow Dad or didn’t even know who Dad was. I don’t know how that happened. I don’t know why that happened. What I keep hearing from people is we’re genuine, honest and our message is always pretty clear and straightforward, relatable, guy you want to have a beer with. So for whatever reason, that’s worked.

“The appreciation, that’s why we went that direction. It’s unorthodox, and the message is a little cloudy because it’s not what people expect. People expect in your final year, you’re going to stand up on a pedestal and wait for everyone to throw flowers at you or something. That’s not really (it). I’ve had enough appreciation for 10 men.”

Q: So your final trip around the circuit was never about collecting rocking chairs and other retirement gifts, in other words?

A: “I can say honestly watching Jeff (Gordon) and Tony (Stewart) go through (their final seasons) helped me sort of go ‘Whoa.’ Because I think watching them go through theirs, they weren’t anticipating any of that stuff. And you’d talk to Jeff, and he’d go, ‘Yeah, I don’t know why I got these horses. I don’t know what to do with these.’ We had those two guys to watch and get prepared on our end that maybe we should go this other angle, and try to safeguard against some of that stuff. Because I don’t need stuff piling up over at the house, pictures and things. It’s nice, and I appreciate the idea behind it.

“But what this track did here and what Sonoma did, those are awesome! I mean, damn! That’s really going to make a difference, or you hope. It has a great chance to do something good for somebody, way better than some photo I’m going to stick on the damn top of my storage that I’m never going to hang anywhere.”

Q: So the criteria or measuring stick for success is different than others who might be looking at T-shirts or tickets sold?

A:”I don’t know how many T-shirts I would have sold had I retired last year, you know? I don’t know whether I agree 100%, and I don’t even know what the numbers are.”

Q: You haven’t looked at how well your stuff has sold this year, right?

A: “Hell no! I don’t even know who to ask. But I’ve heard that there wasn’t a big spike in attendance for Jeff and Tony, and I didn’t ask and it doesn’t matter. It’s not a competition. (Pause) But yeah, 100% if we’d run better, it would have been a lot rosier.”

Q: Is there anything else you can do for fans beyond producing better results?

A: “I haven’t counted, but I think I’ve signed twice as many autographs up to this point in the season than I usually sign, because that’s the theme. If we’re really showing appreciation, let’s spend a couple of more minutes over here and a couple more minutes over there. We’ve got some other ideas. We want to do some things in the offseason.

“Whatever we do, it’s going to be really hard to reach everybody. But we’ve thought about some things that we can do. Like Mark Martin has this fan day (at his dealership in Batesville, Arkansas), and it’s freaking awesome. I was looking at the results from that last year. It’s been going on for a while, and fans love it. They continue to come. They have a great experience. I’m thinking about something similar to that, that is an annual event that’s for them and just cater to them all day long, and they get an enjoyable experience.

“Dad had something similar to that. He had an open house at his dealership, which was his way to kind of say, ‘Hey fans, I’m going to be here all day. And I’ll be here from noon until fricking midnight. However long it takes to sign for everybody.’ And he would. He’d sign for seven to eight hours straight. We were sitting over there beside him going “Golly. When is this going to end?” And he would just go and go until everyone was happy. That was one day a year he went all out. So that’s something I’d be happy or comfortable doing, maybe put something together. I’ve talked to the Hall of Fame about doing something there maybe. Because that would bring a lot of folks to the Hall of Fame, and it’s local, so that would be kind of cool. That’s something we’ve been bouncing around.

“Aside from that, all you can do is try to interact with everybody at the racetrack. You take a little more time instead of bee lining from the car to the hauler or the haulers to the bus. You’re casual about it. Sign for everybody and try to get everybody you can at the racetrack and on race weekends. Because there’s a lot more people, I don’t know about the numbers in the grandstands, but damn sure there are a lot more people wanting autographs this year. Around the garage Friday and Saturday, it’s ramped way up.”

Q: And the vibe you get from your fans is that they like how things are going, all things considered?

A: “It seems like people are fine. Not everyone’s last year is going to be as successful as Jeff’s. I’ve looked at other drivers’ careers and their final seasons, and there are a lot of big names that didn’t have awesome years as they wound down. I knew that I was up against a pretty difficult challenge when I decided to come back. But I knew that the team was strong. If we could get it going, we’d get it going. We didn’t going, at least not yet, but we’re just weathering through it (laughs) trying not to damn self-destruct or explode or turn it into a bad thing.

“Racing can bring the worst out of you. Your worst personality, attitude. Your worst habits. Bristol is the track that’s worst for me. It makes me want to go (expletive) bonkers on everybody, and I know that ain’t going to get us nowhere and just get us pissed off. So I’m safeguarding against that a little bit. Hopefully get in the playoffs and come to a couple of tracks we ran good at early in the season (such as) Texas. See if we can’t get a couple of good runs.”

Preliminary entry lists for Cup at Sonoma, Trucks at Gateway

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After a week off, the NASCAR Cup Series is back in action this weekend at Sonoma Raceway, just north of San Francisco.

Meanwhile, the Gander Outdoors Truck Series will compete at World Wide Technology Raceway near St. Louis.

The Xfinity Series enjoys this weekend off before it returns at Chicagoland Speedway on June 29.

Here are the preliminary entry lists for this weekend’s Cup and Truck races:

Cup – Toyota/Save Mart 350 (3 p.m. ET Sunday on FS1)

There are 38 cars entered for the race around the twisting road course in Napa Valley’s wine country.

JJ Yeley will make his second Cup start of the season, driving the No. 51 Petty Ware Racing Ford.

Cody Ware will be back in the No. 52 Ford for Rick Ware Racing.

Justin Haley will make his second career Cup start, piloting the No. 77 Chevrolet for Spire Motorsports.

NASCAR on NBC analyst Parker Kligerman will make his seventh start of the Cup season in the No. 96 Gaunt Brothers Racing Toyota.

Click here for the preliminary entry list.

 

Trucks – Gateway 200 (10 p.m. ET Saturday on FS1)

A total of 31 trucks are entered in this race.

There is no driver listed yet for the No. 0 Jennifer Jo Cobb Racing Chevrolet.

Camden Murphy makes his second start of the season, driving the No. 8 Nemco Motorsports Chevrolet.

Daniel Sasnett makes his second start of the season, piloting the No. 32 Reaume Brothers Racing Chevrolet.

Bryant Barnhill makes his first start of the season and second of his Truck career in the No. 34 Reaume Brothers Racing Chevrolet.

Kyle Benjamin makes his third start of the season, driving the No. 45 Niece Motorsports Chevrolet.

Following his Truck Series debut at Iowa, Chandler Smith will drive the No. 46 Kyle Busch Motorsports Toyota.

Christian Eckes makes his second Truck start of the season, piloting the No. 51 Kyle Busch Motorsports Toyota.

Click here for the preliminary entry list.

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Five Cup or Xfinity drivers to compete in Saturday’s K&N West race at Sonoma

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Drivers in the NASCAR K&N Pro Series West will have some extra company in Saturday’s Procore 200 race (4:30 p.m. ET) at Sonoma Raceway.

Five drivers from either the Cup or Xfinity series will take part in the event:

* Driving for road course powerhouse Jefferson Pitts Racing, Austin Dillon will make his 20th career K&N Pro Series start, his third at Sonoma (first since 2015). In prior races at the road course, he’s finished 22nd and sixth.

* Also driving for JPR will be current Cup rookie Ryan Preece, who will be making his first career K&N West start and first race start at Sonoma.

* Daniel Hemric will make his first K&N West start and fourth overall series start (first since 2015 at Watkins Glen). He has also never raced at Sonoma.

* Xfinity Series driver Cole Custer will be making third series start at Sonoma (previous finishes were ninth and 12th).

* Lastly, Noah Gragson will be teammates with Dillon and Preece at JPR and will be making his third appearance at Sonoma, finishing second in 2016 and seventh in 2015.

The K&N Series has long had a history of having Cup or Xfinity drivers take part at Sonoma. Over the last five seasons, that has included Kyle Larson, Chase Elliott, Kevin Harvick, Ryan Blaney, Aric Almirola, William Byron, Daniel Suarez, Erik Jones and Alex Bowman.

Appeal hearing for Niece Motorsports set for Wednesday morning

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NASCAR announced that the appeal for Niece Motorsports will be heard at 9 a.m. ET Wednesday.

The Gander Outdoors Truck Series team took the checkered flag first with driver Ross Chastain on Sunday at Iowa Speedway only to have the victory taken away when the truck failed inspection after the race.

Brad Moran, managing director of the Gander Outdoors Truck Series said after the race: “We have a procedures and rules in place, trucks are restricted on their ride heights at the front and rear of the vehicles. Unfortunately, the 44 (Chastain’s truck) was low on the front, extremely low.

“We have a process of what happens at that point. They do get an opportunity to roll around. They put fuel in the vehicle, they air the tires. Give them at least five to 10 minutes. Check them a second time. Unfortunately, the 44 did not rise on the front at all.”

The team stated it would appeal and blamed “minor damage during the event” for the truck being too low.

When NASCAR announced before this season that winning vehicles that didn’t pass inspection would have the win taken away, series officials also announced an expedited appeals process.

That will allow the appeal to be completed this week before the Truck Series races this weekend at World Wide Technology Raceway at Gateway. Unlike other appeals, where a team or individual can appeal a penalty and then appeal again if they lose the first appeal, there is just one appeal hearing in an expedited matter.

Ross Chastain stands by team ‘100%’ as they appeal Iowa penalty

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Despite losing his win, a $50,000 bonus and almost all of the points he accumulated Sunday at Iowa Speedway, Ross Chastain is still “proud” of the dominating performance by Niece Motorsports in the Gander Outdoors Truck Series race.

But that performance was taken out of the record books after the front his No. 44 Chevrolet was found to be “extremely low,” violating the ride-height rules. Chastain’s wins now belongs to Brett Moffitt.

“We stomped everybody’s tails out in Iowa and I’m proud of that and our Niece Motorsports team is proud of that,” Chastain said Monday on SiriusXM NASCAR Radio’s “SiriusXM Speedway. “A little technical hiccup there after the race isn’t going to take away the fact that we start started 19th, won both stages. We were able to drive past trucks. We never got passed once all day.” 

Chastain is credited with a last-place finish and only five points earned instead of 60, a major hit for his hopes of making the Truck Series playoffs after switching his points declaration from Xfinity after eight races in the season.

In the next six races Chastain must win once and be inside the top 20 in the standings to qualifying for the playoffs. Chastain has 43 points. He’s 69 points behind Josh Reaume, who is 20th in the season standings.

“It was a pretty incredible day and something I will never forget and I will not let anything take it away from us,” Chastain said. “No old rule that still is in effect that isn’t applicable anymore, but the rules are the rules, we understand that. But we still kicked their butts and I’m proud of it.”

Chastain affirmed that “I stand by my guys” after the penalty, which the team is appealing.

“I stand by everything we do,” Chastain said. “We have something pretty incredible, something I’ve never been a part of in the Truck Series, where you have a group of guys that pushes as hard as this group does and makes as much speed.

“At the end of the day everybody can talk about their guys working their tails off and all that but we have speed. That’s so hard to find. A lot of times you don’t know why you have it, but I know we have it and we’re only getting better and we’re only going to be stronger as we move forward. We’ve got more trucks coming. We’re building better pieces and putting them together better. So no, I don’t know what the deal is with the truck, but I’m behind them 100%.”

Chastain admitted he looked at reaction on social media, which included accusations that the violation was committed on purpose.

“I’ve got to say, man, in my opinion, I really don’t agree with it, thinking that we did something during the race, cars can be modified tremendously and illegally, I don’t agree with that and I hate that that stuff gets talked about because it’s just not the case,” Chastain said. “Anybody in the sport … knows that tech ride height is not indicative of how low the race car is on the sport. I wish that was explained a little better. I hate that the sport is in a point that people don’t understand the difference between tech height and dynamic height on the race track.”