Exclusive: Dale Earnhardt Jr. evaluates his farewell tour so far, ‘I’ve signed twice as many autographs’

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BRISTOL, Tenn. – In his last Cup race at Bristol Motor Speedway, Dale Earnhardt Jr. has varied his line – and not just because of the new bottom-lane grip on the 0.533-mile oval.

When he leaves the track through the Turn 3 tunnel to walk to an adjacent motorhome lot, Earnhardt is making multiple stops along a fence where fans line up for driver autographs.

“Usually on a Bristol weekend, I’d walk that fence once, probably Saturday afternoon,” Earnhardt told NBCSports.com. “But this year we’re walked it every day that we’ve been here, and there’ll be different people there each day because they know that’s where there is a great opportunity to get an autograph.

“Typically if you went through there once, that was good enough for you and your peace of mind individually. But this particular year, we’ll walk it every day, just so that if that makes a bit of an impression. That’s what you want.”

The 14-time most popular driver said he gladly has signed twice as many autographs during his final full-time season in NASCAR’s premier series, which he is marking with an “Appreci88on” campaign that kicked off two months ago.

With among the largest crowds of the season expected for Saturday’s Bristol Night Race, sponsor Mountain Dew has a major trackside presence via the DEW HQ/Outdoors campaign aimed at celebrating Earnhardt’s final season and love of the outdoors. A RideWithJr.com contest also is aiming to put 100,000 fans’ names on Earnhardt’s No. 88 Chevrolet for his last Monster Energy Cup Series start at Talladega Superspeedway in October.

Those initiatives, along with the track’s Thursday announcement of establishing an annual automotive scholarship in Earnhardt’s name for a high school student in the Bristol area, are what the Hendrick Motorsports driver deems the spirit of “Appreci88on” – honoring those who have supported him over the past two decades.

“I think that when the tracks are like ‘Man, thanks Dale!’ or they paint (stuff) in the infield … thank me, hell,” Earnhardt said. “Thank the fans. They’re the ones who bought your tickets, not me. I just came and drove and walked around and had fun.

“I really didn’t do a lot of legwork to make this fan base. It’s just being myself, and that came really easy.”

Earnhardt’s last lap around the circuit came under scrutiny recently when Kevin Harvick said on his SiriusXM Satellite Radio show that he was underwhelmed by the “vibe of Dale’s last year” as far as souvenir sales and tickets sold.

How does Earnhardt think the Appreci88n tour has gone?

Here’s what he told NBCSports.com in an interview inside his No. 88 hauler before qualifying Friday at Bristol Motor Speedway:

Q: With some questioning whether your farewell tour had garnered the traction that was anticipated, is it going as you’d hoped?

A: “It’s going as designed. We wanted as little attention on ourselves as possible and as much on the fans as possible. To (Harvick’s) point, I think if we were performing better, yeah, people would be coming out to see us run, cause they feel like, ‘Yeah, if we watch him, he might have a shot to win. I want to see him win.’ So he’s right about that. And I thought he was right about half the stuff he said, some of it was a little bit overboard.

“But our whole angle really wasn’t to put me on a pedestal and say, ‘Hey, it’s the last year! Come get some of this! Bow down!’ It was nothing like that. I’m not very comfortable with that anyway. The level of attention I get, I like to keep that at arm’s length anyway. But we felt like our mission, what would make me comfortable and the right thing to do would be to give the appreciation to who deserves it, and the fans were the obvious answer to me. That, to me, is going as planned.

“I think that half the people out there when they see ‘Appreci88on,’ they don’t really know for who. So we might could have done a little better job sort of spelling it out a little bit better for everyone. But yeah, the appreciation isn’t for me, it’s for Junior Nation.”

Q: How has it made you reflect on the fans you have?

A: “I know that a big chunk of it came with dad. I’ve never disagreed with the fact that my father’s success, his celebrity, certainly opened a ton of doors for me, got me a ton of race fans right out of the gate. And the story of being his son and racing, all that adds to it for sure.

“But I think we did a lot of things in the last 20 years to grow that fan base. Obviously I didn’t have this many fans when Dad died. We got a lot of fans, but we’ve grown it. I hear more people actually follow me who didn’t follow Dad or didn’t even know who Dad was. I don’t know how that happened. I don’t know why that happened. What I keep hearing from people is we’re genuine, honest and our message is always pretty clear and straightforward, relatable, guy you want to have a beer with. So for whatever reason, that’s worked.

“The appreciation, that’s why we went that direction. It’s unorthodox, and the message is a little cloudy because it’s not what people expect. People expect in your final year, you’re going to stand up on a pedestal and wait for everyone to throw flowers at you or something. That’s not really (it). I’ve had enough appreciation for 10 men.”

Q: So your final trip around the circuit was never about collecting rocking chairs and other retirement gifts, in other words?

A: “I can say honestly watching Jeff (Gordon) and Tony (Stewart) go through (their final seasons) helped me sort of go ‘Whoa.’ Because I think watching them go through theirs, they weren’t anticipating any of that stuff. And you’d talk to Jeff, and he’d go, ‘Yeah, I don’t know why I got these horses. I don’t know what to do with these.’ We had those two guys to watch and get prepared on our end that maybe we should go this other angle, and try to safeguard against some of that stuff. Because I don’t need stuff piling up over at the house, pictures and things. It’s nice, and I appreciate the idea behind it.

“But what this track did here and what Sonoma did, those are awesome! I mean, damn! That’s really going to make a difference, or you hope. It has a great chance to do something good for somebody, way better than some photo I’m going to stick on the damn top of my storage that I’m never going to hang anywhere.”

Q: So the criteria or measuring stick for success is different than others who might be looking at T-shirts or tickets sold?

A:”I don’t know how many T-shirts I would have sold had I retired last year, you know? I don’t know whether I agree 100%, and I don’t even know what the numbers are.”

Q: You haven’t looked at how well your stuff has sold this year, right?

A: “Hell no! I don’t even know who to ask. But I’ve heard that there wasn’t a big spike in attendance for Jeff and Tony, and I didn’t ask and it doesn’t matter. It’s not a competition. (Pause) But yeah, 100% if we’d run better, it would have been a lot rosier.”

Q: Is there anything else you can do for fans beyond producing better results?

A: “I haven’t counted, but I think I’ve signed twice as many autographs up to this point in the season than I usually sign, because that’s the theme. If we’re really showing appreciation, let’s spend a couple of more minutes over here and a couple more minutes over there. We’ve got some other ideas. We want to do some things in the offseason.

“Whatever we do, it’s going to be really hard to reach everybody. But we’ve thought about some things that we can do. Like Mark Martin has this fan day (at his dealership in Batesville, Arkansas), and it’s freaking awesome. I was looking at the results from that last year. It’s been going on for a while, and fans love it. They continue to come. They have a great experience. I’m thinking about something similar to that, that is an annual event that’s for them and just cater to them all day long, and they get an enjoyable experience.

“Dad had something similar to that. He had an open house at his dealership, which was his way to kind of say, ‘Hey fans, I’m going to be here all day. And I’ll be here from noon until fricking midnight. However long it takes to sign for everybody.’ And he would. He’d sign for seven to eight hours straight. We were sitting over there beside him going “Golly. When is this going to end?” And he would just go and go until everyone was happy. That was one day a year he went all out. So that’s something I’d be happy or comfortable doing, maybe put something together. I’ve talked to the Hall of Fame about doing something there maybe. Because that would bring a lot of folks to the Hall of Fame, and it’s local, so that would be kind of cool. That’s something we’ve been bouncing around.

“Aside from that, all you can do is try to interact with everybody at the racetrack. You take a little more time instead of bee lining from the car to the hauler or the haulers to the bus. You’re casual about it. Sign for everybody and try to get everybody you can at the racetrack and on race weekends. Because there’s a lot more people, I don’t know about the numbers in the grandstands, but damn sure there are a lot more people wanting autographs this year. Around the garage Friday and Saturday, it’s ramped way up.”

Q: And the vibe you get from your fans is that they like how things are going, all things considered?

A: “It seems like people are fine. Not everyone’s last year is going to be as successful as Jeff’s. I’ve looked at other drivers’ careers and their final seasons, and there are a lot of big names that didn’t have awesome years as they wound down. I knew that I was up against a pretty difficult challenge when I decided to come back. But I knew that the team was strong. If we could get it going, we’d get it going. We didn’t going, at least not yet, but we’re just weathering through it (laughs) trying not to damn self-destruct or explode or turn it into a bad thing.

“Racing can bring the worst out of you. Your worst personality, attitude. Your worst habits. Bristol is the track that’s worst for me. It makes me want to go (expletive) bonkers on everybody, and I know that ain’t going to get us nowhere and just get us pissed off. So I’m safeguarding against that a little bit. Hopefully get in the playoffs and come to a couple of tracks we ran good at early in the season (such as) Texas. See if we can’t get a couple of good runs.”

Surveying key race dates for the 2023 Cup season

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NASCAR Cup Series cars will fire up again Feb. 5 as the 2023 season begins with the Busch Light Clash at the Coliseum in Los Angeles.

Two weeks later, the regular season opens with the Feb. 19 Daytona 500, for decades the curtain-raiser for the Cup Series’ 10-month cross-country marathon.

With only a single week break in mid-June, the Cup schedule visits familiar stops like Darlington, Bristol, Martinsville, Talladega and Dover but adds two new locations that should be highlights of the year — North Wilkesboro and Chicago.

Here’s a look at key races for each month of the season:

February — With all due respect to the unique posture of the Clash at the Coliseum (Feb. 5) and the apparent final race on the 2-mile track at Auto Club Speedway (Feb. 26) before it’s converted to a half-mile track, the Daytona 500 won’t be surpassed as a February highlight. Since the winter of 1959, the best stock car racers in the land have gathered on the Atlantic shore to brighten the winter, and the results often are memorable. Richard Petty, Dale Earnhardt, David Pearson, Cale Yarborough, Jeff Gordon and so many others have starred on Daytona’s high ground, and sometimes even rookies shine (see Austin Cindric’s victory last year).

MORE: Friday 5: Legacy aiming for breakout season

March — The newly reconfigured Atlanta Motor Speedway saw its racing radically changed last year with higher banks and straights that are tighter. The track now is considered more in the Daytona/Talladega superspeedway “family” than an intermediate speedway, generating a bit of the unknown for close pack racing. William Byron and Chase Elliott won at AMS last year.

April — Ah, the return to Martinsville (April 16). Despite the rumors, Ross Chastain’s wild last-lap charge in last October’s Martinsville race did not destroy the speedway. Will somebody try to duplicate Chastain’s move this time? Not likely, but no one expected what he did, either.

May — North Wilkesboro Speedway is back. Abandoned by NASCAR in 1996, the track’s revival reaches its peak May 21 when the Cup All-Star Race comes to town, putting Cup cars on one of stock car racing’s oldest tracks for the first time in a quarter century.

June — The June 11 Sonoma road course race will end 17 consecutive weeks of racing for the Cup Series. The schedule’s only break is the following weekend, with racing resuming June 25 at Nashville Superspeedway. Sonoma last year opened the door for the first Cup win by Daniel Suarez.

July — The July holiday weekend will offer one of the biggest experiments in the history of NASCAR. For the first time, Cup cars will race through the streets of a major city, in this case Chicago on July 2. If the race is a success, similar events could follow on future schedules.

August — The Aug. 26 race at Daytona is the final chance for drivers to qualify for the playoffs, ratcheting up the tension of the late-summer race considerably.

September — The Cup playoffs open with the Southern 500, making Darlington Raceway a key element in determining which drivers have easier roads in advancing to the next round.

October — The Oct. 29 Martinsville race is the last chance to earn a spot in the Championship Four with a race victory. Christopher Bell did it last year in a zany finish.

November — Phoenix. The desert. Four drivers, four cars and four teams for the championship.

 

Trackhouse Racing picks up additional sponsorship from Kubota

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Trackhouse Racing announced Friday that it has picked up additional sponsorship for drivers Ross Chastain and Daniel Suarez from Kubota Tractor Corp. for the 2023 season.

Kubota sponsored Chastain’s No. 1 Chevrolet last October at Homestead-Miami Speedway. It is expanding its sponsorship to six races for the new season.

Chastain will race with Kubota sponsorship at Auto Club Speedway, Phoenix Raceway, New Hampshire Motor Speedway, Kansas Speedway and Homestead-Miami. Suarez’s Chevrolet will carry Kubota livery at Texas Motor Speedway.

MORE: Friday 5: Legacy seeks breakout year in 2023

The team also announced that a $10,000 donation will be made to Farmer Veteran Coalition for each Kubota-sponsored race in which Chastain finishes in the top 10. The FVC assists military veterans and current armed services members who have an interest in farming.

“The sponsorship from Kubota is especially meaningful to me because it allows me to use my platform to shine a bright light on agriculture and on the men and women who work so hard to feed all of us,” said Chastain, whose family owns a Florida watermelon farm.

 

Friday 5: Legacy MC seeks to stand out as Trackhouse did in ’22

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While the celebration continued after Erik Jones’ Southern 500 victory last September, executives of what is now Legacy MC already were looking ahead.

“(September) and October, decisions we make on people are going to affect how we race next (February), March and April,” Mike Beam, team president, told NBC Sports that night.

Noah Gragson had been announced as the team’s second driver for 2023 less than a month before Jones’ win. 

But bigger news was to come. 

The team announced Nov. 4 that Jimmie Johnson would become a co-owner, lifting the profile of a team that carries Richard Petty’s No. 43 on Jones’ cars.

As February approaches and racing resumes, a question this season is how far can Legacy MC climb. Can this team mimic the breakout season Trackhouse Racing had last year?

“I think everybody looks for Trackhouse for … maybe the way of doing things a bit different,” Jones told NBC Sports. “Obviously, starting with the name. We’ve kind of gone that same direction with Legacy MC and then on down from there, kind of how a program can be built and run in a short amount of time.

“There’s some growth in the back end that we still have to do to probably be totally to that level, but our goal is definitely to be on that same trajectory that Trackhouse was over the last two seasons.”

Trackhouse Racing debuted in 2021 with Daniel Suarez. He finished 25th in the points. The organization added Ross Chastain and several team members from Chip Ganassi Racing to form a two-car team last year. Chastain won two races and finished second in the points, while Suarez won once and was 10th in the standings. 

Legacy MC co-owner Maury Gallagher purchased a majority interest in Richard Petty Motorsports in December 2021 and merged the two teams. Jones won one race and placed 18th in points last year. Ty Dillon was winless, finishing 29th in points and was replaced by Gragson after the season. 

“Legitimately, we were a pretty new team last year coming in,” Jones said. “There were a handful of Richard Petty Motorsports guys who came over, but, for the most part, it was a brand new team.

“I think what we built in one year and done is similar to Trackhouse in their first year. I think maybe even we were a step ahead of where they were in their first year.”

Legacy MC looks for more with Jones, Gragson and Johnson, who will run a limited schedule this year. Johnson will seek to make the Daytona 500 field.

Jones said Johnson has infused the team with energy. Gragson has been trying to soak up as much as he can from Johnson.

Gragson told NBC Sports that having Johnson as a teammate is “going to be an incredible opportunity for a young guy like myself, first year in the Cup series, a rookie, to be able to lean on a seven-time champion.

“Incredible person, friend, mentor that Jimmie has become for myself. He’s probably going to be pretty over me by the time we get to the Daytona 500 because I just keep wearing him out with questions and trying … pick his brain.”

2. Kyle Busch’s impact

Car owner Richard Childress says that Kyle Busch already is making an impact at RCR.

Busch joins the organization after having spent the past 15 seasons driving for Joe Gibbs Racing. Busch will pilot the No. 8 Chevrolet for RCR this year.

He took part in a World Racing League endurance race at Circuit of the Americas in December with Austin Dillon and Sheldon Creed. The trio won one of those races.

“I was down there for that, just watching how (Busch) gets in there and works with everybody,” Childress said. “He’s a racer. He wants to win. That’s what I love about him.”

Childress sees the influence Busch can have on an organization that has won six Cup titles — but none since Dale Earnhardt’s last crown in 1994 — and 113 series races.

“He brings a lot of experience and knowledge,” Childress said of Busch. “I think he’ll help Austin a lot in his career. I think he can help our whole organization from a standpoint of what do we need … to go faster.

Dillon told NBC Sports that the team has changed some things it does in its meetings based on feedback from Busch. Dillon also said that he and Busch have similar driving styles — more similar than Dillon has had with past teammates. 

“I think as we go throughout the year and he gets to drive our race cars, he’ll have some new thoughts that he’ll bring,” Dillon said of Busch. “I think we’re already bringing some new thoughts to him, too.”

3. New role for Kevin Harvick

Kevin Harvick, entering his final Cup season, has joined the Drivers Advisory Council, a move Joey Logano said is important for the group.

“Kevin is necessary to the sport, even post-driving career,” Logano told NBC Sports. “He’s necessary for our sport’s success. Kevin sees it and does something about it. 

“He’s always been vocal, right? He’s always been very brash, and like, boom in your face. That’s what people love about Kevin Harvick. Something I like about him as well is that you know where you stand. You know where the weaknesses are. 

“He’s going to push until something happens. That’s great. There’s nothing wrong with that. Having him on the Advisory Council now for the drivers, his experience, but also his willingness to push, is important.”

Jeff Burton again will lead the group as Director of the Council. The Board of Directors is: Harvick, Logano, Kyle Petty, Austin Dillon, Daniel Suarez, Corey LaJoie, Kurt Busch and Tom Buis.

Logano, Petty, Dillon, Suarez, LaJoie and Busch all return. Buis, a board member of Growth Energy after having previously been the company’s CEO, joins the drivers group and provides a business background. 

4. Finding one’s voice

Chase Briscoe’s contract extension with Stewart-Haas Racing means he could be the longest tenured driver there in the near future.

The 28-year Briscoe enters his third Cup season at SHR, but the landscape is changing. This will be Kevin Harvick’s final season in Cup. Ryan Preece is in his first season driving in Cup for the team. Aric Almirola was supposed to have retired last year but came back. How long he remains is to be determined.

Those changes could soon leave Briscoe as the team’s senior driver.

“It’s a role that is crazy, truthfully, to think about because that could be me in the next year or two, being I wouldn’t say that flagship guy, but being a leader as far as the drivers go in an organization,” Briscoe said.

“Truthfully, I feel like that’s something I want to be. I’ve always enjoyed that kind of leader, team building type of stuff. So, yeah, if that role is kind of placed on me naturally, then that’s one that I would love to have and try to do it to the best of my ability. I feel like that’s a role that you don’t choose, it kind of chooses you.”

Briscoe, who won the spring Phoenix race and made the playoffs last year, said that he’s becoming more comfortable speaking up in team meetings. 

“I look back, especially on my rookie year, we’d go into our competition meeting on Tuesday and, truthfully, I wouldn’t really talk much,” he said. “I would say kind of what we thought for the weekend, but outside of that I would just kind of sit there and listen.  

“This past year, I definitely talked a lot more, and I’d bring up ideas and kind of say things I wanted to get off my chest, where in the past I wouldn’t have done that. I feel like as I’ve gotten more confident in myself and my position, I’ve gotten to the point where I speak my mind a little bit more and, I guess, be a little bit more of a leader.”

5. Busch Clash field

NASCAR released the preliminary entry list for the Feb. 5 Busch Clash. No surprise, the entry list features only the 36 charter teams. Those teams are required to be entered.

With 27 cars in the feature — which is expanded by four cars from last year’s race — there’s no guarantee a non-charter car could make the field. That’s a lot of money to go across country and face the chance of missing the main event.

The Daytona 500 field has four spots for non-charter cars. With that race’s payoff significantly more, it will attract at least five cars for those spots: Jimmie Johnson (Legacy MC), Zane Smith (Front Row Motorsports), Chandler Smith (Kaulig Racing), Austin Hill (Beard Motorsports) and Travis Pastrana (23XI Racing). Helio Castroneves confirmed Thursday that he will not enter the 500. He had been in talks with the team co-owned by boxer Floyd Mayweather.

Helio Castroneves rules out Daytona 500

Helio Castroneves Daytona 500
Robert Scheer/Indy Star/USA TODAY NETWORK
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DAYTONA BEACH, Fla. – Helio Castroneves might be at the 2023 Daytona 500, but the four-time Indy 500 winner won’t be in a race car.

During a news conference Thursday at Daytona International Speedway, Castroneves confirmed in response to a question from NBC Sports that he essentially has ruled out attempting to make his NASCAR Cup Series debut in the Feb. 19 season opener.

As recently as last Thursday at Rolex 24 Media Day, Castroneves, 47, said he still was working on trying to piece together a deal.

The Brazilian had been negotiating with the Cup team co-owned by boxer Floyd Mayweather and would have been in an “open” entry that lacked guaranteed entry to the Great American Race. That potentially would leave him in the precarious position of needing to make the race on qualifying speed or a qualifying race finish (as action sports star Travis Pastrana likely might need in his Cup debut).

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“Unfortunately for me, lack of experience, no testing,” Castroneves said. “A lot of things. I believe it would be a little bit tough throwing myself in such a short notice, and to go in a place that you’ve got to race yourself into it. So as of right now, yes, it’s not going to happen.

“But we did have an opportunity. We just got to elaborate a little bit more to give me a little more experience on that. So there is more things to come ahead of us, but as of right now, I want to focus on the IndyCar program as well and (the Rolex 24 at Daytona).”

Castroneves, who has a residence in Key Biscayne, said he still might attend the Daytona 500

“I might just come and see and watch it and continue to take a look and see what’s going to be in the future,” he said.

Castroneves enters Saturday’s Rolex 24 at Daytona having won the event the past two years. He made his signature fence-climb after winning last year with Meyer Shank Racing, which he will be driving for full time in the NTT IndyCar Series this year. He became the fourth four-time Indy 500 winner in history in his 2021 debut with Meyer Shank Racing.

The 2020 IMSA WeatherTech SportsCar champion also has indicated an interest in Trackhouse Racing’s Project 91 car that aims to place international drivers in a Cup ride (such as Kimi Raikkonen at Watkins Glen International last year). Team co-owner Justin Marks recently tweeted Trackhouse wouldn’t field the Project 91 car at the Daytona 500.

After winning the 2022 Superstar Racing Experience opener, SRX CEO Don Hawk had promised he would help secure a Daytona 500 ride for Castroneves.

Castroneves has been angling for a NASCAR ride for years, dating to when he drove for Team Penske from 2000-20. After winning the Rolex 24 last year, he said he had been lobbying Ray Evernham and Tony Stewart for help with getting in a Cup car.

Though Castroneves is out, Sports Business Journal’s Adam Stern reported that Mayweather’s The Money Team Racing still is considering IndyCar driver Conor Daly for its seat.