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Kevin Harvick: Dale Earnhardt Jr.’s lack of success played ‘big part’ in stunted ‘growth of NASCAR’

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Kevin Harvick believes the popularity of 14-time most popular driver Dale Earnhardt Jr. has played “a big part in stunting the growth of NASCAR” in recent years.

Harvick’s comments came Tuesday night on his SiriusXM NASCAR Radio show “Happy Hours” when the topic of fan attendance during Earnhardt’s farewell season was raised.

“I’ve been totally shocked by the vibe of Dale’s last year,” Harvick said. “I really thought it was going to be tons of fans showing up to the race track, buying crazy amounts of souvenirs and the souvenir sales aren’t up for the sales that he has in his last year so far. The crowds really haven’t changed. In my opinion, it’s been from his lack of performance. He hasn’t performed well in the race car.”

Earnhardt has failed to finish better than 12th in the last six races. Through 22 races he has only one top five (Texas). He also has nine finishes of 30th or worse.

But it’s Earnhardt’s overall record that drove Harvick’s comments about the health of the sport.

“It’s a funny situation when you talk about his last year and what you thought it would be,” Harvick said. “It’s the strangest situation that we have. In my opinion, this is where I think some of the growth in our sport has not reached the levels that it should’ve because our most popular driver hasn’t been our most successful driver. Dale Earnhardt Jr. has won the most popular driver (award) for however many years (14) in a row … But he hasn’t been anywhere close to being our most successful driver.”

Earnhardt’s reign as NASCAR’s most popular driver began in 2003, a season after Bill Elliott won the award for the 16th and final time. In Earnhardt’s Cup career, he has 26 wins and no championships. Since joining Hendrick Motorsports in 2008, he has nine wins but none since 2015.

Harvick believes the popularity of an athlete should be directly tied to their success, citing LeBron James and Steph Curry in the NBA and Peyton Manning in the NFL. Harvick said it is “confusing” how that doesn’t seem to matter in NASCAR.

“(Earnhardt) hasn’t been anywhere close to being our most successful driver,” Harvick said. “For me I believe Dale Jr. has had a big part in stunting the growth of NASCAR because he’s got these legions of fans, this huge outreach of being able to reach these places none of us have the possibility to reach. But he’s won nine races in 10 years at Hendrick Motorsports and hasn’t been able to reach outside of that. I know those aren’t the most popular comments but those are real life facts that you look up and see on the stat sheet.”

The Stewart-Haas Racing driver said Jimmie Johnson, Earnhardt’s teammate who has won seven championships, should be the most popular driver.

“It’s really confusing to me,” Harvick said. “In my opinion Jimmie Johnson should be our most popular guy because he’s won seven championships. You look at the souvenir sheet every week and he’s (ranked) three, four, five coming off a championship year of what he sells in souvenirs. That part to me is a little bit confusing.”

While Harvick said Earnhardt “deserves that fanfare” he is receiving in his final Cup season, he followed that up by saying: “Imagine how popular he would be if he had won two or three championships?

“His dad was popular because he became Dale Earnhardt because of the fact he won seven championships and he was out there grinding every week. That hasn’t happened.”

Dale Earnhardt Sr. only won Most Popular Driver once, in 2001 after he was killed on the final lap of the Daytona 500.

Elliott’s 16 Most Popular Awards came despite only one championship but 44 wins in his Cup career. Only four of those wins came in his last nine seasons as a full-time driver.

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Watch NASCAR Cup Awards Show at 8 p.m. ET on NBCSN

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Get settled into your favorite easy chair, make sure you have plenty of snacks and beverages on hand and get ready for the last big event of 2019 on the NASCAR schedule: tonight’s NASCAR Awards Show.

The show will be broadcast on NBCSN from 8-10:30 p.m. ET from Nashville, Tennessee, for the first time. And if you miss some of the show, don’t worry, there’ll be a replay immediately afterward, also on NBCSN.

Kyle Busch will be the main attraction for tonight’s show, being celebrated for winning his second NASCAR Cup championship this past season.

Also, the 2019 NASCAR Cup Most Popular Driver award winner will be revealed. Will it be defending winner Chase Elliott, reigning champion Kyle Busch, Ryan Blaney, Martin Truex Jr., Matt DiBenedetto … or someone else? You definitely need to tune in to find out.

And to get you in the mood, we’ll replay Wednesday’s Burnouts on Broadway at 7 p.m. ET, also on NBCSN.

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Will Daniel Suarez race for Richard Childress Racing in 2020?

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NASHVILLE, Tenn. — The president of Richard Childress Racing said it is a “longshot” that Daniel Suarez will drive a third Cup entry for the organization in 2020 but said RCR would like to have Suarez drive its No. 2 Xfinity car next year.

Suarez has not decided where he’ll race in 2020 after losing his ride with Stewart-Haas Racing this year.

Suarez has been linked with RCR. A third Cup entry would require RCR to acquire another charter for that car. It also could mean that the organization would need to hire additional people if they expanded to three full-time cars.

“I think that would be a long shot in a Cup program,” Torrey Galida told NBC Sports about Suarez in a third RCR Cup entry. “We’ve talked to him about an Xfinity program. We’d love to have him in an Xfinity car, and we think we could win another championship next year with Daniel. He’s a very talented young man.”

Richard Childress Racing’s No. 21 Xfinity car will run the full season with multiple drivers in 2020. Myatt Snider and Anthony Alfredo have been announced to drive that car. Galida said the team is looking at Kaz Grala, Austin Dillon and possibly two-time series champ Tyler Reddick driving that car in select races.

RCR ran the No. 21 car in nine of 33 Xfinity races this past season. It ran the No. 2 car in every race.

If Suarez, the 2016 Xfinity champion, drove for RCR in the Xfinity Series next year, it would be with the organization’s No. 2 car.

“We could still do that and we would do that,” Galida said of a full-time Xfinity effort for Suarez. “That’s the kind of opportunity we would be interested in.”

Galida said it just is a matter of hearing what Suarez decides.

“I think he knows what we’ve got to offer, and I think he’s just weighing his alternatives and trying to determine what is best for him,” Galida told NBC Sports. “I’m sure that going back to the Xfinity Series is not his first choice. I think in the right equipment it could be a really good move for him.”

Galida said they could go into January before hearing from Suarez but noted that “the sooner the better. People are your biggest issue. You want to put the right people around him.”

Next April’s Xfinity race at Bristol to have new sponsor

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Bristol Motor Speedway announced Thursday that partner Alsco, along with Darden Restaurants and its Cheddar’s Scratch Kitchen brand, will sponsor next April’s Xfinity Series race there.

The Cheddar’s 300 presented by Alsco will take place on Saturday, April 4, 2020.

Alsco is a global leader in uniform and linen rental services. In addition to its entitlement at Bristol Motor Speedway, Alsco will take part in Xfinity Series entitlements at three other Speedway Motorsports Inc. racetracks: Kentucky Speedway, Charlotte Motor Speedway and Las Vegas Motor Speedway.

Alsco’s initial entitlement at BMS came this past April with the Alsco 300 Xfinity Series race, won by Christopher Bell, who earned a $100,000 bonus through Xfinity’s Dash 4 Cash program.

Alsco is also a sponsor for Richard Childress Racing, Richard Petty Motorsports and JR Motorsports.

“Bristol is the place for historic finishes and close, hard-knock racing action,” said Jerry Caldwell, executive vice president and general manager at Bristol Motor Speedway. “Alsco and our new friends at Cheddar’s Scratch Kitchen understand the reputation of racing at The Last Great Colosseum and we’re ready to show them an incredible experience. The Cheddar’s 300 presented by Alsco is a must-see event on the NASCAR Xfinity Series schedule.”

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Cup champion’s celebration painful to those who didn’t win title

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NASHVILLE, Tenn. — A year after being feted for his first NASCAR Cup title, Joey Logano returned to Champion’s Week with a different feeling.

“These banquets aren’t really the same after you’ve won it and you know what it’s like to see your car plastered everywhere and your team and everyone is having fun together,” Logano said. “Don’t get me wrong, I’m glad we’re in Nashville, there’s a lot of really cool things, but it really stinks for the competitor to come to the banquet because it’s just like another reminder that you got beat. That’s not much fun. I don’t really like that part.

“When you leave the banquet that night, you really wish you could race the next day because that’s about the most motivating thing you could do is go to a banquet that you didn’t win because all you want to do is change that. And you want to do it as quickly as possible but you’ve got to wait until Daytona to get going again.”

The sport celebrates Kyle Busch’s championship at 8 p.m. ET today on NBCSN. This marks the first year the NASCAR Awards Show has been in Nashville. Busch was a part of the WWE event in the city on Monday, was honored by the Nashville Predators before Tuesday’s NHL game and took part in the Burnouts on Broadway on Wednesday with many other playoff drivers.

While Busch basks in the celebration, teammate Martin Truex Jr. deals with the pain of finishing second in the championship for a second consecutive year. Logano passed Truex late to win last year’s championship. Truex’s title run this season was derailed, in part, by his crew putting the wrong tires on the wrong side of the car in last month’s championship race in Miami.

Had things gone a little differently, Truex could have won three consecutive championships, matching Cale Yarborough’s accomplishment from 1976-78.

“I’ll tell you when I get over it,” Truex said of the pain of finishing second again for the title. “It’s a  big deal. Work all year long to put yourself in that position. When it doesn’t turn out the way you hope, it’s tough.

“A lot of people put a lot of effort into it. It’s not something that goes away. It takes time. Honestly, I’m still sour about finishing second last year, too. Two years in a row finishing second hurts. you have to learn from it and move on, but you never forget it.”