Kligerman: Formula E is an Instagram hit, but attending a race is an out-of-focus experience

Andrew Ferraro/LAT Images
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NEW YORK — On a rare Sunday off (after a few days in the pits covering one of the oldest and most popular racing series in the world), I decided to spend my day attending one of the world’s newest racing series, Formula E.

If you haven’t heard, it’s an all-electric Formula car series (think F1 with electric cars).

The race was being held in, as the CEO of the new series called it, “The Capital of the World” — New York. Specifically, a picturesque setting near a landing area for cruise ships in the Red Hook neighborhood of Brooklyn. This fittingly positioned NYC’s famous Manhattan skyline as the backdrop for many pictures of the cars and track.

Formula E is car racing’s first disrupt-the-status-quo tech startup built on a Silicon Valley vibe, social media buzzwords and celebrity endorsements. Like the provincial tech companies of the West Coast, it was born because a couple of people believed there was an insatiable appetite for something that didn’t exist.

Mitch Evans (NZL), Spark-Jaguar, Jaguar I-Type on track in front of the New York skyline during the New York City ePrix. (Photo by Andrew Ferraro/LAT Images)

An eco-friendly, bring-it-to-the-people, electric-car test bed.

And car manufacturers the likes of BMW, Audi, Citroen, Renault, and Jaguar agreed and all joined.

The world’s tabloid hogs have joined, too, such as Leonardo DiCaprio, Richard Branson and (in attendance at the Brooklyn event) Michael Douglas, and Chris Hemsworth. The only thing missing amongst the Instagram-friendly metrics are what most racing series tout first — fans.

But before I go any further, full disclosure: I attempted to race in this series a couple years ago. It was 2014, and my NASCAR Cup team had folded. It seemed through a friend who was a CMO at an energy company that there might be a way to swing getting into a Formula E car.

It wasn’t to be as it was too new, too foreign, and we quickly got distracted by other opportunities. But ever since, I have kept a keen eye on its development.

Bring on NYC.

I was excited to view the upstart series up close. But after a little too much caffeine in the form of a coffee, a bigger coffee and then an energy drink to get home from New Hampshire. I wouldn’t rest my overly caffeinated body until 2:30 a.m. that day. It was a struggle to awake.

Awaiting me was a media credential. But it was to lay dormant as I decided to bring my girlfriend and conned my best friend into joining us. Mostly because he lives in Brooklyn, and this event has zero parking. The official travel guide tells you, “Not to bring a car.”

Certainly odd for a car race but understandable being in NYC. So I parked at my friend’s apartment, and we Ubered.

The Arrival

As we approached the ride-share dropoff zone, I oddly felt devoid of that half-euphoric, half-anxious feeling of attending a new racing series.

I turned to my friend and Blondie to say I remembered attending my first F1 race in Montreal at 14 years old and being able to hear the cars from 2 miles away. The city was overflowing with Formula One fever.

Antonio Felix da Costa (PRT) and Amlin Andretti, Spark-Andretti, ATEC-02 race during the New York City ePrix in Brooklyn. (Photo by Alastair Staley/LAT Images)

I’ll never forget walking up to the corner just before the hairpin at the Montreal circuit, as practice just had started and an F1 car approached. It sounded like a fire-breathing, human-slaying alien spacecraft was rapidly coming our way, and it was not going to be pleasant.

Suddenly, the sound was all around us in a flash of yellow, an ear-piercing scream and a loud BOOM! The Jordan F1 car of Timo Glock streaked past where I was standing. As he shifted gears, the sound and explosion hit me in the chest so hard, I could barely breathe.

It, to this day, is one of my favorite memories in life.

This event was not going to provide that.

Obviously one of the biggest departures from traditional motor racing is the cars don’t make a lot of sound. That’s part of what allows them to race in The Capital of The World. There are no issues with deafening sound reverberating through NYC’s already overflowing boroughs.

As we told our Uber driver to stop, a few Formula E signs were plastered on the walls around us. He asked, “What is this?” and my friend said, “It’s like a Formula One race.” The Uber driver replied, “Who knew? That is cool.” Not exactly a good sign for the promotion of the event.

Nonetheless, I felt good about being able to buy three tickets if our driver had no idea it was happening.

Except when we went inside, the ticket building was completely empty. We abruptly were told it was sold out and actually had been for months. Even though on Friday, Ticketmaster indicated (for $85, mind you), there were tickets available … odd.

G.H. Mumm champagne was served at the inaugural ePrix Race in Brooklyn. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

We were told we could have free general admission tickets and maybe could get in with them. And this was something I knew Formula E did in its first season as a way to get people to come. I’ve always thought this was brilliant.

From there we went into the stringent security lines, where I got my first glance at what I will refer to as “the clientele” and not “fans.”

Two young men in front of me were the embodiment of the clientele. Both almost identically dressed in expensive, perfectly pressed, white button-down shirts, light tan belts and navy blue linen chinos.

I must have missed the memo.

One wearing Oliver Peoples glasses (if you ever go to an Oliver Peoples store, they will remind you President Obama wears their glasses) turned to the other as they were going through the security scanner. He remarked, “This certainly isn’t like Monaco,” and his friend nodded. Aside from wanting to punch him square in the face, I knew I was in for an experience only the Europeans can provide.

Fans enjoy a champagne toast during the inaugural ePrix Race in Brooklyn. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

I call it, “European Exclusionary Events,” where they invite you to spend money to feel superior to the others around you. Hence our free ticket allowed us in, but Mr. Oliver Peoples took a very visible red carpet-lined hard left into the E-Motion club, and we were forced down a route past a port-a-potty.

The Europeans love this sort of thing, because it makes an event feel exclusive – as if you have done something to deserve the first-class version of race attendance.

But Americans do not. Sure we have courtside seats in basketball, but the guy who got a ticket from his company raffle can be sitting right behind Kim Kardashian. American events are put on to make everyone feel inclusive. Formula E missed that memo.

But I digress.

As we entered the general admission area known as “E-Village,” it was not overflowing but definitely not sparse. Scattered throughout were a few informational and promotional booths from car manufacturers and racing simulators. Par for the course at a race.

And here I bumped into a friend who lives in Brooklyn. He knew nothing about racing but had brought his wife and twin babies in a stroller. It was free and a block from their place, and the electric racing ensured their babies would be OK with the sound.

It definitely wasn’t something that would happen at a NASCAR race. I thought that was very cool.

The Race

The schedule listed a 1 p.m. start, and as 1 p.m. came, everyone in the E-Village excitedly was listening for a signal or sign that the race had started. And then suddenly at 1:05 a group of cars rounded the hairpin adjacent to the E-Village. There was no warning (not even a race announcer) and the only reason you knew was the chirping of the tires and smashing of bodywork.

Surely, they must have forgotten to turn up the race announcer. But as the laps continued, it became clear they had not put any speakers in the E-Village area. So here we were with what seemed a couple thousand people desperately wondering what the hell was going on.

The start of the New York City ePrix in Brooklyn. (Photo by Steven Tee/LAT Images)

This was incredibly perplexing because the whole selling point as an attendee of Formula E was that it was quiet enough to foster conversation. And to be able to hear the announcers so well they even could play team radios over the loudspeakers, so you could be immersed in the race.

Guess it didn’t apply to the free tickets and the people the series desperately should be trying to impress.

I became Formula E’s best friend as I informed people left and right about the rules and who was leading the damn race. At the other end of the E-Village was a nice lounge area with a big screen TV sponsored by VISA but with no volume. So once again, I was the on-the-ground Formula E informant, letting people know why they were pitting and what the energy percentage meant.

But the best part occurred as the race came to a close, as you only knew it was over because of the fans in the frontstretch grandstand that rose to give the winner a standing ovation. As the cars made their cooldown lap, a fan turned to me and said, “I think this is when they go pit and change cars.” To which I replied, “Uhh, no. It’s over. That was the winner.”

But then as the cars continued to trickle through the corner on the cooldown lap, another person asked, “Why are they going so slow?!?”

Winner Sam Bird (GBR), DS Virgin Racing, Spark-Citroen, Virgin DSV-02, celebrates on the podium with Felix Rosenqvist (SWE), Mahindra Racing, Spark-Mahindra, Mahindra M3ELECTRO, and Nick Heidfeld (GER), Mahindra Racing, Spark-Mahindra, Mahindra M3ELECTRO after the New York City ePrix. (Photo by Sam Bloxham/LAT Images)

It was clear with no info whatsoever, these attendees might be there until Tuesday wondering what happened to the race.

Why was it like this?

I stood at one of the exit gates to survey the crowd as the attendees and clientele left the grandstands. I begged the event for a redeeming quality, something to make me want to come back, but to no avail.

It suddenly became clear as I looked at photos of the massive but mostly unfilled E-motion VIP club for Instagram “influencers” — celebrities, media, and marketing chiefs.

Was it that this event was not for you or me? That the series wasn’t aiming to impress a race fan such as myself? (A race fan who loved this form of racing so much, I responded “open wheel cars with little to no downforce and 1000 horsepower engines on city street tracks” when asked 10 years ago what my perfect race series would be.)

Everyone attending with me began to refuse to call it a race event and started using words such as “promotional display” and “a massive advertisement.”

It became clear that Formula E is for the sponsors, the car manufacturers and the series to have media outlets talking about how they have a presence in the future of the world.

So the CMOs, marketing managers and executives in linens and sports coats can walk into boardrooms with PowerPoint slides of their logos being called “eco-friendly” in the media. And use social media buzzwords such impressions, engagement and KPI (key performance indicator) while showing their logos with Instagram “influencers” drinking champagne and being eco-friendly.

Formula E is an event that has a purpose but to entertain you would be a stretch. It’s much like in school when the teacher tells you you’re watching a movie, and it turns out to be an instructional video. It’s a relief you’re watching a movie, but you still need to learn.

This is Formula E.

You’re provided a race and a damn good one at that. But it’s clear, the truth is it’s for show and not the kind that entertains.

Jimmie Johnson to run Chicago Street Course Cup race

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LOS ANGELES – Jimmie Johnson says that one of his Cup races this season with Legacy Motor Club will be the July 2 Chicago Street Course race, which will air on NBC.

The seven-time champion will run select Cup races this season after spending the past two seasons in the IndyCar Series. Johnson, who left NASCAR in 2020, will return in two weeks at Daytona International Speedway as a driver and part owner of Legacy MC. His No. 84 car does not have a charter and he’ll have to secure one of the four spots for non-chartered cars.

Johnson said on Fox before Sunday’s Clash at the Coliseum that he looked to do more Cup races beyond Daytona and Chicago but did not announce any others. He will drive the NASCAR Garage 56 entry in June in the 24 Hours of Le Mans.

 

Kevin Harvick to join Fox booth in 2024

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LOS ANGELES – Kevin Harvick will move from the car to the TV booth next year when he joins Fox Sports.

Harvick, who is in his final season driving in Cup, will join Mike Joy and Clint Bowyer in the booth for the NASCAR races on Fox in 2024.

“I’m looking forward to that,” Harvick said on Fox on Sunday. “We’re coming right to the booth. I couldn’t be happier. For me, the timing in life has just been absolutely perfect with everything on the driving side and now to have this opportunity to tell people about racing, there’s not anything I love more and I can’t wait.”

The announcement was made before Sunday night’s Busch Light Clash at the Los Angeles Memorial Coliseum. Harvick advanced to the Clash through his heat race.

RFK Racing drivers fail to qualify for Clash at the Coliseum

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After heat races and a pair of last chance qualifiers, RFK Racing drivers Brad Keselowski and Chris Buescher failed to qualify for the NASCAR Clash at the Coliseum for the second straight year.

Former champion Chase Elliott led wire-to-wire Sunday to win the second last chance qualifier to move on to the feature. He was joined by second-place Ty Gibbs and third-place AJ Allmendinger.

Michael McDowell led all 50 laps in the first last chance qualifier race to advance to the feature. Also moving on to the 150-lap main event were Christopher Bell and Todd Gilliland.

MORE: Clash at the Coliseum starting lineup

Among those failing to advance from the first last chance race were Harrison Burton, whose late-race slide cost him several spots, and Ty Dillon.

Austin Cindric got the provisional starting spot and will be 27th — and last — at the green flag. The race is scheduled for an 8:20 p.m. ET start.

William Byron led all 25 laps in winning the fourth heat race.

Also transferring to the feature from the fourth heat were Bubba Wallace, Ross Chastain, Ryan Preece and Erik Jones, who took the fifth and final spot with two laps to go.

Denny Hamlin dominated the third heat, leading 20 of the 25 laps to win. Chase Briscoe, Tyler Reddick, Ryan Blaney and Daniel Suarez followed in the top five to transfer to the main event.

The biggest loser in the third heat was Bell, who spun out after late-race contact and finished sixth.

Martin Truex Jr. took the lead from Kyle Busch late in the second heat and won easily. Busch was second, Austin Dillon third and Kyle Larson fourth.

Kevin Harvick, starting his final season in Cup, made a strong last-lap move and edged Elliott for fifth and the final transfer spot to the feature.

Aric Almirola, who failed to make the Clash feature last season, took the lead late in the first heat race and won the 25-lapper in front of Alex Bowman and Justin Haley.

“It was about being more prepared,” Almirola told Fox Sports. “There was no way to be prepared a year ago. I was really disappointed to watch this race from the grandstands last year.”

Rookie Noah Gragson and defending race and reigning series champion Joey Logano also finished in the top five to join the first three in the feature.

Burton spun out early in the first heat.

MORE: Heat race 1 results

MORE: Heat race 2 results

MORE: Heat race 3 results

MORE: Heat race 4 results

Last Chance Qualifier race 1 results

Last Chance Qualifier Race 2 results

Dr. Diandra: Strategies in making Clash picks

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Crew chiefs must develop their approach to today’s Busch Light Clash at the Coliseum using only last year’s data, plus this year’s practice and qualifying.

Fans wagering (for fun and/or profit) must contend with the same lack of data as they make their Clash picks.

The shortest regular-season track is a half mile. A quarter-mile track is a different beast, even with a year’s worth of Next Gen experience.

“Last year everything was brand-new – the track, the format and the car,” Alan Gustafson, crew chief for Chase Elliott, said in a team release. “We’ll have a little bit better of an idea of what we’re going for this time around, but the track is so unique that even with going there last year, we’re still learning.”

As are the fans.

There are a few changes to keep in mind as you make your Clash picks.

NASCAR increased the field from 23 cars to 27. With 36 drivers entered, only nine will miss the Clash. Even without points on the line, no one wants to head home before the main event’s green flag.

Last year, equipment failures caused four out of five DNFs in the main race. Expect fewer mechanical issues this year.

But perhaps more aggression.

Don’t pay too much attention to practice

Last year’s practice times showed no correlation with Clash performance. Eventual winner Joey Logano finished practice last year with the 26th fastest lap — also known as the 11th-slowest lap. But he qualified fourth.

This year, despite losing about 40 hp to mufflers, Martin Truex Jr. set a fastest lap of 13.361 seconds. Truex’s lap beats last year’s best practice lap time of 13.455 seconds, set by Chase Elliott.

Although only seven-tenths of a second separate the fastest practice lap and the slowest, the change is far from linear.

A graph showing practice times for the Busch Light Clash field

  • The top 11 drivers are separated by just 0.048 seconds out of a 13- to 14-second lap
  • Brad Keselowski, who didn’t make the race last year, had the third slowest practice time.
  • Tyler Reddick ran the most total practice laps with 117. He was followed by Kevin Harvick (116), and Noah Gragson and Ricky Stenhouse Jr., both of whom made 115 laps.
  • Most drivers ran their best times in their first or second session. Austin Dillon, however, ran his best time on lap 109 of 112.
  • The top three in practice also had the three best 10-lap averages.

Qualifying is the key to good Clash picks

Last year, qualifying position correlated well with driver finish in the Clash. If your driver qualified on the front two rows for his heat race, last year’s results suggest that the only thing keeping him from making tonight’s Clash is an accident or mechanical failure.

That’s bad news for Ty Gibbs, who wasn’t allowed to qualify and will start in the back of the field. It’s also a negative for Ryan Blaney, who posted a 40-second lap, however, Blaney has a shot at the provisional and Gibbs doesn’t.

The heat races are only 25 laps, which doesn’t leave much time for passing. Heat race starting position is highly correlated to heat race finishing position.

  • Last year, the pole-sitter for each of the four heat races held the lead for the entire race.
  • Of the 12 drivers starting in the top three for each heat race, nine drivers — 75% — finished in the top three.
  • Only the top-four finishers of each heat race advanced last year. This year, the top five move on. Last year, 16 of the 25 drivers (64%) starting in positions one through five finished in the top five of their heat races.
  • No driver who started a heat race from ninth finished better than sixth. That’s not encouraging news for Blaney and Gibbs, among others.

That means Justin Haley, Kyle Busch, Christopher Bell and William Byron are pretty much guaranteed locks for a good starting spot in the Clash.

The 20 drivers who qualified in the top five for their heat race have a very high probability of making it through to the main — and of finishing well there.

As was the case last year, practice showed little correlation with qualifying. Martin Truex Jr. qualified 22nd despite posting the best practice time.

The Last Chance Qualifiers

Three drivers from each of the two last chance qualifiers fill out the final rows of the Clash starting grid. Last year, drivers were more aggressive in these 50-lap races than the first four heats.

Again, the closer to the front a driver starts, the better his chance of making the race. Last year, both pole-sitters finished in the top three and advanced.

The last chance qualifiers are long enough for a driver starting in the rear to make it to the front. Last year, Ty Dillon came from 10th place to win the second race. He was subsequently disqualified for jumping the final restart and Harrison Burton, who had started seventh, advanced. If you’re looking for long-shot Clash picks, don’t count the back of the field entirely out.

The Big Show

Last year, the 150-lap main had five lead changes and five cautions.

  • Of last year’s four heat-race winners, two finished in positions one and two, while the other two didn’t finish the race.
  • Of the six drivers who advanced from the last chance qualifiers, none finished higher than A.J. Allmendinger in ninth.
  • Allmendinger tied with Erik Jones for most spots gained. Jones started 16th and finished fourth.
  • Excluding drivers who failed to finish the race, Danial Suárez had the biggest position loss, starting fifth and finishing 14th.

If you want to avoid the frontrunners, you might want to keep an eye on Aric Almirola, who qualified fifth, and had the seventh best 10-lap average run during practice. Austin Dillon didn’t put together a strong 10-lap run, but his team found something in the last minutes of practice that allowed him to go from finishing practice in 22nd to qualifying sixth.

And although Bubba Wallace qualified 16th, he ranked first in runs of 10, 15, 20, 25 and 30 laps. He was second in five-lap speed.

Good luck with your Clash picks!