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Kligerman: Formula E is an Instagram hit, but attending a race is an out-of-focus experience

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NEW YORK — On a rare Sunday off (after a few days in the pits covering one of the oldest and most popular racing series in the world), I decided to spend my day attending one of the world’s newest racing series, Formula E.

If you haven’t heard, it’s an all-electric Formula car series (think F1 with electric cars).

The race was being held in, as the CEO of the new series called it, “The Capital of the World” — New York. Specifically, a picturesque setting near a landing area for cruise ships in the Red Hook neighborhood of Brooklyn. This fittingly positioned NYC’s famous Manhattan skyline as the backdrop for many pictures of the cars and track.

Formula E is car racing’s first disrupt-the-status-quo tech startup built on a Silicon Valley vibe, social media buzzwords and celebrity endorsements. Like the provincial tech companies of the West Coast, it was born because a couple of people believed there was an insatiable appetite for something that didn’t exist.

Mitch Evans (NZL), Spark-Jaguar, Jaguar I-Type on track in front of the New York skyline during the New York City ePrix. (Photo by Andrew Ferraro/LAT Images)

An eco-friendly, bring-it-to-the-people, electric-car test bed.

And car manufacturers the likes of BMW, Audi, Citroen, Renault, and Jaguar agreed and all joined.

The world’s tabloid hogs have joined, too, such as Leonardo DiCaprio, Richard Branson and (in attendance at the Brooklyn event) Michael Douglas, and Chris Hemsworth. The only thing missing amongst the Instagram-friendly metrics are what most racing series tout first — fans.

But before I go any further, full disclosure: I attempted to race in this series a couple years ago. It was 2014, and my NASCAR Cup team had folded. It seemed through a friend who was a CMO at an energy company that there might be a way to swing getting into a Formula E car.

It wasn’t to be as it was too new, too foreign, and we quickly got distracted by other opportunities. But ever since, I have kept a keen eye on its development.

Bring on NYC.

I was excited to view the upstart series up close. But after a little too much caffeine in the form of a coffee, a bigger coffee and then an energy drink to get home from New Hampshire. I wouldn’t rest my overly caffeinated body until 2:30 a.m. that day. It was a struggle to awake.

Awaiting me was a media credential. But it was to lay dormant as I decided to bring my girlfriend and conned my best friend into joining us. Mostly because he lives in Brooklyn, and this event has zero parking. The official travel guide tells you, “Not to bring a car.”

Certainly odd for a car race but understandable being in NYC. So I parked at my friend’s apartment, and we Ubered.

The Arrival

As we approached the ride-share dropoff zone, I oddly felt devoid of that half-euphoric, half-anxious feeling of attending a new racing series.

I turned to my friend and Blondie to say I remembered attending my first F1 race in Montreal at 14 years old and being able to hear the cars from 2 miles away. The city was overflowing with Formula One fever.

Antonio Felix da Costa (PRT) and Amlin Andretti, Spark-Andretti, ATEC-02 race during the New York City ePrix in Brooklyn. (Photo by Alastair Staley/LAT Images)

I’ll never forget walking up to the corner just before the hairpin at the Montreal circuit, as practice just had started and an F1 car approached. It sounded like a fire-breathing, human-slaying alien spacecraft was rapidly coming our way, and it was not going to be pleasant.

Suddenly, the sound was all around us in a flash of yellow, an ear-piercing scream and a loud BOOM! The Jordan F1 car of Timo Glock streaked past where I was standing. As he shifted gears, the sound and explosion hit me in the chest so hard, I could barely breathe.

It, to this day, is one of my favorite memories in life.

This event was not going to provide that.

Obviously one of the biggest departures from traditional motor racing is the cars don’t make a lot of sound. That’s part of what allows them to race in The Capital of The World. There are no issues with deafening sound reverberating through NYC’s already overflowing boroughs.

As we told our Uber driver to stop, a few Formula E signs were plastered on the walls around us. He asked, “What is this?” and my friend said, “It’s like a Formula One race.” The Uber driver replied, “Who knew? That is cool.” Not exactly a good sign for the promotion of the event.

Nonetheless, I felt good about being able to buy three tickets if our driver had no idea it was happening.

Except when we went inside, the ticket building was completely empty. We abruptly were told it was sold out and actually had been for months. Even though on Friday, Ticketmaster indicated (for $85, mind you), there were tickets available … odd.

G.H. Mumm champagne was served at the inaugural ePrix Race in Brooklyn. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

We were told we could have free general admission tickets and maybe could get in with them. And this was something I knew Formula E did in its first season as a way to get people to come. I’ve always thought this was brilliant.

From there we went into the stringent security lines, where I got my first glance at what I will refer to as “the clientele” and not “fans.”

Two young men in front of me were the embodiment of the clientele. Both almost identically dressed in expensive, perfectly pressed, white button-down shirts, light tan belts and navy blue linen chinos.

I must have missed the memo.

One wearing Oliver Peoples glasses (if you ever go to an Oliver Peoples store, they will remind you President Obama wears their glasses) turned to the other as they were going through the security scanner. He remarked, “This certainly isn’t like Monaco,” and his friend nodded. Aside from wanting to punch him square in the face, I knew I was in for an experience only the Europeans can provide.

Fans enjoy a champagne toast during the inaugural ePrix Race in Brooklyn. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

I call it, “European Exclusionary Events,” where they invite you to spend money to feel superior to the others around you. Hence our free ticket allowed us in, but Mr. Oliver Peoples took a very visible red carpet-lined hard left into the E-Motion club, and we were forced down a route past a port-a-potty.

The Europeans love this sort of thing, because it makes an event feel exclusive – as if you have done something to deserve the first-class version of race attendance.

But Americans do not. Sure we have courtside seats in basketball, but the guy who got a ticket from his company raffle can be sitting right behind Kim Kardashian. American events are put on to make everyone feel inclusive. Formula E missed that memo.

But I digress.

As we entered the general admission area known as “E-Village,” it was not overflowing but definitely not sparse. Scattered throughout were a few informational and promotional booths from car manufacturers and racing simulators. Par for the course at a race.

And here I bumped into a friend who lives in Brooklyn. He knew nothing about racing but had brought his wife and twin babies in a stroller. It was free and a block from their place, and the electric racing ensured their babies would be OK with the sound.

It definitely wasn’t something that would happen at a NASCAR race. I thought that was very cool.

The Race

The schedule listed a 1 p.m. start, and as 1 p.m. came, everyone in the E-Village excitedly was listening for a signal or sign that the race had started. And then suddenly at 1:05 a group of cars rounded the hairpin adjacent to the E-Village. There was no warning (not even a race announcer) and the only reason you knew was the chirping of the tires and smashing of bodywork.

Surely, they must have forgotten to turn up the race announcer. But as the laps continued, it became clear they had not put any speakers in the E-Village area. So here we were with what seemed a couple thousand people desperately wondering what the hell was going on.

The start of the New York City ePrix in Brooklyn. (Photo by Steven Tee/LAT Images)

This was incredibly perplexing because the whole selling point as an attendee of Formula E was that it was quiet enough to foster conversation. And to be able to hear the announcers so well they even could play team radios over the loudspeakers, so you could be immersed in the race.

Guess it didn’t apply to the free tickets and the people the series desperately should be trying to impress.

I became Formula E’s best friend as I informed people left and right about the rules and who was leading the damn race. At the other end of the E-Village was a nice lounge area with a big screen TV sponsored by VISA but with no volume. So once again, I was the on-the-ground Formula E informant, letting people know why they were pitting and what the energy percentage meant.

But the best part occurred as the race came to a close, as you only knew it was over because of the fans in the frontstretch grandstand that rose to give the winner a standing ovation. As the cars made their cooldown lap, a fan turned to me and said, “I think this is when they go pit and change cars.” To which I replied, “Uhh, no. It’s over. That was the winner.”

But then as the cars continued to trickle through the corner on the cooldown lap, another person asked, “Why are they going so slow?!?”

Winner Sam Bird (GBR), DS Virgin Racing, Spark-Citroen, Virgin DSV-02, celebrates on the podium with Felix Rosenqvist (SWE), Mahindra Racing, Spark-Mahindra, Mahindra M3ELECTRO, and Nick Heidfeld (GER), Mahindra Racing, Spark-Mahindra, Mahindra M3ELECTRO after the New York City ePrix. (Photo by Sam Bloxham/LAT Images)

It was clear with no info whatsoever, these attendees might be there until Tuesday wondering what happened to the race.

Why was it like this?

I stood at one of the exit gates to survey the crowd as the attendees and clientele left the grandstands. I begged the event for a redeeming quality, something to make me want to come back, but to no avail.

It suddenly became clear as I looked at photos of the massive but mostly unfilled E-motion VIP club for Instagram “influencers” — celebrities, media, and marketing chiefs.

Was it that this event was not for you or me? That the series wasn’t aiming to impress a race fan such as myself? (A race fan who loved this form of racing so much, I responded “open wheel cars with little to no downforce and 1000 horsepower engines on city street tracks” when asked 10 years ago what my perfect race series would be.)

Everyone attending with me began to refuse to call it a race event and started using words such as “promotional display” and “a massive advertisement.”

It became clear that Formula E is for the sponsors, the car manufacturers and the series to have media outlets talking about how they have a presence in the future of the world.

So the CMOs, marketing managers and executives in linens and sports coats can walk into boardrooms with PowerPoint slides of their logos being called “eco-friendly” in the media. And use social media buzzwords such impressions, engagement and KPI (key performance indicator) while showing their logos with Instagram “influencers” drinking champagne and being eco-friendly.

Formula E is an event that has a purpose but to entertain you would be a stretch. It’s much like in school when the teacher tells you you’re watching a movie, and it turns out to be an instructional video. It’s a relief you’re watching a movie, but you still need to learn.

This is Formula E.

You’re provided a race and a damn good one at that. But it’s clear, the truth is it’s for show and not the kind that entertains.

Aric Almirola leaves New Hampshire frustrated after third-place finish

Photo by Robert Laberge/Getty Images
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LOUDON, N.H. — Aric Almirola’s first top-five finish of the season was greeted a forced smile.

After leading 42 laps and feeling he “had the best car hands down,” a slow pit stop and a poor restart prevented Almirola from ending his 138-race winless streak Sunday at New Hampshire Motor Speedway. Instead, he had to settle for a third-place finish

“You would think I’d be really excited to run top five and I’m not,” Almirola said. “We had the best car hands-down. There’s no doubt in my mind. We gave it away on pit road and then I gave it away again on the restart. I spun the tires on the restart and didn’t even give myself a fighting chance, so I’m just really frustrated.”

It continues Almirola’s season of near misses.

He was about a mile from winning the Daytona 500 when a bump from Austin Dillon sent him into the wall.

Last month at Chicagoland Speedway, Almirola was fast, leading 70 laps but two loose wheels doomed him to a 25th-place finish.

Sunday, Almirola was leading with less than 45 laps to go. A caution on Lap 258 brought the field to pit road and Almirola lost the lead. He exited pit road third.

“It’s just frustrating,” Almirola said. “They say you’ve got to lose some before you win some and I feel like we’ve lost some now and it’s time to stop it and go to Victory Lane.”

On the restart, Almirola spun his tires and was seventh before he got back around the track, losing four spots.

“Kyle (Busch) just went a lot sooner in the restart zone than I anticipated,” Almirola said. “I was trying to roll up to the restart zone. When he took off, I kind of pushed the throttle down and spun the tires and didn’t get a good start.”

What drivers said after New Hampshire

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Kevin Harvick — Winner: “I just didn’t know if I was gonna get there at the end and I felt like that was my best opportunity to do what I had to do to win. I didn’t want to wreck him, but I didn’t want to waste a bunch of time behind him. I just got to thank everybody on this No. 4.”

Kyle Busch — Finished 2nd: “You know, it’s racing. We had a really, really poor performance today. Our Interstate Batteries Camry just wasn’t there – it wasn’t there all weekend. We kept fighting the same things all weekend long and we never make any gains on it all through practice and we kind of struggled with it through the race and Adam (Stevens, crew chief) made some really, really good calls – some really good adjustments to just try to keep improving on it. My pit crew was flawless. They gained us all those spots on pit road to get us out front to get us in that position – to have a shot to go after the win – and, you know, we controlled the restart and drove away by a little bit, but we weren’t the best car on the long run. All them SHR (Stewart-Haas Racing) cars were really, really good today. They were all fast, so it was going to be hard to hold them off and I was just kind of backing up and, you know, three, four, five corners in a row and with a faster car, I’m not sure he (Kevin Harvick) had to do it, but he did. It’s fine. How you race is how you get raced, so it’s fine.”

Aric Almirola — Finished 3rd: “You’d think I’d be more excited to run top five – and I’m not. We had the best car, hands down. There’s no doubt in my mind. And we gave it away on pit road and then I gave it away again on the restart – spun the tires. Didn’t even give myself a fighting chance.”

Martin Truex Jr. — Finished 4th: “We were fast early. Just VHT wore off and I was no good anymore. A couple guys – specifically the SHR (Stewart-Haas Racing) cars – man, they got rolling there about midway through the race and we just pretty much crapped, so couldn’t ever fix it and we had one set of tires that was funny and on that one run there it was wheel hoping real bad, I just – I couldn’t hang onto it, so we lost some spots there, but pit crew kept us in the game. We had a good stop there at the end that gave us a shot. We just didn’t have the speed there after a few laps. We tried hard, but we just can’t quite figure out the second half of this thing, but when we do we’re going to be in good shape.

Chase Elliott — Finished 5th: “I was shocked, to be honest with you, that we ran even that good. Our whole NAPA group did a great job overnight. I really have no idea where that came from. I hope it wasn’t dumb luck. Hopefully we can keep it rolling because it’s really nice to be able to go up there and lead some laps. I know it wasn’t the right part of the race, but still, leading laps for us is big compared to what we’ve been doing. I’m proud of the effort. I appreciate everybody’s effort back at Hendrick and the chassis shop and engine shop and Chevrolet and all the folks that are working hard to try to get better. We took a step in the right direction.”

Ryan Newman — Finished 6th: “Yeah, it was a good rebound from yesterday. The entire weekend they definitely stepped it up. It was a good run for our Chevy Accessories Chevy Camaro. The guys did a good job in the pits today, that was nice to see, we have been struggling a little bit there. Just proud of everybody. Not the end result that we want, but a huge improvement and that is something we want. We will keep digging.”

Ryan Blaney — Finished 7th: “It was a challenging day for our Menards/Sylvania Ford Fusion team. We had good speed early, but needed to make sure adjustments to have a chance at the win. We had two things not go our way on pit road, but we fought back for a solid finish.”

Joey Logano — Finished 9th: “We struggled today. We had okay fire-off speed but overall, our Shell-Pennzoil Ford just fell off too early in the run. I fought loose most of the day with a car tucked in behind me on corner entry and at times it was too tight in the center. We got a couple of stage points and a top-10 finish, but we need to get faster now that we’re closing in on the playoffs.”

Jimmie Johnson — Finished 10th: “I think top 10 is where we need to be. Top five right now on sheer speed is something we are achieving and trying to get to. We scored some great points in the stages. … All-in-all we had a good day, always could be better, but a nice solid step forward.”

Alex Bowman — Finished 11th: “We really struggled. We were 10 out of 10 plowing tight, had the track bar maxed out all the way up, all the rear brake I could stand and doing everything I could to try to get the thing to turn, it just wasn’t going to turn. Hate it. I hate that we unloaded with so much speed and just kind of I guess didn’t go the right way or the track changed on us, but really proud of Greg (Ives, crew chief) and everybody for getting the car better there at the end. Had a good restart there and almost got a top 10. It could have been a lot worse.”

Denny Hamlin — Finished 13th: “No doubt. Yeah, I mean, there’s several different approaches, several different things I tried to do inside the car to get the front to turn. Just would not turn. Does it for a couple laps in open track, but once I get in traffic it just plows through the front – touch the gas and it plows through. I can’t keep it one lane, so it’s a struggle with balance. I think our cars have speed, we just have to get our – do the best to get our setup on there that we can be aggressive with.”

William Byron — Finished 14th: “Yeah, I mean it was okay. I thought at the beginning of the race we kind of just got really loose in (to turns) which made it really hard for us to hold position. And then I felt like once we got that back out of it we just had that one weak run and once we got that back out of it we were pretty good again. Just kind of missed it that one run and hard to make up track position after that.”

Austin Dillon — Finished 21st: “The Dow Chevrolet Camaro ZL1 was loose on entry to start the race, but a pit stop for four tires, fuel and adjustments definitely improved the car’s handling. We kept up with changing track conditions through adjustments in the pits throughout the race, and ended up with a pretty good handling Camaro ZL1. We were posting top-10 lap times during most of the race and running in eighth when we ended up with a loose wheel and had to make an unscheduled pit stop under green flag conditions. It cost us the lead lap. It’s a shame because we had a rocket ship but couldn’t do anything with it. I’m proud of the guys for building a really fast car. We are on the right track.”

Ty Dillon — Finished 23rd: “This GEICO Camaro ZL1 was incredibly fast today. It was one of the best pieces that we have brought to the racetrack all year. I hate that my restart violation at the start of Stage 2 put us behind. My crew chief made every strategy call that he could to keep us in the game and get laps back, but we never could get back ahead. I have no doubt that this was a top 10 car, and I’m disappointed that we couldn’t show everyone that. But, we’re still only halfway through the season with a lot of racing left. We can’t and won’t let ourselves get down. We will put one of these races together from start to finish here soon.”

Brad Keselowski — Finished 32nd: “We had a disappointing day for sure. I don’t know if I used too much brake trying to keep up or what. We’ll go on to Pocono and try to get a win there next week.”

Clint Bowyer — Finished 35th: “It just sucks. First and foremost, I hate that for my teammate. It was his first win and he was dominating the race. I was trying to nurse it around. Something in the left-rear was broke and no more than Brett (Griffin, spotter) told me, ‘we’re having trouble, let’s just get off the track,’ and I was kind of thinking the same thing. Literally, as he was saying that and I’m thinking it, something broke on the right side and away it went. That sucks. I hate it for him.”

AJ Allmendinger — Finished 36th: “I think Ryan Newman got into the side of me pretty early at the start of the race. I was kind of nervous about it there was no smoke in the car though, so I thought we were okay. And then we went back green and, on the restart, it just felt like the car was moving around a lot and down the front straightaway I felt it go. I tried everything I could do to slow the car down to get it stopped, but there was nothing I could do. Usually when you hit here you hit big and just disappointed. We have had a rough few weeks. Obviously, Daytona was okay, but other than that is has been a rough few weeks.”

Chase Elliott ‘shocked’ with New Hampshire top five

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After the end of a long, wet day, Chase Elliott was “shocked” with how he fared in Sunday’s Cup race at New Hampshire Motor Speedway.

The Hendrick Motorsports driver placed fifth, earning his first top five and top 10 on the 1.058-mile track in five starts.

That was after Elliott claimed his first stage win of the season, winning Stage 2 over Kurt Busch and Martin Truex Jr.

Elliott, who started 10th and finished Stage 1 in second, led a season-high 23 laps after passing Truex for the lead on Lap 132.

In the previous 19 races Elliott had led only 19 laps.

“I was shocked, to be honest with you, that we ran even that good,” Elliott said. “Our whole NAPA group did a great job overnight. I really have no idea where that came from. I hope it wasn’t dumb luck. Hopefully we can keep it rolling because it’s really nice to be able to go up there and lead some laps. I know it wasn’t the right part of the race, but still, leading laps for us is big compared to what we’ve been doing.”

The top five is the first for Hendrick Motorsports since Elliott placed fourth at Sonoma Raceway four races ago. Before that, Jimmie Johnson had the most recent top five in the Coke 600 in May.

“I’m proud of the effort,” Elliott said. “It was a huge points day for us. Obviously, we’d love that win to not have to worry about it. But, we got 19 points between the two stages, that’s 19 positions on-track, and that’s a lot. Anything can happen in these next few weeks and to have all you can get is really important.”

Through 20 races Elliott has five top fives and nine top 10s.

Elliott leaves New Hampshire 13th in standings, two points behind Johnson.

Johnson ran in the top five late in the first stage after he, Ricky Stenhouse Jr., Jamie McMurray and Matt Kenseth did not pit during the competition caution that waved on Lap 35 (since they had stopped earlier).

Johnson placed third in Stage 1 and eighth in Stage 2 before finishing in 10th. It’s his first top 10 in six races and the first time Hendrick has had two drivers in the top 10 since Sonoma.

“I think top 10 is where we need to be,” Johnson said. “Top five right now on sheer speed is something we are achieving and trying to get to. We scored some great points in the stages. … All-in-all we had a good day, always could be better, but a nice solid step forward.”

Kyle Busch on contact from Kevin Harvick: ‘How you race is how you get raced’

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LOUDON, N.H. — Kevin Harvick didn’t want to wait. Kyle Busch won’t forget.

Harvick’s bump-and-run of Busch with seven laps left Sunday at New Hampshire Motor Speedway spiced what has the potential to be quite a duel between the two the rest of the season.

“How you race is how you get raced,” Busch said after his runner-up finish to Harvick.

Busch said he felt Harvick didn’t need to be as physical when he was.

“He did that because of Chicago,” Busch said, alluding to the beating and banging Busch and Kyle Larson had on the last lap of that race. “Everybody has fair game on Kyle Busch that’s for sure when it comes to the fanbase. That’s fine. That’s how they want to race, that’s how I’ll race back.

“It’s just a bump. He didn’t wreck me or anything like that. He did it early enough, but he did it way harder and pushed me out of the groove three lanes and it just takes you so long to recover here that there was no possible way I could get back to him and I was slower anyways so I was in the way. So no harm no foul.”

But Busch won’t forget.

“When you’re slower, you kind of expect that but you also think that you a guy is going to race you fair and clean first,” Busch said. “I don’t think he ever tried to pass me clean once he got there. He just kept hitting me in the rear bumper each and every time it was getting increasingly harder.”

Harvick never intended to wait so long.

“I figured that’s exactly what he was thinking,” he said of Busch. “I knew I needed to take the opportunity as early as I could get it because I knew that he was thinking late and needed to do it when he wasn’t expecting it.

“The more opportunities to get into his wheelhouse, in his thought process, the less chance that you have. He’s that good. If you wait until two or three to go, the entries are going to get shallower, he’s going to start grinding on the brakes a little bit harder. He’s going to put himself in a position to not get hit and he’s going to go on defense and really start to be aggressive. I wanted to do it earlier just to try to catch him off guard.”

Is he worried about how Busch could race him the rest of the regular season and the playoffs?

“You do and you worry about that stuff later,” Harvick said. “It’s not like I wrecked him. It’s the same thing as Chicago.”

Harvick said one has to do all they can to win races, especially against another playoff foe. The victory allowed Harvick to gain five playoff points and kept Busch from collecting those.

“These races are hard to win,” Harvick said. “When you’re in position, it’s one of those things that you have to do what you have to do for your team. You want to do everything you can to not spin him out and not wreck him and just make it as clean as possible and try to accomplish the bump and run. Today we were able to accomplish it well and win the race.”

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