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Kligerman: Formula E is an Instagram hit, but attending a race is an out-of-focus experience

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NEW YORK — On a rare Sunday off (after a few days in the pits covering one of the oldest and most popular racing series in the world), I decided to spend my day attending one of the world’s newest racing series, Formula E.

If you haven’t heard, it’s an all-electric Formula car series (think F1 with electric cars).

The race was being held in, as the CEO of the new series called it, “The Capital of the World” — New York. Specifically, a picturesque setting near a landing area for cruise ships in the Red Hook neighborhood of Brooklyn. This fittingly positioned NYC’s famous Manhattan skyline as the backdrop for many pictures of the cars and track.

Formula E is car racing’s first disrupt-the-status-quo tech startup built on a Silicon Valley vibe, social media buzzwords and celebrity endorsements. Like the provincial tech companies of the West Coast, it was born because a couple of people believed there was an insatiable appetite for something that didn’t exist.

Mitch Evans (NZL), Spark-Jaguar, Jaguar I-Type on track in front of the New York skyline during the New York City ePrix. (Photo by Andrew Ferraro/LAT Images)

An eco-friendly, bring-it-to-the-people, electric-car test bed.

And car manufacturers the likes of BMW, Audi, Citroen, Renault, and Jaguar agreed and all joined.

The world’s tabloid hogs have joined, too, such as Leonardo DiCaprio, Richard Branson and (in attendance at the Brooklyn event) Michael Douglas, and Chris Hemsworth. The only thing missing amongst the Instagram-friendly metrics are what most racing series tout first — fans.

But before I go any further, full disclosure: I attempted to race in this series a couple years ago. It was 2014, and my NASCAR Cup team had folded. It seemed through a friend who was a CMO at an energy company that there might be a way to swing getting into a Formula E car.

It wasn’t to be as it was too new, too foreign, and we quickly got distracted by other opportunities. But ever since, I have kept a keen eye on its development.

Bring on NYC.

I was excited to view the upstart series up close. But after a little too much caffeine in the form of a coffee, a bigger coffee and then an energy drink to get home from New Hampshire. I wouldn’t rest my overly caffeinated body until 2:30 a.m. that day. It was a struggle to awake.

Awaiting me was a media credential. But it was to lay dormant as I decided to bring my girlfriend and conned my best friend into joining us. Mostly because he lives in Brooklyn, and this event has zero parking. The official travel guide tells you, “Not to bring a car.”

Certainly odd for a car race but understandable being in NYC. So I parked at my friend’s apartment, and we Ubered.

The Arrival

As we approached the ride-share dropoff zone, I oddly felt devoid of that half-euphoric, half-anxious feeling of attending a new racing series.

I turned to my friend and Blondie to say I remembered attending my first F1 race in Montreal at 14 years old and being able to hear the cars from 2 miles away. The city was overflowing with Formula One fever.

Antonio Felix da Costa (PRT) and Amlin Andretti, Spark-Andretti, ATEC-02 race during the New York City ePrix in Brooklyn. (Photo by Alastair Staley/LAT Images)

I’ll never forget walking up to the corner just before the hairpin at the Montreal circuit, as practice just had started and an F1 car approached. It sounded like a fire-breathing, human-slaying alien spacecraft was rapidly coming our way, and it was not going to be pleasant.

Suddenly, the sound was all around us in a flash of yellow, an ear-piercing scream and a loud BOOM! The Jordan F1 car of Timo Glock streaked past where I was standing. As he shifted gears, the sound and explosion hit me in the chest so hard, I could barely breathe.

It, to this day, is one of my favorite memories in life.

This event was not going to provide that.

Obviously one of the biggest departures from traditional motor racing is the cars don’t make a lot of sound. That’s part of what allows them to race in The Capital of The World. There are no issues with deafening sound reverberating through NYC’s already overflowing boroughs.

As we told our Uber driver to stop, a few Formula E signs were plastered on the walls around us. He asked, “What is this?” and my friend said, “It’s like a Formula One race.” The Uber driver replied, “Who knew? That is cool.” Not exactly a good sign for the promotion of the event.

Nonetheless, I felt good about being able to buy three tickets if our driver had no idea it was happening.

Except when we went inside, the ticket building was completely empty. We abruptly were told it was sold out and actually had been for months. Even though on Friday, Ticketmaster indicated (for $85, mind you), there were tickets available … odd.

G.H. Mumm champagne was served at the inaugural ePrix Race in Brooklyn. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

We were told we could have free general admission tickets and maybe could get in with them. And this was something I knew Formula E did in its first season as a way to get people to come. I’ve always thought this was brilliant.

From there we went into the stringent security lines, where I got my first glance at what I will refer to as “the clientele” and not “fans.”

Two young men in front of me were the embodiment of the clientele. Both almost identically dressed in expensive, perfectly pressed, white button-down shirts, light tan belts and navy blue linen chinos.

I must have missed the memo.

One wearing Oliver Peoples glasses (if you ever go to an Oliver Peoples store, they will remind you President Obama wears their glasses) turned to the other as they were going through the security scanner. He remarked, “This certainly isn’t like Monaco,” and his friend nodded. Aside from wanting to punch him square in the face, I knew I was in for an experience only the Europeans can provide.

Fans enjoy a champagne toast during the inaugural ePrix Race in Brooklyn. (Photo by Bryan Bedder/Getty Images for G.H. Mumm)

I call it, “European Exclusionary Events,” where they invite you to spend money to feel superior to the others around you. Hence our free ticket allowed us in, but Mr. Oliver Peoples took a very visible red carpet-lined hard left into the E-Motion club, and we were forced down a route past a port-a-potty.

The Europeans love this sort of thing, because it makes an event feel exclusive – as if you have done something to deserve the first-class version of race attendance.

But Americans do not. Sure we have courtside seats in basketball, but the guy who got a ticket from his company raffle can be sitting right behind Kim Kardashian. American events are put on to make everyone feel inclusive. Formula E missed that memo.

But I digress.

As we entered the general admission area known as “E-Village,” it was not overflowing but definitely not sparse. Scattered throughout were a few informational and promotional booths from car manufacturers and racing simulators. Par for the course at a race.

And here I bumped into a friend who lives in Brooklyn. He knew nothing about racing but had brought his wife and twin babies in a stroller. It was free and a block from their place, and the electric racing ensured their babies would be OK with the sound.

It definitely wasn’t something that would happen at a NASCAR race. I thought that was very cool.

The Race

The schedule listed a 1 p.m. start, and as 1 p.m. came, everyone in the E-Village excitedly was listening for a signal or sign that the race had started. And then suddenly at 1:05 a group of cars rounded the hairpin adjacent to the E-Village. There was no warning (not even a race announcer) and the only reason you knew was the chirping of the tires and smashing of bodywork.

Surely, they must have forgotten to turn up the race announcer. But as the laps continued, it became clear they had not put any speakers in the E-Village area. So here we were with what seemed a couple thousand people desperately wondering what the hell was going on.

The start of the New York City ePrix in Brooklyn. (Photo by Steven Tee/LAT Images)

This was incredibly perplexing because the whole selling point as an attendee of Formula E was that it was quiet enough to foster conversation. And to be able to hear the announcers so well they even could play team radios over the loudspeakers, so you could be immersed in the race.

Guess it didn’t apply to the free tickets and the people the series desperately should be trying to impress.

I became Formula E’s best friend as I informed people left and right about the rules and who was leading the damn race. At the other end of the E-Village was a nice lounge area with a big screen TV sponsored by VISA but with no volume. So once again, I was the on-the-ground Formula E informant, letting people know why they were pitting and what the energy percentage meant.

But the best part occurred as the race came to a close, as you only knew it was over because of the fans in the frontstretch grandstand that rose to give the winner a standing ovation. As the cars made their cooldown lap, a fan turned to me and said, “I think this is when they go pit and change cars.” To which I replied, “Uhh, no. It’s over. That was the winner.”

But then as the cars continued to trickle through the corner on the cooldown lap, another person asked, “Why are they going so slow?!?”

Winner Sam Bird (GBR), DS Virgin Racing, Spark-Citroen, Virgin DSV-02, celebrates on the podium with Felix Rosenqvist (SWE), Mahindra Racing, Spark-Mahindra, Mahindra M3ELECTRO, and Nick Heidfeld (GER), Mahindra Racing, Spark-Mahindra, Mahindra M3ELECTRO after the New York City ePrix. (Photo by Sam Bloxham/LAT Images)

It was clear with no info whatsoever, these attendees might be there until Tuesday wondering what happened to the race.

Why was it like this?

I stood at one of the exit gates to survey the crowd as the attendees and clientele left the grandstands. I begged the event for a redeeming quality, something to make me want to come back, but to no avail.

It suddenly became clear as I looked at photos of the massive but mostly unfilled E-motion VIP club for Instagram “influencers” — celebrities, media, and marketing chiefs.

Was it that this event was not for you or me? That the series wasn’t aiming to impress a race fan such as myself? (A race fan who loved this form of racing so much, I responded “open wheel cars with little to no downforce and 1000 horsepower engines on city street tracks” when asked 10 years ago what my perfect race series would be.)

Everyone attending with me began to refuse to call it a race event and started using words such as “promotional display” and “a massive advertisement.”

It became clear that Formula E is for the sponsors, the car manufacturers and the series to have media outlets talking about how they have a presence in the future of the world.

So the CMOs, marketing managers and executives in linens and sports coats can walk into boardrooms with PowerPoint slides of their logos being called “eco-friendly” in the media. And use social media buzzwords such impressions, engagement and KPI (key performance indicator) while showing their logos with Instagram “influencers” drinking champagne and being eco-friendly.

Formula E is an event that has a purpose but to entertain you would be a stretch. It’s much like in school when the teacher tells you you’re watching a movie, and it turns out to be an instructional video. It’s a relief you’re watching a movie, but you still need to learn.

This is Formula E.

You’re provided a race and a damn good one at that. But it’s clear, the truth is it’s for show and not the kind that entertains.

NASCAR announces changes to Kansas playoff weekend

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Citing “programming changes,” NASCAR announced shifts in the race dates and start times for its visit next month to Kansas Speedway.

The Xfinity, ARCA and Truck Series races have been shifted, while the Cup race remains at 2:30 p.m. ET Sunday, Oct. 18.

The biggest move is the Truck Series race shifting from Friday night to Saturday afternoon.

Here are the changes.

Friday, Oct. 16, 8:30 p.m. ETARCA Menards Series on FS1 or FS2; network TBD at a later date (previously at 10 p.m. ET)

Saturday, Oct. 17, 4 p.m. ETTruck Series on FOX (previously Friday, Oct. 16 at 7 p.m. ET on FS1)

Saturday, Oct. 17, 7 p.m. ET Xfinity on NBCSN (previously 3 p.m. ET on NBCSN)

 

Xfinity Series playoff standings after Las Vegas

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Chase Briscoe opened the Xfinity Series playoffs by earning his second consecutive win.

His victory Saturday at Las Vegas Motor Speedway gives him 57 playoff points and an automatic spot in the Round of 8.

Harrison Burton holds the final transfer spot. He has a two-point advantage over Ross Chastain.

Behind Chastain below the cutline are Michael Annett (-10 points), Riley Herbst (-14) and Brandon Brown (-20).

Below is the full Xfinity Series playoff standings going into Saturday’s race at Talladega (4:30 p.m. ET on NBCSN).

Drivers in red are below the cutline to advance. Drivers in yellow are in the remaining playoff spots.

Xfinity Series playoff standings

Cup playoff standings after Las Vegas

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Kurt Busch flipped the script on the Cup playoff standings with his win Sunday at Las Vegas Motor Speedway.

He entered the Round of 12 as the last driver in the playoff standings, but is the first driver to clinch a spot in the Round of 8.

Replacing Busch in the bottom spot of the playoff standings is Austin Dillon. He is 32 points behind Alex Bowman, who holds the final cutoff spot.

Behind Bowman is Kyle Busch (-9 points), Clint Bowyer (-20), Aric Almirola (-27) and Dillon.

“Obviously, the 1 car (Kurt Busch) was not a car that we needed to win a race,” Clint Bowyer said after Sunday’s race. “It’s been a hell of a battle back there with cars that are kind of in the same wheelhouse as far as points-wise. (Kurt Busch) winning changes that landscape quite a bit, but we’re only 20 points out.”

Here is the full playoff standings entering Sunday’s playoff race at Talladega Superspeedway (2 p.m. ET on NBC).

Drivers in red are below the cutline to advance to the Round of 8. Drivers in yellow hold the remaining available playoff spots.

Cup playoff standings

 

 

Kurt Busch win capped off big racing weekend for family

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After hopping from the door of his No. 1 Chevrolet Sunday night, Kurt Busch let out a primal scream.

The source of his emotion?

“20 years of agony and defeat” at the his home track, Las Vegas Motor Speedway, had been replaced by “triumph.”

After the fortunate timing of a caution and pit strategy Sunday night, the Chip Ganassi Racing driver led the final 26 laps and visited LVMS’ Victory Lane for the first time, a day after his brother Kyle Busch experienced a special win.

There was plenty more for the 42-year-old driver to celebrate. He’d entered the Round of 12 as the last driver in the playoff standings. But with his first win in 46 races, Busch became the first driver to plant in his flag in the Round of 8.

But the Las Vegas native’s focus was on the 1.5-mile track, which he’d seen evolve from a “desert gravel pit” into the site of two NASCAR race weekends each year.

“This feeling of growing up here and watching the track get built … when Speedway Motorsports came in and bought it, I’m like, ‘Man, there’s going to be a Cup race there, I hope I can make my way up through Legend cars (and race there). And just all the memories, all the memories of everybody, my mom and dad, every Saturday night, all the commitment they gave me and my little brother (Kyle Busch) to make it in racing.

“For me it was a hobby. I never knew I’d get this far. A guy named Craig Keough here locally in Las Vegas, the owner of the Star Nurseries here in Las Vegas, took a chance on me and let me run his late model a few times and we won a couple races and started working our way up.”

Busch made his first NASCAR start on the Las Vegas oval in 2001 driving for Roush Fenway Racing. Between then and Sunday, he won 31 Cup races, the 2004 championship and the 2017 Daytona 500.

But his home track eluded him until his 21st year competing on the sport’s top circuit.

Busch said Sunday’s win is “right there underneath” his Daytona win and the championship.

“Any time you win, it’s special,” Busch said. “But to do it in front of my hometown crowd and nobody was there (due to the COVID-19 pandemic) and all the people that I see every time I come to Vegas and I get to say thank you and I can’t right now, that’s the hardest part. So this one is easily ramping up to being my third most favorite win ever.

“Right now it’s my favorite because it’s here, it’s Vegas, and I have so many people to thank. They know they helped me, and they know who they are, and it just all started with mom and dad taking me to the racetrack right here at the Bullring in Las Vegas.”

The Busch family got to celebrate more than one win over the weekend.

The night before Kurt’s Vegas breakthrough, a third generation racer got his first taste of victory.

Kyle and Samantha Busch’s son, Brexton, won his first karting race and celebrated with his parents in Victory Lane.

“It’s so much fun to watch him and just to see his excitement and how much he enjoys going to the race track and being with is friends,” Kyle Busch said after his sixth-place finish Sunday. “It’s three generations worth, I guess. My dad (Tom) did it, myself and Kurt and now him. It’s pretty fun to just be out there. My dad is kind of the truck driver, the team manager, the crew chief, the lead mechanic and all that stuff on his kart.

“He’s got a big task at hand in order to get it all ready to go and get us to the race track every week. It’s been fun to see (Brexton) and to see how excited he was when he was able to win and beat the other competition that was out there and to see his joy. I told him, ‘Whatever that feeling is, whatever you’re feeling, however that sits in you, that’s feasible, that’s possible a lot more often than just one time. So don’t rest on just getting one, we gotta go out there and fight for more.'”

Kurt Busch wasn’t there for his nephew’s win, but he got all the details from his sister-in-law as they flew to Las Vegas.

“It definitely felt like a generational shift was happening,” he said. “But maybe not. Maybe not. This old guy has still got it going on.”