New Hampshire Motor Speedway has announced that both of its NASCAR races in July will be sponsored by Overton’s, a Marine and Watersports SuperStore chain.
The July 15 Xfinity Series race will be the Overton’s 200 and the July 16 Cup Series race is the Overton’s 301.
The sponsorship of the Cup race comes after the event went unsponsored in 2016. That race was simply called the New Hampshire 301. The September Cup race was sponsored by Bad Boy Off Road.
“To have Overton’s come on board to sponsor not just one of our July NASCAR races, but two is just awesome, and shows a commitment to the product and racing that we deliver here at New Hampshire Motor Speedway,” said David McGrath, executive vice president and general manager of NHMS in a press release. “So many of our fans come here for the week and head out to the Lakes Region or the ocean less than an hour away. Overton’s is the perfect partner and we’re thrilled to be working together in July.”