DOVER, Del. — Hulu announced Friday morning that it will sponsor the No. 33 car of Jeffrey Earnhardt for 19 Cup races this season, beginning with this weekend’s event at Dover International Speedway.
“We are looking forward to having this influx to get us to the next level,” said car owner Joe Falk, whose team is aligned with Richard Childress Racing.
Earnhardt is 37th in the driver points. His best finish is 26th in the Daytona 500.
The deal is for 19 races because that’s what the team had left available. In the other five races, Hulu will serve as an associate sponsor.
“Hulu is driving the next generation of TV, and Jeffrey Earnhardt represents the next generation of racing, so this is the perfect partnership to bring our brand to NASCAR fans,” said Patrizio Spagnoletto, Hulu’s Vice President of Subscriber Acquisition, in a statement “As a proud sponsor, we’re beyond excited to work with – and cheer for – Jeffrey and the entire #33 team.”
The Hulu with Live TV plan allows fans to stream NASCAR races, along with other major sports events, including the NBA Finals, Major League Baseball and Monday Night Football for $39.99 a month.