Stewart-Haas Racing, Nature’s Bakery reach settlement that includes sponsorship

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Stewart-Haas Racing announced Friday that it has reached an agreement with Nature’s Bakery that will include the company serving as a sponsor for four Cup races split between Clint Bowyer and Danica Patrick.

Those four races will be announced at a later date.

As part of the agreement, all lawsuits between Stewart-Haas Racing and Nature’s Bakery have been dropped.

Stewart-Haas Racing filed a $31 million breach of contract lawsuit against Nature’s Bakery on Feb. 3. Nature’s Bakery had two years remaining on a three-year contract to sponsor Danica Patrick’s team when the company sent the team a notice of termination on Jan. 19 . Nature’s Bakery was to have paid $15,212,000 each season to sponsor the team.

Nature’s Bakery filed a counterclaim Feb. 25 stating it did not see the return it was led to believe in sponsoring Patrick’s team.

“It’s gratifying to see a difficult situation get resolved in a professional manner that suits all parties,” said Brett Frood, president, Stewart-Haas Racing. “Together, we worked diligently to find an equitable solution to our collective challenges.”

“I am a longtime motorsports fan and, particularly, a fan of NASCAR,” said Dave Marson, founder of Nature’s Bakery. “Our partnership with Stewart-Haas Racing began with direct, open conversations and that foundation allowed us to reach this agreement.”

Other parts of the agreement were not revealed.

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