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Dale Earnhardt Jr. not sure how to encourage young drivers to come out of shells

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For a long time, Dale Earnhardt Jr. had three driving forces in his life.

Doritos, Mountain Dew and driving race cars.

“I just thought ‘I like racing. I want to drive. I don’t want to do nothing else. I want to go lay on the couch,'” Earnhardt said Friday at Kansas Speedway.

That was the mantra of a young man without too many responsibilities, who kept to himself and put highlights in his hair.

Now an older and much more outgoing Earnhardt – minus the highlights – is the face of NASCAR. At 42 and with 26 races left in his Cup career, he’s a constant presence on Twitter and has his own podcast network.

With the end of his full-time racing career in sight, the 14-time most popular driver was asked about his early days in relation to the personalities of the young drivers coming into the series.

“When I first started racing I didn’t want to do anything but drive,” Earnhardt said. “I hated doing appearances and photo shoots and all that. I just thought that was just so boring. I didn’t really understand how important they were or how critical they were or the marketing and the happiness of the partner. A lot of different things play in the role of maturing you.”

For Earnhardt, one ingredient was becoming owner of JR Motorsports and its Xfinity Series operation made up of four full-time cars.

“Owning Xfinity teams taught me a ton about what partners want and think and what they like and don’t like and what they need from the driver and from the owners,” Earnhardt said. “It certainly shaped my opinion and changed it on how I approach those things. I don’t think I was impossible, but there were days when I was hard to work with and hard to deal with.

“And, I didn’t want that reputation when I finished driving. I want people to say that I was fun to be with and fun to work with and that I came in with a great attitude and did a good job, whether a photo shoot or a commercial shoot or a meet & greet, or whatever. And, I didn’t care about that when I was younger. I didn’t think about those things. I just thought I like racing. I want to drive. I don’t want to do nothing else. I want to go lay on the couch and eat Doritos and drink Mountain Dew and drive race cars.”

Then in 2008, Earnhardt left the nest at Dale Earnhardt, Inc. and joined Hendrick Motorsports. Earnhardt credits his relationships with Jimmie Johnson, owner Rick Hendrick and sister Kelley Earnhardt Miller with beginning his growth into the person capable of giving a five-minute answer to almost any question.

“It just took me a long time to figure all that out,” Earnhardt said. “I just think being around Jimmie and Rick and my sister and people that have told me certain things time and time again, it starts to click and you realize the right way to be and to treat people and do things. I’m still not perfect. I’ve still got a lot of things I can do better.”

But it is 2017. As much as he may be entrenched with the NASCAR community and sponsors now, Earnhardt admits he’s not sure what to do to encourage millennial drivers to be themselves in the public eye.

“I don’t know how you get a guy, a young gun, to come out of his shell,” Earnhardt said. “There’s some guys that just don’t, or don’t want to.”

Earnhardt, who dragged his legs until he finally joined Twitter in 2014, can’t even convince Johnson to do his own podcast. Earnhardt credits Johnson with slowly chipping away at his resistance to Twitter.

“Jimmie has his limitations to what he wants to do,” Earnhardt said. “A lot of you know him well. And, the perception that we have of Jimmie as a person versus what a lot of people know is different. And that’s up to him. And, he wants it that way. I talk to him and say ‘Man, you ought to do a podcast.’ ‘Nah, I don’t want to do that. I just don’t want to do it.’ He’s like, ‘I have no interest.’ What he’s got going on as far as how much he exposes himself, that’s where he wants it. He doesn’t want to be more than he is to everyone. So, it really comes down to the driver just having that eagerness.”

Of all the drivers under 30, Earnhardt points to Ryan Blaney as being the ideal driver when it comes to be willing to do any and all things to grow his exposure. Blaney debuted his own podcast earlier this year.

“Blaney is incredibly eager,” Earnhardt said. “He loves going and doing new things. He’ll do any TV show, or whatever. The other guys are not quite that interested in it. They’re more focused on the car and driving and have worked so hard to get to this point and you know, ‘I don’t want to do all that other stuff, it doesn’t matter.’ But it matters, especially now. It’s changed tremendously as far as what sponsors will ask of you. The agreements to our sponsorships have changed incredibly as far as what our responsibilities are and what they need. And obviously, I say it all the time. Social media is a big draw. People want people who are active on social media. It’s changed a lot and you’ve got to change with it.”

 and on Facebook

NASCAR Silly season features Bubba Wallace, Michael Jordan

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NASCAR Silly Season took a twist Monday. A day that started with the announcement that Ross Chastain would drive for Chip Ganassi Racing next year ended with the news that Denny Hamlin would co-own a team with Michael Jordan and have Bubba Wallace as the driver in 2021.

As JTG Daugherty Racing co-owner Brad Daugherty said: “I think it’s a pretty dynamic trio with Michael, Denny and Bubba. They’re going to be like rock stars.”

The 26-year-old Wallace is in his third full Cup season. All 105 of his starts in NASCAR’s premier series have been with Richard Petty Motorsports.

“Bubba has shown tremendous improvement since joining the Cup Series and we believe he’s ready to take his career to a higher level,” Hamlin said in a statement. “He deserves the opportunity to compete for race wins and our team will make sure he has the resources to do just that. Off the track, Bubba has been a loud voice for change in our sport and our country. MJ and I support him fully in those efforts and stand beside him.”

A team name, car number, manufacturer and sponsors will be announced at a later time.

ANNOUNCED CUP RIDES FOR 2021

No. 00: Quin Houff enters the second year of his two-year deal with StarCom Racing.

No. 1: Kurt Busch enters the second year of a multi-year contract that Chip Ganassi Racing announced last season.

No. 2: Brad Keselowski and Team Penske announced a contract extension Aug. 3.

No. 4: Kevin Harvick signed a contract extension in February that will keep him at Stewart-Haas Racing through the 2023 season.

No. 8: Tyler Reddick said Aug. 7 that he will be back with Richard Childress Racing next season.

No. 9: Chase Elliott is under contract with Hendrick Motorsports through the 2022 season.

No. 10: Aric Almirola extends deal with Stewart-Haas Racing for 2021 season.

No. 11: Denny Hamlin is signed with Joe Gibbs Racing through at least next year.

No. 12: Ryan Blaney and Team Penske announced a multi-year extension earlier this season.

No. 18: Kyle Busch is signed with Joe Gibbs Racing through at least next year.

No. 19: Martin Truex Jr. is signed with Joe Gibbs Racing through at least next year.

No. 20: Christopher Bell moves from Leavine Family Racing to take over this ride in 2021.

No. 22: Joey Logano is tied to Team Penske “through the 2022 season and beyond.”

No. 24: William Byron is under contact with Hendrick Motorsports through 2022.

No. 42: Ross Chastain takes over Chip Ganassi Racing’s ride for the 2021 season.

No. 47: Ricky Stenhouse Jr. enters the second year of a multi-year deal with JTG Daugherty Racing.

No. 88: Alex Bowman will race for Hendrick Motorsports under a one-year contract extension announced earlier this year.

No. TBA: Bubba Wallace joins the new team co-owned by Denny Hamlin and NBA great Michael Jordan. The team purchased Germain Racing’s charter. Germain Racing will not continue after this season.

 

Available/possibly available rides

No. 14: Clint Bowyer is in a contract year to drive for Stewart-Haas Racing.

No. 21: Matt DiBenedetto said Sept. 17 that Wood Brothers Racing has an option to pick up his contract for next year and the deadline is the end of September.

No. 32: Ride is open with Corey LaJoie announcing he will not return to Go Fas Racing in 2021.

No. 43: Bubba Wallace will not return to Richard Petty Motorsports in 2021, the team confirmed on Sept. 10.

No. 48: With Jimmie Johnson retiring from full-time competition, Hendrick Motorsports has this seat to fill.

No. 95: Spire Motorsports purchased the charter and assets of Leavine Family Racing and will be a two-car operation in 2021.

No. 96: Daniel Suarez and Gaunt Brothers Racing announced Sept. 15 that they would part ways after this season.

 

Brad Daugherty: Michael Jordan to NASCAR is ‘huge moment’

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Brad Daugherty calls Michael Jordan’s ownership of a Cup team a “huge moment for NASCAR.”

Jordan and Denny Hamlin will co-own a Cup team next season. Bubba Wallace will be the driver. Jordan will become the first Black majority car owner of a full-time team since Wendell Scott owned and raced cars in the 1960s and ‘70s.

Daugherty, the only Black owner of a full-time Cup team currently, is excited about Jordan’s entrance into NASCAR.

“It’s a big momentum shift for this sport culturally, period,” said Daugherty, co-owner of JTG Daugherty Racing and an analyst for NBC Sports. “Three years ago, this would have never happened. A year ago, this wouldn’t have happened. It’s the timing. If the timing is right and you have someone like Michael Jordan put his brand and what he’s all about into whatever you are doing, it adds a lot of credibility. I look forward to whatever he can bring to the table to help continue to build NASCAR.”

Daugherty told NBC Sports that Jordan can help the sport reach more people.

“The eyeballs are going to be incredible,” Daugherty said of Jordan’s potential impact. “The opportunity for entrance into the sport will be made more available as far as people being aware of the availability to get involved in NASCAR as a fan or as a business. There’s just so many different areas that will light up just because of who he is and what he represents. His entire legacy creates opportunity for everyone.

“Now, we start talking diversity with what he’s able to do from a corporate standpoint and also just from a legacy standpoint with his brand. It’s going to be exciting. I’m excited because I think more people now, more than ever, will take a look at NASCAR with a keen eye and keen interest and be excited about maybe participating as a fan or as a business partner or as someone wanting to learn how to drive a race car or own a race team. The more notoriety the better.”

NASCAR stated Monday: “Michael is an iconic sports figure and celebrated champion whose fiercely competitive nature has placed him among the greatest athletes of all time. His presence at NASCAR’s top level will further strengthen the competition, excitement and momentum growing around our sport. We wish Michael and his team tremendous success.”

Jordan told The Charlotte Observer on Monday that the deal came together in about 10 days because of the chance to hire Wallace.

“When (Hamlin) told me there was a possibility of getting Bubba Wallace, I’m saying, ‘OK, this is perfect!’” Jordan told The Observer. “If I’m getting involved in NASCAR, then get a Black driver (with) a Black owner.”

For all that Jordan can bring to NASCAR, Daugherty knows that the competition can prove challenging.

“I’m sure he’s committed to next season and we’ll see how that goes and if it goes well, you go beyond that,” Daugherty said. “He had a (Superbike) team for a long time and loved that. He understands it’s a different business model. He’s at the point in his life, he’s like Roger Penske and Rick Hendrick and those guys to where it’s really not a detriment to him financially if he’s not making money. We’ll have to see how much he can stomach because it’s an interesting business model for sure.”

Jordan told The Observer he’s in it to win.

“If I’m investing, if I’m a participant, then I want to win! I don’t want to be out there to be just another car,” Jordan said.

Daugherty looks forward to seeing Jordan, Hamlin and Wallace at the track.

“I think it’s a pretty dynamic trio with Michael, Denny and Bubba,” Daugherty said. “They’re going to be like rock stars.”

Daugherty also looks forward to something else next year.

“Look forward to racing against those guys,” he said, “and trying to kick their butts.”

Germain Racing sells charter, will exit sport at end of season

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Germain Racing car owner Bob Germain announced Monday that he has sold the team’s charter and will end the team after this season.

The charter was purchased by a new team that will have Denny Hamlin and Michael Jordan as owners and Bubba Wallace as the driver.

Germain said in a statement that the No. 13 team will continue the rest of the season with Ty Dillon as driver.

“Being an owner in NASCAR for the last 16 years has been a thrilling and rewarding adventure,” Germain said in a statement. “From winning two NASCAR Truck Series championships in 2006 and 2010 to competing at the highest level of motorsports in the Cup Series for the last 12 seasons, I have experienced the highs and lows of our sport. I’m extremely proud of what Germain Racing has accomplished at every level and I will be transitioning out of ownership with many memories and friendships. I appreciate the interest and offers made over the last couple of weeks and I am excited to see how the sport continues to grow in the future.

“Thank you to GEICO for their loyalty to Germain Racing for over a decade. It has been a great source of pride for our team to represent their brand on the track. Doug Barnette with Player Management International has facilitated our GEICO relationship since the beginning and I truly appreciate his efforts. Finally, to my employees: building a team camaraderie and creating a family atmosphere has been a highlight of this journey. I will miss each of you.”

Germain pondered a sale when GEICO decided not to renew its contract after this season with the team.  GEICO is one of NASCAR’s Premier Partners, joining Busch Beer, Coca-Cola and Xfinity.

Dillon spoke in late August about the challenges facing single-car teams in Cup.

“The model is very tough right now for single-car teams,” he said. “I’m hoping that NASCAR is going to change it and help on it. But it needs to change for one-car teams to be more successful that haven’t already been at the top level of the sport or have an incredible amount of money to leapfrog into the top spot. If you don’t have three or four teams to spread the wealth with big name sponsors and a lot of money behind the effort, it’s just not a model that’s going to survive long term.”

Hamlin acknowledged the challenge a one-car team can have.

“I do believe that the (ownership) model will hopefully get better,” Hamlin said before last weekend’s race at Bristol Motor Speedway. “Do I think it’s fixed? No, I think there is still some work to be done to make the model a viable business. You want a business that everyone wants to be a part of, not the ones that are fleeting. Certainly, I think NASCAR is trying it’s best to make the teams a little more healthy. I think that outlook toward the future is what’s interesting to me.”

Germain Racing is the second team to sell its charter since August. Leavine Family Racing announced it had sold its charter on Aug. 4. Spire Motorsports purchased it and will be a two-car team in 2021.

 

 

Denny Hamlin, Michael Jordan to own Cup team; Bubba Wallace to drive

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Denny Hamlin and Michael Jordan will own a Cup team that will have Bubba Wallace as its driver for 2021, Hamlin announced on social media Monday night.

Hamlin said details about the single-car team, including name, car number, manufacturer and sponsors, will be announced at a later date. The team purchased Germain Racing’s charter.

The partnership of Hamlin and Jordan brings one of the most recognizable figures in sports to NASCAR. Jordan won six NBA championships with the Chicago Bulls and was inducted into the Naismith Memorial Basketball Hall of Fame in 2009. He became majority owner of the NBA’s Charlotte Hornets in 2010.

MORE: Brad Daugherty: Michael Jordan to NASCAR is a “huge moment”

“Growing up in North Carolina, my parents would take my brothers, sisters and me to the races, and I’ve been a NASCAR fan my whole life,” Jordan said in a statement. “The opportunity to own my own racing team in partnership with my friend, Denny Hamlin, and to have Bubba Wallace driving for us, is very exciting to me.

“Historically, NASCAR has struggled with diversity and there have been few Black owners. The timing seemed perfect as NASCAR is evolving and embracing social change more and more. In addition to the recent commitment and donations I have made to combat systemic racism, I see this as a chance to educate a new audience and open more opportunities for Black people in racing.”

Michael Jordon high-fives the crowd before the 2010 NASCAR All-Star Race at Charlotte Motor Speedway. (Photo by John Harrelson/Getty Images)

Jordan becomes the second Black car owner of a full-time team. Brad Daugherty, who also is an analyst for NBC Sports, is a co-owner in JTG Daugherty Racing. Once the charter sale is completed, Jordan will become the first Black majority owner of a full-time race team in NASCAR’s premier series since since Wendell Scott owned and raced his own cars in the 1960s and ’70s.

NASCAR issued a statement Monday night on Jordan joining the series.

“We proudly welcome Michael Jordan into the NASCAR family, and look forward to watching Michael, Denny Hamlin and Bubba Wallace compete in 2021. Michael is an iconic sports figure and celebrated champion whose fiercely competitive nature has placed him among the greatest athletes of all time. His presence at NASCAR’s top level will further strengthen the competition, excitement and momentum growing around our sport. We wish Michael and his team tremendous success.”

Jordan’s entry likely doesn’t happen if not for his friendship with Hamlin and Hamlin’s interest in being an owner.

Hamlin said last weekend that he has been interested in ownership “for a while.

I still don’t know how long my driving career will go,” Hamlin said. “There are several different sides of management or what not that I would like to be a part of when it comes to NASCAR and the sport itself. It has to be the right opportunity and if it’s not the right opportunity, the right time then I won’t do it. Everything just has to line up perfectly for me to even remotely consider it.

“I do believe that the (ownership) model will hopefully get better. Do I think it’s fixed? No, I think there is still some work to be done to make the model a viable business. You want a business that everyone wants to be a part of, not the ones that are fleeting. Certainly, I think NASCAR is trying it’s best to make the teams a little more healthy. I think that outlook toward the future is what’s interesting to me.”

This is the second team to be sold this season. Leavine Family Racing sold its charter and assets to Spire Motorsports. That gives Spire Motorsports two charters for the 2021 season.

NASCAR President Steve Phelps was asked before the playoffs about a driver owning another team. He said it would be allowed.

The short answer is yes, but they would need to abide by our guidelines that we would be satisfied that this is not just a shell for a fifth team,” he said.

Jordan has been a long-time motorsports fan and supporter of Hamlin. Nike’s Michael Jordan Brand first had a deal with Hamlin in 2011, putting Jordan’s “Jumpman” logo on Hamlin’s firesuit.

The Jordan Brand grew more than 50% in China for fiscal year 2020, approaching $1 billion in annual revenue, John Donahoe, president and chief executive of Nike, Inc., said in an earnings call with investor analysts June 25.

Jordan attended the 2019 Cup championship race in Miami in hopes of celebrating a Hamlin title. Jordan also attended the 2014 title race and was among the first to greet Hamlin after he exited the car that day after failing to win the championship.

Jordan told NBC Sports’ Dale Earnhardt Jr. about his interest in motorsports last November at Miami.

“I’m a big racing fan,” Jordan said. “Started off when I was a kid. Grew up watching (Dale Earnhardt Sr.), Richard Petty, Cale Yarborough, which was the original 11 that I remember. Now I’m good friends with Denny Hamlin. We go way back. He’s a season ticket holder at the (Charlotte) Hornets (owned by Jordan). I spend a lot of time playing golf with him.”

Asked by Dale Earnhardt Jr. about any interest in becoming a NASCAR team owner, Jordan said: “No, I’ve got a lot on my plate. I love being a fan. I still understand the sport, but in terms of ownership, nah, I think I’m just going to sit back and watch it and support from afar.”

The 26-year-old Wallace is in his third full season in Cup. All 105 of his starts in NASCAR’s premier series have been with Richard Petty Motorsports.

“Bubba has shown tremendous improvement since joining the Cup Series and we believe he’s ready to take his career to a higher level,” Hamlin said in a statement. “He deserves the opportunity to compete for race wins and our team will make sure he has the resources to do just that. Off the track, Bubba has been a loud voice for change in our sport and our country. MJ and I support him fully in those efforts and stand beside him.”

Wallace, the only Black driver competing full-time in any of NASCAR’s top three national series. He has been active in helping lead NASCAR through social changes, including the banning of the Confederate flag at series events and tracks.

Wallace previously stated he had offers from Richard Petty Motorsports and Chip Ganassi Racing.