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Dale Earnhardt Jr.’s final Cup season could lead to greater ticket sales

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Dale Earnhardt Jr.’s announcement Tuesday that he will retire from the NASCAR Cup Series after this season could help minimize attendance declines that have become common at tracks.

Asked about the impact Earnhardt could have in the final 28 races of the season, Marcus Smith, chief executive officer and president of Speedway Motorsports Inc., likened Earnhardt to another famous athlete.

“Dale Jr.’s announcement yesterday is significant, it’s similar to when Michael Jordan decided it was time for him to retire from basketball,’’ Smith said Wednesday in a conference call with investor analysts. “The opportunity for fans to see Dale Jr. race one more time is certainly special and something we expect will be inspiring to a lot of fans to come to races.’’

Speedway Motorsports Inc. reported that admissions revenue was down 4.5 percent in the first quarter this year compared to the same time last season. The first quarter covered race weekends for Atlanta and Las Vegas. SMI reported that attendance at Atlanta was “up a little bit” and attendance at Las Vegas was “down a little bit” but did not provide numbers.

Earnhardt will be the fourth major NASCAR driver to leave the Cup series since last year Jeff Gordon and Tony Stewart ran their final races last season. Carl Edwards announced before the season that he would not race this year.

International Speedway Corp., which owns tracks such as Daytona, Talladega, Darlington and Homestead-Miami Speedway, cited the absence of Gordon, Stewart and Earnhardt (when he missed the last 18 races of last year) as impacting admission revenue last season.

ISC reported its fourth-quarter admissions revenue was down 9.3 percent last year from the previous season. The company hosted Cup races at Darlington, Richmond, Chicagoland, Kansas, Talladega, Martinsville, Phoenix and Homestead during that quarter.

“The impact of Jeff Gordon’s retirement was underestimated, which was compounded with Tony Stewart and Dale Earnhardt Jr. missing races throughout the season,’’ said John Saunders, ISC president, in January about one of the reasons for the decline.

Earnhardt’s announcement that this will be his last Cup series already has some fans purchasing or looking to purchase tickets.

Richmond International Raceway reported an increase in interest for this weekend’s race after Earnhardt’s announcement. Richmond also is selling tickets to its fall race weekend. Earnhardt is scheduled to compete in both the Xfinity and Cup races there Sept. 8-9.

The series heads to Talladega next weekend and Grant Lynch, chairman of Talladega Superspeedway, anticipates more Earnhardt fans showing up.

“If you’re going to go see him one more time, why wouldn’t you go to the track where he runs the best,’’ Lynch said. “We think that’s the a positive for Talladega. He’s always been great at Talladega. It’s an Earnhardt track. I hope folks will take the attitude that ‘Wow, I’ll get two more chances to see him,’ see him next weekend and come see us again in October.’’

The greatest demands for tickets likely will come for races at the end of the season.

Earnhardt’s final Cup race will be Nov. 19 at Homestead. The track is selling three-day weekend packages. Deposits for single-day tickets, which go on sale May 5, are being taken. That race sold out last year.

The week before Homestead, the series races at Phoenix Raceway. The track is in the renewal process for the Nov. 12 race with fall race ticket holders. The track is selling tickets to its new Club 64 section above Turn 1 now. Grandstand tickets and camping go on sale June 2.

The week before Phoenix, the series races at Texas Motor Speedway. The track is selling weekend ticket packages only at this point. The track will sell individual tickets to its fall Cup race in June. A date has yet to be determined but it will come after the June 10 IndyCar race there.

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NASCAR America: Scan All from Michigan International Speedway

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It was another Cup race and another win for Kevin Harvick Sunday at Michigan International Speedway.

The Stewart-Haas Racing driver scored his series leading seventh win of the season after sweeping each stage.

Relive the race with the latest edition of Scan All from NASCAR America.

Here are some highlights.

Watch the above video for more.

PRN reporter Wendy Venturini to return at Bristol, still recovering from injuries

Wendy Venturini
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Wendy Venturini will return to her duties at the Performance Racing Network this weekend at Bristol Motor Speedway, almost two months after being struck by a car while running in Novato, California.

Venturini made the announcement in a surprise appearance Tuesday on SiriusXM NASCAR Radio’s “Tradin’ Paint.”

She had been in California to be a pit reporter for PRN’s radio broadcast of the Cup race at Sonoma Raceway.

Among the injuries Venturini suffered in the incident were a skull fracture and a concussion.

“I’m looking forward to it,” Venturini said of the upcoming race weekend. “It’s been a long two months and I’m not 100 percent, but I’m getting closer and closer and this is step back into real life and real world stuff. So I think it will help in my recovery.”

Venturini is still wearing a knee brace.

“I’m still pretty slow these days, but it’s good,” Venturini said. “I will have a brace on at the race track in a controlled circumstance. I can take it off at night, at home. … It’s healing. My LCL is healing, my brain is healing, my skull is healing. Everything’s taking progress.”

Venturini became the first female to serve as a co-anchor for a NASCAR Cup race in September 2014 at New Hampshire Motor Speedway. She also has served as a booth analyst for PRN broadcasts this season.

Venturini became the first female broadcaster to call an entire race on a national level during the July 2007 Cup race at Sonoma Raceway for DirecTV. She also has reported on NASCAR for Speed Channel and Fox Sports 1.

GMS Racing reveals Bill Elliott’s Road America scheme

Daniel McFadin
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CHARLOTTE, N.C. — Two weeks ago GMS Racing shocked the NASCAR community when it announced Bill Elliott would drive its No. 23 Chevrolet in the Aug. 25 Xfinity race at Road America.

The Hall of Famer’s unexpected return to NASCAR competition became a little bit more real Tuesday when he and GMS Racing unveiled his throwback paint scheme for the race at the NASCAR Hall of Fame.

Photo: Daniel McFadin

The paint scheme is inspired by the No. 11 Budweiser Ford that Elliott drove to his win in the 1994 Southern 500 while racing for Junior Johnson. That win would be his last until November 2001 at Homestead-Miami Speedway

Elliott’s trophy and the checkered flag from the 1994 win were also on hand. The inspiration for the scheme is also on display in the Hall of Fame’s lobby.

“I’m trying to figure out which one threw me under the bus here for this dang thing,” Elliott joked after the reveal, which was done with GMS Racing President Mike Beam, who was a crew chief for Elliott throughout the 90s, including in his 1994 win.

“They just said, ‘Hey, you’re going to do it.’ I’m in the car,” Elliott said. His son Chase Elliott has made four starts in the No. 23 this season and will compete in Friday’s Xfinity race at Bristol Motor Speedway.

While Bill Elliott hasn’t competed in NASCAR since the July 2012 Cup race at Daytona, the 62-year-old isn’t rusty by any means.

He’s kept busy recently by competing in vintage races, like the SVRA “Indy Legends” Charity Pro-Am in June. He also competed in the Trans Am Series presented by Pirelli at Road Atlanta in March.

“It’s not this league of racing, I’ll put it that way,” Elliott said. “It’s still competition. Everything you do as you look at it is competition.”

The 44-time Cup winner has no expectations for his first race at Road America

“I feel pretty good in the cars,” Elliott said. “This will be the whole fun of it, ‘How does this all work?'”

He’s been aided by his son. Chase Elliott shared his notes from his most recent race at Road America, when he drove for JR Motorsports in 2015. He placed fourth in both his starts on the road course.

The notes are welcome, but they are also a stark difference between generations in the approach to race preparation.

“I never took notes,” Bill Elliott said with a laugh. “It’s pretty neat to have at least a rough idea of what you got and what you’re looking forward to. But on the flip side, the aero package has changed from that era.”

Elliott, who was inducted into the Hall of Fame in 2015, was asked a simple question at one point.

Why do it?

“How do you know if you don’t try?” Elliott asked. “Whether you lose, win or draw, you always try to do things extra at the end of the day. I think from this standpoint, just go out and have a good time with it …

“There’s a lot of deserving guys that could be in this thing. They want me to do it, I’ll do my best.”

Photo: Daniel McFadin

GMS Racing also unveiled the throwback paint scheme Spencer Gallagher will have in the Sept. 1 Xfinity race at Darlington Raceway.

Gallagher will sport the scheme Davey Allison drove in ARCA in 1985.

The race will be Gallagher’s third Xfinity start since being reinstated from an indefinite suspension that began in April after he violated NASCAR’s substance abuse policy.

“This is definitely the most special thing I’ve gotten to do since I started driving race cars,” Gallagher said. “Getting to run the livery of none other than Davey Allison, one of the most pivotal drivers of his generation, 19 wins, Hall of Fame inductee, winner of the Daytona 500 … There’s no other way to describe it. That’s the coolest thing I’ve ever had on the car.”

NASCAR America at 5 p.m. ET: Scan All, Bristol preview

NBCSN
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Today’s episode of NASCAR America airs from 5-6 p.m. ET on NBCSN and begins to turn the page to this weekend’s racing in Bristol.

Carolyn Manno hosts with Kyle Petty in Stamford, Connecticut. Jeff Burton joins them from Burton’s garage.

On today’s show:

  • We will re-live all the sights and sounds of Kevin Harvick‘s dominant victory to re-affirm the “Big 3’s” grip on the 2018 season with today’s edition of Scan All: Michigan.
  • We’ll make the turn from the Irish Hills to Thunder Valley as we begin to preview Saturday’s Night Race at Bristol. Our panel of experts will talk about Kyle Busch‘s recent mastery of the World’s Fastest Half-Mile. Plus, we’ll examine several drivers seeking their first victory of 2018 and a highly coveted ticket to the Playoffs.
  • And, our own Kyle Petty will hop into the iRacing Simulator for some hot laps in Thunder Valley. How will he handle Bristol’s high banks, along with some distractions that we will throw his way?

If you can’t catch today’s show on TV, watch it online at http:/nascarstream.nbcsports.com. If you plan to stream the show on your laptop or portable device, be sure to have your username and password from your cable/satellite/telco provider handy so your subscription can be verified.

Once you enter that information, you’ll have access to the stream.

Click here at 5 p.m. ET to watch live via the stream.