DAYTONA BEACH, Fla. — Car owner Rick Hendrick gave a short response to a question Friday about his cars not always displaying logos of Cup series sponsor Monster Energy when they are away from the track.
“When our cars are at the track, they’ll have the Monster logo on the windshield and on the side of the car and guys will have it on their uniform,’’ Hendrick said at Daytona International Speedway.
NASCAR regulates where a series sponsor’s logo must appear on a car at the track. This year, NASCAR replaced the decal that had the driver’s name across the front windshield with a decal that features series sponsor Monster Energy.
Hendrick Motorsports’ social media account posted pictures before the season of its cars at the shop with the decal of the driver’s name across the front windshield instead of the series sponsor. Hendrick’s website also has pictures of the cars for each of its four Cup drivers that feature the driver’s name across the front windshield instead of the Monster Energy logo. Some of those pictures, though, do include a small Monster Energy logo near the car number near the driver’s side door area.
Monster Beverage Corp., makes a product called Monster Mutant and classifies it as a citrus soda brand, which is the same category as Mountain Dew, a Hendrick Motorsports sponsor.
PepsiCo, which produces Mountain Dew, signed a three-year extension with Hendrick before the 2016 season to serve as the primary sponsor for Dale Earnhardt Jr., Kasey Kahne and Chase Elliott in select races.
Mountain Dew will be the primary sponsor of Earnhardt’s car for three races through 2018. Elliott’s car will feature Mountain Dew as a primary sponsor in two races annually. Kahne’s car will have Mountain Dew as a primary sponsor in one race per year.
PepsiCo is entering its 17th season as a partner with Hendrick Motorsports.