DAYTONA BEACH, Fla. – Denny Hamlin isn’t always the most verbose of NASCAR stars.
But when he has a point to make, the Joe Gibbs Racing driver always has made it firmly and simply while standing his ground.
It explains why Hamlin has emerged as a leader on the Drivers Council after spearheading its formation.
The scrutiny and heat that accompany being the face of the group is worth the trouble for the Chesterfield, Va., native.
“It’s because I’m passionate about it,” he said during the latest episode of the NASCAR on NBC podcast. “And Gibbs says the same thing every time we come around to contract negotiations, you’re very passionate about something and stick to your guns.
“I just feel like when I’m passionate about something, first I want to make sure it’s right. I don’t want to just say, ‘This is my idea and it’s right because it’s my idea.’ I want to get feedback from other drivers on that to make sure it’s the right idea. I’m passionate about it and I feel I have a way to communicate that to NASCAR without pissing them off at times.”
The Drivers Council, which is in its third year, grew out of a meeting that Hamlin had with NASCAR executive Mike Helton in September 2014.
Hamlin was displeased that NASCAR was adding downforce and raising the spoiler and expressed it to Helton, who recommended organization.
“I credit Mike Helton for this,” Hamlin said. “He said, ‘If you guys overall feel there’s something as a group that we need to change, you get some drivers together and come meet us at the R&D Center and we’ll have a talk.”
Hamlin called up several Cup stars and had them in the parking lot at the R&D Center before the meeting. He distributed notecards with talking points because presenting a united front was important.
“I handed out notes (and said), ‘OK, guys if we don’t stay on track, that’s the No. 1 thing at times that NASCAR pinned against us,’” Hamlin recalled. “Hey this driver thinks this is the way. Hey this one thinks we should go this way. Instead they just go their own way.
“So I said we have to be united and have to have the same voice if we want to get anywhere. From that point on, it started clicking.”
The council has made an impact with NASCAR, contributing valuable input to the 2017 format enhancements and lobbying for the recently announced traveling safety team. Hamlin said improving pit access and monitoring to help keep fans from touching cars on race day mornings also is on the agenda.
“There are really small things we’re working on day by day,” Hamlin said. “Format changes. Talking about All-Star Races and making them more compelling. The stage and formats came from ideas with people within NASCAR, TV and drivers.
“We’re seeing the fruits of what was done behind closed doors.”
“Those guys are going to be here for a very long time,” Hamlin said. “Kyle Larson was on it last year and honestly didn’t say a whole lot, but I can appreciate that. I can guarantee if I was in his position I probably wouldn’t either. But he took everything in and by end of year, he was starting to engage more and give his opinion a little bit more, which was good.
“I’m in the middle of my career. There’s a few others on the tail end. It’s good to have a young group see the veterans in the room and how they handle things. Because when they’re gone, it’s up to them to get that same message across. Even though they’re there to support and listen now. They’re going to be the future leaders.”
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