Kligerman: NASCAR is Uncool, Which Makes It So Cool

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“I met you. You are not cool.” – Philip Seymour Hoffman as Lester Bangs in “Almost Famous”

NASCAR also is not cool.

How do I know this? No sport would be making the monumental news as we saw Monday, if everything was as cool as the backside of Pluto.

These are the signs of something feeling seemingly uncool.

And to be honest  —  I love that.

Many of you will start hitting your screens at this point, sending your misspelled death threats and attempting to throw me out of this sport. The fact is if NASCAR was actually “cool,” none of the 2017 enhancements would have happened (which would delight many of the longtime fans).

Over the last three years alone, we have seen changes in how NASCAR crowns a champion, how the cars are driven, set up and built … and now, how NASCAR conducts the simple matter of a race.

We are no different than the young man leaving middle school who is more interested in some fantasy role-playing game than girls. He enters high school realizing he has very few friends. So he decides to smoke cigarettes, wear a hoodie and buys overpriced sneakers.

Most of the “cool” kids will see through that, so he will remain where he started – uncool.

And that’s good.

The thing is, when you think back to your high school days, the most uncool people go on to do simply the coolest things.

NASCAR can be uncool, but revolutionizing its approach to racing could be the coolest thing yet.

As Hoffman’s character also said in Cameron Crowe’s cult classic about the price of fame and success in 1970s rock and roll: “The only true currency in this bankrupt world is what you share with someone else when you’re uncool.”

Which is exactly where NASCAR is as a sport. We are sharing the asocial actions together, witnessing some truly cool times.

Who’s cooler? Kim Kardashian? Or the anonymous man, three whiskeys deep at Pianos on the Lower East Side of Manhattan, playing acoustic sets on Wednesdays with a voice made of gravel and tobacco tar?

Sure, the man is not as “cool” as a reality TV show star on Instagram.

But give him two hours, as you sip on your cocktail or Pabst Blue Ribbon of choice. He will weave you through the ups and downs of a lost soul searching for what Kim Kardashian has. He will lament his past chances and the gig that made him a star for a week.

It’s his mysterious, dark and depressing reality that makes him so uncool.

His set will end, and you’ll walk up and say it was incredible. He’ll toss a glance, say, “Thanks” than go back to his phone to check a text. He’ll fish around his pocket for his Metrocard, look back at you and remind you that you can now find him on iTtunes. Although there have been millions before him in the same position, even he sees a need to change with the times.

He can remain uncool even while striving for a relevance that keeps him earnestly and genuinely appealing.

With Kim Kardashian, her life is supposed to be the coolest, but you know everything about it. We all can figure out what it’s like to be uber-rich, as you can just look at one of the million shows dedicated to their lifestyles. There really isn’t a big difference between partying with Kanye West and your best friends, aside from a possibly nicer setting.

Over time her reign as the coolest thing on the Internet will fade like the gloss on Kanye’s Lamborghini.

But the man at Pianos still will be playing on Wednesdays. And still entertaining.

It’s much the same with NASCAR.

For many years before and after the new millennium, we raced our way into the position of the fastest-growing sport in the land of the free. Many thought when they saw pop-culture stars at a race, that they would all become fans, and NASCAR would be cool.

It didn’t happen, and in my view, we are better for it.

We are not the coolest kids on the block.

We don’t find our stars on Page Six, or splashed in Internet scandals. Our races don’t draw the courtside celebrity appearances often seen at games that strive for the validation of a culture built around reality TV tastemakers such as Kardashian.

But who cares?

We have stars such as Jimmie Johnson, who is as real as any guy you might find sipping a Corona on a summer night in a tropical bar.

He also wields a beard so perfect, scientists will study it to help create lifelike robots. His athleticism, determination and simple grit have made him   a legend.

Or on the younger scale, we have stars who seem to represent the very definition of individuality. Such as Ryan Blaney, whose flowing locks my sister describes as “hot.” He is a Star Wars geek with a growing penchant for New York City who, if asked, could drive his car to Mars.

Or Chris Buescher, who represents the next generation of farmer. Doing your farming (whatever that might entail) while making sure it’s all on Snapchat and Instagram. He found a way to become a rising star by sleeping on a man’s couch.

Even Daniel Suarez, who calmly has carried the weight of an entire nation on his shoulders. Through that, he has found a way to win and become a champion. Now he has a chance at becoming a star that could be a bonafide hero in his home country.

We may have lost the chance at being cool, like the man singing at Pianos.

But the fact is our uncoolness is producing enhancements that 20 years ago would have been described as lunacy. Our stars are more real and interesting than any of the supposed “cool” ones out there.

No matter which way the sport heads, I think it’s going to be an unsterilized, chaotic, glorious, hell of a time.

That’s what makes it so damn cool.

Join me.

For we are not cool.

Helio Castroneves rules out Daytona 500

Helio Castroneves Daytona 500
Robert Scheer/Indy Star/USA TODAY NETWORK
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DAYTONA BEACH, Fla. – Helio Castroneves might be at the 2023 Daytona 500, but the four-time Indy 500 winner won’t be in a race car.

During a news conference Thursday at Daytona International Speedway, Castroneves confirmed in response to a question from NBC Sports that he essentially has ruled out attempting to make his NASCAR Cup Series debut in the Feb. 19 season opener.

As recently as last Thursday at Rolex 24 Media Day, Castroneves, 47, said he still was working on trying to piece together a deal.

The Brazilian had been negotiating with the Cup team co-owned by boxer Floyd Mayweather and would have been in an “open” entry that lacked guaranteed entry to the Great American Race. That potentially would leave him in the precarious position of needing to make the race on qualifying speed or a qualifying race finish (as action sports star Travis Pastrana likely might need in his Cup debut).

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“Unfortunately for me, lack of experience, no testing,” Castroneves said. “A lot of things. I believe it would be a little bit tough throwing myself in such a short notice, and to go in a place that you’ve got to race yourself into it. So as of right now, yes, it’s not going to happen.

“But we did have an opportunity. We just got to elaborate a little bit more to give me a little more experience on that. So there is more things to come ahead of us, but as of right now, I want to focus on the IndyCar program as well and (the Rolex 24 at Daytona).”

Castroneves, who has a residence in Key Biscayne, said he still might attend the Daytona 500

“I might just come and see and watch it and continue to take a look and see what’s going to be in the future,” he said.

Castroneves enters Saturday’s Rolex 24 at Daytona having won the event the past two years. He made his signature fence-climb after winning last year with Meyer Shank Racing, which he will be driving for full time in the NTT IndyCar Series this year. He became the fourth four-time Indy 500 winner in history in his 2021 debut with Meyer Shank Racing.

The 2020 IMSA WeatherTech SportsCar champion also has indicated an interest in Trackhouse Racing’s Project 91 car that aims to place international drivers in a Cup ride (such as Kimi Raikkonen at Watkins Glen International last year). Team co-owner Justin Marks recently tweeted Trackhouse wouldn’t field the Project 91 car at the Daytona 500.

After winning the 2022 Superstar Racing Experience opener, SRX CEO Don Hawk had promised he would help secure a Daytona 500 ride for Castroneves.

Castroneves has been angling for a NASCAR ride for years, dating to when he drove for Team Penske from 2000-20. After winning the Rolex 24 last year, he said he had been lobbying Ray Evernham and Tony Stewart for help with getting in a Cup car.

Though Castroneves is out, Sports Business Journal’s Adam Stern reported that Mayweather’s The Money Team Racing still is considering IndyCar driver Conor Daly for its seat.

Fire at Reaume Brothers Racing shop injures three

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A Thursday fire at the Reaume Brothers Racing shop in Mooresville, North Carolina, injured three individuals, according to Mooresville (North Carolina) Fire-Rescue.

Firefighters were dispatched to the shop, which is scheduled to field entries for driver Mason Massey in the NASCAR Craftsman Truck Series this season, at about 11:30 a.m. Thursday.

The fire department extinguished the blaze quickly. The department stated on its Facebook page that one individual was transported to Lake Norman Regional hospital for smoke inhalation, and another was transported to Baptist Hospital in Winston-Salem, N.C. with burn injuries. A third was treated and released.

The Mooresville Fire Marshall’s office is investigating the cause of the fire. The fire department said the shop sustained “significant fire damage.”

In a tweet, the team said it is determining the extent of damage to the building. “More importantly,” it said, “a few of our team members did sustain injuries during the fire and are being transported for medical treatment.”

Trackhouse, RFK Racing, Front Row Motorsports sign sponsorship deals

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Trackhouse Racing, RFK Racing and Front Row Motorsports announced sponsorship deals Thursday morning.

Trackhouse said WWEX, a Dallas-based global logistics group, will increase its sponsorship presence with the team this year, serving as the primary sponsor in 21 races for drivers Ross Chastain and Daniel Suarez.

WWEX will appear on Chastain’s Chevrolets in 19 races and will sponsor Suarez twice. The organization was a Trackhouse sponsor in 11 events in 2022, which was a breakout season for both Chastain and Suarez.

RFK announced that Solomon Plumbing, which joined the team last season, will expand its presence this season and in future years. The Michigan-based company will serve as the primary sponsor for several races on driver Brad Keselowski‘s No. 6 Ford.

MORE: Chase Briscoe signs contract extension with Stewart-Haas

Solomon specializes in plumbing and fire services for new development and construction. It initially sponsored Keselowski last season in the dirt race at Bristol Motor Speedway.

Front Row Motorsports has signed Quincy Compressor, a Bay Minette, Ala.-based compressor manufacturer, as a sponsor for four races.

Quincy will sponsor Todd Gilliland‘s No. 38 team in three events and Michael McDowell‘s No. 34 team in one race.

 

 

Stewart-Haas Racing signs Chase Briscoe to contract extension

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Chase Briscoe has signed a multiyear contract extension to remain at Stewart-Haas Racing, the team announced Thursday.

The length of the deal was not announced.

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Briscoe is entering his third Cup season with the team. He won his first series race last year, taking the checkered flag at Phoenix last March. That victory put him in the playoffs. He finished the season ninth in the standings. 

“It’s huge to have stability, with my team and my partner,” Briscoe said in a statement from the team. “It just gives you more confidence. Stewart-Haas Racing is where I want to be for a long time. It’s the place I’ve known longer than anywhere else in my NASCAR career.

“I remember getting signed by Ford in 2017 and I told people, ‘You know, if I could pick one place to be, it would be Stewart- Haas Racing. And if I could drive one car, it would be the 14 car. That would be the ultimate dream.’ And now, here I am.

“SHR has such a great group of people, from the Xfinity Series to the Cup Series, and they’ve all just guided me in the right direction. From drivers to crew chiefs to crew members, they’ve always had my back, and that’s been a huge help – just having people believe in you.”

The 28-year-old Briscoe has been with SHR since 2018. He split a limited Xfinity schedule that season between what is now RFK Racing and SHR. He ran full time with SHR in the Xfinity Series in 2019 and ’20 before moving to Cup in 2021.

“Chase has made the most of every opportunity and the proof is in the results. Keeping him at SHR was a priority and we’re proud to have him in our racecars for many more years to come,” said Tony Stewart, who co-owns SHR with Haas Automation founder Gene Haas, in a statement from the team. 

Briscoe’s signing comes two weeks after teammate Kevin Harvick announced that this will be his final season in Cup. 

The Cup season begins Feb. 5 with the Busch Clash at the Los Angeles Memorial Coliseum before going to Daytona for the Feb. 19 Daytona 500.