Nature’s Bakery in discussions with Stewart-Haas Racing about Danica Patrick sponsorship

Photo by Jonathan Ferrey/Getty Images
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CHARLOTTE – Stewart-Haas Racing and Nature’s Bakery, primary sponsor since last year for Danica Patrick, are “in discussions” regarding their partnership, the team confirmed to NBC Sports in a statement.

The news that seems to cast doubt on the sponsor’s future was first reported by the Associated Press.

The baked goods company became Patrick’s primary sponsor last season and was on the No. 10 Chevrolet for 28 races in 2016. It was slated to be the primary sponsor for more than 20 races this year.

Nature’s Bakery replaced GoDaddy, which left Patrick after sponsoring her in IndyCar and NASCAR for several years.

During media appearances Tuesday at the Charlotte Convention Center, Patrick wore a firesuit emblazoned with Tax Act, a sponsor for the partial season the last few years,  instead of Nature’s Bakery.

Here is the statement from Stewart-Haas Racing:

Nature’s Bakery and Stewart-Haas Racing are in discussions about how the sponsorship might look in 2017. Both sides have options, and it’s a matter of determining what is best for both parties.

Stewart-Haas Racing remains focused on its preparation for the 2017 NASCAR season where it will again field four entries in the Monster Energy NASCAR Cup Series while also introducing a full-time NASCAR XFNITY Series team.