Hooters joins Chase Elliott sponsorship program for 2017-18

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Chase Elliott has added a new high-profile sponsor for the 2017 and 2018 seasons.

Hendrick Motorsports announced Monday that the Hooters restaurant chain will serve as primary sponsor for two races in each of those seasons, as well as serve as a associate sponsor for all of the other races in both seasons on Elliott’s No. 24 Chevrolet SS in the Monster Energy NASCAR Cup Series.

Elliott’s two races with Hooters primary sponsorship this season will be May 7 at Talladega and Nov. 12 at Phoenix.

Hooters has had a long sponsorship history in NASCAR, with its colors gracing cars for over 150 Cup-level races over the years. Most prominent was the 1992 season when it served as primary sponsor on Alan Kulwicki’s championship-winning Ford.

Ironically, Kulwicki beat Elliott’s father, NASCAR Hall of Famer Bill Elliott, by 10 points to win that season’s championship.

“Twenty-five years after being part of one of the most memorable seasons in NASCAR history, Hooters is excited to support another amazing talent in Chase Elliott and the No. 24 team,” Hooters chief marketing officer Carl Sweat sweat said in a media release.

Elliott earned Cup Series rookie of the year honors in 2016, with 10 top-five finishes, 17 top-10s and two pole positions.

“Hooters has a historic place in this sport, and I’m glad they’re back,” Chase Elliott said. “Our entire team is looking forward to making the program a success.”

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