On SiriusXM NASCAR Radio, NASCAR CEO and Chairman Brian France called reported numbers on NASCAR’s new title sponsorship deal with Monster Energy “inaccurate” while speaking more about the partnership that was announced last week.
France called into SiriusXM Speedway, hosted by Dave Moody.
France refuted a report by the Sports Business Journal that the deal was for $20 million a year for two years with a two-year option.
“Those are not accurate numbers,” France said. “We have a good understanding about where this relationship is going to be. So no, those are not accurate numbers. We’ll work on that.”
Monster is the third different company to be the entitlement sponsor for the premier series after Winston and Nextel/Sprint. In the SBJ report, NASCAR COO Brent Dewar said the “terms and conditions we’re getting are what we wanted,” adding that the sanctioning body wanted a short-term deal “so we could stay current in the marketplace.”
Nextel, which later became Sprint, began sponsoring the premier series in 2004.
Also not know at the time is what the official title of the premier series will be with Monster.
“We’ll have an announcement shortly,” France said. “We’re working together with them. A lot of it is they know motorsports. They’re not just along for the ride. They have real good opinions on what they want to get done here as our entitlement sponsor. We’re going to listen to them because they’re obviously the most important partner.”