Atlanta Motor Speedway lands sponsor for Xfinity Series race

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Atlanta Motor Speedway has announced it has entered a multi-year agreement with the Rinnai America Corporation to sponsor its Xfinity Series race beginning next season.

The March 6 race will be called the Rinnai Tankless Water Heaters 250. The company is based out of Peachtree City, Georgia, and is a subsidiary of Rinnai Corporation, which is headquartered in Nagoyoa, Japan. This is the first NASCAR event Rinnai has sponsored.

“Rinnai is a world-class company and an excellent sponsoring partner for our annual NASCAR Xfinity Series race at Atlanta Motor Speedway,” said AMS president Ed Clark in a press release. “We are honored by the opportunity to join them, as we host fans from around the nation who will attend this event, as they continue to build upon their industry-leading success.”

Kyle Busch is the defending winner of the race. Kevin Harvick won the previous three Xfinity events in Atlanta.