Monster Energy can provide NASCAR with large social media influence

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NASCAR’s quest for a big push on social media received a huge boost with Thursday’s announcement of Monster Energy as the new entitlement sponsor of the sport’s premier series.

Monster Energy not only has one of the most recognizable brands in sports and entertainment, it also has a large social media following. It grew only larger following NASCAR’s announcement in Las Vegas.

At 4 p.m. when it began to trickle out that the announcement was coming, many fans, track pages, PR representatives and media members were already flocking to follow Monster Energy. It didn’t hurt that Brad Keselowski gave Monster Energy early support by tweeting, “Think I might start following @MonsterEnergy. Seems like a good group.”

Here were the social media numbers of Monster Energy at that time:

Twitter – 3,262,724 followers

Facebook – 24,837,302 likes

Their numbers are larger, especially on Facebook, than NASCAR’s social media pages. With the sport pushing that fans are consuming NASCAR on digital platforms as opposed to just television, any push by Monster Energy will help the sport reach a wider audience.

NASCAR on social media:

Twitter – 2,995,164

Facebook – 4,656,529

Monster also has a huge edge over the former entitlement sponsor, Sprint. With a presence at the track through Miss Sprint Cup, the sponsor used that to help promote the sport and its programs on social media.

Miss Sprint Cup on social media:

Twitter – 135,776

Facebook – 1,289,506

Monster Energy has its version of grid girls, which were present at the announcement. The Monster Energy Girls Facebook page has 833,067 likes.

The Monster Energy pages continued to grow following the announcement.

It will certainly make NASCAR happy as digital media remains one of its priorities. Even better, with Monster Energy endorsing athletes and other sports throughout the country, NASCAR is in a position to receive cross promotion.

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Starting lineup for Texas Cup race: Brad Keselowski wins pole

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Brad Keselowski will be at the front of the field to start Sunday’s NASCAR Cup Series playoff race at Texas Motor Speedway (3:30 pm ET, USA Network).

Keselowski, who is not a part of the 12-driver playoff group, won the pole Saturday afternoon with a speed of 188.990, edging Joey Logano‘s 188.805.

MORE: Texas Cup starting lineup

The race is the first of three in the second round of the Cup playoffs. Round of 12 races will follow at Talladega Superspeedway Oct. 2 and the Charlotte Motor Speedway Roval Oct. 9.

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Also starting in the top five Sunday will be William Byron, Tyler Reddick and Michael McDowell.

Brad Keselowski wins Cup pole at Texas Motor Speedway

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Brad Keselowski, hoping to extend Roush Fenway Keselowski Racing’s turnaround, won the pole Saturday for Sunday’s NASCAR Cup Series playoff race at Texas Motor Speedway.

It was the second piece of good news for RFK Racing in two weeks. Chris Buescher,  Keselowski’s teammate, won last week’s race at Bristol Motor Speedway, the first victory for the team under the RFK banner.

Keselowski, who ran 188.990 mph, is not a part of the 12-driver playoff group. Nine of the first 14 starting positions were filled by playoff drivers.

MORE: Texas Cup qualifying results

Following in the top five Saturday were Joey Logano, William Byron, Tyler Reddick and Michael McDowell. Playoff point leader Chase Elliott will start sixth.

“Texas is a really tough track,” Keselowski told NBC Sports. “As hot as it’s going to be, that will be even tougher.”

Race-time temperatures are expected to be in the mid-90s Sunday.

The race (3:30 p.m. ET), the first event in the second round of the playoffs, will be televised by the USA Network.

Sunday Texas Cup race: Start time, TV info, weather

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The first race in the second round of the NASCAR Cup Series playoffs is scheduled Sunday at Texas Motor Speedway.

Twelve drivers are racing for eight spots in the next round. Chase Elliott leads the standings by 15 over Joey Logano entering Sunday’s 500-mile event, the only Cup points race at TMS this year. Ryan Blaney, who is in the playoff group, won the All-Star Race at the track in May.

Chase Briscoe, Alex Bowman, Daniel Suarez and Austin Cindric are below the cutline entering the 3:30 p.m. ET (USA Network) race.

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The playoffs will continue at Talladega Superspeedway (Oct. 2) and the Charlotte Motor Speedway Roval (Oct. 9).

Details for Sunday’s Cup race at Texas Motor Speedway:

START: The command to start engines will be given by “Top Gun: Maverick” actors Jay Ellis and Lewis Pullman at 3:38 p.m. (ET) … Green flag is scheduled to wave at 3:49 p.m.

PRERACE: Cup garage opens at 12:30 p.m. … Driver introductions are at 3 p.m. … The invocation will be given by Bret Shisler of Texas Alliance Raceway Ministries at 3:30 p.m. … The 1st Cavalry Division Band will perform the anthem at 3:31 p.m.

DISTANCE: The race is 334 laps (501 miles) on the 1.5-mile speedway.

STAGES: Stage 1 ends at Lap 105. Stage 2 ends at Lap 210.

MORE: Ryan Blaney’s team to appeal penalty

TV/RADIO: USA Network will broadcast the race at 3:30 p.m. Countdown to Green begins at 2:30 p.m. on USA Network. The post-race show will air on USA Network. … Performance Racing Network coverage begins at 2:30 p.m. and also will stream at goprn.com. SiriusXM NASCAR Radio will carry the PRN broadcast.

STREAMING: NBCsports.com

FORECAST: Weather Underground — Partly cloudy skies. High of 96 with a 5% chance of rain.

LAST TIME: Kyle Larson won by .459 of a second over William Byron last October. Larson led 256 of the race’s 334 laps.

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Brandon Jones wins Xfinity pole at Texas Motor Speedway

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Playoff driver Brandon Jones won the pole position Saturday morning for Saturday afternoon’s NASCAR Xfinity Series race at Texas Motor Speedway.

Jones was clocked at 185.637 miles per hour. He has won three of the past four Xfinity poles.

MORE: Texas Xfinity qualifying results

MORE: Texas Xfinity starting lineup

Scheduled for 3:30 p.m. ET Saturday on the USA Network, the race is the opening event of the Xfinity playoffs.

Following Jones in the top five were Noah Gragson (winner of three consecutive Xfinity races), Daniel Hemric, John Hunter Nemechek and Sam Mayer.

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The race is 200 laps (300 miles) on the 1.5-mile track. Drivers will be battling heat in the mid-to-high 90s.