Jimmy John’s extends sponsorship agreement with Kevin Harvick’s team

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Jimmy John’s has signed a multiyear extension to continue as a primary sponsor for Kevin Harvick’s team at Stewart-Haas Racing.

Jimmy John’s will serve as the primary sponsor for 16 races in 2017, including the Daytona 500. The company will be a major associate sponsor in the remaining 22 races.

“We are fortunate to partner with Kevin for many years in a very meaningful way,” said Jimmy John Liautaud, owner and founder of Jimmy John’s in a statement from the team. “On and off the track, Kevin and (wife) DeLana Harvick are winners in all they do, and Stewart-Haas Racing has proven to be an excellent home for them and for Jimmy John’s.”

Said Kevin Harvick in a statement: “I’ve known Jimmy since 2009 and I’ve personally seen how driven he is and how his work ethic is embraced by Jimmy John’s franchise owners. He wants to be the best, period. And he’ll out-work everyone to be the best. That’s the same mindset we have in racing. I’m proud to continue this partnership with Jimmy John’s at Stewart-Haas Racing.

Said team co-owner Tony Stewart in a statement: “Jimmy’s passion for quality products and service has made Jimmy John’s what it is today. He’s a savvy marketer who has seen the benefit of a NASCAR team sponsorship. We’re pleased to continue our partnership with Jimmy John’s because combining quality with quickness is what Stewart-Haas Racing is all about.”

Harvick finished eighth in the points this past season and won four races. Harvick finished second in points in 2015 with three wins. He won the 2014 title, scoring five victories in his first season with Stewart-Haas Racing.