A new film depicting the rise of Furniture Row Racing, which a media release called “from a non-traditional startup team to a contender in the NASCAR Sprint Cup Series,” has been released on YouTube.com and Furniture Row’s Facebook page.
“Pioneers: We Are 78” tells the story of the one-car team (which will expand to two cars in 2017) from its inception to the present day.
Per the media release, “The film features how a major league auto racing team defied all odds through innovation and a pioneer-style work ethic when it based its operation 11 years ago in Denver, 1500 miles from NASCAR’s racing hub in Charlotte, N.C.”
The film was produced by Furniture Row digital marketing and Los Angeles-based Conscious Minds studio.
The film features team owner and Denver natives Barney Visser and team president Joe Garone, as well as driver Martin Truex Jr., who has captured four wins, five poles and leads the 2016 NASCAR Sprint Cup Series in laps led at 1,809.
Click here to view the film on YouTube or go to the Furniture Row Racing Facebook site.