Xfinity Series Spotlight: Owner Rod Sieg

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If you’re ever trying to spot Rod Sieg in the Xfinity Series garage, just look for the man full of energy and radiating positivity.

Sieg is the owner of Ryan Sieg Racing and the No. 39 car, driven by his son, Ryan. The family-owned business has been successful in NASCAR, moving from the Camping World Truck to Xfinity Series. They are one race away from qualifying for the inaugural Xfinity Series Chase.

Ryan sits 12th on the Chase grid entering Chicago this weekend. As for Rod, whether the team makes the playoffs, one would be hard-pressed to find him not having fun.

“Nobody comes to the racetrack to finish last, do they?” Sieg asks NBC Sports. “Life has been good. I’ve had fun, and everywhere I go I have fun. I don’t want to be in a bad mood. Even after Bristol (where Ryan finished 37th) I didn’t get upset – we just left early, and it was a quiet ride home.”

Sieg’s life in business started in 1982 when he and his father-in-law, Colie Wilson, co-founded S&W Towing. Based out of Tucker, Georgia, where the family originates, Wilson was the one who had an affinity for racing, which rubbed off on Sieg.

“We’d race go-karts and all that stuff, and then we bought some Late Models and got into those then decided to go Truck racing,” Sieg said. “We were going to run Trucks and Xfinity, and heck we ran so good we were like, ‘Why are we going to go Truck racing when we can go over here?’ That’s how it just goes, and it’s been an easy progression.”

Sieg has fielded entries in NASCAR since 2009. And just like the sport, he admits he lives his life at full-throttle.

“That’s the only way to live, isn’t it?”

The following Q&A has been edited and condensed.

NBC Sports: Is the team shop still based in Georgia at the S&W Towing location?

Sieg: It was until this last year. I could walk out back from my office and go to the garage and work right in the garage. But it got too small. We’ve moved to a different location and run a business out of there that is a towing service, but we built a big warehouse up there. It’s pretty nice now.

NBC Sports: How much did your father-in-law influence your decision to get into racing?

Sieg: My wife’s dad raced dirt, and I worked for a guy named Randy Couch when I was like 16, 17, 18 and he was an All-Pro champion. Ever since then we’ve been racing, and he even came over to the shop and helped us work on our Late Model cars when we ran around the Southeast. I actually tried to deter Ryan from racing; I sent him down to a guy named Wayne Anderson in Florida and said go with him. I called Wayne and said ‘I want you to be as brutal as you can on him,’ and Wayne treated him awful. Ryan would say, ‘We worked on Wayne’s cars all day, and we’d push mine out for 30 minutes, and I’d have to race Wayne.’ He’d follow him to the track, and that’s how he really got into it. He actually did good as Wayne told him, just follow me around.

Wayne Anderson raced for a long time and he was in Late Models out of Florida and Ryan would drive back and forth from Florida to our house every week, and did it by himself. I was wanting him to quit because people don’t understand how hard racing is from week to week, and he was determined to do it. I was trying to be mean as I could, I really was.

NBC Sports: Is it difficult to be both the owner of the race team and the father of the driver?

Sieg: I treat him like I would any other driver. I don’t cut him any slack, but I don’t really say much. We’ve been racing so long you don’t get real high or real low. Daytona (when Ryan finished third) I got real high! That was a high point. When you get through Daytona, and you can finish it, it’s always a good day because we’ve had two bad years of bad luck down there. Running good, but just got caught up in a wreck. Boy, when you can finish one, it just tickles you to death.

NBC Sports: Do you just oversee the operation when you come to the track or do you get involved?

Sieg: I’ll do anything they ask me. I’ll jump in and pick up tires and put them on if that’s what I need to do. I want everybody to be in a good mood because you know what, one gets in a bad mood, everybody gets in a bad mood.

NBC Sports: What is your approach or philosophy for business, seeing that you run two different ones?

Sieg: I just treat everybody the way I want to be treated. I mean, we got a guy that does nothing but polish the car, and I treat him the same way I treat the crew chief.

NBC Sports: Is the current business model in the Xfinity Series sustainable to a small team like yours?

Sieg: We’ll have to see. We haven’t got that far yet. I take it a year at a time, a race at a time. We prepare our car a week in advance, and some of these guys have their cars prepared months in advance. We haven’t mapped out anything for the future.

NBC Sports: With as outgoing and energetic as you are, do you have any other hobbies besides racing?

Sieg: We go up to the lake house all the time, I have a lake house in Georgia. We have jet skis and boats and all that and I’m constantly doing things that nearly kill me. (Crew chief Kevin Starland) rented a campsite once and we have two jet skis that are real fast, and I came in about 70 miles-per-hour and wide open. There were rocks there on the coast, and I turned the wheel real hard, and I flipped about five times. I was hiding under the water cause the jet ski flipped and they’re all running out screaming, ‘Rod, Rod, Rod!’ and I jumped out saying, I’m all right!

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NASCAR weekend schedule for Talladega Superspeedway

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The NASCAR Cup Series playoffs roll into Talladega Superspeedway, a center of uncertainty, for the second race in the Round of 12 this weekend.

Sunday’s race (2 p.m. ET, NBC) could place the first driver in the Round of 8. Any playoff driver who wins the race automatically advances to the next round.

Through the playoffs to date, playoff drivers are batting zero in the race-win category. Non-playoff drivers — Tyler Reddick, Chris Buescher, Bubba Wallace and Erik Jones — have scored wins in the first four playoff races.

Joey Logano leads the playoff points entering the race. Ross Chastain, who won at Talladega earlier this year, is second.

The four drivers below the cutline are Austin Cindric, William Byron, Christopher Bell and Alex Bowman. Byron was above the line earlier this week but was penalized 25 points for spinning Denny Hamlin under caution last Sunday at Texas Motor Speedway. That move lifted Chase Briscoe above the cutline.

Playoff races also are scheduled for the Xfinity Series (Saturday, 4 p.m. ET, USA Network) and the Camping World Truck Series (Saturday, 12:30 p.m., FS1) at Talladega.

Here’s a look at the Talladega weekend schedule:

Talladega Superspeedway (Cup, Xfinity and Truck)

Weekend weather

Friday: Sunny. High of 78.

Saturday: Partly cloudy. High of 74.

Sunday: Intervals of clouds and sun. High of 75.

Friday, Sept. 30

(All times Eastern)

Garage open

  • 9 a.m. – 6 p.m. — Truck Series
  • 10:30 a.m. – 7:30 p.m. — Xfinity Series
  • 2 – 7 p.m. — Cup Series

Track activity

  • 3:30 – 5 p.m. — Truck Series qualifying
  • 5:30 – 7 p.m. — Xfinity Series qualifying (USA Network)

Saturday, Oct. 1

Garage open

  • 8:30 a.m. – 12:30 p.m. — Cup Series
  • 9:30 a.m. — Truck Series
  • 1 p.m. — Xfinity Series

Track activity

  • 10:30 a.m. – Noon — Cup Series qualifying (NBC Sports app, Motor Racing Network, Sirius XM NASCAR Radio)
  • 12:30 p.m. — Truck Series race (94 laps, 250 miles; FS1, Motor Racing Network, SiriusXM NASCAR Radio)
  • 4 p.m. — Xfinity Series race (113 laps, 300 miles; USA Network, Motor Racing Network, SiriusXM NASCAR Radio)

Sunday, Oct. 2

Garage open

  • 11 a.m. — Cup Series

Track activity

  • 2 p.m. — Cup Series race (188 laps, 500 miles; NBC, Motor Racing Network, SiriusXM NASCAR Radio)

Short-track ace Sam Ard shares Xfinity record with Noah Gragson

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Former two-time Xfinity Series champion Sam Ard’s name returned to the forefront in the past week as Noah Gragson tied Ard’s series record for consecutive victories at four.

Although Ard has been nominated for the NASCAR Hall of Fame, his exploits generally aren’t well-known among many who follow the modern sport of stock car racing. He was on the Hall voting list for the 2023 class but was not elected.

In the 1970s and ’80s, Ard was a short-track master in the vein of stars like Jack Ingram, Harry Gant and Butch Lindley, drivers who could show up at virtually any half-mile track across the country and take home the trophy.

He won the NASCAR Late Model (now the Xfinity Series) championship in 1983 and 1984, scoring 18 wins across those two seasons. He put together four victories in a row late in the 1983 season, winning at South Boston, Virginia; Martinsville, Virginia; Rougemont, North Carolina and Charlotte.

Ard was so dominant in 1984 that he had wrapped up the seasonal championship with two races remaining. In 28 series starts that year, he had 24 top-five finishes and 26 top-10 runs. He won eight times.

In the next-to-last race of the 1984 season, at North Carolina Speedway in Rockingham, Ard suffered critical head injuries when his car slid in fluid from another vehicle and hit the track’s outside wall.

That crash effectively ended Ard’s career and impacted the rest of his life. Ard often talked of learning to walk again as part of his recovery. He said he would use a walker in a pile of sawdust in his backyard so that the landing would be softer when he fell.

Ard eventually was diagnosed with Alzheimer’s disease and Parkinson’s disease. In 2006, responding to Ard’s financial problems, drivers Kyle Busch, Kevin Harvick and Dale Earnhardt Jr., among others, launched a drive to raise funds for his family.

Ard, a native of Scranton, S.C., died in April 2017. He was 78.

 

 

 

 

 

Drivers to watch in Cup Series race at Talladega Superspeedway

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The NASCAR Cup Series playoffs will reach a critical point Sunday in a 500-mile chase at treacherous Talladega Superspeedway.

The overriding factor in any race at Talladega, NASCAR’s biggest track, is the unknown. With cars running so fast and so close together, multi-car accidents are not only possible but expected, and it’s easy to become the innocent victim of someone else’s mistake.

MORE: NASCAR penalizes William Byron for spinning Denny Hamlin

The tension is doubled for the 12 playoff drivers. A bad finish at Talladega could open the door for a probable playoff exit at the end of the round Oct. 9 at the Charlotte Motor Speedway Roval.

The playoffs to date have seen four wins by non-playoff drivers, an unprecedented result. Tyler Reddick was the most recent to join that list with a win last Sunday at Texas Motor Speedway.

A look at drivers to watch at Talladega:

FRONTRUNNERS

Denny Hamlin

  • Points position: 6th
  • Last three races: 10th at Texas, 9th at Bristol, 2nd at Kansas
  • Past at Talladega: 2 career wins

Although he hasn’t won, Hamlin has finished in the top 10 in all four playoff races. In the past six races at Talladega, he has four finishes of seventh or better. Now if he can just keep people from running into him…

William Byron

  • Points position: 3rd
  • Last three races: 7th at Texas, 3rd at Bristol, 6th at Kansas
  • Past at Talladega: Best career finish is a second

Byron stands alone as the only playoff driver who has been able to avoid major crashes and trouble in the pits, and he has finished in the top 10 in all four playoff races. After Tuesday’s penalty for his incident with Denny Hamlin at Texas, he sits below the cutline entering Sunday’s race.

Brad Keselowski

  • Points position: 24th
  • Last three races: 8th at Texas, 13th at Bristol, 25th at Kansas
  • Past at Talladega: 6 wins, the active leader

Even in trying times, Keselowski is a threat at Talladega, where he last won in April 2021 (his last Cup victory). He has led 268 laps there in the past 13 races.

QUESTIONS TO ANSWER

Kyle Busch

  • Points position: 15th
  • Last three races: 36th at Texas, 34th at Bristol, 26th at Kansas
  • Past at Talladega: 1 career win, in 2008

Is Busch going to steadily disappear into the mist as he rides out the final weeks of his final year with Joe Gibbs Racing? His best finish in the past four races is 26th. On the positive side this week, he’s the only driver to finish in the top 10 in this year’s three races at Daytona and Talladega.

Chase Elliott

  • Points position: 8th
  • Last three races: 32nd at Texas, 2nd at Bristol, 11th at Kansas
  • Past at Talladega: 1 career win, in 2019

Can Elliott rebound from a fiery finish and a 32nd-place run at Texas? Playoff points give him some comfort, but a second career win at Talladega would be greatly appreciated in the Hendrick camp.

Martin Truex Jr.

  • Points position: 17th
  • Last three races: 31st at Texas, 36th at Bristol, 5th at Kansas
  • Past at Talladega: Best career finish is 5th

Will one of the sport’s most enduring mysteries continue at Talladega? In 70 career starts at Daytona and Talladega, Truex, a former champion and a smooth driver, has zero wins. At Talladega, he has only three top-five finishes in 35 starts.

 

 

 

NBC will broadcast final six NASCAR Cup Series playoff races

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The final six races in the chase for the NASCAR Cup Series championship will be televised by NBC.

The races remaining on the schedule are at Talladega Superspeedway (Oct. 2), the Charlotte Motor Speedway Roval (Oct. 9), Las Vegas Motor Speedway (Oct. 16), Homestead-Miami Speedway (Oct. 23), Martinsville Speedway (Oct. 30) and Phoenix Raceway (Nov. 6).

NBC’s broadcasting team will be on hand Sunday for what is typically a seasonal highlight — a 500-mile race at Talladega Superspeedway. The next week the playoffs move on to Charlotte for a cutoff race. The lowest four drivers in the playoff point standings will be eliminated from championship competition.

The Round of 8 is scheduled at Las Vegas, Homestead and Martinsville, with the tiny Martinsville track serving as the final cutoff race. The four drivers who advance from Martinsville will race for the title at Phoenix Nov. 6.

The high drama of the Phoenix race, in which the championship will go to the highest finisher of the four competing drivers, will be carried by both NBC and Peacock.

Post-race commentary and analysis for all six remaining Cup races will be carried on Peacock.

Kyle Larson is the series defending champion. Joey Logano carries the point lead into Sunday’s race at Talladega.