SMI announces $10 children’s tickets for 2017 Sprint Cup races

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Families attending NASCAR Sprint Cup Series races at Speedway Motorsports Inc. facilities next season will spend less for children’s tickets for the 13 Cup races at the company’s eight racetracks.

SMI officials announced Monday a “Fans First” initiative: For every adult ticket purchased, up to two children’s (ages 12 and under) tickets will cost $10 each in select sections.

The move follows NASCAR’s announcement last week that children 12 and under will be able to attend Xfinity and Camping World Truck Series races starting next season for free with a paying adult.

“Coming to the races should be about fun, not finances,” SMI President/CEO Marcus Smith said in a statement. “Now a parent can get his or her child through the gates for an entire weekend of NASCAR events – including pole night, a Camping World Truck or Xfinity Series race and a Cup Series race – for just $10. This is one of the best, if not THE best, family values in all professional sports.

“NASCAR fans have passed down their passion for motorsports from generation to generation for decades, and through this new Fans First initiative, we’ll continue that legacy by introducing young fans to the sport and engaging them for years to come.”

Here’s a list of the 13 Sprint Cup races that will be held at SMI’s tracks. Tickets for some races have already gone on sale:

March 5, 2017 — Folds of Honor QuikTrip 500, Atlanta Motor Speedway
March 12, 2017 — Cobalt 400, Las Vegas Motor Speedway
April 9, 2017 — O’Reilly Auto Parts 500, Texas Motor Speedway
April 23, 2017 — Food City 500, Bristol Motor Speedway
May 20, 2017 — NASCAR All-Star Race, Charlotte Motor Speedway
May 28, 2017 — Coca-Cola 600, Charlotte Motor Speedway
June 25, 2017 — Toyota/Save Mart 350, Sonoma Raceway
July 8, 2017 — Quaker State 400, Kentucky Speedway
July 16, 2017 — New Hampshire 301, New Hampshire Motor Speedway
Aug. 19, 2017 — Bass Pro Shops NRA Night Race, Bristol Motor Speedway
Sept. 24, 2017 — New England 300, New Hampshire Motor Speedway
Oct. 7, 2017 — Bank of America 500, Charlotte Motor Speedway
Nov. 5, 2017 — AAA Texas 500, Texas Motor Speedway

As for International Speedway Corporation’s pricing for children’s tickets, a company spokesman told NBC Sports: “ISC tracks have offered affordable youth pricing (on an individual facility basis) for years, and while we will continue to evaluate the marketplace and make adjustments as necessary, we are very comfortable our existing offers are competitive, attractive and deliver a fantastic event experience for families and kids alike.”