Front Row Motorsports takes Chris Buescher back to 1981 for Southern 500

Front Row Motorsports
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When Chris Buescher hits the track at Darlington Raceway – his favorite track – for the Sept. 4 Southern 500, his No. 34 Ford will pay tribute to his sponsor’s origins.

Buescher’s Love’s Travel Stops car will have a paint scheme inspired by the very first Love’s location, which opened in Amarillo, Texas, in 1981.

The No. 34 color scheme will be patterned after the fuel canopies and building facade of the location.

“The Darlington throwback weekend has become a pretty big deal, and it’s cool to have Love’s Travel Stops bring some of their history into the race weekend with their old colors,” said Buescher in a press release. “Darlington is my favorite track, and I can’t wait to get there and turn some laps in this special Love’s Ford Fusion.”

Buescher’s car announcement comes the day after the one for his teammate, Landon Cassill.

The rest of the throwback paint schemes for the Southern 500 can be seen on Sept. 4 on NBC.