NASCAR announced the top 20 drivers in merchandise sales at track through the first half of this season. No surprise that Dale Earnhardt Jr. ranks No. 1 on the list, but rookie Chase Elliott is fourth.
The list was released as the sport approaches the one-year anniversary of the Fanatics Trackside Superstore, which debuted at the second Pocono race last year.
Here is the list of the top 20 drivers in merchandise sales at track through the first half of the season:
Former two-time Xfinity Series champion Sam Ard’s name returned to the forefront in the past week as Noah Gragson tied Ard’s series record for consecutive victories at four.
Although Ard has been nominated for the NASCAR Hall of Fame, his exploits generally aren’t well-known among many who follow the modern sport of stock car racing. He was on the Hall voting list for the 2023 class but was not elected.
In the 1970s and ’80s, Ard was a short-track master in the vein of stars like Jack Ingram, Harry Gant and Butch Lindley, drivers who could show up at virtually any half-mile track across the country and take home the trophy.
He won the NASCAR Late Model (now the Xfinity Series) championship in 1983 and 1984, scoring 18 wins across those two seasons. He put together four victories in a row late in the 1983 season, winning at South Boston, Virginia; Martinsville, Virginia; Rougemont, North Carolina and Charlotte.
Ard was so dominant in 1984 that he had wrapped up the seasonal championship with two races remaining. In 28 series starts that year, he had 24 top-five finishes and 26 top-10 runs. He won eight times.
In the next-to-last race of the 1984 season, at North Carolina Speedway in Rockingham, Ard suffered critical head injuries when his car slid in fluid from another vehicle and hit the track’s outside wall.
That crash effectively ended Ard’s career and impacted the rest of his life. Ard often talked of learning to walk again as part of his recovery. He said he would use a walker in a pile of sawdust in his backyard so that the landing would be softer when he fell.
Ard eventually was diagnosed with Alzheimer’s disease and Parkinson’s disease. In 2006, responding to Ard’s financial problems, drivers Kyle Busch, Kevin Harvick and Dale Earnhardt Jr., among others, launched a drive to raise funds for his family.
Ard, a native of Scranton, S.C., died in April 2017. He was 78.
The NASCAR Cup Series playoffs will reach a critical point Sunday in a 500-mile chase at treacherous Talladega Superspeedway.
The overriding factor in any race at Talladega, NASCAR’s biggest track, is the unknown. With cars running so fast and so close together, multi-car accidents are not only possible but expected, and it’s easy to become the innocent victim of someone else’s mistake.
The tension is doubled for the 12 playoff drivers. A bad finish at Talladega could open the door for a probable playoff exit at the end of the round Oct. 9 at the Charlotte Motor Speedway Roval.
The playoffs to date have seen four wins by non-playoff drivers, an unprecedented result. Tyler Reddick was the most recent to join that list with a win last Sunday at Texas Motor Speedway.
A look at drivers to watch at Talladega:
Although he hasn’t won, Hamlin has finished in the top 10 in all four playoff races. In the past six races at Talladega, he has four finishes of seventh or better. Now if he can just keep people from running into him…
Byron stands alone as the only playoff driver who has been able to avoid major crashes and trouble in the pits, and he has finished in the top 10 in all four playoff races. After Tuesday’s penalty for his incident with Denny Hamlin at Texas, he sits below the cutline entering Sunday’s race.
Even in trying times, Keselowski is a threat at Talladega, where he last won in April 2021 (his last Cup victory). He has led 268 laps there in the past 13 races.
Is Busch going to steadily disappear into the mist as he rides out the final weeks of his final year with Joe Gibbs Racing? His best finish in the past four races is 26th. On the positive side this week, he’s the only driver to finish in the top 10 in this year’s three races at Daytona and Talladega.
Can Elliott rebound from a fiery finish and a 32nd-place run at Texas? Playoff points give him some comfort, but a second career win at Talladega would be greatly appreciated in the Hendrick camp.
Will one of the sport’s most enduring mysteries continue at Talladega? In 70 career starts at Daytona and Talladega, Truex, a former champion and a smooth driver, has zero wins. At Talladega, he has only three top-five finishes in 35 starts.
The final six races in the chase for the NASCAR Cup Series championship will be televised by NBC.
The races remaining on the schedule are at Talladega Superspeedway (Oct. 2), the Charlotte Motor Speedway Roval (Oct. 9), Las Vegas Motor Speedway (Oct. 16), Homestead-Miami Speedway (Oct. 23), Martinsville Speedway (Oct. 30) and Phoenix Raceway (Nov. 6).
NBC’s broadcasting team will be on hand Sunday for what is typically a seasonal highlight — a 500-mile race at Talladega Superspeedway. The next week the playoffs move on to Charlotte for a cutoff race. The lowest four drivers in the playoff point standings will be eliminated from championship competition.
The Round of 8 is scheduled at Las Vegas, Homestead and Martinsville, with the tiny Martinsville track serving as the final cutoff race. The four drivers who advance from Martinsville will race for the title at Phoenix Nov. 6.
The high drama of the Phoenix race, in which the championship will go to the highest finisher of the four competing drivers, will be carried by both NBC and Peacock.
Post-race commentary and analysis for all six remaining Cup races will be carried on Peacock.
Kyle Larson is the series defending champion. Joey Logano carries the point lead into Sunday’s race at Talladega.
After a messy Sunday at Texas Motor Speedway, the NASCAR Cup Series playoffs move on this weekend to another potentially messy spot — Talladega Superspeedway.
Home to the Big One — an almost certain multi-car crash, Talladega also occasionally produces unexpected winners, including Richard Brickhouse, James Hylton, Lennie Pond, Ron Bouchard and Brad Keselowski.
The mix of tight drafting, the Next Gen car and general playoff tension should make Sunday’s 500-mile run quite the adventure.
On Sunday at Texas, Tyler Reddick became the second driver (after Chase Elliott) to score three wins this season.
Joey Logano enters Talladega with the playoff point lead.
The four drivers participating in the Cup playoffs for the first time remain factors approaching the second race in the second round.
Ross Chastain is second in the standings, 18 points above the cutline entering Talladega.
Daniel Suarez, Chastain’s Trackhouse Racing teammate, is seventh. He’s four points above the cutline.
Two other playoff rookies — Chase Briscoe and Austin Cindric — will start Talladega below the cutline. Briscoe is four points below the cutline. Cindric is 11 points below the cutline.
Only six of the remaining 12 playoff drivers have won races at the two remaining tracks in the second round (Talladega and Charlotte Roval).
Among the six, Joey Logano has the best win record at Talladega, having finished first there in 2015, 2016 and 2018.
Other Talladega winners in the group: Ryan Blaney (two), Denny Hamlin (two), Chase Elliott (one), Ross Chastain (one).
The Charlotte Roval is relatively new, of course, but Chase Elliott already owns two wins there. Ryan Blaney and Kyle Larson also have won at the Roval.
Few people who watched it will forget the first Cup Series victory scored by Brad Keselowski.
It occurred at this week’s tour stop — Talladega Superspeedway — in April 2009. Keselowski and Carl Edwards made contact approaching the finish line and notched the win, even as Edwards’ car flew into the frontstretch fence, spraying car parts into the grandstands.
Thirteen years later, Keselowski returns to NASCAR’s biggest track having recorded six Talladega wins. No other active drive has more than three.
Keselowski’s refurbished team — Roush Fenway Keselowski Racing — has new fire with Chris Buescher winning at Bristol and Keselowski winning the pole and finishing eighth at Texas.
RFK Racing has led 309 laps in the past two races, more than the team had led in the prior 105 races combined.
Although he hasn’t won a Cup race since scoring a victory in a Team Penske Ford in April 2021 at Talladega, Keselowski must be considered a threat Sunday.
Thirty-seven drivers, including Xfinity Series star Noah Gragson and reigning Xfinity champion Daniel Hemric, are entered for Sunday’s Cup race.
The Xfinity entry list includes 41 drivers for 38 spots. Among those joining the series regulars are Trevor Bayne, Parker Kligerman, Timmy Hill and Jeffrey Earnhardt.
Forty-one drivers are entered for Saturday’s Camping World Truck Series race. Included are Kaz Grala, Ryan Preece, Natalie Decker, Jennifer Jo Cobb and Parker Kligerman.
Forecast: Partly cloudy. High of 77. (Weather note: There is the possibility that Hurricane Ian could impact the race weekend, depending on its path).
Forecast: Overcast with showers at times. Potential for heavy rainfall. High of 73. 60% chance of rain.
Forecast: Sun in the morning, increasing clouds in the afternoon. Slight chance of a shower. High of 74.
