Longtime sponsor OneMain will leave Elliott Sadler, NASCAR after 2016 season

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Only 16 races into his first year with JR Motorsports in the Xfinity Series, Elliott Sadler felt as if his No. 1 Chevrolet team already was meeting every expectation.

“If you had a list of boxes you had to check for a season, especially for your sponsor, we feel like we have checked every box,” said Sadler, who is ranked second in points with 13 top 10s and a playoff-securing victory at Talladega Superspeedway. “It’s been a great season. We’ve won. We’ve been a part of the championship chase. We’re running good enough to be on TV and in contention to make something good happen every week. So from a competitive standpoint, it’s been awesome.”

From a business standpoint, though, the news wasn’t so good. The night before the July 1 race at Daytona International Speedway, Sadler received a call that longtime primary sponsor OneMain wouldn’t return for 2017.

For the Emporia, Virginia, driver, whose cars have carried the company’s colors for more than five years, the news came as a shocking blow – particularly given his results this season and JRM’s reputation as an Xfinity Series mainstay known for its innovative approach to digital platforms, such as its podcasting network.

OneMain was sold last year by Citigroup to Springleaf Holdings, and it isn’t unusual for companies to abandon NASCAR sponsorships after management changes. Dollar General, which named a new CEO last year, announced earlier this season it would be leaving the Joe Gibbs Racing Sprint Cup ride of Matt Kenseth because of a shift in marketing priorities.

OneMain didn’t respond immediately to a request for comment.

“I think they want to go in a different direction than what racing is,” Sadler said. “They didn’t share a lot with me other than that part of it.”

His team’s focus now shifts toward trying to win the inaugural Xfinity Series’ inaugural Chase for the Championship, which will begin in late September with Sadler firmly in the 12-driver field for the seven-race playoff.

Sadler, who has been friends with JRM co-owner Dale Earnhardt Jr. for over two decades, dating back to their days of racing Late Models together, hopes a championship would shore up his prospects for staying put. The 41-year-old, who made his first Xfinity start in 1995, believes this season has shown he is competitive enough to keep racing.

“The future is 100 percent uncertain with all this happening, but if I could get a blank sheet of paper and write down a wish list, it’d be to still race with JR Motorsports moving forward,” Sadler said. “It’s a great company, and off the track, they offer stuff no other team has with social media and digital consumption. Dale and I have been friends since we were teenagers, and that has made the season so special.

“We kind of looked each other in the eyes last year and said, ‘Wouldn’t it be cool to win races with each other?’ We’ve done that. That’s what made the phone call so hard to take, but I’ve got to look at the flip side of it. There’s so many positives going on with this year, it was definitely sad to get that phone call, but man, we’ve got unfinished business. We’ve got to do a lot of little things to get where we need to win the championship. But we’re close where we need to be.”

In a statement, JR Motorsports co-owner Kelley Earnhardt Miller said the team wants to maintain three Chevys again next season. JRM also fields the No. 7 for Justin Allgaier and a No. 88 that is split between several drivers.

“Obviously we were disappointed to hear that OneMain will end its longtime NASCAR presence but understand their reasons and respect their decision,” she said. “We’ve enjoyed their partnership – they’ve been nothing but class – and will continue to work hard to win a championship with our No. 1 team and Elliott Sadler.

“As for JR Motorsports, our goal for 2017 is to continue to run three full-time teams in the NASCAR Xfinity Series. Hopefully we can do that. This is a business, and sponsorship drives the business.  We’re already working hard to secure the funding we need to race three teams. I like what JR Motorsports has to offer. We’re as competitive as we’ve ever been, and we deliver value far beyond the track.”

That also has been a plus for Sadler, an affable driver whose knack as a corporate spokesman attuned to keeping sponsors satisfied has helped him race full-time in Xfinity since 2011 after a 1999-2010 stint in Sprint Cup.

CitiFinancial initially backed an Xfinity car for Sadler at Robert Yates Racing in 2005, beginning a relationship that grew into his current sponsorship deal. OneMain has followed Sadler to five teams in the past six seasons. He held the sponsorship with Kevin Harvick Inc. in 2011, Richard Childress Racing in 2012, Joe Gibbs Racing in 2013-14 and Roush Fenway Racing last season.

“It’s the way of the world sometimes,” Sadler said about the sponsor’s departure. “I’ve got so many calls and text messages from friends I’ve made over the years with OneMain that it’s pretty special to hear from everybody. But it was definitely hard when I was told of the news.”

With Xfinity drivers increasingly needing to have sponsor ties in order to land rides, Sadler said there is urgency to post results that will attract new business partners.

“The business model has definitely changed in our sport,” he said. “The drivers with the sponsors have a better chance of getting a full-time ride. We understand that. That’s what makes it so key to me these last 17 races. We have to run good and try to win races and end everything as good as we possibly can end it. We’ve got to go with a full head of steam here to November.

“We want to win that championship. The news coming out to me kind of put it in perspective. We’ve got to show up ready to race each week to keep our name in the middle of it, so we’re going to do it.”

Jes Ferreira selected as Comcast Community Champion of the Year

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Comcast announced Jes Ferreira as the 2022 Comcast Community Champion of the Year Award, the eighth to receive the annual award. Among all the turmoil of the pandemic, Ferreira looked for an opportunity to give back. Despite her heavy workload, she decided to take on an even heavier challenge, becoming a foster parent to two young girls. 

“I am overwhelmed, humbled, and blown away to be recognized as the Comcast Community Champion of the Year,” said Jes Ferreira, 2022 Comcast Community Champion, “the amount of support this will provide for the Charlotte foster families ensures the best services for these children. I hope this sheds light on the foster community and encourages everyone to support in many different ways.” 

Ferreira, originally earned a foster license to become a foster parent for one child, but a few months later, the child’s younger sibling needed a new foster home. Although Ferreira, Senior Director of Live Shows for CSM Production, already had a crazy work schedule which included traveling to the race track most weekends on top of fostering one child as a single parent, she knew without a doubt these two siblings deserved to be together while in foster care. Now two young siblings who are going through the most trying time in their lives have been reunited thanks to Ferreira. 

On any given day, there are nearly 424,000 children in foster care in the United States. In 2019, over 672,000 children spent time in U.S. foster care. On average, children remain in state care for over a year and a half, and five percent of children in foster care have languished there for five or more years.  

Ferreira’s affiliated charity is Foster Village Charlotte (FVC), an organization that allows foster parents to connect with and support each other. FVC collaborates with 16 private foster parent licensing agencies, local government, child welfare organizations and the community to serve families holistically and represent the foster family voice to Mecklenburg County Department of Social Services (DSS). 

To further honor Jes’ incredible dedication, Comcast will donate $60,000 to Foster Village Charlotte (FVC).

“Jes encompasses everything the Comcast Community Champion of the Year stands for. Anyone that is at the track knows how dedicated Jes is to the sport of NASCAR and, we are so glad we expanded the eligibility for this award so we can uncover and honor the compassion, selflessness and generosity Jes provides off the track, and that is what makes this honor so special, ” said Matt Lederer, Comcast’s Vice President, Brand Partnerships and Amplification.  

 Ferreira, was chosen by a panel comprised of Comcast and NASCAR executives, as well as Curtis Francois, the 2021 Comcast Community Champion, who received the award for his work with the Raceway Gives Foundation 

For the first time, Comcast opened the eligibility for anyone in the NASCAR community with a 2022 annual credential or NASCAR full season license, and with this expansion, Comcast is now able to share these exceptional stories.   

Josh Williams, driver of the #92 DGM Racing car for the NASCAR Xfinity Series and Sherry Pollex, founder of Sherry Strong, were selected as finalists and will be awarded $30,000 each towards their respective selected charities – the Ryan Seacrest Foundation and Sherry Strong. 

Comcast has a long track record of community service, aiding in the advancement of local organizations, developing programs and partnerships, mobilizing resources to connect people and inspiring positive and substantive change. To learn more about these efforts, visit the Comcast Community Impact site. 

About Comcast Corporation’s Partnership with NASCAR 

Comcast’s Xfinity brand entered NASCAR as entitlement partner of the NASCAR Xfinity Series in 2015 and is now Premier Partner of the NASCAR Cup Series. Since then, the company has donated $840,000 to more than 20 different NASCAR-affiliated organizations to honor their efforts and to help further the impact of their worthy causes. Fans can visit ComcastCommunityChampion.com to learn more about past and present finalists and their acts of selflessness. 

Where are they now? Scott Riggs races with son, Layne

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Scott Riggs, who raced for 15 years in NASCAR’s top three national series, now is guiding the racing career of his 20-year-old son, Layne.

And things are going well.

Layne won this year’s NASCAR Advance Auto Parts Weekly Series Late Model championship, scoring 16 wins in 43 starts and edging former series champion Peyton Sellers by four points for the title.

Riggs thus became the youngest champion in Weekly Series history.

“It all started when Layne was 10 years old, mostly just something to entertain him and to have some fun,” Scott told NBC Sports. “But it’s turned into a full-fledged job. My life and plate have been full.”

MORE: NASCAR Power Rankings: Memorable quotes

The Riggs family’s race shop is located in Bahama, North Carolina, Riggs’ home base during his NASCAR career. Scott describes himself as the “truck driver, spotter, crew chief and in-shop mechanic.”

“I am very tired,” he said.

The team, which depends on volunteers, didn’t plan to race in so many events this season, but when Layne started the year with a string of victories, it made sense to chase the national championship and give him a chance to be the youngest winner ever.

“To chase it that hard and be that close and then to win it, it was very exhausting,” Scott said. “It was a very big relief to finish the year.”

Success on short tracks resulted in Layne racing in three Camping World Truck Series events this year with Halmar Racing. He had a best finish of seventh at Lucas Oil Indianapolis Raceway Park in his series debut.

MORE: Snowball Derby attracts top NASCAR drivers

Scott Riggs ended his NASCAR driving career in 2014 in the Truck Series. He won five Truck races and four Xfinity races and ran 208 Cup races without a win. He made his Truck debut in 1999, moved to Xfinity in 2002 (winning Rookie of the Year) and then to Cup in 2004.

Riggs, now 51, raced in the Cup Series from 2004-13 with stops at MB2 Motorsports and with teams owned by Gene Haas, Tommy Baldwin and Ray Evernham, among others. He had four top-five finishes.

“I think I was very fortunate and the timing was right for me to move up through the ranks and get so many good opportunities,” Riggs said. “I raced late models for a long time, and then all of a sudden I got the opportunity to get in a truck. Won some races and poles and won races and poles in Xfinity.”

MORE: Jody Ridley’s upset for the ages

He ran out of chances in Cup as team models shifted, including some downsizing and mergers.

“I felt like I couldn’t get an opportunity that I had worked for and earned,” Riggs said. “It was hard for me. I was bitter for a year or so. But I look back, and a realization came over me that I was fortunate to have that time with my kids when they were at the right ages. I got to watch them do their things and just be the dad I wanted to be — not being gone four out of every seven days racing.

“I don’t think I’d have the relationship I have today with my kids if I had had a longer time in the sport.”

 

 

NASCAR Power Rankings: Memorable quotes through the years

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The best quotes from drivers and others involved in NASCAR competition often come in the heat of the moment — after a crash or a close finish or a controversial decision by officials.

NASCAR’s history is filled with memorable quotes from drivers who won races to drivers who watched wins slip away to officials caught in a moment of history.

Here’s a look at 10 that stand out:

NBC Sports NASCAR Power Rankings

1. “I didn’t mean to turn him around. I meant to rattle his cage, though.” — Dale Earnhardt, describing how he didn’t mean to wreck Terry Labonte after he wrecked Labonte on the last lap at Bristol Motor Speedway to win the Aug. 28, 1999 race.

2. “They have a golden horseshoe stuck up their ass. There’s no way to get around that.” — Kevin Harvick, Feb. 21, 2010, offering his opinion on why Jimmie Johnson and his Hendrick Motorsports team won so many races after Johnson outran him to win at Auto Club Speedway.

MORE: An upset for the ages: Jody Ridley wins at Dover

3. “It’s a stump-puller.” — Sterling Marlin, emphasizing the strength of his engine after he won the Daytona 500 Feb. 19, 1995.

4. “It’s probably not his fault. His wife wears the firesuit in the family and tells him what to do.” — Joey Logano, talking about Kevin Harvick after they were involved in a late-race crash at Pocono Raceway June 6, 2010. Harvick’s wife, DeLana, often wore a firesuit similar to those worn by team members during races.

5. “Do you have a brother?” — Ward Burton, responding to a reporter who asked if it was tougher to finish second because the race winner was his brother, Jeff, March 7, 1999 at Las Vegas Motor Speedway.

MORE: Memorable images from 2022 NASCAR season

6. “I couldn’t hear him. He’s got that little yap-yap mouth. I couldn’t tell what he was saying.” — Ricky Rudd, commenting on what Kevin Harvick said to him after they wrecked at Richmond Raceway, Sept. 6, 2003.

7. “We can’t race with tears in our eyes.” — team owner Robert Yates, explaining why his team would not participate in the next week’s race after its driver, Davey Allison, was killed in a helicopter crash, July 1993.

8. “He’d have to toast everyone with milk.” — Dale Earnhardt, commenting on the celebratory drink choice Jeff Gordon might make if he ever won the Cup championship. After he won the 1995 Cup title, Gordon followed through, toasting his championship with a glass of milk at the awards banquet.

MORE: 2023 NASCAR, ARCA schedules

9. “You know they say there’s talkers and doers. I’ve done this twice.” — Tony Stewart, winning the pre-race trash-talk contest with Carl Edwards prior to the 2011 race for the championship. Stewart had won the title in 2002 and 2005 and notched another over Edwards in 2011.

10. “This is undoubtedly one of the toughest announcements that I’ve ever personally had to make, but after the accident in Turn 4 of the Daytona 500 we’ve lost Dale Earnhardt.” — NASCAR President Mike Helton, confirming Earnhardt’s death at Daytona International Speedway, Feb. 18, 2001.

Honorable mentions: David Pearson, after being told that Richard Petty had said Pearson was the best driver he ever raced against: “I agree with him.” … CBS broadcaster Ken Squier, calling the famous finish of the 1979 Daytona 500: “And there’s a fight between Cale Yarborough and Donnie Allison! The tempers, overflowing. They are angry. They know they have lost. And what a bitter defeat.” … NASCAR founder Bill France, providing a unique ending to a pre-race prayer after temporarily forgetting to use Amen: “Sincerely, Bill France.”

Snowball Derby entry list includes NASCAR Cup, Xfinity, Truck drivers

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Four Cup drivers are among those entered for Sunday’s 55th annual Snowball Derby at Five Flags Speedway in Pensacola, Florida.

The Cup drivers entered are former series champion Brad Keselowski, playoff competitor William Byron, two-time Southern 500 winner Erik Jones and incoming Cup rookie Noah Gragson, who advanced to the Xfinity title race this year.

Also entered: Josh Berry, who competed in the Xfinity championship race this year, and Ty Majeski, who competed in the Truck championship race this year.

Majeski won the 2020 Snowball Derby. Gragson won the race in 2018. Jones won the event in 2012 and ’13.

Others entered include:

Chandler Smith, who won the 2021 Snowball Derby and will drive for Kaulig Racing in the Xfinity Series in 2023, is listed on the entry list but stated on social media he will not be competing.

The Snowball Derby is among the more prestigious Super Late Model races on the calendar and coming after the NASCAR season makes it easier for more Cup, Xfinity and Truck competitors to take part in the event.

Qualifying takes place Saturday. The Snowball Derby is scheduled for 2 p.m. ET Sunday. Racing America will stream Sunday’s race for $49.99. A three-day viewing pass can be purchased for $74.99.